Jewish Community Center of Staten Island

What Jewish Community Center of Staten Island does

The Joan & Alan Bernikow JCC of Staten Island, operating legally as JCC of Staten Island, is a 501(c)(3) nonprofit community center founded in the 1930s and serving the Staten Island, NY community for over 90 years. The organization delivers a diversified portfolio of membership and program-based services spanning fitness and aquatics (WellPro/Wellness memberships, Summer Swim Club, a 5,000 sq ft fitness center, indoor/outdoor pools), early childhood education at two dedicated centers, youth and teen programs including summer camps, senior services (PATH program, Beatrice Victor Senior Olympics, Holocaust survivor support), social services (Kosher Food Pantry, CHIPS health insurance navigation, Adult Education GED/ESL, Career Connections), Jewish cultural arts (Music Institute, Cultural Arts programming), and specialized programs for individuals with disabilities.

Core technology infrastructure includes a Salesforce-based digital food pantry system (launched August 2023 in partnership with Met Council's Market platform), enabling online ordering for the borough's kosher food pantry, alongside ADP for HR/timekeeping, JotForm for registrations and corporate membership inquiries, SignUpGenius for scheduling, Constant Contact for email marketing, Network for Good for donations, and Microsoft 365 for communications. Notable proprietary or differentiated offerings include Sunrise Day Camp (the only free day camp for children with cancer in NYC, serving 140+ children), Marvin's Camp for children with disabilities, and multi-lingual (eight-language) CHIPS Navigator services certified by the NY State Department of Health.

Revenue is generated through a hybrid nonprofit model combining recurring annual subscription memberships (WellPro and Wellness tiers), tiered program fees (camps, music lessons, sports academies), daily and seasonal guest-pass unit pricing, corporate memberships targeting local employers for employee wellness benefits, individual donations and tribute cards, event sponsorships (e.g., Golf & Tennis Classic, SunriseWALKS), and government/foundation grants (UJA-Federation of NY, DYCD, Food Bank NYC). Customer segments span seven primary groups: families with young children, youth/teens, adults and families, older adults/seniors, food-insecure individuals and families, uninsured/underinsured community members, people with disabilities, and Jewish community members — collectively generating 2,000+ summer campers, 1,000+ food pantry families, and 4,000+ annual health insurance enrollments.

Name

Jewish Community Center of Staten Island

Legal name

JCC of Staten Island

Website

https://sijcc.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

The Joan & Alan Bernikow JCC of Staten Island is a 90-year-old 501(c)(3) nonprofit community center operating four facilities and 30+ sites, serving Staten Island residents from infants through seniors via fitness memberships, early childhood education, camps, senior services, social services, and Jewish cultural programming.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Community Food Services (624210)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYHSABANAM

Meals, Nutrition & Congregate Dining Day Programs

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYEDALADAJ

Nutrition, Dietary Management & Allergen/Accommodation Services

Education/Student Services & Campus Operations/Dining, Food Services & Campus Retail

Keywords

• Community center services
• Fitness memberships
• Early childhood education
• Kosher food pantry
• Social services

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual membership programs including WellPro Membership and Wellness Membership providing access to fitness facilities, pools, classes, and member benefits
2. Program Fees: Fees for various programs including sports camps, aquatics, music lessons, after-school programs, and specialty camps
3. Donations and Fundraising: Individual donations, planned giving, tribute cards, and event sponsorships supporting various JCC funds and programs
4. Corporate Memberships: 企业提供员工健康福利的企业会员计划
5. Government Grants and Partnerships: Funding from UJA-Federation of NY, government agencies (DYCD), and foundations for social service programs
6. Health Insurance Navigator Services: Free enrollment assistance for public health insurance programs, funded through community partnerships

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Jewish Community Center of Staten Island is a multi-service nonprofit community center that sells annual fitness and wellness memberships (WellPro and Wellness tiers), seasonal Summer Swim Club access, preschool/early childhood education, summer day camps (including Sunrise Day Camp for children with cancer and Marvin's Camp for children with disabilities), aquatics and youth sports, the Dorothy Delson Kuhn Music Institute, kosher food pantry services with digital ordering, multi-lingual health insurance navigation (CHIPS), adult education (GED/ESL), career counseling, senior services, Jewish cultural programming, and corporate wellness memberships to Staten Island residents and businesses across four facilities and 30+ community sites.

