Makhro Home and Garden

What Makhro Home and Garden does

Makhro Home and Garden (Pty) Ltd is a privately held South African company founded in 2004 and headquartered in Cape Town that develops and distributes chemical and biological products for the home and garden sector. The company's portfolio spans insecticides (formulated with pyrethroids such as bifenthrin, cypermethrin, and lambda-cyhalothrin), herbicides, fungicides (propiconazole, bupirimate, sulfur-based), fertilizers (Multi-Booster, Turbo-K, Gro Power Lawn, Copper Sulfate, Potassium Sulfate), microbial products (Clear Pond, Compost Activator, Drain Clean, Greywater & Septic Tank, Smellaway Artificial Grass), rodenticides, rooting stimulators, organic insecticides (EcoBait, EcoLure, Makhro Organicide), and 3-in-1 combination products (Rose Protector and Lawn Protector) registered under South Africa's Act No. 36 of 1947. Formats include emulsifiable concentrates, suspension concentrates, wettable powders, granular baits, and ready-to-use packs sized from 100ml to 25kg.

The company sells exclusively through third-party retail channels - garden centers, nurseries, hardware chains, and online retailers - across South Africa, with no direct-to-consumer e-commerce storefront of its own and no disclosed enterprise accounts. It supports these channels with training and educational content for staff and end users, and markets to home gardeners, professional gardeners, and agricultural/horticultural users via a digital-first content strategy spanning its website, blog, video, and major social media platforms. Revenue, headcount, ownership, and management team information are not publicly disclosed; the firm operates with 11-50 employees and has no recorded funding rounds, M&A, or leadership changes in the available data.

Name

Makhro Home and Garden

Legal name

Makhro Home and Garden (Pty) Ltd

Website

https://makhro.co.za

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Makhro Home and Garden is a privately held South African company, headquartered in Cape Town, that develops and distributes a registered portfolio of insecticides, herbicides, fungicides, fertilizers, microbial products, and rodenticides to home gardeners, professionals, and agricultural users via garden centers, nurseries, hardware chains, and online retailers.

Ownership category

akta.pro rank

Product category

Garden Care Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAJAHAE

Outdoor & Yard Pest Control (Lawn/Perimeter Treatments)

Consumer Products & Retail/Household Products & Cleaning Supplies/Pest Control & Insecticides

SECONDARYCRAJAHAK

Natural/Green Pest Control Products

Consumer Products & Retail/Household Products & Cleaning Supplies/Pest Control & Insecticides

Keywords

• Garden care products
• Home pest control
• Plant nutrition products
• Biological pest management
• Lawn and garden care

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Makhro Home and Garden generates revenue through direct sales of its pesticide, herbicide, fungicide, fertilizer, and microbial product range to retailers and end consumers. Products are sold in various sizes (100ml to 25kg) through garden centers, nurseries, hardware stores, and online platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Makhro Home and Garden manufactures and distributes a portfolio of home and garden care products, including insecticides, herbicides, fungicides, fertilizers, microbial products, rooting stimulators, and rodenticides. The products are primarily formulated for the South African retail and home gardening market and are sold through garden centres, nurseries, hardware outlets, and online resellers.

