Value Place
Value Place, rebranded to WoodSpring Suites, is an economy extended stay hotel brand operating under Choice Hotels International, offering nightly, weekly, and monthly kitchen-equipped suite accommodations across multiple U.S. metros to business travelers, families, military personnel, and students.
- Company typePrivate
- Founded2002
- HeadquartersWichita, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Value Place does
Value Place is an extended stay hotel brand that has been rebranded to WoodSpring Suites and operates as a subsidiary brand within Choice Hotels International (NYSE: CHH). Founded in 2002 and headquartered in Wichita, USA, the company employs 251–500 staff and provides economy extended stay accommodations in at least nine major U.S. metropolitan areas including Chicago, Denver, Houston, Indianapolis, Kansas City, Louisville, Orlando, Seattle, and Washington DC. Its product is a standardized all-suite room with an in-room kitchen, supported by a "Commitment to Clean" program and pet-friendly options at most locations, with the brand recognized as the #1 economy extended stay hotel for guest satisfaction by J.D. Power in 2025.
Revenue is generated through a tiered unit-pricing model: nightly rates for short stays, weekly rates that save an average of 34% per night, and monthly rates that save an average of 44% per night, plus ancillary fees such as pet premiums. Distribution is primarily direct-to-consumer via the woodspring.com website and phone reservations (844.974.6835), augmented by a Global Accounts team for enterprise clients and integration with the Choice Hotels franchise booking platform. Target customer segments span business travelers (primary), families, active-duty military and veterans (via an Operation Homefront partnership), and students requiring semester or internship housing.
The underlying technology stack is a conventional online reservation and booking platform with location search, check-in/check-out selection, and corporate rate ID support; no proprietary AI, ML, or advanced technology systems are disclosed. Strategic positioning leans on Choice Hotels' franchising and distribution infrastructure for growth, with franchise recruitment handled at the parent-company level, allowing WoodSpring Suites to scale through asset-light operator additions rather than direct real estate ownership by the brand entity itself.
Value Place firmographics
Firmographics- Name
- Value Place
- Legal name
- Value Place
- Website
- https://valueplace.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Value Place, rebranded to WoodSpring Suites, is an economy extended stay hotel brand operating under Choice Hotels International, offering nightly, weekly, and monthly kitchen-equipped suite accommodations across multiple U.S. metros to business travelers, families, military personnel, and students.
- Ownership category
- akta.pro rank
Value Place industry classification
Industry- Product category
- Extended Stay Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where Value Place is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Markets served
Value Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hotel Room Accommodations: Revenue generated from nightly hotel room bookings across extended stay properties. Offers tiered pricing including nightly rates, weekly rates (averaging 34% savings per night), and monthly rates (averaging 44% savings per night). Additional revenue streams include pet-friendly room premiums and add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nightly hotel rates for short-term stays |
| Unit Pricing | Pay-as-you-go | Weekly extended stay rates with 34% average nightly savings |
| Unit Pricing | Monthly | Monthly extended stay rates with 44% average nightly savings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Value Place product offering
Product offeringCore offering
Value Place operates as WoodSpring Suites, an economy extended stay hotel brand offering nightly, weekly, and monthly accommodations across multiple U.S. metropolitan markets. Rooms feature in-room kitchens and the brand is positioned for business travelers, families, military personnel, students, and pet owners seeking affordable longer-term lodging. The brand is part of the Choice Hotels International franchise network.
Product overview
WoodSpring Suites is a single extended stay hotel brand offering accommodations for nightly, weekly, and monthly stays. The brand operates as a unified product providing economy extended stay lodging with in-room kitchens, weekly rates (saving an average of 34% per night), and monthly rates (saving an average of 44% per night). Formerly Value Place, the company is now part of Choice Hotels International and positions itself as a pet-friendly, economy-focused extended stay option.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Guests save an average of 34% per night on weekly hotel rates compared to nightly rates
- +2 more outcomes
Companies that use Value Place
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Value Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Value Place partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choice Hotels InternationalcoreValue Place operates as part of Choice Hotels International franchise network under the WoodSpring Suites brand. Choice Hotels provides the franchise infrastructure, booking platform, corporate travel partnerships, and brand support. Value Place rebranded to WoodSpring Suites which is a Choice Hotels brand.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Value Place competitors and assessment
Company assessmentDirect peers
- Extended Stay America: Largest pure-play economy extended-stay hotel operator in the US, directly competing with WoodSpring Suites for weekly/monthly business travelers with similar in-room kitchen layouts and price points.
- Candlewood Suites (IHG): IHG's economy extended-stay brand offering studio suites with kitchens at weekly and monthly rates, targeting the same business traveler and relocation customer base as WoodSpring Suites.
- Staybridge Suites (IHG): IHG's upscale extended-stay brand serving similar business and family long-stay guests with suite-style accommodations and kitchens, competing for the upper end of the extended-stay segment.
- Home2 Suites by Hilton: Hilton's midscale extended-stay brand offering modern suites with kitchens at competitive nightly/weekly rates, competing with WoodSpring for both business and leisure long-stay demand.
- Residence Inn by Marriott: Marriott's flagship extended-stay brand providing studio and multi-bedroom suites with kitchens, operating in many of the same US metros as WoodSpring at a slightly higher price tier.
- TownePlace Suites by Marriott: Marriott's economy/midscale extended-stay brand with kitchens and weekly rate programs, directly comparable to WoodSpring on price point and target customer.
- MainStay Suites (Choice Hotels): Sister brand under the same Choice Hotels parent, offering economy extended-stay accommodations with kitchens — overlapping customer base and direct intra-portfolio competition for franchise growth.
- Hawthorn Suites by Wyndham: Wyndham's extended-stay brand providing suite-style rooms with kitchens for weekly and monthly stays, competing in the same economy/midscale segment as WoodSpring Suites.
- InTown Suites: Budget extended-stay operator with weekly and monthly rates, competing head-to-head with WoodSpring in the value tier for cost-sensitive long-stay guests.
- Suburban Studios (Choice Hotels): Another Choice Hotels extended-stay brand positioned at the economy tier, directly comparable to WoodSpring on price, amenities, and target customer, creating intra-portfolio cannibalization risk.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Value Place social profiles
Digital presenceValue Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Place leadership team
Management profileNumber of profiles
Value Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Place
What does Value Place do?
Value Place operates as WoodSpring Suites, an economy extended stay hotel brand offering nightly, weekly, and monthly accommodations across multiple U.S. metropolitan markets. Rooms feature in-room kitchens and the brand is positioned for business travelers, families, military personnel, students, and pet owners seeking affordable longer-term lodging. The brand is part of the Choice Hotels International franchise network.
Is Value Place a public or private company?
Value Place is a private company. It is classified as corporate owned and is currently operating.
When was Value Place founded?
Value Place was founded in 2002. It employs 251 to 500 people.
Where is Value Place based?
Value Place is headquartered in Wichita, United States, in the North America region.
How does Value Place make money?
One revenue line is on record: hotel Room Accommodations.
Who are Value Place's main competitors?
Direct peers on record are Extended Stay America, Candlewood Suites (IHG), Staybridge Suites (IHG), Home2 Suites by Hilton, Residence Inn by Marriott, TownePlace Suites by Marriott, MainStay Suites (Choice Hotels), Hawthorn Suites by Wyndham, InTown Suites and Suburban Studios (Choice Hotels).
Does Value Place have an API?
No public API is recorded for Value Place.
What industry is Value Place in?
Value Place's product category is Extended Stay Hotels. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.