Grupo Dédalo

What Grupo Dédalo does

Grupo Dédalo SAS is a Colombian digital marketing and IT services firm founded in 2011 in Neiva, with claimed operations extending across 15+ countries. The company positions itself as a B2B services provider for clients seeking digital presence management, end-to-end campaign execution, and basic software delivery. Its operating model is project-based with retainer add-ons, implying recurring revenue is layered on top of episodic campaign work; no public pricing exists, and customer logos are not disclosed on the corporate site.

The service portfolio spans nine offerings: digital strategy, email marketing, social media management, web development, hosting, application development, animated video, video production, and photography. Beneath these services, Grupo Dédalo integrates third-party generative AI tools — including ChatGPT, Midjourney, Stable Diffusion, Gemini, and Adobe Firefly — into creative production workflows rather than building proprietary models or AI infrastructure. Commercial infrastructure includes PayPal, Stripe, MercadoPago, and local bank-transfer checkout, indicating a deliberate Latin American payment distribution strategy aimed at SMB and mid-market buyers.

Go-to-market is sales-led B2B with content-marketing support via an active Spanish-language blog covering AI tools and digital marketing tactics. The firm cites 100+ companies served and 2,000+ campaigns executed across its lifetime, though without named anchors or revenue disclosure, the active customer base cannot be triangulated. Headcount is reported at 1-10 employees, consistent with a micro-agency operating primarily on principal-led execution rather than scaled delivery.

Name

Grupo Dédalo

Legal name

Grupo Dédalo

Website

https://gpdedalo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Dédalo SAS is a Colombian digital marketing and IT services firm serving SMB and mid-market clients with strategy, social media, web and app development, hosting, and AI-augmented creative production across Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Strategic consulting and advisory services for digital transformation, including market intelligence and digital strategy development. These are typically project-based or retainer engagements.
2. Digital Marketing Execution Services: Implementation services including social media management, email marketing campaigns, content creation (photos, videos, animated videos), and web development. Revenue generated through service contracts and project fees.
3. Web Hosting Services: Monthly and annual hosting plans for websites, including shared and dedicated hosting options with SSL certificates and support.
4. Custom App Development: Development of customized mobile applications for enterprises, including native and hybrid apps, typically billed as project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo Dédalo is a B2B digital marketing and IT solutions agency that delivers end-to-end services from digital strategy and consulting through to execution. Its offering spans digital strategy, email marketing, social media management, conversion-optimized website design, managed hosting, custom enterprise mobile app development, animated video, video production, and professional photography — augmented by AI tools for image, video, and text content generation.

Product overview

Grupo Dédalo is a digital marketing and IT solutions company founded in 2011, offering a comprehensive suite of services organized around digital marketing strategy. The portfolio consists of nine core service offerings: Digital Strategy (Estrategia Digital) provides personalized consulting and planning; Email Marketing and Social Media Management handle direct customer communication; Web Development creates conversion-optimized websites with eCommerce and integrated payment gateways (PayPal, Stripe, MercadoPago); Hosting Services provides server infrastructure; App Development builds enterprise mobile applications for iOS, Android, and hybrid platforms; and the media production trio (Animated Videos, Video Production, Photography) delivers visual content creation. The company also incorporates AI capabilities including generative AI tools, computer vision for image editing, chatbots, and predictive analytics across its service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia Digital (Digital Strategy)

Quantifiable outcome

• 14+ years of experience in digital marketing and technology
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MullenLowe Colombia: Part of the IPG Mediabrands/MullenLowe Group network in Colombia, offering full-service creative, digital, and media services. Directly comparable to Grupo Dédalo in service breadth (strategy, digital, content) but at significantly larger scale and with global holding-company backing.
• DDB Colombia: Omnicom-owned creative network with Colombian operations providing advertising, digital, and brand strategy services. Overlaps with Grupo Dédalo's full-service digital and creative offerings but competes from a global network platform with deeper client rosters.
• Publicis Colombia: Publicis Groupe's Colombian arm offering integrated advertising, digital transformation, and content production. Comparable service scope to Grupo Dédalo across digital strategy, content, and technology, with enterprise-scale resources.
• Ogilvy Colombia: WPP-owned global network with a strong Colombian presence delivering advertising, digital, PR, and consulting. Competes with Grupo Dédalo across integrated creative and digital services, particularly for clients needing multinational execution.
• VMLY&R: WPP's global brand and customer experience agency with significant LATAM operations, focused on digital transformation, commerce, and creative. Highly comparable to Grupo Dédalo in combining strategy, content, and technology under one roof, but at enterprise scale.
• BBDO Colombia: Omnicom's flagship creative network in Colombia, providing full-service advertising and digital capabilities. Comparable to Grupo Dédalo in the integrated creative + digital space, with significantly larger clients and global production infrastructure.
• Geometry Colombia: WPP's commerce and shopper marketing network with operations in Colombia. Overlaps with Grupo Dédalo on digital strategy and eCommerce enablement, including web development and conversion-focused work for B2B and B2C clients.
• McCann Worldgroup Colombia: IPG-owned global network with Colombian operations delivering advertising, digital, and content services. Directly comparable in integrated service offering and bilingual LATAM execution, competing for similar B2B digital marketing budgets.
• Accenture Song Colombia: Accenture's creative and digital transformation arm with growing LATAM presence. Competes with Grupo Dédalo for the same 'digital strategy + technology + content' brief, particularly for clients needing strategy, web/app development, and AI-driven content at scale.
• Brand Union (Superunion) LATAM: WPP's brand consultancy (now part of Superunion) operating in LATAM, combining brand strategy, digital, and content services. Comparable to Grupo Dédalo on integrated brand + digital positioning and on the use of content production to support strategy engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoDedalo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Dédalo