Product overview

Makhro Home and Garden offers a comprehensive portfolio of pest control and plant care products for the home and garden sector. The product range includes insecticides (such as Koinor 350 SC, Plant Care, Trojan Antbait, Lambda Kill), herbicides (Lawntyl 500 SC), fungicides (Sulfostar), rodenticides (Tornado Rat Wax Blocks), fertilizers (Multi-Booster, Turbo-K, Groei Fraai, Vitamino, Bioroot, Potassium Sulfate, Copper Sulfate, Gro Power Lawn), microbial products (Clear Pond, Compost Activator, Drain Clean, Smellaway Artificial Grass), organic insecticides (Makhro Organicide, Makhro Organicide Plus, EcoBait, EcoLure), 3-in-1 protection products (Rose Protector, Rose Protector RTU, Lawn Protector), and adjuvants (SK Eco Oil Spray). The company positions itself as a one-stop solution provider for general garden problems, offering products through garden centers, nurseries, and hardware outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Insecticides Insecticide products designed to control insect pests on home gardens, lawns, and ornamental plants, intended for retail purchase by home gardeners and small-scale professional users in South Africa.
• Herbicides Herbicide products formulated to control weeds in home gardens, lawns, and landscaped areas, sold via garden centres, nurseries, hardware outlets, and online retailers.
• Fungicides Fungicide products used to prevent and treat fungal diseases on home garden plants, ornamentals, and lawns, distributed through retail garden and hardware channels.
• Fertilizers Fertilizer products that supply nutrients to home garden plants, lawns, and ornamentals, retailed through garden centres, nurseries, hardware outlets, and online stores.
• Microbial products Biological microbial formulations used to support plant health, soil biology, and pest or disease management as an alternative or complement to conventional chemical products in home and garden settings.
• Rooting stimulators Rooting stimulator products designed to promote root development and establishment of plants, cuttings, and transplants in home gardens and small-scale growing operations.
• Rodenticides Rodenticide products formulated to control rats, mice, and other rodent pests around residential properties and gardens, retailed via garden centres, hardware outlets, and online channels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Garden Centers, Nurseries, and Hardware RetailerscoreChannel Partner/ Reseller/ DistributorMakhro Home and Garden products are distributed through selected garden centers, nurseries, hardware outlets, and other retailers across South Africa. This retail network is the primary distribution channel for reaching home gardeners.
• Online RetailerscoreChannel Partner/ Reseller/ DistributorE-commerce partners enabling online sales of Makhro products to consumers across South Africa.
• StockistsminorChannel Partner/ Reseller/ DistributorCompanies and individuals recruited to stock and sell Makhro products, expanding retail distribution reach.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Efekto: South African home and garden pest control brand with a comparable portfolio of insecticides, herbicides and fungicides distributed through SA retailers. Direct domestic competitor to Makhro with overlapping SKU categories and the same Act 36 distribution channels.
• Kombat (Kombat Group): South African pest control and home care product manufacturer selling insecticides, rodenticides and garden solutions through SA retail. Closest local direct peer to Makhro in both product mix and channel strategy.
• SBM Life Science: Global home garden pest control specialist (origin Bayer Crop Science consumer business) selling branded insecticides and garden solutions worldwide. Comparable business model: formulation, regulatory registration, and shelf-based garden retail distribution.
• Bonide Products: US-based home and garden pest control product manufacturer with a portfolio of insecticides, fungicides and natural/organic solutions. Comparable mid-sized formulator model distributing through garden centers and hardware outlets.

Broad incumbents

• Scotts Miracle-Gro: Global leader in consumer lawn and garden care including pesticides, fertilizers and growing media. Broad incumbent in the same end-market; competes on shelf share in the home garden segment Makhro serves.
• Central Garden & Pet: US diversified garden and pet care company with home garden pest and fertilizer brands (e.g., Amdro). Overlaps with Makhro in consumer garden chemicals distributed through retail; larger portfolio and broader US scale.
• Evergreen Garden Care (Westland Horticulture): European home garden brand portfolio (formerly Scotts brands) covering fertilizers, pesticides and lawn care. Broad incumbent serving the same home gardener customer through similar retail channels.
• Syngenta Home and Garden: Global agricultural chemicals giant with a dedicated home and garden consumer division selling insecticides and plant care through garden retail. Indirect competitor via shelf space and pricing leverage against smaller formulators like Makhro.

Emerging players

• Neudorff: German specialist in organic and biological home garden pest control products (insecticides, slug baits, fungicides). Comparable to Makhro's EcoBait, EcoLure and Makhro Organicide biological line as a focused eco-friendly competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Makhrogarden
• YouTubeyoutube.com/@makhrohomeandgarden9609
• Facebookfacebook.com/makhrohomeandgarden
• Instagraminstagram.com/makhrogarden
• Pinterestza.pinterest.com/Makhro_Home_and_Garden
• TikToktiktok.com/@makhrogarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makhro Home and Garden