Product overview

The Joan & Alan Bernikow JCC of Staten Island is a multi-service community organization offering a comprehensive portfolio of programs and membership tiers. Its core membership products include WellPro Membership (full-service fitness and wellness with 5,000 sq. ft. fitness center, pools, gymnasiums, and pickleball courts), Wellness Membership (more affordable tier), and Summer Swim Club (outdoor pool access). The organization operates as a community center with distinct service divisions: Early Childhood Education (preschool at multiple locations), Youth & Teen Programs (arts, enrichment, camps, Cornerstone after-school sites), Sports & Aquatics (basketball academy, soccer, swimming), Cultural Arts (music institute, Jewish life programs), Social Services (Kosher Food Pantry serving 1,000+ families, Health Insurance enrollment assisting 4,000+ annually, Adult Education with GED/ESL programs, Career Connections), and Specialized Camps (Sunrise Day Camp for children with cancer, Marvin's Camp for children with disabilities). Senior services, Hillel of Staten Island partnership, and corporate wellness programs round out the offerings across over 30 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise Day Camp-Staten Island: A free camp for children with cancer and their siblings, operated by the JCC and part of the Sunrise Association.
• Marvin's Camp
• JCC Kosher Food Pantry
• Core 24 Basketball Academy
• Dorothy Delson Kuhn Music Institute

Products and services

• WellPro Annual Membership Annual fitness and wellness membership offering full access to the JCC's fitness center, exercise classes, spin studio, indoor/outdoor pools, jacuzzi, sauna, basketball gymnasiums, pickleball courts, and discounts on programs. Currently offered with a 25% off promotion for new members (expires 6/30/26). Targets Staten Island adults and families seeking comprehensive facility access.
• Wellness Annual Membership Annual wellness membership tier providing more affordable access to JCC fitness and wellness facilities compared with the WellPro tier. Targets Staten Island adults seeking basic wellness access.
• Summer Swim Club Seasonal outdoor pool membership offering access to the outdoor pool, giant figure-8 slide, sensory playground, family events, pool parties, aqua fitness classes, locker rooms, sauna, steam, and cafe delivery. Includes age-based guest passes ($35/day for ages 18+, $25/day for ages 13-17, $20/day for ages 3-13, free for 2 and under). Targets Staten Island families during the summer season.
• Fitness Center Access 5,000 sq. ft. fitness center equipped with latest gear, offering exercise classes, spin studio, and personal training for members. Available at $15/day for non-members (Daily Guest Pass) and fully included for WellPro/Wellness members. Targets adults seeking strength and cardio training.
• Aquatics Programs Indoor and outdoor pool facilities offering swim lessons, aquatic fitness classes, open swim, lap swimming, family swim, and special programming. Targets swimmers of all ages and skill levels.
• Early Childhood Education Preschool and early childhood programs at JCC Early Childhood Center (at Temple Israel) and Berman Early Childhood Center, serving children from infancy through pre-kindergarten. Targets Staten Island families seeking licensed early childhood education.
• Summer Day Camp Traditional summer day camp programming for children including sports, arts, and enrichment activities across multiple Staten Island locations. Part of the JCC's overall camp portfolio serving 2,000+ campers annually. Targets families seeking summer childcare and enrichment.
• Lucille & Jay Chazanoff Sunrise Day Camp Free day camp for children with cancer and their siblings. Only day camp of its kind in NYC, serving over 140 children from Staten Island, Brooklyn, Manhattan, and New Jersey. Member of the Sunrise Association. Hosted at Staten Island Academy campus since 2021. Targets families of children with cancer and their siblings.
• Marvin's Camp Summer camp experiences for children with disabilities, providing specialized programming with appropriate support and accommodations. Operated under the JCC's Department for People with Disabilities. Targets families of children with disabilities.
• Dorothy Delson Kuhn Music Institute Music school offering instruction in various instruments and music styles for all ages and skill levels, celebrating 50 years of service. Targets music students across age groups in Staten Island.
• Kosher Food Pantry Kosher and Halal food pantry offering confidential one-on-one appointments and a digital online ordering system launched August 2023. Serves over 1,000 families annually with over 15,000 food packages distributed, and an average of 2,000 individuals served monthly. Includes SNAP benefits enrollment assistance. Recognized as Best Food Pantry on Staten Island by Food Bank NYC. Targets food-insecure Staten Islanders including those needing kosher-appropriate food.
• Community Health Insurance Programs (CHIPS) Health insurance enrollment assistance program helping over 4,000 people annually enroll in Medicaid, Child Health Plus, Essential Plan, and Qualified Health Plans through the NY State of Health Marketplace. Multi-lingual Navigator staff certified by NY State Department of Health assist with eligibility, enrollment, and plan selection. Languages supported include English, Spanish, Russian, Ukrainian, Polish, Yiddish, Korean, and Romanian. Targets uninsured and underinsured Staten Islanders.
• Adult Education Programs Free GED preparatory program and English as a Second Language (ESL) program offered at multiple Staten Island locations with day, evening, and Saturday classes. Targets adult learners seeking high school equivalency or English language instruction.
• Career Connections Workforce development services including career counseling, job search assistance, CRED program, and professional development programs. Targets adults seeking employment and career advancement.
• Department for People with Disabilities Comprehensive services and programs for individuals with disabilities, including Marvin's Camp and specialized programming with appropriate support and accommodations. Targets individuals with disabilities and their families.
• Senior Services (PATH) Programs for older adults including the PATH program, Beatrice Victor Senior Olympics (founded 1987), senior centers, and memory loss programs including Dementia Coalition resources and Holocaust survivor services such as Cafe Europa. Targets older adults aged 55+ and their families.
• Hillel of Staten Island Jewish life and campus organization serving college students at College of Staten Island and Wagner College, operating under a 2020 management agreement between the JCC and Hillel International. First-of-its-kind Hillel model providing seamless Jewish community connection, education, professional life, mental health, socialization, activism, and Israel engagement programming. Targets Jewish undergraduate and graduate students.
• Youth Arts & Enrichment Programs After-school and summer programs for youth including Hip-Hop, Improv & Theatre, Chess, and Intro to Ceramics. Targets children and teens seeking arts and enrichment activities.
• Cultural Arts Programs Jewish cultural heritage programming including Art @ the J, Jewish Life programs, and annual Jewish Music Festival. Targets community members interested in Jewish arts and culture.
• Sports Programs Various sports programs including Core 24 Basketball Academy, Soccer Academy, volleyball, tennis, and gymnastics camps. Targets youth and adults seeking athletic training and recreation.
• Physical Therapy Rehabilitation and physical therapy services provided at the JCC facilities. Targets individuals requiring physical rehabilitation and recovery services.
• Cornerstone Community Centers After-school and community programming at various locations throughout Staten Island, operated in partnership with NYC Department of Youth and Community Development (DYCD). Targets children and families across Staten Island neighborhoods.
• Corporate Memberships Employer wellness benefits program offering corporate membership options for businesses to provide employees with fitness and wellness access at the JCC. Targets local Staten Island businesses seeking employee wellness benefits.

Quantifiable outcome

• Serves over 2,000 campers annually across all camp programs
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hillel InternationalcoreStrategic or Co-development PartnerManagement agreement creating new Hillel model serving both College of Staten Island and Wagner College students. Hillel of Staten Island gains access to JCC resources.
• College of Staten IslandcoreStrategic or Co-development PartnerPartner in Hillel of Staten Island creating seamless Jewish community connection for college students and young adults.
• Wagner CollegecoreStrategic or Co-development PartnerPartner in Hillel of Staten Island enabling collaborative Jewish programming across both college campuses.
• Met CouncilcoreTechnology or IntegrationPartner providing Market by Met Council digital food pantry platform, enabling online ordering system for JCC's kosher food pantry.
• Sunrise AssociationcoreStrategic or Co-development PartnerNational organization with mission to bring back joys of childhood to children with cancer. JCC operates local Sunrise Day Camp as member of this association.
• Staten Island AcademycoreStrategic or Co-development PartnerHost campus for Sunrise Day Camp providing 12-acre facility with swimming pools and field space for camp programming.
• NY State Department of HealthcoreOthersCertifies JCC CHIPS Navigators to assist with health insurance enrollment through NY State of Health Marketplace.
• Staten Island Performing Provider System (PPS)minorStrategic or Co-development PartnerPartner in Patient Activation Project to improve health and health literacy across Staten Island community.
• Binyamina G'vat-Ada (Israel)minorStrategic or Co-development PartnerInternational partnership with Jewish community center in Israel for teen exchange programs and cultural connection.
• Moldova Jewish CommunityminorStrategic or Co-development PartnerGlobal partnership with Jewish community center in Moldova announced during Israel's 75th anniversary celebration.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• YMCA of Greater New York: Largest regional community-center network in NYC, operating membership-based fitness, swim, childcare, and camp programming across multiple boroughs. Most directly comparable peer given the shared dues/membership model, breadth of services across all ages, and nonprofit structure.

Direct peers

• 92nd Street Y (92NY): Historic Jewish-affiliated community center on the Upper East Side offering membership-based fitness, cultural arts, early childhood, senior programs, and Jewish life programming — a near-perfect analog to JCC Staten Island's full-service model.
• Marlene Meyerson JCC Manhattan: Upper West Side JCC with fitness memberships, swim, early childhood, camps, senior services, and Jewish cultural programming. Operates on the same community-membership and dues-funded nonprofit model as the JCC of Staten Island.
• JCC Brooklyn: Brooklyn-based Jewish Community Center offering fitness, aquatics, early childhood, day camps, and senior programming. Comparable community-membership model and demographic focus on Jewish families in an urban borough.
• Sid Jacobson JCC: Long Island-based JCC with strong senior-services and special-needs programming, including a dedicated program for Holocaust survivors analogous to the JCC Staten Island's Cafe Europa. Comparable nonprofit dues + donation model.
• 14th Street Y: Manhattan JCC affiliate offering fitness, early childhood, camps, and Jewish cultural arts. Similar urban Jewish-community-center positioning and revenue mix of memberships, program fees, and donations.

Regional players

• Boys & Girls Club of Staten Island: Local youth-development organization on Staten Island providing after-school, summer camp, and teen programming. Comparable nonprofit model and borough-level focus, though narrower in age range and lacking fitness membership.

Others

• Food Bank for New York City: Operator and network coordinator of the food pantry system in which the JCC's Kosher Food Pantry was named 'Best on Staten Island.' Comparable on the community-food-services mission and reliance on donations/grant funding.
• Sunrise Association: National operator of day camps for children with cancer, of which the JCC's Sunrise Day Camp is a member site. Comparable on the special-needs camp model and philanthropic funding dynamics for free programming.
• Hillel International: National Jewish campus-life organization that entered a 2020 management agreement with the JCC to form Hillel of Staten Island. Comparable on Jewish-identity programming for young adults and the college-age segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunrisedaycampstatenisland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewish Community Center of Staten Island