What Dri Duck does

DRI DUCK Traders, Inc. is a privately held, U.S.-based apparel company founded in 2006 (firmographics record cites 2003) and headquartered in Overland Park, Kansas, with operations centered on its own direct-to-consumer e-commerce site, driduck.com. The company designs and sells durable workwear and outdoor apparel for men and women, with a broad catalog spanning canvas work jackets, softshell and rain jackets, fleece pullovers and hoodies, woven and ripstop shirts, vests, and a deep accessories portfolio of hats, bags, and gear. Its differentiation is built around a portfolio of proprietary fabric technologies — Storm Shield™ (a three-tier waterproof system), Smart Shell™, Boulder Cloth®, Canyon Cloth®, Dura-Duck™ Dry Canvas, GrizzlyTec®, Power Fleece™, Mountain Fleece, Mission Fleece™, and POWER MOVE® — combined with licensed inputs such as 3M™ Thinsulate™ insulation and Teflon EcoElite™ water-repellent finishes, plus extended size ranges up to 6XL and tall sizing.

The business model is a single-channel DTC e-commerce operation with no disclosed wholesale, marketplace, or physical retail footprint. Pricing is unit-based across tiers from $19.97 (tees) to $159.99 (premium jackets), supplemented by membership discounts, seasonal sales events such as 'Duck Days', and a 'Give 20%, Save 20%' referral program. Acquisition is driven by email signup incentives, social media presence (Facebook, Twitter, Instagram, YouTube), industry trade show participation (ASI Show Fort Worth 2026), cause-marketing partnerships (Veterans Community Project), and a GovX ID discount program targeting military and first-responder customers. Customer segments are diversified across hardworking men and women (primary), outdoor enthusiasts, industry workers, and military/first responders. The company operates with 11-50 employees, has not disclosed revenue or funding, and appears independently owned with no parent, subsidiaries, or external investment disclosed.

Name

Dri Duck

Legal name

DRI DUCK Traders, Inc.

Website

https://www.driduck.com/

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dri Duck is a webshop that offers men and women clothing, bags, apparel, fashion, headwear, accessories and essential products.

Ownership category

akta.pro rank

Product category

Workwear and Outdoor Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Textile Bag and Canvas Mills (31491), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Cold-Weather & Thermal Protective Workwear (CRAAALAJ), Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Workwear apparel
• Outdoor clothing
• Canvas jackets
• Fleece hoodies
• Promotional headwear

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through driduck.com. The company sells workwear and outdoor apparel directly to individual consumers and potentially businesses. Products include jackets, shirts, fleece, hats, bags, and gear. The website features member pricing, seasonal sales, and clearance sections indicating standard e-commerce retail operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DRI DUCK designs, manufactures, and sells durable workwear and outdoor apparel directly to consumers through its e-commerce website driduck.com. The catalog includes men's and women's canvas work jackets, softshell and waterproof outerwear, fleece pullovers and hoodies, work shirts, hats (industry-themed, wildlife-themed, and rugged essentials), bags, and accessories such as coolers, knives, and flashlights. The brand combines workwear durability with outdoor performance through proprietary fabric technologies (Storm Shield™, Boulder Cloth®, Canyon Cloth®, Dura-Duck™, Power Fleece™, Mountain Fleece, Mission Fleece™, GrizzlyTec®, Smart Shell™).

