What Atta45 does

Multiply Solutions Sweden AB, operating commercially as Atta45/Multiply, is a Swedish printing, packaging, and media solutions provider formed by consolidating three legacy brands — Åtta45, Exakta, and GBGT Box — under a single Multiply identity. The company self-describes as the largest print and packaging operation in the Nordics and Sweden's largest sheet-fed offset printer, operating from its headquarters in Järfälla and a primary production facility in Stockholm with 101-250 employees.

Its core technology stack spans offset and digital printing, screen printing, embroidery, and dye sublimation, alongside in-house studio photography and creative production. The portfolio is organized into six solution lines: communication, print (books, magazines, direct mail, display, financial print, print-on-demand, POS, trade show, profile products), digital (omnichannel platforms and customer portals), packaging (rigid and folding boxes plus design), studio, and logistics. Distribution runs through a dual channel: an enterprise direct-sales motion with quote-based pricing and dedicated customer portals (e.g., Interflora), and a self-serve e-commerce storefront (atta45.se/e-butik) plus B2B Cargo file-upload portal for SMB and individual buyers, with fulfillment via DHL and own courier in the Stockholm area.

The company monetizes via transactional, per-job pricing on custom print and packaging projects, unit pricing on standardized e-commerce SKUs, and quote-based enterprise contracts. Its customer base is a mix of named enterprise accounts (Polestar, RFSU, Interflora, Folksam, Bauhaus, Björk and Berries, Maurten, Ark Journal, Strobilus, Gallerix) across automotive, pharma, retail, insurance, publishing, cosmetics, and food/beverage, plus an undisclosed SMB long-tail via the e-commerce channel. Differentiation rests on Nordic Swan Ecolabel first-mover status, FSC, ISO 9001/14001/27001, CGP, and ClimateCalc certifications, and Scope 1/2 plus partial Scope 3 climate compensation through South Pole projects.

Name

Atta45

Legal name

Multiply Solutions Sweden AB

Website

https://atta45.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Multiply Solutions Sweden AB (Atta45) is a privately held Swedish printing, packaging, and media solutions provider serving Nordic enterprise customers and SMB e-commerce buyers with offset/digital print, packaging, studio, and logistics services. Itself describes as the largest Nordic print and packaging operation.

Ownership category

akta.pro rank

Product category

Commercial Printing and Packaging Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

Keywords

• Commercial printing services
• Packaging design
• Offset printing
• Large format printing
• Promotional products

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Print Services: B2B print services including offset and digital printing for communication materials, packaging, books, magazines, direct mail, and point-of-sale materials. Priced per job with quote-based pricing for custom projects. Revenue recognized upon delivery of printed products.
2. E-commerce Printed Materials: Self-serve online store selling standard printed products (posters, brochures, business cards, folders, flyers) and promotional items (textiles, drinkware, bags). Unit-based pricing with minimum order quantities. Revenue from individual and SMB transactions.
3. Packaging Solutions: Rigid boxes, folding boxes, and packaging design services for retail, pharma, and consumer goods brands. Custom production runs typically handled through enterprise sales.
4. Print-on-Demand: On-demand printing services allowing customers to order small quantities of printed materials as needed, reducing inventory costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Atta45 (Multiply) provides commercial printing, packaging, and integrated brand-communication services using offset and digital presses, screen printing, embroidery, and dye sublimation. Offerings span custom print, rigid and folding packaging, promotional merchandise, studio photography, and logistics/fulfillment for enterprise customers, complemented by a self-serve e-commerce shop for standard printed materials and profile products.

