What Mindlogicx does

Mindlogicx is a privately held, Bengaluru-headquartered knowledge engineering company operating a multi-vertical portfolio across EdTech, FinTech, HealthTech, and LegalTech. Founded in 2010 by Suresh Elangovan and operating with 251-500 employees, the company builds cloud-native, AI-augmented platforms including IntelliEXAMS for AI-proctored assessments, GradFIRST and IntelliTUTE for employability and credentialing, MasterHealthPro and ForHim.ForHer for medical education and digital healthcare, MxPay for institutional payment processing, Voice of Law for legal services, and MediaX (formerly BSIM) as its in-house 8K creative studio. Core technology is built around a proprietary AI engine called MindGENIE that powers personalization across learning and assessment products, supplemented by capabilities in NLP, generative imagery, predictive analytics, anomaly detection, and computer vision. The business generates revenue through a mix of subscription licensing for assessment and education platforms, transaction fees on payment processing, freemium-to-paid conversion on legal and FinTech products, and direct e-commerce for wellness products; it serves enterprise customers (universities, recruitment boards, certification bodies, healthcare institutions, banks), SMEs (schools and small businesses), and individual consumers globally. Go-to-market combines direct enterprise sales for institutional clients, self-serve onboarding on product platforms, and a formal partner/reseller program for the IntelliEXAMS flagship, supported by an owned academy ecosystem for direct-to-consumer education. The company is self-funded or cash-flow positive after a single 2010 investment of approximately $1.08M from Kalpathi Investments, holds five registered trademarks (IntelliEXAMS, VEDAS, VedasLIVE, GradFirst, JobReady4U), and is compliant with ISO/IEC 29100 and HIPAA-ready for healthcare products.

Name

Mindlogicx

Legal name

Mindlogicx

Website

https://mindlogicx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Mindlogicx is a Bengaluru-based, privately held knowledge engineering company that builds AI-powered cloud platforms across EdTech, FinTech, HealthTech, and LegalTech, serving universities, recruitment boards, certification bodies, healthcare institutions, schools, SMEs, and individual consumers globally.

Ownership category

akta.pro rank

Product category

Knowledge Engineering Platforms

NAICS

Software Publishers (5132), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Health Informatics & Digital Health Programs (EDAHAGAJ)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Digital & AI-Enabled Diagnostics (algorithmic interpretation, decision support tied to assays) (HLAAALAO), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• AI assessment platforms
• Cloud-native learning
• Knowledge engineering
• Education payment processing
• Secure online examinations

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. FinTech Payment Processing: MxPay platform generates revenue through payment processing fees, smart invoicing, and transaction-based collection services for schools and SMEs. Features include GST-compliant invoicing, auto reconciliation, and vendor payouts.
2. Subscription & Billing Management: Recurring payment services for tuition, salary, and subscription billing with multi-user access for admin, accountant, and viewer roles.
3. Assessment Platform Licensing: Cloud-native assessment and certification platforms (IntelliEXAMS) licensed to universities, recruitment boards, and certification bodies globally.
4. Healthcare Education & Services: MasterHealthPro and ForHim.ForHer platforms provide medical education courses and e-commerce wellness products including nutraceuticals and supplements.
5. Legal Services Platform: Voice of Law platform offers free legal advice with premium consultation services, document review, and drafting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mindlogicx develops and operates a portfolio of cloud-native, AI-powered knowledge engineering platforms spanning EdTech, FinTech, HealthTech, LegalTech, and MediaTech. Its flagship offerings include IntelliEXAMS (AI-proctored assessments), GradFIRST (institutional credentialing), MasterHealthPro (medical education), MxPay (education-focused payment processing), and Voice of Law (AI-powered legal services), supported by a network of specialty academies and an AI personalization engine called MindGENIE.

Product overview

Mindlogicx is a global Knowledge Engineering company operating a multi-platform portfolio across four technology domains: EdTech, HealthTech, FinTech, and LegalTech. The company offers a unified ecosystem of cloud-native platforms anchored by flagship products: IntelliEXAMS® for AI-proctored assessments, GradFIRST® for institutional credentialing, MasterHealthPro for healthcare upskilling, MxPay for education-focused payment processing, and Voice of Law for legal services. These core platforms are supported by specialized sub-brands including IgnitedMinds Academy (UPSC prep), MediaX (creative/production), MHPro Academy (medical education), and ForHim.ForHer (healthcare clinic and wellness e-commerce). The portfolio also includes proprietary AI technologies like MindGENIE that power personalization across learning and assessment products. The architecture follows a platform-plus-modules model where the core platforms serve as the foundation with specialized add-on services, academies, and tools extending functionality across specific industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• IntelliEXAMS: Cloud-native AI-proctored assessment platform trusted by universities, recruitment boards, and certification bodies worldwide for secure high-stakes testing.
• GradFIRST
• IntelliTUTE
• IgnitedMinds Academy
• MediaX Academy
• MxPay
• MasterHealthPro (MHP)
• ForHim.ForHer
• Voice of Law
• VEDAS
• VedasLIVE
• JobReady4U

