What digitalSTROM does

digitalSTROM AG is a Swiss building automation company founded in 2004 and headquartered in Schlieren, Switzerland, that sells an all-in-one smart home and building automation system built around a proprietary Powerline Communication (PLC) protocol. Rather than relying on wireless signals or new cabling, the system encodes commands as small voltage fluctuations over the home's existing 230V electrical wiring, interpreted by miniaturized dS Clamps attached to lights, shading devices, thermostats, and pushbuttons, and orchestrated by a central Digital Strom Server (dSS) and circuit-level dS Meter. The company reports 30,000 realized projects and 700,000 installed modules across more than 15 European countries, with stated outcomes of up to 25% energy savings and up to 60% increased self-consumption of solar energy.

The product portfolio spans core hardware (dS Clamps, dSS, dS Meter, Weather Station), access control (dS-Eagle video doorbell, dS-Touch 10.1-inch touchscreen, dS-MasterNode, dS-Access app), the mein.digitalSTROM cloud platform, mobile applications, and software components including Virtual Device Containers that integrate IP-connected devices. Voice and appliance integrations with Amazon Alexa, Google Home, Bosch, Siemens, Sonos, and Hekatron broaden the ecosystem. Pricing is hardware-centric and publicly disclosed (e.g., Access Control package ~EUR 1,770 / CHF 1,931; Weather Station from EUR 829 / CHF 982), with cloud platform basic functionality offered free and select add-on services on subscription.

Go-to-market is primarily indirect through a tiered certified installation partner network (electricians) supplemented by showrooms (including the Smart Home Competence Center in Fellbach), electrical wholesalers, and a direct online shop for hardware. Customer segments include residential homeowners (retrofit and new construction), historical/heritage buildings, and select commercial deployments (offices, hospitality). The company is privately held as a Swiss Aktiengesellschaft, operates with 11-50 employees, and has not publicly disclosed funding rounds or revenue; the most recent operational signal is the January 2025 end-of-support announcement for legacy dSF11/dSM11/dSS11/dSS-IP product series, indicating continued product-line evolution rather than stagnation.

Name

digitalSTROM

Legal name

digitalSTROM AG

Website

https://digitalstrom.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

digitalSTROM AG is a Swiss company, founded in 2004, that sells an all-in-one smart home automation system based on proprietary Powerline Communication over existing 230V wiring, serving residential homeowners, heritage buildings, and select commercial sites across 15+ European countries through certified installation partners.

Ownership category

akta.pro rank

Product category

Smart Home Automation

NAICS

Wiring Device Manufacturing (33593), Relay and Industrial Control Manufacturing (335314)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industries

Smart Lighting & Dimming Control Installation (HSAHADAB), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

Keywords

• Smart home automation
• Powerline communication
• Building automation systems
• Home energy management
• Smart home hardware

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D

Revenue model

1. Hardware Sales: Sale of proprietary hardware components including dS clamps, dSS server, dS-Eagle video doorbell, dS-Touch touchscreen, dS meter, weather station, and accessories. Products are manufactured in Europe.
2. mein.digitalSTROM Cloud Platform: Cloud-based platform for remote management and control of digitalSTROM systems. Basic functionality appears free; special services and apps may be subscription-based.
3. Server Apps and Mobile Apps: Additional applications for the dSS and mobile devices that extend system functionality, potentially sold individually or as bundles.
4. Special Services: Special services offered within the digitalSTROM ecosystem, including hail warning app and other notification services, accessible via mein.digitalSTROM.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

digitalSTROM develops and sells an all-in-one smart home and building automation system based on proprietary Powerline Communication technology that transmits signals over a building's existing 230V electrical wiring. The company manufactures and distributes hardware components (dS clamps, dSS server, dSM meter, dS-Eagle video doorbell, dS-Touch touchscreen, weather station) and offers the mein.digitalSTROM cloud platform plus mobile applications for residential and light-commercial building automation.

Product overview

Digital Strom offers an All-in-One Smart Home solution based on proprietary Powerline communication technology that uses existing 230V electrical wiring for device communication. The core system comprises the Digital Strom Server (dSS) as the central hub, dS Clamps for device retrofitting, and the dS Meter (dSM) for circuit-level management. The product portfolio includes dedicated access control hardware (dS-Eagle video doorbell, dS-Touch touchscreen controller, dS-MasterNode), the Weather Station for environmental sensing, and mobile applications (dS Smart Home App, dS-Access App). The mein.digitalSTROM cloud platform enables remote access, while Virtual Device Containers (vDC) integrate IP-connected devices. Key differentiators include no additional wiring requirements, no radio waves, and compatibility with voice assistants (Alexa, Google Home) and major appliance brands (Bosch, Siemens). The modular architecture supports step-by-step expansion for both retrofits and new construction projects.

