What Deroose Plants does

Deroose Plants NV is a Belgian bio-technology company founded in 1981 that specializes in tissue culture breeding, propagation, and global distribution of young plant material for floriculture, fruit and vegetable, and plantation crop growers. Its core technology is in vitro plant culture initiation, propagation, and rooting under controlled environmental conditions, applied across a portfolio that includes ornamental plants (Bromeliads, Calathea, Orchids, Spathiphyllum, Succulents, Nepenthes), fruit and vegetable varieties (Musa/banana, blueberry, blackberry, pineapple, artichoke, potato, soy, watermelon), and plantation crops (oil palm, rubber, cocoa, eucalyptus). The company maintains a vast Musa germplasm database and conducts continuous breeding research in cooperation with agricultural universities.

The company operates a vertically integrated platform spanning proprietary breeding programs, laboratory-based tissue culture production, and 20 hectares of greenhouse acclimatization facilities, enabling direct shipment from laboratories to customer rooting stations worldwide. It sells young plant material to commercial growers and plantation owners under a quote-based B2B model and provides propagation-as-a-service, including protocol development, mass propagation, and clean stock maintenance, to other breeders and propagators. Since 2015, Deroose Plants has been a majority-owned subsidiary of SIAT Group, a Belgian-domiciled palm oil and rubber conglomerate, and operates production and regional headquarters in Belgium, the United States (Apopka, Florida, with additional Round Lake and Kelly Park facilities), and China (Shanghai). The group employs over 500 people across four continents and has integrated acquired brands including Exotic Plant (2017) and In Vitro Plants (2000).

Name

Deroose Plants

Legal name

NV DEROOSE PLANTS

Website

https://derooseplants.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Belgian bio-tech company founded in 1981 that uses tissue culture technology to breed, propagate, and globally distribute young plant material for floriculture, fruit and vegetable, and plantation crop growers. Operates across four continents as a SIAT Group subsidiary.

Ownership category

akta.pro rank

Product category

Tissue culture plant propagation

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Food Crops Grown Under Cover (11141), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE)

akta.pro secondary industry

Tissue Culture & Micropropagation (Planting Material) (AFAGAIAN)

Keywords

• Tissue culture propagation
• Young plant production
• Floriculture breeding
• Plantation crops supply
• Plant biotechnology services

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Young Plant Material Sales: Sale of young plant material (tissue culture plants, seedlings, elite young plants) to growers and plantation owners globally. Products include floriculture plants, fruit & vegetable plants, and plantation crops.
2. Propagation-as-a-Service: Tissue culture technology and infrastructure services offered to other young plant breeders and propagators. Includes protocol development, mass propagation, and clean stock maintenance.
3. Greenhouse Acclimatisation Services: Hardening and growing young plants for the horticulture sector in own greenhouses before shipping to customers worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Deroose Plants breeds, propagates and distributes elite young plant material using proprietary tissue culture technology. It supplies tissue-cultured plantlets — including floriculture ornamentals, fruit and vegetable crops, and plantation crops such as oil palm, rubber, cocoa and eucalyptus — to commercial growers, plantation owners and other propagators worldwide, with regional production hubs in Belgium, the United States and China.

Product overview

Deroose Plants is a bio-tech driven platform to create, propagate and produce crops for growers, plantations and other propagators. The company operates across three main product segments: Floriculture (including Bromeliads, Calathea, Succulents, Orchids, Nepenthes, Spathiphyllum, and additional foliage and flowering plants), Fruit and Vegetables (including Musa/Banana, Blackberry, Blueberry, Pineapple, Artichoke, Potato, Soy, and Watermelon), and Plantation Crops (including Rubber, Oil Palm, Cocoa, and Eucalyptus). Core services include tissue culture production for breeders and propagators, young plant production with in-house greenhouse facilities, and proprietary plant breeding programs. The company was founded in 1981 and operates facilities in Europe (Belgium), North America (USA), and Asia (China), with over 500 employees and 20 hectares of greenhouse facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bromeliads Tissue-cultured decorative flowering plants including Aechmea, Ananas, Catopsis, Guzmania, Neoregelia, Tillandsia and Vriesea varieties for ornamental horticulture growers.
• Calathea Tissue-cultured ornamental foliage Calathea varieties (Crimson, Crocata, Dottie, Orbifolia, Peacock, Zebrina and others) plus Stromanthe Sanguinea, for ornamental horticulture growers.
• More Foliage Plants Tissue-cultured ornamental foliage varieties including Alocasia Polly, Clusia Rosea, Cordeline Red Star, Ficus varieties, Musa Tropicana, Pachira, Papyrus, Peperomia, Pogonatherum Monica and Zamioculcas Zamicro.
• Succulents Tissue-cultured succulent varieties including Agave AGA6003 and Aloe varieties (Anthill ALO8041, Hybrid ALO8014, ALO8035, ALO8037, ALO8039, Vera ALO1001) for ornamental and decorative purposes.
• Orchids Tissue-cultured orchid varieties including Masdevallia and Ornithidium for ornamental horticulture growers.
• Nepenthes Tissue-cultured tropical pitcher plants (Nepenthes alata, Rebecca, HF Louisa, HF Linda) for ornamental horticulture growers.
• Spathiphyllum Tissue-cultured peace lily varieties (Alfa'v, Bellini, Chopin, Domino, Mozart, Strauss, Sweet Pablo, Vivaldi and others) for ornamental horticulture growers.
• More Flowering Plants Tissue-cultured flowering ornamentals including Canna varieties (Texas Red, Cosmopolitan, Electric Lemonade, Flirtini) and Hibiscus Volcano.
• Musa (Banana) Tissue-cultured banana plant varieties including Musa acuminata (Cavendish, robusta, poyo, valery, dwarf cavendish), Musa acuminata ssp. zebrina (Blood Banana, Maia oa, Zebrina), Musa laterita and Musa Basjoo for commercial fruit production.
• Berry and Fruit Plantlets (Blackberry, Blueberry, Pineapple, Artichoke, Potato, Soy, Watermelon) Tissue-cultured blackberry, blueberry, pineapple, artichoke, potato, soy and watermelon plantlets supplied to commercial fruit and vegetable growers.
• Rubber Tissue-cultured rubber tree (Hevea) plantlets selected for high yield and disease resistance, supplied to commercial rubber plantations.
• Oil Palm Tissue-cultured oil palm (Elaeis guineensis) clones selected for high yield and disease resistance, supplied for commercial palm oil production as part of SIAT Group's sustainable multiplication program.
• Cocoa Tissue-cultured cocoa plantlets supplied to commercial cacao production growers.
• Eucalyptus Tissue-cultured eucalyptus plantlets supplied to commercial forestry and essential oil production growers.
• Tissue Culture Production Services Contract tissue culture technology and infrastructure services for other plant breeders and propagators, including fast protocol development, mass propagation, elite material maintenance and clean stock management. Deroose ships directly from its laboratories to customers' rooting stations.
• Young Plant Production Production and supply of elite young plant material for the horticulture sector, including hardening and growing in Deroose's own greenhouse facilities before worldwide shipping to ensure quality control.
• Plant Breeding Programs Continuous plant innovation through Deroose's own proprietary breeding programs and cooperation with breeders worldwide, developing new plant varieties for the floriculture, fruit & vegetable and plantation crop segments.

Quantifiable outcome

• Oil palms cloned by tissue culture produce only the highest yielding trees, addressing 30% yield variation in conventionally propagated seed-grown trees

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Rotterdam InclusiefminorStrategic or Co-development Partner · 1 January 2016Cooperation established for additional production site in Rotterdam area.
• CIRADminorStrategic or Co-development Partner · 1 January 2015Hevea trials started with SIAT and CIRAD for rubber research and development.
• RSPO (Round Table on Sustainable Palm Oil)coreOthersSiat Group (parent company) is member of RSPO, demonstrating commitment to sustainable palm oil production. GOPDC subsidiary was first fully P&C and SCCS certified company to produce and trade certified palm oil products in Africa.
• Agricultural UniversitiescoreTechnology or IntegrationCollaboration with several agricultural universities for continuous research in breeding and propagation of plants. Research has threefold purpose: supporting breeding activity, improving tissue culture techniques, and acquiring cultivation knowledge.
• Breeders WorldwidecoreStrategic or Co-development PartnerContinuous plant innovation through own breeding programs and cooperation with breeders worldwide. Deroose has created a platform for breeders, scientists and research institutes worldwide, striving for continuous innovation in tissue culture solutions and biotechnology.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Agri-Starts: US-based tissue culture propagation laboratory specializing in floriculture, fruiting plants, and vegetable starter plants. Comparable to Deroose in core technology (TC propagation) and target customer (commercial growers), with overlapping product lines in ornamentals and food crops.
• Floricultura BV: Dutch tissue culture propagator focused on orchids, anthuriums, and other ornamental crops. Direct competitor to Deroose's floriculture segment with similar in vitro propagation capabilities and greenhouse operations serving European and international growers.
• Vitro Flora: Polish tissue culture laboratory propagating ornamental and fruit plants including berry crops. Comparable to Deroose in TC propagation technology and product breadth across ornamentals and fruit/vegetable starter material.
• Micropropagation Services (MPS): US-based tissue culture propagation company serving berry, fruit, and nut crop producers. Overlaps with Deroose's fruit & vegetable segment and shares the same B2B propagation-as-a-service model targeting commercial growers.
• Phytelligence: US tissue culture company specializing in fruit trees (apple, cherry, pear) and vines using proprietary clean-stock propagation. Comparable in TC technology focus and enterprise grower customer base, though more concentrated in tree fruit propagation.
• Anthura BV: Dutch breeder and propagator of Anthurium and Phalaenopsis orchids with significant tissue culture operations. Comparable in ornamental TC propagation and international B2B grower customer model, particularly in floriculture.

Broad incumbents

• Dümmen Orange: Global floriculture breeding and propagation company with broad ornamental product portfolio. Competes with Deroose in tissue-cultured ornamentals but at much larger scale and broader crop range across bedding plants, roses, and potted plants.
• Ball Horticultural Company: Large US-based horticulture company with breeding, propagation, and distribution across ornamentals. Overlaps with Deroose's floriculture segment as a broad incumbent with greater scale and integrated seed/vegetative supply chain.
• Felda Global Ventures / FGV: Malaysian palm oil plantation major with downstream tissue culture and seed production capabilities. Comparable to Deroose-SIAT's oil palm TC integration but at vastly larger plantation scale and broader agro-industrial footprint.
• Beekenkamp Plants: Dutch ornamental plant breeder and propagator with potted plants, chrysanthemums, and vegetables. Comparable to Deroose's floriculture and vegetable segments with in-house propagation, though primarily focused on conventional cutting-based propagation alongside limited TC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/derooseplants
• LinkedInlinkedin.com/company/deroose-plants-nv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deroose Plants