The Nurse Coach Collective

What The Nurse Coach Collective does

The Nurse Coach Collective is a Portland, Oregon-based, privately held online training academy founded in approximately 2015-2016 by registered nurses Heather Lapides (RN, BSN, NC-BC) and Peter Giza (RN, BSN, NC-BC). The company's core product is the Transformative Nurse Coach Certificate Program — a 6-month, 100% online certificate program delivering 120 evidence-based contact hours plus a supervised practicum that prepares graduates for two nationally accredited, Magnet-recognized AHNCC board certifications: Nurse Coach Board Certified (NC-BC) and Holistic Nurse Board Certified (HN-BC). Curriculum is delivered through a self-paced learning management system with weekly live mentor video conference sessions, and a Private Practice Accelerator business course (valued at $3,000) is bundled free with core enrollment. Tuition is set at $3,499, with a 50% scholarship reducing effective price to $2,997 and installment payment plans available, alongside a 5-day money-back guarantee.

The company monetizes exclusively via one-time tuition payments, with ancillary revenue flowing separately to AHNCC for board exam fees (~$300-$400 per exam). To date, 5,249+ nurses have completed the program, achieving a 99% board certification pass rate and a 97% student satisfaction rating. Acquisition is community-led and product-led: a free Facebook community of 10,000+ nurses, a podcast, YouTube channel, blog, organic social, SEO content, free live training webinars, and alumni referrals generate the top of funnel. A secondary enterprise sales motion is emerging, with graduates such as Nicole Lohenen standing up internal nurse coaching departments inside hospitals.

The Nurse Coach Collective is bootstrapped and founder-owned with a reported 1-10 employees, holds American Holistic Nurses Association (AHNA) accreditation and a California CE provider license (CEP16964), and operates under Oregon corporate jurisdiction. Its primary customer segment is registered nurses (RNs, BSNs, MSNs, ADNs) seeking career transformation out of burnout, with healthcare organizations forming a smaller secondary segment in pursuit of nurse coaching programs and wellness offerings.

Name

The Nurse Coach Collective

Legal name

The Nurse Coach Collective, Inc.

Website

https://thenursecoaches.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nurse Coach Collective is an online training academy that certifies registered nurses as board-certified nurse coaches through a 6-month, 120-contact-hour program, serving a community of 10,000+ nurses.

Ownership category

akta.pro rank

Product category

Nursing Professional Education and Certification

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Nurse coach training
• Holistic nursing certification
• Continuing nursing education
• Health wellness coaching
• Nurse entrepreneur programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Nurse Coach Training Program Tuition: One-time fee for the Transformative Nurse Coach Certificate Program. Includes 120 contact hours, supervised practicum, board certification preparation, and lifetime access to course content and community. Currently priced at $3,499 with occasional 50% scholarships bringing effective price to $2,997.
2. Board Certification Exam Fees: Separate fees paid directly to AHNCC for board certification exams. Approximately $300-400 per exam, with discounted rates for graduates. Graduates have a 99% pass rate.
3. Business Course (Private Practice Accelerator): Included free with nurse coach training (valued at $3,000). 6-week comprehensive business course for starting a private practice.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

The Nurse Coach Collective sells a fully online, self-paced Transformative Nurse Coach Certificate Program that delivers 120 contact hours over approximately 6 months and prepares registered nurses for dual AHNCC board certifications (NC-BC and HN-BC). The tuition bundles the curriculum, supervised practicum, live mentorship, lifetime content access, a 10,000+ member alumni community, and a 6-week Private Practice Accelerator business course. Supporting offerings include free live training events, a podcast, and a free Facebook community used as top-of-funnel lead generation.

Product overview

The Nurse Coach Collective offers a single core product—the Transformative Nurse Coach Certificate Program—augmented by several supporting offerings. The flagship 6-month online program provides 120 evidence-based contact hours with live mentorship, enabling nurses to become Board Certified Nurse Coaches. As a bundled bonus included at no extra cost, students receive the Private Practice Accelerator, a 6-week business course teaching private practice setup and growth. The program prepares graduates for dual AHNCC board certifications (NC-BC and HN-BC) and connects them to a large alumni community. Free community access, live training events, and a podcast serve as lead magnets and ongoing engagement touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformative Nurse Coach Certificate Program A 6-month, 100% online training program providing 120 contact hours of evidence-based curriculum with weekly live support calls, supervised practicum, and lifetime access, enabling registered nurses to become Board Certified Nurse Coaches eligible for AHNCC exams (NC-BC and HN-BC). Designed for RNs, BSNs, MSNs, and ADNs seeking a career transformation into holistic wellness coaching.
• Private Practice Accelerator (Nurse Entrepreneur Accelerator) A 6-week comprehensive business course bundled free with the main nurse coach training program ($3,000 stated value) that teaches enrolled nurses how to start and grow a private practice, covering niche definition, website templates, client creation, sales scripts, marketing strategies, and practice management setup.
• Board Certification Preparation (NC-BC and HN-BC) Curriculum and supervised practicum hours qualifying graduates to sit for two nationally accredited, Magnet-recognized AHNCC board certification exams: Nurse Coach Board Certified (NC-BC) and Holistic Nurse Board Certified (HN-BC), with a combined HWNC-BC designation automatically achieved upon completion of both.
• Free Live Training Events Free live virtual training sessions for nurses exploring nurse coaching, held regularly with online registration and used by the company as a top-of-funnel lead generation event.
• Free Community (Facebook Group) A free Facebook community group of 10,000+ like-minded nurses used for networking, peer support, and ongoing connection among aspiring, enrolled, and practicing nurse coaches, functioning as both an engagement channel and a top-of-funnel acquisition channel.
• The Nurse Coach Collective Podcast A regularly published podcast hosted by co-founders Heather and Peter featuring interviews with nurse coaches and discussions about the nurse coaching specialty, used as a top-of-funnel content marketing channel.

Quantifiable outcome

• 99% board certification pass rate
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Functional Medicine Coaching Academy: Offers health coaching certification with a functional medicine curriculum, often accessed by nurses and other clinicians. Comparable structure (certification + business support) and overlapping target buyer (clinicians adding coaching).
• Wellcoaches: Provides health and wellness coach certification and training, with an NBHWC-aligned curriculum. Comparable in delivering structured coaching certification, though with a broader audience than nurses only.
• Health Coach Institute: Health coaching certification and business-building program targeting aspiring health coaches. Overlaps with TNCC on coaching certification, private practice accelerator content, and community-led growth.
• International Nurse Coach Association: One of the most direct competitors in nurse coach training, offering a similar board certification pathway. Closely comparable audience (RNs pursuing coaching careers) and product structure (certification + community).
• Real Balance Health Coach Training: Health coach certification program combining curriculum with practice-building modules. Comparable to TNCC's combined certification-plus-business-accelerator model for aspiring coaches.

Emerging players

• Dr. Sears Wellness Institute: Provides wellness coaching certification with an integrative health curriculum. Comparable training format, though smaller scale and a broader health enthusiast audience.

Others

• National Board for Health and Wellness Coaching (NBHWC): National board certifying health and wellness coaches through approved training programs. Adjacent to TNCC's certification pathway, representing a parallel industry standard for non-nurse coaches.
• American Holistic Nurses Credentialing Corporation (AHNCC): Administers the NC-BC and HN-BC board certifications that TNCC prepares students for. Not a competitor, but the certifying body whose standards TNCC's curriculum aligns to and whose reputation TNCC benefits from.

Broad incumbents

• Mayo Clinic (Wellness Coaching offerings): Large healthcare institution offering wellness coaching programs and continuing education for clinicians. Relevant comparator for institutional, employer-sponsored, and clinician-facing coaching training.
• Institute for Integrative Nutrition (IIN): Large, established health coaching school offering a holistic health coach certification with a similar curriculum-to-business model. Operates at much larger scale and broader audience than TNCC's nurse focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NurseCoaches
• Facebookfacebook.com/thenursecoachcollective
• Instagraminstagram.com/thenursecoaches

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nurse Coach Collective