Wedinsure

What Wedinsure does

Wedinsure is a UK-based specialist consumer insurance provider operating as a trading name of Insuremore Ltd, a private limited company authorised and regulated by the Financial Conduct Authority (No. 824996). The company sells wedding insurance exclusively through a digital self-serve website (wedinsure.co.uk), offering ten coverage tiers from £6,000 to £100,000 of protection at premiums starting from £38.99, with Insurance Premium Tax at 12% included. The core product covers cancellation/rearrangement due to illness, injury, death or adverse weather, financial failure of wedding suppliers, loss/theft/damage of ceremonial items, and personal liability up to £2m as standard.

The product portfolio has been extended with specialised variants for civil partnerships and same-sex weddings, overseas/destination weddings, and optional add-ons including a COVID-19 extension, public liability extension to £5m, marquee cover, ceremonial swords cover, excess waiver, and a wedding abroad travel disruption extension. Distribution is fully digital and direct-to-consumer, supplemented by an affiliate programme targeting wedding venues, planners, photographers, florists, caterers, and bridal boutiques who earn commission on referred sales. Marketing is content-led via blog, social media (Facebook, Twitter, Pinterest), SEO, and email.

The business operates with 1-10 employees from a registered office in Leigh-on-Sea, Essex, has no disclosed external funding, no M&A history, and is led by CEO Mark Brown. It has been recognised as Best Wedding Insurance Provider at the Insurance Choice Awards in 2019 and 2025 and received the Feefo Platinum Trusted Service Award in 2021. The company targets the UK wedding market of roughly 250,000 weddings per annum with combined spend exceeding £10bn, of which approximately 70% are uninsured, representing a large but fragmented addressable base.

Name

Wedinsure

Legal name

Insuremore Ltd

Website

https://wedinsure.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedinsure, a trading name of FCA-regulated Insuremore Ltd, is a UK digital self-serve wedding insurance provider serving couples planning UK, civil partnership, and destination weddings with one-time policies from £38.99, distributed via its website and an affiliate network of wedding industry professionals.

Ownership category

akta.pro rank

Product category

Wedding Insurance

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Carriers, Nec (6399)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Wedding insurance
• Specialist insurance
• Civil partnership insurance
• Destination wedding coverage
• Event cancellation insurance

Headquarters

HQ city

Leigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Wedding Insurance Premiums: One-time single payment for wedding insurance policies providing coverage from purchase date up to the wedding day. Pricing is based on the total cost of the wedding, with 10 coverage tiers ranging from £6,000 to £100,000. Premiums include Insurance Premium Tax at 12%.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wedinsure provides specialist wedding insurance to couples planning weddings or civil partnerships in the UK, offering a core wedding insurance policy with ten coverage tiers from £6,000 to £100,000 that protects against cancellation, rearrangement, supplier financial failure, loss or damage of key items, and personal liability. The portfolio also includes dedicated policies for civil partnerships, overseas destination weddings, and other ceremonies, plus optional add-on modules such as COVID-19 extension, public liability extension up to £5m, marquee cover, ceremonial swords cover, excess waiver, and wedding abroad extension. All policies are underwritten through parent company Insuremore Ltd, which is authorised and regulated by the Financial Conduct Authority (No. 824996).