Product overview

DRI DUCK is a workwear and outdoor apparel company offering a broad portfolio of durable, comfortable, built-to-last products. The core product line consists of men's workwear including canvas work jackets (Cheyenne, Maverick, Endeavor, Rambler, Laramie, Horizon, Force Bomber), softshell and rain jackets (Motion, Acceleration, Apex, Challenger, Torrent, Renegade, Keystone), fleece pullovers and hoodies (Crossfire, Bateman, Denali, Brooks, Woodland, Crosstech, Mission), shirts (Craftsman, Brookside, Gillham, Highridge, District Plaid, Westwood Plaid), and vests (Compass, Trek, Summit). Women's products include outerwear (Ascent, Challenger, Contour, Motion, Quantum Puffer, Vista Puffer), fleece pullovers (Cascade, Sierra, Denali, Cypress), and Riley rain jacket. The accessories portfolio includes hats across multiple categories (Wildlife Series featuring buck, elk, mallard, quail, grizzly, labrador scenes; Industry Series with welding, mining, trucking, firefighter, lineman themes; rugged essentials including tactical, vintage, and brushed canvas styles), bags (Messenger, Expedition Duffle, Traveler Backpack, Weekender), and gear (Flashlights, Coolers, Folding Knives, Parts Pouches). The brand is known for proprietary fabric technologies including Storm Shield waterproof protection, Boulder Cloth and Canyon Cloth canvas, Dura-Duck Dry Canvas, Power Fleece, Mountain Fleece, GrizzlyTec, Mission Fleece, Smart Shell sweater fleece, and Thinsulate insulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Canvas Workwear Jackets Durable canvas and heavy-duty work jackets built for jobsite, farm, ranch, and outdoor use. Models include Boulder Cloth® canvas (Cheyenne, Horizon, Rambler), Canyon Cloth® (Force Bomber), Dura-Duck™ Dry Canvas with POWER MOVE® mobility (Laramie, Rogue, Outrider), and sherpa- or blanket-lined variants (Maverick, Endeavor). Targeted at trades workers, farmers, ranchers, and outdoor users.
• Men's Softshell and Rain Outerwear All-season softshell, waterproof, and insulated jackets for men featuring Storm Shield™ waterproof technology (Levels 1–3), 3M™ Thinsulate™ insulation, and four-way stretch. Includes high-performance work jackets (Acceleration), hooded softshells (Apex), rain jackets (Challenger, Torrent, Challenger Anorak), puffer/softshell hybrids (Pinnacle Puffer, Summit Vest), and quilted water-resistant pieces (Keystone). For working men who need weather protection across conditions.
• Men's Fleece Pullovers and Hoodies Heavy-duty fleece pullovers and zip-up hoodies using Power Fleece™, Mountain Fleece, and Mission Fleece™ technologies. Many include thermal lining, anti-pill/anti-static finishes, and UPF 50+ sun protection. Targeted at cold-weather jobsite, outdoor, and everyday wear.
• Men's Work Shirts and Tees Long- and short-sleeve work shirts in cotton, cotton blends, ripstop, and polyester weaves, plus graphic and plaid button-downs. Includes lightweight breathable shirts for hot/humid weather, durable ripstop options for jobsite use, and casual everyday styles.
• Men's Vests Vests using Smart Shell™ sweater-fleece, sherpa-lined canvas, and softshell-puffer hybrid constructions for layered warmth and mobility. Targeted at transitional weather and active workwear use.
• Women's Outerwear Women's softshell, waterproof, and insulated jackets engineered for women's fit. Features Storm Shield™ waterproofing (Challenger, Vista Puffer), 3M™ Thinsulate™ insulation (Quantum Puffer), four-way stretch softshells (Ascent, Contour, Motion), and a packable rain jacket (Riley).
• Women's Fleece Pullovers Women's Mountain Fleece pullovers in anti-pill, anti-static poly sherpa with optional UPF 50+ sun protection. Designed for warmth, comfort, and a feminine silhouette.
• Wildlife Series Hats Trucker, field, and structured caps featuring detailed wildlife scenes (deer, elk, ducks, fish, bear, pheasant, labrador, quail) for hunting, fishing, and outdoor lifestyle buyers. Available in camouflage, mesh-back, and waxy canvas constructions.
• Industry Series Hats Jobsite-inspired caps with industry-specific scenes representing welding, harvesting, trucking, mining, firefighting, lineman, rail yard, oil field, excavating, and tower crane trades. Targeted at trades workers and industry-pride buyers.
• Trucker, Knit, and Rugged Essentials Hats Trucker caps, meshback caps, structured and unstructured cotton canvas caps, tactical caps, beanie/cold-weather hats, and performance fleece hats across rugged essentials and lifestyle styles. Many feature NO Sweat moisture-wicking sweatbands. Includes cause-marketing pieces such as the 11.11 Veterans Day Hat.
• Bags and Backpacks Canvas, concrete-canvas, and nylon backpacks, roll-top bags, messenger bags, expedition duffels, and weekender bags designed for jobsite, travel, and outdoor use with rugged durability and water-resistant features.
• Gear and Accessories Utility accessories including compact storage flashlights, stainless steel tactical folding knives, insulated 12-can coolers for jobsite and outdoor use, and water-resistant parts pouches for work essentials.
• DRI DUCK E-Gift Card Digital gift cards redeemable on the DRI DUCK e-commerce store in denominations of $25, $50, $75, $100, $150, and $200.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered minor.

• Chris PetersenminorOthersCowboy and faithful brand ambassador who collaborated with DRI DUCK on the 'Built to Last Wrench Tee' - a graphic t-shirt featuring his design. This represents a product collaboration/ambassador relationship.
• Veterans Community Project (VCP)minorGTM or Marketing PartnerVCP is a Kansas City-based nonprofit founded by local veterans to address veteran homelessness. DRI DUCK partnered with VCP for the 11.11 Veterans Day Hat, with the partnership supporting the veteran community cause. This is a cause marketing partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carhartt: Carhartt is the dominant workwear incumbent with a broad catalog of jackets, hoodies, and rugged apparel targeting the same hardworking men/women and outdoor-trades personas DRI DUCK serves. It overlaps most directly on canvas work jackets, insulated outerwear, and Big & Tall sizing.
• Dickies: Dickies is a heritage workwear brand owned by VF Corporation with extensive wholesale and DTC distribution of work pants, jackets, and shirts. It competes with DRI DUCK on jobsite workwear, particularly canvas jackets, fleeces, and shirts priced in a similar band.
• Helly Hansen Workwear: Helly Hansen Workwear produces technical outerwear, base layers, and insulated workwear for trades and offshore workers. Its waterproof shell and insulated jacket lines compete with DRI DUCK's Storm Shield and Thinsulate outerwear assortment.

Direct peers

• Filson: Filson is a heritage outdoor/rugged apparel brand with tin-cloth and rugged canvas jackets, wool shirts, and bags aimed at outdoorsmen and trades workers. Its crossover workwear-outdoor positioning and premium canvas duffle/bag assortment directly mirrors DRI DUCK's value proposition.
• Berne Apparel: Berne is a family-owned workwear and outerwear brand selling insulated work jackets, hoodies, and hi-vis apparel primarily through workwear retailers. It competes head-to-head on insulated canvas jackets, hoodies, and workwear outerwear in the same price band as DRI DUCK.
• Tough Duck: Tough Duck specializes in insulated workwear, canvas jackets, and bib overalls for construction and outdoor trades. Its product overlap with DRI DUCK's Boulder Cloth and Canyon Cloth canvas jacket lines is near-total, targeting the same workwear/outdoor crossover buyer.
• Key Industries: Key Industries is a wholesale-driven workwear maker of canvas jackets, insulated bibs, and flannel shirts for the workwear and outdoor channel. It competes with DRI DUCK on canvas outerwear sold through promotional products and workwear dealers.
• KUHL: KUHL is an independent outdoor apparel brand focused on technical pants, fleeces, and insulated jackets for outdoor enthusiasts. Its crossover workwear/outdoor styling and premium fleece assortment directly overlap with DRI DUCK's Power Fleece and Mountain Fleece product families.

Emerging players

• Refrigiwear: Refrigiwear makes insulated workwear and cold-weather apparel for freezer, oil & gas, and construction workers. It overlaps with DRI DUCK's Kodiak/GrizzlyTec cold-weather jacket category and Thinsulate-insulated outerwear.

Others

• SanMar Corporation: SanMar is a large apparel wholesaler distributing blank and branded apparel including workwear and headwear to the promotional products industry. It is comparable as a peer at ASI trade shows alongside DRI DUCK and as an indirect competitor in the promotional apparel channel.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DRIDUCK
• YouTubeyoutube.com/user/DRIDUCK
• Facebookfacebook.com/DRIDUCK
• Instagraminstagram.com/driduck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dri Duck