Products and services

• IntelliEXAMS AI-proctored, cloud-native assessment platform offering encrypted question-paper delivery, real-time analytics, and secure certification for universities, recruitment boards, and certification bodies worldwide.
• GradFIRST Cloud-native education platform that blends AI and security to empower educational institutions with comprehensive assessment and credentialing capabilities for students and freshers.
• MxPay FinTech payment platform for schools and SMEs offering smart invoicing, fee and tuition collection, auto reconciliation, recurring payments, vendor payouts, TDS-ready payroll, GST-compliant invoicing, and built-in fraud prevention with chargeback handling.
• MasterHealthPro (MHP) HIPAA-ready, AI-powered healthcare platform providing medical professionals with evidence-based knowledge resources, AI-curated case libraries, immersive learning experiences, and haptic feedback surgery rehearsals.
• Voice of Law (VOL) AI-powered legal platform providing intelligent distress management, legal research, contract automation, plain-language legal issue intake, location-based lawyer matching, and SOS emergency services.
• MediaX (BSIM) 8K-enabled AI-powered creative powerhouse offering story-led content production across EdTech, HealthTech, FinTech, and LegalTech; delivers Experience-as-a-Service covering ideation, live-action and virtual production, VFX, motion graphics, AI-driven automation, generative AI imagery, AR/VR/MR content, localization, and multi-platform rollout.
• IgnitedMinds Academy Hybrid UPSC exam preparation ecosystem offering expert-led live classes, adaptive practice engines, and personalized mentorship aimed at producing top-rank UPSC results.
• MediaX Academy Global media education platform offering international-standard learning in scriptwriting, film, digital media, and creative production through flexible online modules, expert mentorship, structured feedback, and portfolio-focused outcomes.
• MHPro Academy Online learning platform advancing medical education with accredited courses across medical disciplines including Dentistry and Aesthetic Medicine.
• ForHim.ForHer Clinic Digital-first, AI-assisted healthcare platform addressing gender-specific health needs through personalized, holistic, and accessible care, integrating telemedicine, e-pharmacy, lab integrations, and wearable data.
• ForHim.ForHer (E-Shop) Direct-to-consumer e-shop offering nutraceuticals, supplements, and wellness products for physical and sexual health, anti-aging, grooming, and lifestyle, formulated by scientists and manufactured for on-demand fulfillment.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Partnerships

One partnership is on record.

• DBIMA PariscoreStrategic or Co-development PartnerAcademic collaboration between MediaX Academy (Mindlogicx's global media education platform) and DBIMA Paris for international-standard learning in scriptwriting, film, digital media, and creative production. The partnership provides flexible online modules, expert mentorship, structured feedback, and portfolio-focused outcomes.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mercer Mettl: India-based online assessment and proctoring platform serving enterprises, universities, and certification bodies — directly comparable to IntelliEXAMS in product, customer base, and AI-proctoring capabilities.
• ProctorU: AI-and-live-proctored online exam monitoring platform serving universities and certification bodies — a direct competitor to IntelliEXAMS in secure high-stakes remote assessment.
• Honorlock: AI-driven online proctoring service for higher education institutions — closely comparable to IntelliEXAMS in technology approach (AI proctoring + real-time analytics) and target customer.
• AMBOSS: AI-powered medical knowledge and education platform for medical students and professionals — directly comparable to MasterHealthPro/MHPro Academy in clinical decision support and medical learning.
• Examity: Online proctoring and identity verification for high-stakes exams — closely comparable to IntelliEXAMS in serving universities and credentialing organizations with AI-enabled remote proctoring.

Broad incumbents

• Pearson VUE: Global leader in computer-based testing and certification delivery — competes with IntelliEXAMS for university and certification-body testing contracts, with broader portfolio and deeper international footprint.
• Razorpay: India's leading payments and banking platform for businesses — overlaps with MxPay on digital payments, KYC onboarding, and SME/payment-rail infrastructure.
• Unacademy: Large India-based EdTech platform spanning K-12, test prep (UPSC), and employability — directly comparable to IgnitedMinds Academy (UPSC) and IntelliTUTE (employability).

Emerging players

• Lecturio: Medical education platform with video lectures, question banks, and clinical case studies — comparable to MasterHealthPro/MHPro Academy's accredited courses and AI-curated case libraries.
• SpotDraft: AI-powered contract lifecycle management and legal automation platform — comparable to Voice of Law's contract automation and AI-driven legal research capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MindlogicxLtd
• LinkedInlinkedin.com/company/mindlogicx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindlogicx