Beck Electric Supply

What Beck Electric Supply does

Beck Electric Supply is a privately-held, specialized electrical products distributor headquartered in Richmond, California, founded in 1972. The company distributes industrial, marine/shipboard, and entertainment-grade electrical components through an e-commerce storefront and four physical branch locations across the United States — Richmond and Long Beach (California), Seattle (Washington), and Crestview (Florida). Its catalog spans more than 50 product categories, including circuit breakers, contactors, drives, transformers, LED and hazardous-duty lighting, cam and shore-power connectors, armored/shipboard cable, crane components, and portable work lights, sourced from authorized relationships with major manufacturers such as ABB, Hubbell, Cooper/Crouse-Hinds, Eaton, General Electric, Marinco, Russellstoll, and Meltric. The company also operates Dahl-Beck Motor Shop as a wholly-owned motor repair subsidiary and holds the Worklights Inc. product line (acquired May 2007).

The company's underlying technology is a conventional e-commerce distribution platform — an online catalog, account registration, shopping cart, and quote-request workflow — rather than a proprietary software stack. Revenue is generated through hardware sales of distributed third-party electrical products, priced on a quote basis rather than through publicly listed pricing. The go-to-market combines bottom-of-funnel transactional e-commerce with consultative direct sales at branch locations, supported by a "Get A Quote" mid-funnel form. The company markets itself primarily through its website, manufacturer/distributor relationships, and a sustainability positioning anchored by an 83KW rooftop solar installation at its Bay Area facility.

Ownership is described as independent and private with no disclosed parent, private equity, or institutional investment, suggesting founder or family ownership. No leadership team is publicly disclosed. The company carries no AI/ML, software, or recurring-revenue components — its value proposition rests on specialized SKU depth, authorized-distributor status, multi-vertical coverage (industrial, marine, entertainment), and in-person technical consultation at branch counters.

Name

Beck Electric Supply

Legal name

Beck Electric Supply

Website

https://beckelectric.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Beck Electric Supply is a privately-held, California-based distributor of specialized industrial, marine, and entertainment electrical products, selling authorized brand-name components across 50+ categories through four US branches and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Industrial Electrical Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Industrial electrical supplies
• Marine electrical equipment
• Entertainment lighting supplies
• Electrical product distribution
• Power distribution components

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Product Distribution: Revenue generated from distributing electrical products including industrial, marine, and entertainment lighting equipment, connectors, circuit breakers, motors, and related components. Products are sold through e-commerce and direct sales at branch locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Beck Electric Supply is a specialty distributor of industrial, marine, and entertainment electrical products — including lighting fixtures, connectors, circuit breakers, contactors, drives, wire and cable, shore power, brakes, cranes, and portable work lights — sourced from major manufacturers and sold through an online catalog and four US branch locations. The company also operates Dahl-Beck Motor Shop to provide in-house motor repair services.

Product overview

Beck Electric Supply is an electrical products distribution company offering a comprehensive portfolio of industrial, marine, entertainment, and general electrical products through a multi-category e-commerce platform. The company operates primarily as a distributor of third-party manufacturer products, organized into major categories including: lighting (LED fixtures, lamps, emergency lighting, floodlights, navigation lights), power distribution (circuit breakers, safety switches, transformers, starters, contactors, drives), connectivity (connectors, plugs, receptacles, wiring devices, shore power), wire & cable (armored, shipboard, entertainment, low smoke), crane components, and specialty products. The company acquired Worklights Inc. in 2007 to expand portable work light offerings, and operates Dahl-Beck Motor Shop as a motor repair subsidiary. A proprietary sustainability initiative includes solar installations at their Bay Area facility. Products are sourced from major manufacturers including ABB, Hubbell, Cooper Crouse-Hinds, General Electric, Marinco, Russellstoll, Meltric, Phoenix Products, Dialight, and many others, with over 50 product categories available through their online catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Dahl-Beck Motor Shop: Related entity/motor shop operation mentioned on the website navigation

Products and services

• Industrial and Marine Lighting Fixtures Comprehensive lighting fixtures including berth/mirror lights, cargo lights, emergency lighting, floodlights (hazardous duty, HID, LED, quartz/halogen), fluorescent fixtures, high bay lights, navigation lights, searchlights, and vapor tight/waterproof fixtures for industrial and marine applications.
• LED Lighting Solutions LED lighting solutions including floodlights, hazardous duty lights, linear/vapor tight fixtures, navigation lights, searchlights, solar lights, and retrofit options from Crouse-Hinds, E-LED, Phoenix Lighting, Dialight, and other manufacturers.
• Entertainment and Stage Lighting Stage and entertainment industry lighting products including cable, cam products, stage pin, and twist-lock connectors for film, TV, theater, concert, and live event production.
• Circuit Breakers Circuit breakers for electrical protection across multiple voltage ratings and amperages from major manufacturers including ABB, Cutler Hammer/Eaton, General Electric, and ITE/Siemens.
• Variable Frequency Drives and Motor Controls Variable frequency drives and motor controls from ABB, General Electric, TECO/Westinghouse, TMEIC/GE, Toshiba, and Yaskawa for industrial motor control applications.
• Contactors and Starters Electrical contactors and motor starters for industrial motor control and switching applications from ABB, Cutler Hammer/Eaton, General Electric, and Ward Leonard.
• Industrial, Marine, and Entertainment Connectors Industrial connectors for data processing, entertainment (stage/studio), industrial, marine, reefer (refrigerated containers), and shore power applications from manufacturers including Hubbell, Russellstoll, Appleton, Crouse-Hinds, Meltric, Marinco, Mipco, and Pauluhn.
• Cam Connectors Cam-style electrical connectors for industrial, marine, and commercial applications from Advanced Devices, Cooper/Crouse-Hinds, Hubbell, Leviton, and Marinco.
• Industrial Plugs and Receptacles Industrial electrical plugs, receptacles, and outlets for data processing, entertainment, industrial, marine, reefer, and shore power applications from Hubbell, Russellstoll, Marinco, Crouse-Hinds, Meltric, Appleton, and others.
• Marine Shore Power Equipment Marine shore power products including Appleton, Crouse-Hinds, Marina plugs, Marinco, Meltric, MIPCO, Pauluhn, and Russellstoll solutions for vessel-to-shore electrical connection.
• Wire and Cable Comprehensive wire and cable products including armored shipboard cable, entertainment industry cable (EISL), low smoke cable, SO/SJO cord, unarmored shipboard cable, and zip cord.
• Crane Parts and Components Comprehensive crane components including brakes, contactors, festoon systems, lighting, seal kits, switches, and thrusters (EMG Eldro) for industrial crane and hoist applications.
• Industrial Brakes Industrial brakes including Bubenzer and Stearns brands, with brake repair services available, for crane, hoist, and heavy industrial applications.
• Cable Transit and Firestop Systems Cable transit systems and firestop solutions including Roxtec frames, modules, and STI Marine Firestop products for marine and industrial fire-rated penetrations.
• Industrial and Hazardous Location Flashlights Industrial and professional flashlights including AE Light HID PowerLight systems, Pelican hazardous location lights, Ray-O-Vac industrial lights, and Streamlight professional flashlights.
• Solar Power Systems and Marine Lanterns Solar-powered LED lighting and marine lanterns including Sealite solar marine lights and solar crane lights for off-grid marine and industrial applications.
• Batteries and Battery Packs Battery products including packs for solar marine lanterns (Sealite SL15, SL60, SL70) and general industrial batteries.
• Master Safety Portable Work Lights Portable work lights for industrial safety applications, originally manufactured by Worklights Inc. of Benicia California and now offered under the Master Safety brand by Beck Electric Supply.
• Dahl-Beck Motor Shop Services Motor repair and service operations provided through the Dahl-Beck Motor Shop subsidiary, complementing Beck Electric Supply's product distribution with in-house motor maintenance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rexel USA: One of the world's largest electrical distributors with thousands of branches across the US; competes broadly with Beck across industrial lighting, distribution equipment, and wire & cable, though at vastly larger scale and with a wider catalog.
• WESCO International: Major US-based electrical, communications, and utility distributor with nationwide branch network; overlaps directly with Beck on industrial electrical supplies, motors, drives, and lighting, plus data/network infrastructure.
• Graybar Electric Company: Employee-owned electrical and communications distributor with extensive US footprint serving industrial, contractor, and commercial customers; competes with Beck on lighting, controls, wire & cable, and power distribution products.
• CED (Consolidated Electrical Distributors): Large US electrical contractor-focused distributor with hundreds of branches; competes with Beck on commercial/industrial lighting, switchgear, and contractor-grade supplies.
• W.W. Grainger: Massive industrial MRO distributor carrying motors, lighting, electrical supplies, and safety equipment; competes with Beck on the industrial side, particularly through its Zoro and KeepStock programs.

Direct peers

• Platt Electric Supply: Regional electrical distributor serving the Western US (California, Pacific Northwest, Mountain states) with similar product categories (lighting, controls, wire & cable, motors); most directly comparable peer by geography and product mix.
• Douglass Electric / Johnstone Supply: Cooperative-style regional electrical and HVAC distributors serving contractor and industrial accounts with comparable product breadth to Beck including lighting, controls, and motors.

Others

• Hubbell Incorporated: Manufacturer of electrical products (wiring devices, connectors, lighting) that Beck is an authorized distributor for; comparable as an upstream supplier whose product portfolio defines much of what Beck sells.
• Eaton (Electrical Sector): Manufacturer of circuit breakers, contactors, starters, and safety switches sold under Cutler-Hammer/ Eaton brands through Beck; comparable as an upstream supplier with significant overlap in product categories Beck distributes.

Regional players

• West Marine: National marine retailer carrying shore power, batteries, lighting, and electrical accessories; overlaps with Beck's marine segment but at retail/end-consumer level rather than commercial marine/shipyard level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beck Electric Supply