Ensure International Insurance Broker

What Ensure International Insurance Broker does

Ensure International Insurance Broker is a privately held, Danish-owned independent insurance and pension brokerage headquartered in Kongens Lyngby, Denmark, with additional offices in Odense and Silkeborg. Founded in 2015, the firm employs approximately 100 people and operates as Denmark's largest Danish-owned independent brokerage in insurance and pension, serving business enterprises, employers and employees, self-employed and private individuals, and Danish multinationals with international operations. Its service model is built on impartiality: clients pay Ensure directly rather than the firm receiving commissions from insurance companies, eliminating carrier-driven conflicts of interest.

The company's core offerings span business insurance (Erhvervsforsikring), company pension (Firmapension), health solutions (Sundhedsløsninger), risk management (Risikostyring), international insurance, and private advisory for self-employed and individuals, supported by specialty coverages such as credit and surety insurance and senior retirement advisory. The technical stack centers on the proprietary Unik pensionsberegner (Unique Pension Calculator), which benchmarks total cost — investment, insurance, broker and administration fees — across all pension providers in the Danish market, alongside self-service portal functionality (RiskVille, online enrollment, secure document submission) and dedicated phone-based service operations.

Commercially, Ensure runs a sales-led, enterprise-field-sales go-to-market supported by inside-sales phone operations, distributing exclusively through direct advisory relationships rather than digital self-serve acquisition. Pricing is quote-based and not publicly disclosed, but structured as fixed consulting fees (not percentage-of-savings) for senior advisory work, with ongoing annual reviews and continuous agreement monitoring intended to drive retention. International reach into 100+ countries is delivered through the WBN (Worldwide Brokerage Network) partnership, enabling Ensure to coordinate local experts for cross-border insurance, pension and employee benefits without owning international infrastructure.

Name

Ensure International Insurance Broker

Legal name

Ensure International Insurance Broker

Website

https://ensure.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Ensure International Insurance Broker is a Danish-owned independent insurance and pension brokerage serving Danish businesses, employees, and private individuals with impartial advisory services across 30 specialty verticals, paid directly by clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Trade Credit Insurance Brokerage (FSAEADAL), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Pension advisory services
• Risk management consulting
• Employee benefits advisory
• Health insurance solutions

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Ensure acts as an independent insurance broker representing clients' interests. The company is paid exclusively by clients and does not receive commission or payment from insurance companies, ensuring impartiality in recommendations.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

Ensure International Insurance Broker is an independent Danish-owned insurance and pension brokerage that advises businesses and individuals on selecting, structuring, and managing insurance and pension solutions. It brokers business insurance, company pensions, health solutions, risk management services, international insurance programs, and private advisory, earning commissions paid by clients rather than insurance carriers to maintain advisory independence.

Product overview

Ensure International Insurance Broker operates as a comprehensive insurance and pension brokerage firm offering a unified platform of advisory and insurance services. The core offerings include Erhvervsforsikring (Business Insurance) with industry-specific solutions, Firmapension (Company Pension), Sundhedsløsninger (Health Solutions), Risikostyring (Risk Management), and International Forsikring through WBN partnership. The company also provides specialized pension services including Seniorrådgivning, Opsparing og investering, and Forsikringsdækninger. A distinctive proprietary tool is the Unik pensionsberegner for pension comparison. Self-service solutions include policy access via RiskVille portal, claim form printing, and secure document submission.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance (Erhvervsforsikring)

Quantifiable outcome

• 95% of analyses find possible improvements in coverage and arrangements
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WBN (Worldwide Brokerage Network)coreStrategic or Co-development PartnerEnsure is a member of the WBN (World Brokerage Network), providing access to accredited and impartial partners from around the world who are experts in insurance and pensions within their respective regions. This enables Ensure to serve multinational companies with operations abroad, covering insurance, pension, and employee conditions in over 100 countries. Through WBN, Ensure can coordinate with local experts to ensure optimal conditions for employees and operations internationally.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Willis Towers Watson Denmark: WTW's Danish practice provides insurance brokerage, risk management, and pension advisory — directly overlapping Ensure's combined insurance and pension offering for corporate clients.
• Marsh Denmark: Danish operations of Marsh McLennan, one of the world's largest insurance brokers. Competes head-to-head with Ensure on commercial insurance placement and risk management for Danish businesses, including complex and multinational programs.
• Aon Denmark: Danish arm of Aon, the global insurance and reinsurance brokerage. Directly competes with Ensure for commercial insurance brokerage and risk advisory mandates among Danish enterprises, with overlapping client base in mid-market and multinational segments.
• Howden Group Holdings: Independent global insurance broker with growing Nordic presence. Closely comparable to Ensure in its independent, client-advocate positioning and mid-market specialty approach to commercial lines brokerage.

Broad incumbents

• Lockton: Largest independent global insurance brokerage, with growing European operations. Comparable to Ensure as a privately-held, client-advocate broker focused on specialty commercial lines, though at materially larger scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a Nordic presence. Comparable to Ensure as a commercial insurance broker serving mid-market and enterprise clients, though with a broader product portfolio and global footprint.

Regional players

• AP Pension: Danish pension provider offering firmapension and individual pension products. Overlaps with Ensure's pension advisory offering on Danish employer and private pension schemes.
• PFA Pension: Major Danish customer-owned pension provider. Comparable regional player in the Danish pension market that Ensure's advisory services are positioned against for firmapension and individual pension mandates.
• Alm. Brand: Major Danish financial services group offering insurance, banking, and pension products. Comparable regional player serving overlapping Danish SME and corporate clients, though primarily as a carrier rather than independent broker.
• Codan (RSA / Intact): One of Denmark's largest commercial insurance carriers. Functions as both a potential carrier partner and competitor to Ensure for Danish commercial lines accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnsureInternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensure International Insurance Broker