ALULA

Management Consultingalula.clg.com

ALULA is a Pittsburgh-based management consultancy founded in 1993 that helps companies improve strategy execution using behavioral science; the firm recently rebranded to Havior while preserving its 30-plus-year practice.

Company typePrivate
Founded2026
HeadquartersPittsburgh, United States
Headcount51–100
GTM typeB2B
OfferingServices

What ALULA does

ALULA was a privately-held management consultancy founded in 1993 and headquartered in Pittsburgh, Pennsylvania. The firm operated with 51-100 employees and positioned itself around improving strategy execution for client companies, drawing on what its marketing described as over three decades of converting behavioral science into business performance. Its go-to-market was a traditional B2B professional services model — engagements delivered to corporate clients seeking help aligning organizational behavior with strategic objectives — though pricing, engagement structure, and client mix were not publicly disclosed.

The company's core offering was advisory services rooted in behavioral science, without any disclosed proprietary technology platform, software product, or AI-driven tooling. Its underlying asset was practitioner expertise and a long-running methodology rather than a licensed product. Revenue mechanics therefore follow the typical consulting pattern of fee-for-engagement or retainer-based billing against senior-staff time, though no specific pricing tiers were disclosed.

In 2025 the firm executed a strategic repositioning: it rebranded to Havior and migrated its primary web presence from alula.clg.com to havior.com, adopting a "Performance Perfected" positioning that emphasizes "measurable performance." The firm describes the change as preserving its "same proven expertise" while signaling "fresh energy" and "bigger impact," suggesting continuity of client relationships under a refreshed brand rather than a fundamental business model pivot. No funding rounds, acquisitions, leadership changes, or geographic expansions were disclosed in the available data.

ALULA firmographics

Firmographics

Name: ALULA
Legal name: ALULA
Website: https://alula.clg.com
Company type: Private
Founded year: 2026
Operating status: Operating
Headcount range: 51–100 employees
Short description: ALULA is a Pittsburgh-based management consultancy founded in 1993 that helps companies improve strategy execution using behavioral science; the firm recently rebranded to Havior while preserving its 30-plus-year practice.
Ownership category
akta.pro rank

ALULA industry classification

Industry

Product category: Management Consulting
NAICS: Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Organization Design & Operating Model Consulting (BPAHAGAB)
akta.pro secondary industry: Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

Behavioral science consulting
Strategy execution
Performance management consulting
Organizational transformation
Change management

Where ALULA is headquartered

Location

Headquarters

HQ city: Pittsburgh
HQ country: United States
HQ region: North America

Offices1 record

Markets served

ALULA business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

ALULA product offering

Product offering

Core offering

ALULA is a management consultancy that helps companies improve strategy execution by translating behavioral science into measurable business performance outcomes. Operating for over three decades and now operating under the Havior brand, the firm delivers consulting engagements that connect human potential with organizational results.

Product overview

ALULA encompasses two distinct product portfolios: (1) AlUla Peregrina Trading Company offers patented desert-derived natural active ingredients for the longevity beauty market, including ceramides and plant-derived exosomes, verified by UEBT and processed in ISO 9001-certified facilities with COSMOS Natural approval; (2) ALULA specialty food division provides contract manufacturing services for food and dietary supplements, featuring dry-food blending, flexible packaging, and turnkey project support through SQF-certified and FDA-registered facilities with Gluten-Free, Kosher, and Organic certifications.

Differentiator

Problem solved

Functional benefit

Products and services

Behavioral Science Strategy Execution Consulting
Organizational Performance and Change Consulting

Quantifiable outcome

Independent verification by Union for Ethical BioTrade (UEBT) confirming 'Responsibly Sourced' classification

Companies that use ALULA

Customer profile

Segments2 records

Ideal customer profiles1 record

ALULA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

ALULA partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

In-Cosmetics Global 2026coreGTM or Marketing Partner · 25 March 2026AlUla Peregrina Trading Company will showcase its portfolio of patented desert-derived actives at In-Cosmetics Global 2026 in Paris from April 14-16, 2026, a premier global trade show for cosmetic ingredients.
Union for Ethical BioTrade (UEBT)coreOthersUEBT independently verified APTC's supply chain and confirmed its classification as 'Responsibly Sourced'.

Scale indicators4 records

Recent moves2 records

Expansion highlights2 records

ALULA competitors and assessment

Company assessment

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

ALULA compliance and trust

Trust signal

Compliance7 records

ALULA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ALULA leadership team

Management profile

Number of profiles

ALULA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ALULA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALULA

What does ALULA do?

Is ALULA a public or private company?

ALULA is a private company. It is classified as unknown and is currently operating.

When was ALULA founded?

ALULA was founded in 2026. It employs 51 to 100 people.

Where is ALULA based?

ALULA is headquartered in Pittsburgh, United States, in the North America region.

Does ALULA have an API?

No public API is recorded for ALULA.

What industry is ALULA in?

ALULA's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541611 and its SIC code is 8742.