OBJECTIVE

Name

OBJECTIVE

Legal name

Objective

Website

https://objective.finance

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Alternative Investment Fund Analysis Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)

Keywords

• Alternative investment analysis
• Fund due diligence
• Investment risk management
• Fund monitoring services
• Pre-investment analytics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fixed-fee Analysis Services: Objective charges a fixed payment per analysis regardless of investor type and investment potential. Revenue does not depend on the investor's decision (whether to invest or not) or the volume of the investment. No fee percentage of the transaction is received.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OBJECTIVE performs pre-investment analytical analyses and ongoing monitoring of alternative investment funds (including private equity, real estate, credit, venture capital, hedge funds, infrastructure, and secondary funds) for institutional and qualified investors in Israel and worldwide. Services include comprehensive pre-investment analysis, continuous monitoring with annual reports, investment decision support, external operational control, and a knowledge-base of capital-raising funds, all delivered using a proprietary Assessment and Analysis Model tailored by fund type.

Product overview

Objective is a comprehensive alternative investment analysis platform providing institutional-grade fund evaluation services primarily for Israeli investors. The core platform delivers pre-investment analytical assessments and ongoing monitoring throughout the investment lifecycle, covering all types of alternative funds including credit funds, real estate funds, private equity, venture capital, hedge funds, infrastructure funds, and secondary funds. The offering combines a structured Assessment and Analysis Model with investment mapping questionnaires, data room access, fund manager meetings, and Advisory Committee review to produce standardized yet fund-specific analyses. The platform's service modules span Comprehensive Pre-Investment Analysis, Ongoing Monitoring with Annual Reports, Investment Decision Support Services, External Operational Control for quarterly verification, and an Alternative Investments Knowledge-Base. All services are delivered through Objective's web-based platform without API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Objective Alternative Investment Analysis Platform

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Houlihan Lokey: Houlihan Lokey provides financial advisory including valuation and fund-related diligence services to financial sponsors and institutional clients. It is not a direct competitor in LP-side alternatives diligence but operates as an adjacent financial advisor with overlap in fund analysis contexts.
• ILPA (Institutional Limited Partners Association): ILPA is the industry association for LP investors in private equity and a source of standardized due diligence templates and best practices. It is adjacent to Objective — not a competitor — but its diligence frameworks and templates define the standards Objective's analyses must meet.

Direct peers

• bfinance: bfinance is an independent investment consulting firm advising pensions, insurers, and asset owners on manager selection and monitoring across alternatives and traditional asset classes. It mirrors Objective's pre-investment due diligence and ongoing monitoring service model.
• Aksia: Aksia provides investment research, due diligence, and portfolio monitoring for institutional investors across alternatives. Like Objective, Aksia serves as an independent advisor on hedge funds and private market managers with a research-led, fixed-fee commercial model.
• Albourne: Albourne is a global independent advisory and research firm providing due diligence and monitoring on hedge funds, private equity, real estate, and infrastructure funds. It is the closest direct peer to Objective — same independent, LP-paid diligence model, similar fund-category breadth, and analogous investment committee structure.
• Cliffwater: Cliffwater is an investment advisory firm specializing in private capital and credit fund diligence and consulting for institutional clients. It overlaps directly with Objective's private equity, credit, and real estate due diligence offerings for institutional LPs.

Emerging players

• StepStone Group: StepStone combines a private markets advisory/consulting arm with fund-of-funds and secondaries investing. The advisory and fund diligence component overlaps with Objective's mandate, though StepStone also acts as an LP itself, blurring the strict independence positioning.

Broad incumbents

• Willis Towers Watson (WTW): WTW's Investment business provides manager research and advisory across alternatives and traditional asset classes to large institutions globally. It is a broad incumbent competitor for multi-asset advisory mandates.
• Cambridge Associates: Cambridge Associates provides investment advisory and manager research to endowments, foundations, and large institutions, including extensive alternatives diligence. It competes with Objective at the high end of the institutional market with a much broader portfolio of services.
• Mercer: Mercer is a global consulting firm offering investment advisory, manager research, and alternatives diligence to large institutional clients. It is a scaled incumbent operating broadly across all asset classes, of which alternatives due diligence is a subset, competing with Objective for institutional mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Objective-Analyzes
• LinkedInlinkedin.com/company/objectiveanalysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBJECTIVE