Athletes to Athletes

College Consulting / Educational Advising Servicesathletestoathletes.com

Athletes to Athletes (A2A Academy) is a private Austin-based college consulting and athletic recruiting advisory serving high school student-athletes and their families via a $250/month subscription, personalized consulting engagements, and a counselor referral partnership.

Company typePrivate
Founded2019
HeadquartersAustin, United States
Headcount1–10
GTM typeB2C
OfferingServices

Athletes to Athletes firmographics

Firmographics

Name: Athletes to Athletes
Website: https://athletestoathletes.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: Athletes to Athletes (A2A Academy) is a private Austin-based college consulting and athletic recruiting advisory serving high school student-athletes and their families via a $250/month subscription, personalized consulting engagements, and a counselor referral partnership.
Ownership category
akta.pro rank

Athletes to Athletes industry classification

Industry

Product category: College Consulting / Educational Advising Services
NAICS: Educational Support Services (61171), Educational Support Services (611710)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)
akta.pro secondary industries: College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL), Undergraduate (First-Year) Admissions Counseling (EDANAEAA)

Keywords

College consulting services
Athletic recruiting support
Student-athlete advising
Scholarship optimization services
College admissions consulting

Where Athletes to Athletes is headquartered

Location

Headquarters

HQ city: Austin
HQ country: United States
HQ region: North America

Markets served

Athletes to Athletes business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Athletics Recruiting Program Subscription: Monthly subscription service providing student-athletes with one hourly session per month plus 24/7 access to their advisor. This recurring revenue stream provides ongoing support throughout the college recruiting journey.
Comprehensive College Consulting: Personalized consulting service with pricing provided through a custom quote form. This is a higher-touch service that includes detailed program information and one-on-one meetings to discuss program details and costs.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Athletics Recruiting Program - $250/month subscription
Subscription	Annual	Comprehensive College Consulting - Custom pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Athletes to Athletes product offering

Product offering

Core offering

A2A Academy provides personalized college consulting and athletic recruiting support to high school student-athletes and their families, combining one-on-one advisor guidance with holistic college planning (applications, financial aid, and life beyond sports). The program is delivered through two main commercial offerings: a $250/month Athletics Recruiting subscription that includes one hourly session plus 24/7 advisor access, and a higher-touch Comprehensive College Consulting engagement priced by custom quote. Additional offerings include a Counselor Partnership Program for high school counselors and custom Presentations/Q&A Sessions for teams and booster clubs.

Product overview

A2A Academy is a unified program offering college consulting and athletic recruiting services for student-athletes. The core product portfolio consists of Comprehensive College Consulting (covering applications, athletics, and college prep), Athletics Recruiting Support ($250/month with 24/7 advisor access), and Counselor Partnership Program for educational partners. Additional offerings include custom Presentations/Q&A Sessions and downloadable Resources. The program is positioned as a full-suite support system emphasizing the student-athlete's 40-year success beyond just their four-year college careers.

Differentiator

Problem solved

Functional benefit

Products and services

Comprehensive College Consulting Full-service college consulting program that covers athletics, applications, and college prep in one place, helping student-athletes optimize college options and scholarship opportunities through personalized one-on-one engagement with a Lead Advisor.
Athletics Recruiting Support Subscription-based athletic recruiting support at $250/month that includes one hourly advisor session per month plus 24/7 access to the assigned advisor, designed to help student-athletes take control of their college recruiting journey.
Counselor Partnership Program Partnership offering that enables high school counselors to refer and coordinate specialized athletic recruiting and college consulting support for their student-athlete populations through A2A Academy.
Presentations / Q&A Sessions Custom presentations and Q&A sessions delivered to teams, booster clubs, or groups to educate them about college consulting and athletic recruiting processes.

Quantifiable outcome

Students awarded roughly double the national average scholarship amount on AND off the field

Companies that use Athletes to Athletes

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Athletes to Athletes technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Athletes to Athletes partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

AICEP (Association of International College Education Planning)minorOthersProfessional membership affiliation displayed in website footer. AICEP is an association for college education planning professionals, providing credibility and network access for A2A Academy.
SAA (Student Athlete Advisors)coreOthersPrimary organizational affiliation as seen in website footer. Student Athlete Advisors appears to be the broader network/association that A2A Academy operates within or is affiliated with, indicating specialized focus on student-athlete advising.
HECA (Higher Education Consultants Association)minorOthersProfessional membership affiliation displayed in website footer. HECA is a professional association for higher education consultants, providing credibility and industry best practice access.
IECA (Independent Educational Consultants Association)minorOthersProfessional membership affiliation displayed in website footer. IECA is a leading professional association for educational consultants, lending credibility and professional standards alignment.
TACAC (Texas Association of College Admission Counselors)minorOthersProfessional membership affiliation displayed in website footer. TACAC is a regional association for college admission professionals, indicating geographic presence in Texas market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Athletes to Athletes competitors and assessment

Company assessment

Direct peers

NCSA Athletic Recruiting (Next College Student Athlete): NCSA is the largest dedicated athletic recruiting platform, helping high school student-athletes connect with college coaches. A2A competes with NCSA's recruiting-focused value proposition but differentiates with bundled college consulting and a higher-touch, advisor-led model.
CaptainU: CaptainU is a sports recruiting platform that matches athletes with college programs and provides profile, video, and messaging tools. It serves the same student-athlete customer and competes for athletic recruiting wallet share, though it is software-first rather than advisor-led.
Collegewise: Collegewise is a national college admissions consulting firm offering one-on-one counselor support for college applications, essays, and planning. It serves a broader applicant pool than A2A but is the closest direct analog in bundled college admissions advisory services.
Compass Education Group: Compass provides personalized admissions consulting, test prep, and academic tutoring for college-bound students. It overlaps with A2A's Comprehensive College Consulting arm in private advising services for high-achieving families.
Prep Expert: Prep Expert offers test prep, college admissions consulting, and essay coaching led by its founder. It serves a similar high-school-student family segment and competes for the same private advising dollars, though without an athletic-recruiting specialization.
Athletic Scholarship Corporation: ASC specializes in helping high school athletes secure college athletic scholarships through recruiting and guidance services. It directly competes for the same athlete-and-family customer A2A targets with scholarship-optimization messaging.
Admissionado: Admissionado is a boutique admissions consulting firm offering end-to-end application support, including for student-athletes and international applicants. It competes in the higher-touch tier of college consulting that A2A's Comprehensive College Consulting targets.

Emerging players

Recruit Group Consulting (RGC): RGC is a smaller athletic recruiting advisory serving student-athletes with personalized college matching and coach outreach support. It is comparable in scale and service model to A2A's Athletic Recruiting Support program, serving a similar niche with bespoke advising.
Class 101: Class 101 provides college planning, admissions support, and scholarship guidance through in-person and online programs. It overlaps with A2A on the general college consulting and scholarship optimization value proposition for high school students and families.

Others

College Confidential: College Confidential is a large online community and information resource for college admissions, used heavily by prospective applicants and families. It is not a direct advisor competitor but represents the free / lower-cost alternative that A2A must displace in the parent consideration set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Athletes to Athletes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Athletes to Athletes leadership team

Management profile

Number of profiles

Profiles2 records

Athletes to Athletes funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Athletes to Athletes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletes to Athletes

What does Athletes to Athletes do?

Is Athletes to Athletes a public or private company?

Athletes to Athletes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Athletes to Athletes founded?

Athletes to Athletes was founded in 2019. It employs 1 to 10 people.

Where is Athletes to Athletes based?

Athletes to Athletes is headquartered in Austin, United States, in the North America region.

How does Athletes to Athletes make money?

Two revenue lines are on record. Athletics Recruiting Program Subscription is the primary driver. The others are comprehensive College Consulting.

Who are Athletes to Athletes's main competitors?

Direct peers on record are NCSA Athletic Recruiting (Next College Student Athlete), CaptainU, Collegewise, Compass Education Group, Prep Expert, Athletic Scholarship Corporation and Admissionado. Emerging players are Recruit Group Consulting (RGC) and Class 101. College Confidential is listed as an others.

Does Athletes to Athletes have an API?

No public API is recorded for Athletes to Athletes.

What industry is Athletes to Athletes in?

Athletes to Athletes's product category is College Consulting / Educational Advising Services. Its primary akta.pro industry code is EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling, with a secondary code of HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement. Its NAICS code is 61171 and its SIC code is 8200.