Differentiator

Problem solved

Functional benefit

Brands

• dS-Eagle: Video door intercom system with HD camera, two-way audio, and remote access capabilities for smart home access control.
• dS-Touch
• dS-MasterNode
• mein.digitalSTROM
• dSS (Digital Strom Server)
• dSM (Digital Strom Meter)
• dS-Access App

Products and services

• dS-Eagle Video Doorbell Smart video door intercom with HD camera, two-way audio, IR night vision, and two-wire installation, designed for residential homeowners as part of a smart home access control system.
• dS-Touch Home Control Touchscreen 10.1-inch wall-mounted touchscreen central control panel for lighting, shading, energy, and climate management in a smart home.
• dS-MasterNode Access control master node that connects to the dS-Eagle and enables door opening functionality within the smart home access control system.
• Digital Strom Server (dSS) Central server hardware that manages and coordinates all digitalSTROM components in a smart home network, enabling local and remote home automation control via browser-based admin panel.
• Digital Strom Clamps (dS Clamps) Miniaturized smart clamps that retrofit onto existing 230V wiring to digitize and interconnect analogue devices such as lights, shading, thermostats, and pushbuttons with onboard processing capability.
• Digital Strom Meter (dSM) Meter component installed at the fuse box that communicates with all digitalSTROM clamps in connected circuits using a patented master/slave Powerline protocol.
• Digital Strom Weather Station External weather monitoring sensor that measures wind, temperature, brightness, and rainfall and triggers automatic storm protection and HVAC optimization via the smart home system.
• dS-Access Mobile App Mobile application for remote access control, enabling video doorbell communication and door opening from a smartphone, tablet, or touchscreen.
• dS Smart Home Mobile App Primary smartphone application for comprehensive smart home control including lighting, shading, heating, security, energy monitoring, and scene management with local and remote access.
• mein.digitalSTROM Cloud Platform Web-based cloud platform for remote management and control of digitalSTROM Smart Home systems, including special services such as hail warning and notification apps.

Quantifiable outcome

• Reduce energy consumption by up to 25%
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationAmazon Alexa integration allows digitalSTROM users to control their smart home via voice commands. Compatible with the digitalSTROM ecosystem for voice-controlled lighting, shading, heating, and other automated functions.
• Google HomecoreTechnology or IntegrationGoogle Home integration enables voice control of digitalSTROM smart home functions including lighting, shading, heating, and security features.
• Visser ElektrotechniekcoreChannel Partner/ Reseller/ DistributorGold Excellence Partner that completed complete electrical installation with digitalSTROM for Douwe Egberts Cafes in Zwolle and Enschede, Netherlands.
• Smart Home Competence Center FellbachcoreChannel Partner/ Reseller/ DistributorPremium showroom and competence center near Stuttgart providing digitalSTROM installation, programming, and configuration services for Germany, Austria, and Switzerland.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loxone: Austrian smart home specialist of comparable scale targeting residential and light-commercial automation across Europe. Direct overlap on integrated lighting, shading, climate, and energy management with a partner-driven installer model very similar to digitalSTROM.
• KNX Association: Dominant European standard for wired home and building automation backed by a wide manufacturer ecosystem (ABB, Schneider, Siemens, Gira). Represents the alternative wired approach to digitalSTROM's PLC-based architecture in the same residential/commercial segments.
• Fibaro: European smart home platform (now part of Nice Group) focusing on Z-Wave-based retrofit modules for residential automation. Direct product overlap (modules for lighting, blinds, climate) and comparable European residential target market.

Broad incumbents

• ABB-free@home: ABB's residential smart home platform from the global switchgear giant, integrating lighting, blinds, and HVAC via KNX/wireless. Competes in the same electrician-driven channel and overlaps with digitalSTROM's switch/clamp-centric value proposition.
• Schneider Electric Wiser: Schneider's smart home offering for energy and lighting management, leveraging the company's Wiser ecosystem and global electrical distribution channels. Direct category overlap with digitalSTROM in residential wiring-device-based automation.
• Eaton xComfort: Eaton's home automation range pairing wireless and wired wiring devices for retrofit and new-build residential applications. Comparable channel and use-case footprint to digitalSTROM's installer-led model.
• Control4: Premium whole-home automation platform serving residential and light-commercial customers through a certified installer network. Mirrors digitalSTROM's partner-driven GTM and integrated lighting/climate/security scope.
• Crestron Electronics: High-end home and building automation suite with strong lighting, shading, and energy controls. Adjacent positioning to digitalSTROM with overlap in integrated scenarios and integrator-led delivery.
• Busch-Jaeger (ABB): ABB's German smart wiring-device brand (Free@home, Busch-Welcome) targeting residential KNX/wireless building automation. Closest large-incumbent analogue to digitalSTROM's switch-based automation positioning.

Emerging players

• Tado°: Munich-based smart home climate and energy management company with subscription-based controls. Overlaps with digitalSTROM's heating and PV self-consumption use cases in the same DACH residential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/digitalSTROM
• Facebookfacebook.com/digitalSTROM
• LinkedInlinkedin.com/company/323597

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digitalSTROM