Product overview

Wedinsure is a wedding insurance provider operating as a trading name of Insuremore Ltd, offering a comprehensive suite of insurance products designed to protect couples from financial losses when things go wrong with their wedding day. The core product is Wedding Insurance with multiple coverage tiers (£6,000 to £100,000 protection from £38.99), supported by specialized products for Civil Partnerships and Overseas/Destination Weddings. The portfolio includes several optional add-on modules such as COVID-19 Extension, Public Liability Extension (up to £5m), Marquee Cover, Ceremonial Swords Cover, Excess Waiver, and Wedding Abroad Extension. The company also operates an Affiliate Programme for wedding industry professionals. All policies are underwritten through Insuremore Ltd, which is FCA authorized and regulated.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Insurance (Core Product) Award-winning wedding insurance providing essential financial protection for weddings, covering cancellation and rearrangement due to illness, injury or death; financial failure of suppliers (bankruptcy, liquidation, administration); adverse weather; loss, theft or damage to ceremonial attire, rings, gifts, flowers, cake, and photography; and personal liability. Available in 10 coverage tiers from £6,000 to £100,000, starting from £38.99.
• Civil Partnership Insurance Specialist insurance coverage for civil partnerships and same-sex weddings, covering supplier failure, illness-related cancellation, adverse weather, loss or damage to key items, personal liability, personal accident, and legal expenses.
• Overseas Wedding Insurance Specialized wedding insurance for destination weddings abroad, covering cancellation, venue financial failure, supplier failure, adverse weather, loss of deposits, and travel disruption extension for overseas ceremonies in destinations such as Italy, Spain, Greece, France, Portugal, and the Caribbean.
• Other Ceremonies Coverage Flexible insurance covering religious ceremonies, civil ceremonies, interfaith ceremonies, humanist weddings, same-sex weddings, and vow renewal ceremonies. Covers one single ceremonial event or blessing and one reception.
• COVID-19 Extension Optional extension providing cover for death or serious illness due to a confirmed COVID-19 diagnosis that prevents participation or attendance in the wedding as planned.
• Public Liability Extension Optional extension providing up to £5 million public liability coverage for an additional premium. Personal liability up to £2m is included as standard with the core policy.
• Marquee Cover Optional add-on coverage for marquee installations at UK weddings, available for an additional premium.
• Ceremonial Swords Cover Optional coverage extension for ceremonial swords used during wedding ceremonies, available for an additional premium.
• Excess Waiver Optional add-on that reduces the policy excess to zero for all sections of the policy in exchange for an additional premium.
• Wedding Abroad Extension Extension providing limited cover for travel disruption arising from specific insured events such as strike, industrial action, adverse weather, or mechanical faults affecting scheduled public transport.

Quantifiable outcome

• Policies can be purchased up to 30 months before the wedding date, with minimum 1 month before the wedding
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Wedding Industry Professionals (Venues, Planners, Photographers, Florists, etc.)coreChannel Partner/ Reseller/ DistributorAffiliate programme open to all wedding industry professionals including wedding venues, hotels, planners, coordinators, photographers, videographers, florists, cake makers, caterers, stylists, bridal boutiques, and tailors. Partners earn competitive commission on every policy sold through their unique referral link. Free to join with no long-term contracts, monthly payouts, and access to digital asset library.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oneplan Insurance: UK specialist insurer offering wedding insurance with tiered cover and add-ons for marquees, cancellation and overseas ceremonies, directly overlapping Wedinsure's product set and customer base.
• John Lewis Money (Wedding Insurance): John Lewis Money underwrites and distributes a directly comparable UK wedding insurance product with tiered cover, cancellation, supplier failure and personal liability benefits — the closest mainstream UK competitor to Wedinsure's core offering.
• Protect Your Bubble: UK digital-first insurance brand that markets wedding insurance alongside gadget, gadget and travel cover. Directly competes for the same self-serve, online-savvy UK couple persona Wedinsure targets.
• Event Insurance Services: UK specialist broker offering event and wedding cancellation insurance to private and corporate clients; comparable niche focus and distribution through online quote-and-buy.
• Braveleaf (previously Debenhams Wedding Insurance): UK retail-facing wedding insurance brand offering tiered cover, cancellation and supplier failure benefits via an online quote-and-buy flow. Direct head-to-head competitor in the same price tiers and customer segment as Wedinsure.

Broad incumbents

• Hiscox UK: Established UK specialty insurer with broad event, liability and personal lines offerings. Hiscox provides wedding/event cover as part of a much wider portfolio and competes for the same high-net-worth couple and wedding-supplier underwriting work.
• Allianz Insurance UK: Large multi-line UK insurer offering event and personal lines including wedding insurance extensions. Comparable on underlying cover mechanics but distributes wedding cover as one of many products, not as a specialist niche.
• Markel UK: Specialty insurer offering event cancellation, liability and wedding-related cover to UK customers. Comparable in product mechanics (event cancellation, supplier failure, liability) but operates as a broad specialty insurer rather than a wedding-focused retail brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wedinsure
• Facebookfacebook.com/Wedinsure
• Pinterestpinterest.co.uk/wedinsure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedinsure