What Balsan does

Balsan SAS (legally "Balsan Moquette") is a privately held French textile flooring manufacturer headquartered in Arthon (Berry region, 2 Rue de Corbilly, 36330) that designs and produces carpet tiles (dalles, typically 50x50 cm), broadloom rolls (lés, 4-5 m widths), planks (lames), and more recently LVT flooring under the LVT Elite and Dryback 55 lines. The company traces its textile manufacturing heritage to roughly 1720 and emphasizes "Made in France" production at a single integrated plant, describing itself as an "usine verte" (green factory). Core products are built on 100% Polyamide fibers using tufting and weaving processes with a choice of backing systems (Action Back, BBack, and the proprietary Sonic Confort felt backing), and incorporate proprietary or licensed features: FullColors customization, COVA+ anti-static treatment, and Econyl recycled fibers; products carry a broad certifications stack including Bfl-s1 fire rating, Green Label Plus, LEED, BREEAM, HQE, DGNB, GUT/PRODIS, EPD, and BVB. The portfolio exceeds 200 SKUs across collections such as Nuages, Take a Walk, Vision of Elegance, French Couture, and Pilote², with a Design Studio customization service available from 800 m².

Balsan serves four primary end-markets: office and corporate environments, hospitality (hotels), education, and residential. Its primary commercial focus is B2B, with a GTM built around regional commercial representatives, an international distributor network with a "find a distributor" tool, two physical showrooms (Arthon and Paris Marais), and a website supporting online sample ordering and quote requests. Pricing is quote-based by square meter with a minimum order value of EUR 500 HT (lower orders incur a EUR 35 surcharge) and standard net-30 payment terms. The geographic footprint is genuinely international, with country-localized websites spanning more than 70 markets across Europe, Africa, Asia, the Middle East, the Americas, and Oceania; a documented enterprise reference is the 2,215 m² installation of Take a Walk carpet tiles at the Sonae Campus in Porto, Portugal.

Revenue mechanics are concentrated in one-time sales of flooring products, supplemented by custom/bespoke production services and showroom-led design advisory. The business is privately held with no disclosed investors or funding rounds, and headcount sits in the 101-250 employee band per public firmographic data. Public disclosures do not include revenue, profitability, or detailed ownership information.

Name

Balsan

Legal name

Balsan Moquette

Website

https://balsan.com

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

101–250 employees

Short description

Balsan is a privately held French textile flooring manufacturer producing carpet tiles, broadloom rolls, planks, and LVT for commercial and residential markets, serving offices, hotels, education, and homes across more than 70 countries through direct sales, distributors, and showroom-led specification.

Ownership category

akta.pro rank

Product category

Commercial Carpet and Textile Floor Coverings

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Commercial carpet tiles
• Textile floor coverings
• Broadloom carpet rolls
• Carpet customization services
• Acoustic flooring solutions

Headquarters

HQ city

Arthon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Carpet and Flooring Product Sales: One-time sale of textile flooring products across multiple formats including broadloom rolls (lé), tiles (dalles), and planks (lames). Products are sold by surface area (m²) with minimum order requirements. Professional installation is recommended but typically arranged separately by customers.
2. Custom/Bespoke Production: Special order production for non-standard specifications, custom colors, and personalized designs. Custom orders require minimum quantities and involve specific agreements. 'Personnalisation' service for corporate branding and unique design requirements.
3. Professional Services and Consulting: Advisory services related to product selection, installation requirements, and maintenance. Showroom consultations in Arthon (forest of Berry) and Paris Marais district provide design guidance. Technical support and documentation services included with product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Balsan designs, manufactures, and sells textile floor coverings — carpet tiles (dalles, typically 50x50cm), broadloom rolls (lés, 4m and 5m widths), and planks (lames) — primarily for commercial spaces (offices, hotels, education) with a secondary residential offering. Products use 100% Polyamide fibers with proprietary backing systems (Sonic Confort, BBack, Action Back), offer bespoke color/pattern customization via the online Design Studio, and include an LVT (Luxury Vinyl Tile) line. Sales are quote-based, priced per m², with customization available from 800 m² minimum order.

Product overview

Balsan is a French manufacturer of textile flooring products, offering a comprehensive portfolio of carpet tiles (dalles), broadloom rolls (lès), planks, and LVT flooring. The product range includes core collections (Nuages, Take a Walk, Vision of Elegance), specialized lines (Pilote², César, Dryback 55), and add-on acoustic solutions (Sonic Confort backing). The portfolio spans over 200 individual products across multiple collections including Infin i Colors, Emotion, Territoire(s), Grand Hotel, Metropolitan, and LVT lines. Services include customization through Design Studio (from 800m²), 3D room simulator, and eco-conscious manufacturing with recycled materials like Econyl and low VOC emissions. Products are classified by usage ratings (domestic to industrial), fire ratings (Bfl-s1), and environmental certifications (HQE, LEED, BREEAM, DGNB, GUT/PRODIS, EPD, BVB).

