Union Betriebs

What Union Betriebs does

Union Betriebs-GmbH is a privately held German multi-service IT and media company headquartered in Rheinbach with a branch office in Berlin. Founded circa 1963, the company has operated for over 60 years and is structured as a Gesellschaft mit beschränkter Haftung (GmbH) with no external institutional investment, parent company, or public listing disclosed. It is led by Geschäftsführer Jonathan Schreyer and Frank Stuch, with Frank Stuch also serving as Prokurist (CFO) alongside Cornelia Leßner, and a team of seven department heads covering agency, infrastructure, virtual business office, digital products, order management, data center/support/training, and data protection.

The company's core products and technology stack include the Internetbaukasten (a no-code website builder), the Kreativ-Portal (a self-service design template editor for advertising and social media), CDU-Cloud (a secure cloud workspace for political organizations), and ZMD+ data center services that bundle Inxmail email marketing and data selection capabilities. Underlying infrastructure includes self-operated data centers within the EU and self-hosted Matomo analytics for GDPR-compliant web analytics. The product portfolio spans eight revenue streams: IT services and cloud subscriptions, software and online services subscriptions (minimum 36-month contract terms), agency and design services, data protection consulting, virtual business office administration (managed services), hardware sales, training services, and magazine publishing. A 99% availability SLA is committed for cloud and web services.

Union Betriebs operates primarily in the German market with no geographic claims beyond domestic operations. Its go-to-market is a hybrid of direct sales (via website contact forms for complex service engagements) and self-service digital product distribution (Kreativ-Portal, Internetbaukasten), with strong referral-driven acquisition within the CDU/CSU political ecosystem. The primary customer segment is political organizations affiliated with the CDU, including named clients Senioren-Union, Mittelstands- und Wirtschaftsunion, and Frauen Union der CDU, with a secondary segment targeting German Mittelstand businesses and professional associations. Pricing is not publicly disclosed, though contract structures include monthly cloud billing, multi-year software subscriptions with automatic renewal, and unit pricing for training services. The company has no disclosed AI/ML capabilities, no funding rounds, no acquisitions, and no subsidiary structure.

Name

Union Betriebs

Legal name

Union Betriebs-GmbH

Website

https://ubg365.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Betriebs-GmbH is a privately held German IT services and digital agency founded circa 1963, headquartered in Rheinbach with a Berlin office. It provides integrated cloud, data center, website building, design, data protection, and virtual business office services primarily to CDU-affiliated political organizations and secondarily to Mittelstand businesses in Germany.

Ownership category

akta.pro rank

Product category

IT and Digital Media Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industry

Developer Tooling & SDK Platforms (BPAMAOAD)

Keywords

• IT services
• Website builder
• Print publishing
• Data protection
• Virtual office

Headquarters

HQ city

Rheinbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Services & Support: Providing IT infrastructure, network services, cloud solutions, and technical support to political organizations and businesses. Includes CDU-Cloud, email services, and IT system management.
2. Software & Onlinedienste: Cloud-based software subscriptions including Internetbaukasten and other online services with minimum 36-month contract terms and automatic annual renewal.
3. Agency & Design Services: Creative services including graphic design, print management, magazine publishing, and lettershop operations for political clients.
4. Data Protection Consulting: External data protection officer services and GDPR compliance consulting for organizations requiring DSGVO expertise.
5. Virtual Business Office Administration: Complete administration of business offices including elections, membership management, accounting, website maintenance, and training services.
6. Hardware Sales: Sale of IT hardware including computers, networking equipment, and related components.
7. Training Services: In-person and online seminars and training sessions for clients.
8. Publishing (Verlag): Magazine publishing and advertising space sales for member publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Union Betriebs-GmbH provides cross-media solutions from a single source, spanning IT infrastructure and cloud services (including CDU-Cloud), website and app development (Internetbaukasten), online design templates (Kreativ-Portal), print and magazine publishing agency services, data protection (DSGVO) consulting, data center operations (ZMD+), and full virtual business office administration. It primarily serves political organizations within the CDU ecosystem and German mid-sized businesses.

Product overview

Union Betriebs-GmbH operates as a multi-service IT and media company offering a portfolio of interconnected digital and professional services. The core product portfolio includes the Internetbaukasten (website builder) and Kreativ-Portal (design template portal), which form the foundation of their digital product offerings. These are complemented by professional service offerings: IT-Service (providing CDU-Cloud infrastructure, email, and IT support), Agentur (creative and print services), Datenschutz (data protection and compliance services), ZMD+ (data center services), and Virtuelle Geschäftsstelle (virtual business office administration). The company primarily serves political organizations, particularly CDU-affiliated entities, and has been operating for over 60 years.

Differentiator

Problem solved

Functional benefit

Brands

• Internetbaukasten: Website builder platform enabling users to create and manage modern web presences without programming knowledge.
• Kreativ-Portal
• CDU-Cloud
• ZMD+

Products and services

• Internetbaukasten Website builder platform allowing users to create and manage modern web presence quickly and easily without programming knowledge, targeted at political organizations and German mid-sized businesses.
• Kreativ-Portal Online portal offering professional design templates for advertising and social media that users can customize, print, or share using an intuitive editor.
• IT-Service Reliable IT infrastructure services including the secure CDU-Cloud environment, network services, and professional email communication solutions for political organizations and mid-sized businesses.
• Agentur Full-service creative agency offering print and online design, print management, magazine publishing, lettershop services, and Kreativ-Portal customisable templates for political clients and other organisations.
• Digitale Produkte Custom digital solutions including website development, app development, and customised digital services for clients in the political and Mittelstand segments.
• Datenschutz Comprehensive GDPR/DSGVO data protection solutions including external data protection officer services, training, audits, web checks, template documents, and support for data protection violations.
• ZMD+ Datacenter Data center services connecting to ZMD+ offerings including training, Inxmail email integration, and data selection services with professional consulting for organisational clients.
• Virtuelle Geschäftsstelle Complete business administration services including elections, membership and contribution management, financial accounting, book audits, reporting, vacation coverage, website and email maintenance, and training for organisations.
• CDU-Cloud Secure and flexible cloud-based working environment provided as part of the IT-Service offering, tailored to political organisations and other clients requiring compliant, EU-hosted infrastructure.

Quantifiable outcome

• 99% service availability SLA for cloud and web services
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ZMD+ (Zentralverband der Deutschen Datenverarbeitung)coreStrategic or Co-development PartnerExclusive partnership offering ZMD+ services including Inxmail, data selections, and training. Union Betriebs serves as direct contact and service provider for ZMD+ offerings, integrated into their data center service portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• T-Systems International: Deutsche Telekom subsidiary providing enterprise IT services, cloud, and managed infrastructure to German public sector and large organizations. Competes with UBG's IT-Service and CDU-Cloud offerings at enterprise scale.
• Strato GmbH: Major German web hosting and cloud provider offering website builders, mail, and hosting services. Comparable to UBG's Internetbaukasten and email offerings, with significantly broader SMB market reach.
• Allgeier SE: German IT services and software group providing IT outsourcing, cloud, and managed services across multiple verticals. Mid-market comparable to UBG's full-service IT outsourcing model.
• IONOS (1&1 IONOS): Germany's largest web hosting and cloud provider, with comparable CDU-Cloud-like offerings (shared hosting, mail, cloud servers, website builder). Differentiates from UBG at greater scale and broader market, but with less political-vertical specialization.
• Scholz & Friends Group: Large German creative and communications agency with political and corporate communications practices. Comparable to UBG's Agentur for higher-budget CDU/CSU campaign and brand mandates.
• Bechtle AG: Large German IT services and system house providing IT infrastructure, cloud, and managed services to mid-sized and enterprise customers. Operates at a much larger scale than UBG but addresses the same Mittelstand IT-Outsourcing pain points.

Direct peers

• pilot Berlin GmbH: German creative agency specializing in corporate communications, brand identity, and print design for political and corporate clients. Directly competes with UBG's Agentur offering for design and brand identity mandates.
• Publicare GmbH: Publicare is a German political publishing and communications house serving CDU-affiliated organizations, very similar to UBG's Agentur and publishing operations. Directly competes for the same member-magazine and political communications mandates within the CDU ecosystem.
• Loesen & Partner: German political communications and campaign agency serving CDU/CSU political organizations. Directly comparable to UBG's political communications and political direct marketing services.
• Hetzner Online GmbH: German data center and cloud infrastructure operator offering dedicated servers, cloud hosting, and storage. Directly comparable to UBG's ZMD+ data center services, with the same German data sovereignty positioning for GDPR-conscious customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWjkCam7KMyMq7ZlOPgBQOA
• Facebookfacebook.com/ubg365
• LinkedInlinkedin.com/company/union-betriebs-gmbh
• Instagraminstagram.com/ubg365

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Betriebs