Product overview

Atta45, now operating under the Multiply brand, is a unified Nordic printing, packaging, and media solutions company formed by combining three former brands: Åtta45, Exakta, and GBGT Box. The company offers a comprehensive portfolio organized into six core solution areas: Kommunikationslösningar (communication solutions), Trycklösningar (print solutions), Digitala lösningar (digital solutions), Förpackningslösningar (packaging solutions), Studiolösningar (studio solutions), and Logistiklösningar (logistics solutions). Customers can order through the Multiply Store e-commerce platform for standard printed materials and promotional products, or engage directly with the company for custom enterprise solutions spanning the full production chain from design through distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikationslösningar (Communication Solutions) End-to-end communication solutions covering direct mail, omnichannel campaigns, and brand communications ready for print and production for enterprise B2B customers.
• Trycklösningar (Print Solutions) Comprehensive commercial printing services including books, bookbinding, direct mail, displays, financial printing, print-on-demand, magazines, trade show materials, POS materials, and promotional products.
• Digitala lösningar (Digital Solutions) Digital solutions including omnichannel platforms and customer portal systems for integrated brand communication.
• Förpackningslösningar (Packaging Solutions) Custom packaging solutions including rigid boxes, folding boxes, and packaging design services for retail, pharma, and consumer goods brands.
• Studiolösningar (Studio Solutions) Studio services for photography and visual content creation to support brand communication and marketing campaigns.
• Logistiklösningar (Logistics Solutions) Logistics solutions for order fulfillment and distribution of printed materials and packaging, including custom workflows for key accounts such as Interflora.
• Multiply Store (E-Shop) Self-serve e-commerce platform for eco-friendly printed materials and promotional products. Offers prints (posters, brochures, business cards, folders, flyers), profile products (apparel, bags, pens, drinkware), and custom branding options for SMBs and individual consumers.

Quantifiable outcome

• Nordic Swan Ecolabel license No. 3041 0001 — first printing company in Sweden licensed to use the Swan label on printed materials
• +1 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elanders AB: Swedish-headquartered, Nasdaq Stockholm-listed printing and packaging solutions provider with end-to-end supply chain, packaging, e-commerce, and sustainability services. Closest direct peer across product mix, Nordic footprint, vertical coverage, and integrated B2B-plus-digital model.
• VPK Packaging Group: European paper-based packaging manufacturer serving industrial, consumer goods, and e-commerce customers from Nordic-anchored production. Comparable on the rigid/folding box and packaging solutions side of Multiply's portfolio, especially serving North-European retail and consumer brands.
• Aller Media Group: Nordic-based media company with significant magazine publishing and commercial printing operations, particularly in Denmark and Sweden. Overlaps with Multiply on magazine, catalog, and direct-mail print production for subscription and retailer customers.

Broad incumbents

• Bonnier Group: Large Swedish media conglomerate operating newspapers, magazines, and book publishing with substantial in-house and contract printing needs. Provides a benchmark for Nordic media-to-print integration at scale and is also a potential customer segment rather than just a competitor.
• Smurfit Kappa Group: Global paper-based packaging giant with operations across Europe including the Nordics. Comparable on the packaging side at much larger scale; useful as a benchmark for premium packaging customers (Polestar, Björk and Berries, Maurten) that require both Nordic service and global reach.
• Mondi plc: Global packaging and paper group with European manufacturing footprint serving consumer goods and industrial customers. Overlaps with Multiply on corrugated and folding-box packaging, and on sustainability-driven procurement priorities.
• Konica Minolta, Inc. Japanese-headquartered provider of digital printing equipment, production print services, and document workflow solutions with a sizable European commercial-print arm. Comparable on digital printing technology, production print capability, and B2B marketing-services adjacency.
• Quad/Graphics, Inc. Major North American commercial printing and integrated marketing services company serving enterprise retailers, brands, and publishers. Comparable in scale of omnichannel marketing services, packaging insert, and direct-mail execution; relevant global benchmark for end-to-end enterprise print-plus-digital competitors.
• RR Donnelley (Donnelley Financial Solutions / LSC Communications heritage): Long-established US commercial printing, packaging, and communications services company. Useful as a public-market benchmark for the consolidation trajectory, sustainability- and certification-led positioning, and the competitive dynamics large multi-vertical print consolidators face.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/multiplysolutions
• Instagraminstagram.com/multiply.solutions
• Facebookfacebook.com/profile.php

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atta45