Yorkshire Wildlife Trust
Yorkshire Wildlife Trust is a registered charity founded in 1946 that manages over 110 nature reserves and four flagship visitor centres across Yorkshire, delivering wildlife conservation, habitat restoration, community engagement through #TeamWilder, citizen science and policy advocacy funded by memberships, donations, legacies, grants and merchandise.
- Company typePrivate
- Founded1946
- HeadquartersYork, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yorkshire Wildlife Trust does
Yorkshire Wildlife Trust is a registered charity (no. 210807) founded in 1946 as the Yorkshire Naturalists' Trust and rebranded in 1983, operating as the largest voluntary conservation organisation in Yorkshire. It manages over 110 nature reserves across the region and four flagship visitor centres — Potteric Carr (Doncaster), Spurn Discovery Centre (Hull), Living Seas Centre (Flamborough) and Stirley (Huddersfield) — delivering habitat restoration, peatland restoration via the Yorkshire Peat Partnership, landscape-scale projects such as Wild Ingleborough, species monitoring, and statutory engagement through Local Nature Recovery Strategies.
Its product portfolio spans physical assets (reserves and visitor centres), engagement programmes (#TeamWilder community movement, Wildlife Gardening Award, Wildlife Hero Awards), knowledge products (the 2024 State of Yorkshire's Nature report), citizen science (the Volunteer Butterfly Surveyor Programme with Butterfly Conservation and the UK Butterfly Monitoring Scheme across 40 reserves) and corporate services (Biodiversity Net Gain, Business Membership). Revenue is generated from a diversified mix of Wildlife Guardians membership subscriptions, one-off and recurring donations, legacies and bequests, charitable trust grants, online merchandise sales, and event income, with no publicly disclosed pricing tiers.
Go-to-market is community-led and event-driven: the Trust recruits members and volunteers through its 110+ reserves, visitor centres, regional events (Yorkshire Puffin Festival, open gardens), digital channels (website, Facebook, Instagram, LinkedIn, YouTube, Bluesky, email) and grassroots community organising via #TeamWilder, while pursuing corporate, government and academic relationships for BNG services, advocacy and policy influence with Yorkshire local authorities.
Yorkshire Wildlife Trust firmographics
Firmographics- Name
- Yorkshire Wildlife Trust
- Legal name
- Yorkshire Wildlife Trust
- Website
- https://ywt.org.uk
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yorkshire Wildlife Trust is a registered charity founded in 1946 that manages over 110 nature reserves and four flagship visitor centres across Yorkshire, delivering wildlife conservation, habitat restoration, community engagement through #TeamWilder, citizen science and policy advocacy funded by memberships, donations, legacies, grants and merchandise.
- Ownership category
- akta.pro rank
Yorkshire Wildlife Trust industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industries
- Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Yorkshire Wildlife Trust is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Yorkshire Wildlife Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership subscriptions: Wildlife Guardians membership programme providing recurring revenue from individual supporters who pay annual or monthly subscriptions for benefits including access to reserves and publications.
- Donations and appeals: One-time and recurring donations from supporters, including specific appeals such as the Askham Bog Protection Fund and Ingleborough Appeal. Also includes community fundraising activities.
- Legacies and bequests: Gifts left in supporters' wills, with specific reference to the Joyce Mary Mountain Will Trust that enabled the State of Yorkshire's Nature report.
- Shop merchandise: Online shop selling wildlife-themed merchandise including the 80th anniversary items.
- Grant funding: Charitable grants from trusts and foundations such as the Joyce Mary Mountain Will Trust and Christopher Eden Education Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wildlife Guardians individual membership |
| Subscription | Annual | Business membership |
| Other | Annual | Wildlife Friendly Gardening Award |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Yorkshire Wildlife Trust product offering
Product offeringCore offering
Yorkshire Wildlife Trust is a registered charity that manages over 110 nature reserves across Yorkshire for the conservation and restoration of wildlife and wild places. The Trust operates four flagship visitor centres, runs the #TeamWilder community empowerment programme, and delivers public engagement, citizen science, and policy advocacy. Revenue is generated through membership subscriptions, donations, charitable grants, legacies, merchandise sales, and Biodiversity Net Gain consulting services.
Product overview
Yorkshire Wildlife Trust operates as a charitable conservation organisation offering a portfolio of interconnected nature-focused products and services. Its core offerings include management of over 110 nature reserves across Yorkshire, flagship visitor centres (Potteric Carr, Spurn Discovery Centre, Living Seas Centre, Stirley), the #TeamWilder community empowerment movement, the Wildlife Gardening Award programme, and the State of Yorkshire's Nature reporting initiative. The Trust also offers membership programmes, volunteer butterfly surveying through the UK Butterfly Monitoring Scheme, and various educational and advocacy programmes. These products collectively serve to protect and restore Yorkshire's wildlife and wild places while engaging communities in nature recovery efforts.
Differentiator
Problem solved
Functional benefit
Brands
- #TeamWilder: Community empowerment initiative launched in 2022 to help Yorkshire's communities act for a wilder future.
- Wildlife Gardening Award
Products and services
- Wildlife Guardians Membership
Quantifiable outcome
- Over 110 nature reserves managed for wildlife
- +3 more outcomes
Companies that use Yorkshire Wildlife Trust
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Yorkshire Wildlife Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yorkshire Wildlife Trust partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Yorkshire Naturalists' UnioncoreExpert partner in producing the State of Yorkshire's Nature report. Published the technical report in a special issue of The Naturalist. Long-standing collaboration on landmark conservation works including the 2024 State of Yorkshire's Nature report.
- Butterfly Conservation YorkshirecoreExpert partner contributing butterfly monitoring data to State of Yorkshire's Nature report and collaborating on the Volunteer Butterfly Surveyor Programme with UK Butterfly Monitoring Scheme.
- British Trust for OrnithologycoreExpert partner providing bird population data and monitoring information for the State of Yorkshire's Nature report.
- Botanical Society of Britain and IrelandcoreExpert partner contributing botanical and plant species data to the State of Yorkshire's Nature report and conservation assessments.
- East Yorkshire Bat GroupminorVolunteer group collaborating with community partners to install bat boxes in local graveyards as part of #TeamWilder community activities.
- Welcome to EnglishminorCharitable organisation partnered with #TeamWilder to design and build hedgehog homes for wildlife habitat creation around Hull.
- RHS (Royal Horticultural Society)minorPartnership at RHS Wentworth Woodhouse Flower Show to showcase Hoverfly Haven garden highlighting importance of hoverflies.
- Yorkshire Rewilding NetworkminorRegional network contributing to the Hull and East Yorkshire Biodiversity Action Group (HEYBAG) collaboration.
- IUCN (International Union for Conservation of Nature)coreNature Recovery Committee chair Dr Jane Smart OBE leads IUCN's Centre for Science and Data, bringing international conservation expertise to YWT's recovery strategies.
- University of YorkminorProf. Jane Hill serves on Nature Recovery Committee as University Research Champion in Environmental Sustainability & Resilience, contributing ecological research expertise.
- Sheffield Hallam UniversityminorProf. Ian Rotherham serves as external member of Nature Recovery Committee, bringing expertise as Emeritus Professor with ecological and environmental history background.
- The Wildlife TrustscoreYWT is part of the Wildlife Trusts movement, a UK-wide network of 46 local wildlife trusts. Movement-level initiatives include #TeamWilder and collective advocacy campaigns like Restore Nature Now.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Yorkshire Wildlife Trust competitors and assessment
Company assessmentBroad incumbents
- The Wildlife Trusts: UK-wide federation of 46 independent local wildlife trusts of which YWT is a member. Operates the same charitable model (membership, reserves, conservation) at national scale, running shared campaigns like Restore Nature Now and #TeamWilder, making it the most direct structural counterpart.
- RSPB (Royal Society for the Protection of Birds): Largest UK wildlife charity with over 1 million members. Competes for the same donor and volunteer pool, runs a national reserve network, and engages in advocacy and citizen science — overlapping significantly with YWT's model but at national scale.
- National Trust: UK's largest conservation charity with millions of members, managing heritage landscapes, gardens, and nature reserves including significant holdings in Yorkshire. Overlaps with YWT on conservation, public access, and membership fundraising, though its remit extends to built heritage.
- Woodland Trust:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yorkshire Wildlife Trust social profiles
Digital presenceYorkshire Wildlife Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yorkshire Wildlife Trust leadership team
Management profileNumber of profiles
Profiles10 records
Yorkshire Wildlife Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yorkshire Wildlife Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yorkshire Wildlife Trust
What does Yorkshire Wildlife Trust do?
Yorkshire Wildlife Trust is a registered charity that manages over 110 nature reserves across Yorkshire for the conservation and restoration of wildlife and wild places. The Trust operates four flagship visitor centres, runs the #TeamWilder community empowerment programme, and delivers public engagement, citizen science, and policy advocacy. Revenue is generated through membership subscriptions, donations, charitable grants, legacies, merchandise sales, and Biodiversity Net Gain consulting services.
Is Yorkshire Wildlife Trust a public or private company?
Yorkshire Wildlife Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Yorkshire Wildlife Trust founded?
Yorkshire Wildlife Trust was founded in 1946. It employs 101 to 250 people.
Where is Yorkshire Wildlife Trust based?
Yorkshire Wildlife Trust is headquartered in York, United Kingdom, in the Europe region.
How does Yorkshire Wildlife Trust make money?
Five revenue lines are on record. Membership subscriptions are the primary driver. The others are donations and appeals, legacies and bequests, shop merchandise and grant funding.
Who are Yorkshire Wildlife Trust's main competitors?
Broad incumbents on record are The Wildlife Trusts, RSPB (Royal Society for the Protection of Birds), National Trust and Woodland Trust.
Does Yorkshire Wildlife Trust have an API?
No public API is recorded for Yorkshire Wildlife Trust.
What industry is Yorkshire Wildlife Trust in?
Yorkshire Wildlife Trust's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of THAAAFAF, Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based). Its NAICS code is 712190.