Innova Pharma
Innova Pharma is a São Paulo-based Brazilian compounding pharmacy operating for 25 years, selling over 60 customized dietary supplements and personalized pharmaceutical formulations through a Shopify e-commerce site and two physical pharmacy locations.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Innova Pharma does
Innova Pharma is a Brazilian compounding pharmacy (farmácia de manipulação) headquartered in São Paulo that has operated for 25 years under the tagline 'Expertise de 25 anos'. The company specializes in customized pharmaceutical formulations (fórmulas personalizadas) and dietary supplements, offering over 60 SKUs across seven categories: Beauty (Beleza), Physical Performance (Desempenho Físico), Weight Loss (Emagrecimento), Health (Saúde), Hair Loss (Queda Capilar), Dermo-cosmetics (Dermocosméticos), and Home Line (Linha Casa). Product formats include capsules (in quantities of 30, 60, or 90), liquid extracts, essential oils, ambient sprays, and bee-derived items, with a portfolio spanning vitamins, minerals, amino acids, herbal extracts, omega fatty acids, probiotics, weight-management ingredients, and aromatherapy. Compounding is overseen by responsible pharmacist Drª Tania Urbini Tamayo (CRF/SP: 10865), a USP graduate, and raw materials are sourced internationally to support quality and efficacy claims.
The company's core capability is individualized pharmaceutical preparation—producing customized dosages and ingredient combinations unavailable in standard commercial products—underpinned by a 'Envie sua Receita' prescription-submission service. Distribution runs through a hybrid model: a Shopify-powered e-commerce storefront at innovapharma.com.br shipping nationally across Brazil with free delivery on orders above R$250, complemented by two physical compounding pharmacy locations in São Paulo's premium Moema and Vila Olímpia neighborhoods. The business model is direct-to-consumer with unit pricing ranging from R$25 to R$409, supported by PIX payment discounts, credit card installment plans up to 10x without interest, and digital customer acquisition via Instagram, Facebook, a content blog, and WhatsApp (11) 98389-1848.
Innova Pharma is a privately held, independently operated business with no disclosed parent company, institutional investors, venture backing, patents, trademarks, certifications, awards, M&A activity, or leadership changes documented in the source data. Founded year, headcount, revenue, and ownership details are not publicly disclosed; no mobile app, public API, AI/ML features, or formal partnerships are indicated.
Innova Pharma firmographics
Firmographics- Name
- Innova Pharma
- Legal name
- Innova Pharma
- Website
- https://innovapharma.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innova Pharma is a São Paulo-based Brazilian compounding pharmacy operating for 25 years, selling over 60 customized dietary supplements and personalized pharmaceutical formulations through a Shopify e-commerce site and two physical pharmacy locations.
- Ownership category
- akta.pro rank
Innova Pharma industry classification
Industry- Product category
- Compounding Pharmacy & Dietary Supplements
- NAICS
- Pharmacies and Drug Retailers (45611), Medicinal and Botanical Manufacturing (325411)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Compounding Pharmacies (Sterile/Non-Sterile) (HLAFALAE)
- akta.pro secondary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Where Innova Pharma is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Innova Pharma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: The company operates a direct-to-consumer e-commerce platform selling compounded pharmaceuticals, supplements, and health products. Sales are primarily one-time transactions with individual product purchases. The company accepts multiple payment methods including credit cards (American Express, Elo, Hypercard, Mastercard, Visa), PIX with discount, and installment payments up to 10x without interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual supplement and pharmaceutical products sold at unit prices ranging from R$ 25 to R$ 409 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Innova Pharma product offering
Product offeringCore offering
Innova Pharma is a Brazilian compounding pharmacy (farmácia de manipulação) that prepares and sells customized pharmaceutical formulations and dietary supplements. The company operates a Shopify-powered e-commerce store and two physical pharmacy locations in São Paulo, offering over 60 SKUs across categories including weight loss, physical performance, general health, beauty, hair loss, dermocosmetics, and home aromatherapy, with raw materials sourced internationally and oversight by a licensed pharmacist.
Product overview
Innova Pharma is a Brazilian compounding pharmacy (Farmácia de Manipulação) specializing in customized formulas and dietary supplements. The company offers a comprehensive portfolio of over 60 supplement products organized across seven main categories: Beleza (Beauty), Desempenho Físico (Physical Performance), Emagrecimento (Weight Loss), Saúde (Health), Queda Capilar (Hair Loss), Dermocosméticos (Dermo-cosmetics), and Linha Casa (Home Line). Their products include vitamins (A, B12, C, D3, E), minerals (chelated zinc, selenium, chromium), amino acids (L-arginine, lysine, proline, GABA, inositol), herbal extracts (green tea, turmeric/curcumin, milk thistle, bacopa), omega fatty acids, probiotics, weight management ingredients (Garcinia cambogia, berberine, orlistat, yohimbine), and aromatherapy products. The company operates from two physical pharmacy locations in São Paulo (Moema and Vila Olímpia) and provides prescription-based customized formulations, combining 25 years of pharmaceutical expertise with scientific formulations and raw materials sourced globally.
Differentiator
Problem solved
Functional benefit
Products and services
- 5-HTP 100mg Supplement containing 5-HTP (5-Hydroxytryptophan) at 100mg, supporting serotonin production, mood regulation, and sleep improvement for individual consumers.
- Akkermat 150mg Weight management and body composition supplement at 150mg dosage for individual consumers seeking weight loss support.
- Alcachofra 250mg Artichoke extract supplement at 250mg supporting digestive health and liver function.
- Morosil 500mg Red orange extract (Morosil) supplement at 500mg for weight loss and body fat reduction.
- Orlistat 120mg Lipase inhibitor supplement at 120mg for weight management and fat absorption reduction.
- Berberina 500mg Berberine supplement at 500mg for blood sugar regulation, cholesterol management, and metabolic support.
- Melatonina 3mg Melatonin supplement at 3mg for sleep regulation and circadian rhythm support.
- Coenzima Q10 100mg Coenzyme Q10 supplement at 100mg supporting cellular energy production and cardiovascular health.
- Vitamina D3 2.000ui
Companies that use Innova Pharma
Customer profileSegments5 records
Ideal customer profiles1 record
Innova Pharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Innova Pharma partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Innova Pharma competitors and assessment
Company assessmentPeers
Broad incumbents
- RD Saúde (Raia Drogasil): Brazil's largest retail pharmacy chain with both brick-and-mortar and growing digital channels. Competes with Innova on supplement and OTC assortment but does not specialize in custom compounding — a broader incumbent serving similar end customers.
- Drogaria São Paulo / Pacheco (DPSP): Major São Paulo-based pharmacy chain with strong physical presence in the same metropolitan market as Innova. Overlaps on supplement retail but lacks the focused compounding-pharmacy positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Innova Pharma social profiles
Digital presenceInnova Pharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innova Pharma leadership team
Management profileNumber of profiles
Profiles1 record
Innova Pharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innova Pharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innova Pharma
What does Innova Pharma do?
Innova Pharma is a Brazilian compounding pharmacy (farmácia de manipulação) that prepares and sells customized pharmaceutical formulations and dietary supplements. The company operates a Shopify-powered e-commerce store and two physical pharmacy locations in São Paulo, offering over 60 SKUs across categories including weight loss, physical performance, general health, beauty, hair loss, dermocosmetics, and home aromatherapy, with raw materials sourced internationally and oversight by a licensed pharmacist.
Is Innova Pharma a public or private company?
Innova Pharma is a private company. It is classified as unknown and is currently operating.
When was Innova Pharma founded?
Innova Pharma was founded in -1. It employs 11 to 50 people.
Where is Innova Pharma based?
Innova Pharma is headquartered in São Paulo, Brazil, in the Latin America region.
How does Innova Pharma make money?
One revenue line is on record: direct E-commerce Sales.
Who are Innova Pharma's main competitors?
Pague Menos is listed as a peer. Broad incumbents are RD Saúde (Raia Drogasil) and Drogaria São Paulo / Pacheco (DPSP).
Does Innova Pharma have an API?
No public API is recorded for Innova Pharma.
What industry is Innova Pharma in?
Innova Pharma's product category is Compounding Pharmacy & Dietary Supplements. Its primary akta.pro industry code is HLAFALAE, Compounding Pharmacies (Sterile/Non-Sterile), with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 45611 and its SIC code is 5912.