Differentiator

Problem solved

Functional benefit

Products and services

• Cirrus carpet tile Carpet tile from the Nuages collection with soft, vaporous, cotton-like cloud patterns. Made from 100% polyamide short, resistant pile suitable for high-traffic office and hotel spaces; available in 5 color tones.
• Stratus carpet tile Carpet tile from the Nuages collection with denser, more dynamic pointillist cloud patterns. Features short, robust cut pile adapted for frequent-traffic areas; available in 5 color tones from rosy dawn to ochre sunset. Bfl-s1 fire rated; carries COVA+ air-quality certification.
• Batik carpet tile Carpet tile inspired by traditional African weaving, featuring irregular lines and recycled Econyl fibers. Made from 60% mass-dyed PA and 40% space-dyed PA; available in 10 natural warm colors. Standard BBack backing, with Sonic Confort optional. Bfl-s1 fire rated.
• Boléro carpet tile Sophisticated 100% polyamide saxony velours (1030 g) carpet tile available in 36 contemporary colors. Offered in standard or Sonic Confort felt backing versions, and also produced in broadloom roll format at 4–5 m widths.
• Take a Walk carpet collection Professional carpet collection featuring organic, sober design with a Cut&Loop structure combining aesthetics with acoustic performance. Designed for open spaces, meeting rooms, offices, and reception halls; installed in the Sonae Campus project in Porto (2,215 m²).
• Vision of Elegance carpet collection Elegant hotel-oriented carpet collection featuring sophisticated designs for upscale hospitality environments, including guest rooms, corridors, and public spaces.
• Dryback 55 LVT flooring Premium LVT (Luxury Vinyl Tile) flooring from the LVT Elite collection, available in 18.42x121.92 cm planks, 45.72x91.44 cm planks, and a 10.16x60.96 cm herringbone (HB) format. Available in standard and acoustic versions (Dryback Acoustic 55).
• Daydream carpet collection Sustainable well-being focused carpet collection for workspaces, emphasizing durable design and environmental responsibility (low VOC, recycled Econyl content).
• Nexus Bridge carpet collection Carpet collection designed for seamless transitions between different flooring types and spaces, combining aesthetic design with practical functionality across tile/plank formats.
• Design Studio / Personnalisation customization service Service allowing customers to personalize carpet designs and colors, with custom colorways available from 800 m² orders. Includes a 3D room simulator and tile/plank pose configurator accessible online, and is supported by showroom consultations.
• Pilote² carpet tile Contemporary carpet tile from the Pilote 3D collection designed for professional use; the Pilote² Sonic Confort variant features enhanced acoustic backing.
• French Couture collection (César, César Dalle) Premium carpet designs from the French Couture collection, offered in both César (broadloom/roll) and César Dalle (square tile) formats.
• Wild Nature collection (Baltique HD, Eden HD) High-definition (HD) carpet tiles — Baltique HD and Eden HD — from the Wild Nature collection, designed for high-traffic commercial spaces.
• LVT Aspecta by Balsan collection LVT (Luxury Vinyl Tile) flooring collection featuring wood-look planks in various dimensions including Chambord (21.5x107.5 cm), Chantilly (22x110 cm), and Tarascon (30.2x141.8 cm) formats.

Quantifiable outcome

• Divides by two the dispersion of fine particles and allergens (pollen, dust mites) in the air
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• RevinobreminorImplementation/ SI/ Consulting Partner · 1 January 2024Contractor partner for Sonae Campus installation project in Porto. Revinobre handled the physical installation work while Balsan supplied the carpet products. Project involved 2,215 m² of Take a Walk collection tiles.
• Arq. Nicole AbreuminorStrategic or Co-development PartnerDecorator/architect for Sonae Campus project, responsible for interior design specifications that incorporated Balsan carpet products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Balta Industries: Belgian manufacturer of broadloom carpet, carpet tiles, and rugs under brands such as Balta and ITC. Comparable as a European mid-sized carpet specialist competing in residential and commercial floor coverings with similar tufting and weaving capabilities.
• Condor Group: Dutch manufacturer of tufted and woven carpets and carpet tiles for residential and commercial markets. Comparable as a European mid-sized carpet tile and broadloom peer with overlapping product formats and similar customer mix.
• Tarkett: French-founded global flooring manufacturer offering carpet tiles, LVT, and resilient flooring across commercial and residential segments. Comparable as a European-headquartered, vertically integrated flooring company with overlapping product formats (carpet tiles + LVT) and B2B distribution.
• Forbo Flooring Systems: European flooring manufacturer with a strong carpet tile and Flotex range serving commercial interiors. Comparable to Balsan as a European premium flooring brand with B2B specification sales and similar architectural project focus.
• Interface: Global leader in modular carpet tiles with a strong sustainability mission and Mission Zero commitment. Directly comparable as a B2B-focused carpet tile manufacturer serving offices, hotels, and education with circular-economy and acoustic-performance messaging.
• Beaulieu International Group: Belgian flooring group producing carpet, carpet tiles, LVT, and needle-felt products under brands like Beaulieu Floors and BerryAlloc. Comparable as a European-based, vertically integrated carpet and LVT manufacturer competing in the same commercial specification channels.
• Ege Carpets: Danish manufacturer of design-led broadloom, carpet tiles, and rugs serving offices, hotels, and the maritime sector. Comparable as a European design-forward carpet manufacturer with strong customization capability and a similar B2B specification focus.
• Milliken (Floor Covering): US-based manufacturer of modular carpet tiles and high-performance broadloom with strong design and acoustic credentials. Directly comparable as a designer-focused carpet tile maker serving corporate, hospitality, and education verticals.

Broad incumbents

• Mohawk Industries: Largest flooring manufacturer globally, with carpet, LVT, laminate, and ceramic tile portfolios. Comparable as a broad incumbent across all flooring categories; sets the competitive ceiling on scale and distribution Balsan faces in multinational tenders.
• Shaw Industries (Shaw Floors): One of the world's largest carpet and flooring manufacturers, offering broadloom, carpet tile, hard surface, and resilient products across residential and commercial. Comparable as a broad incumbent in carpet manufacturing with global scale Balsan cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BALSANmoquetteArthon
• Facebookfacebook.com/Balsanofficiel
• LinkedInlinkedin.com/company/balsan-carpets-sas
• Instagraminstagram.com/balsanofficiel
• Pinterestpinterest.com/balsanofficiel
• Xx.com/balsanofficiel

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balsan