Birch Coffee
Birch Coffee is an independent New York City specialty coffee brand founded in 2009, operating twelve retail locations, an e-commerce store, subscription delivery, and a wholesale program. It sells single-origin and blended coffees, brewing equipment, merchandise, and gift cards to NYC consumers and online shoppers.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Birch Coffee does
Birch Coffee is an independent, founder-owned specialty coffee brand founded in 2009 in New York City, operating twelve retail locations across the metro as of April 2026. Its core product is specialty coffee — single-origin and blended beans sourced from Ethiopia, Papua New Guinea, Central America, South America, and East Africa — offered across light, medium, and dark roasts and marketed by brew method (autodrip, chemex, cold brew, french press, pour over). The company complements coffee SKUs with branded merchandise, home brewing equipment, digital and physical gift cards, a B2B wholesale program, and a recurring "Subscribe & Save" subscription service.
The company's commerce and operations infrastructure is built on commodity SaaS rather than proprietary technology. Square's unified commerce platform — Square Register, Square for Restaurants, email marketing, gift cards, and subscription management — powers point-of-sale and multi-location operations, a migration from a legacy POS system that the company cites as integral to its scaling strategy. E-commerce runs through Shopify, customer-facing ordering through native iOS and Android mobile applications, and hiring is funneled through a Fountain careers portal. The architecture is best characterized as integrated third-party SaaS stack rather than custom-built software, with no disclosed AI/ML, data, or proprietary technology differentiators.
Birch Coffee generates revenue through three primary streams: physical retail beverage and food sales across its twelve NYC storefronts, direct-to-consumer e-commerce sales of beans, equipment, merchandise, and gift cards, and recurring subscription delivery revenue. Pricing is unit-based for coffee (e.g., Ethiopia Sidama from $21.00, Ethiopia Single Estate and Papua New Guinea from $23.00) with subscription tiers offered monthly. The company reported 16% year-over-year growth in 2025, is privately held with no disclosed institutional investors or external funding, and serves a fragmented base of NYC consumers, online shoppers, and small wholesale accounts.
Birch Coffee firmographics
Firmographics- Name
- Birch Coffee
- Legal name
- Birch Coffee
- Website
- https://shop.birchcoffee.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Birch Coffee is an independent New York City specialty coffee brand founded in 2009, operating twelve retail locations, an e-commerce store, subscription delivery, and a wholesale program. It sells single-origin and blended coffees, brewing equipment, merchandise, and gift cards to NYC consumers and online shoppers.
- Ownership category
- akta.pro rank
Birch Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Birch Coffee is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Birch Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Physical Retail Coffee Sales: Revenue from operating 12 physical coffee shop locations in New York City, offering specialty coffee, food, and beverages to consumers
- Coffee Subscription Service: Monthly subscription service for coffee delivery, offering convenience and loyalty benefits to recurring customers
- E-commerce Store: Online sales of coffee beans, brewing equipment, merchandise, and gift cards through the company website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffees |
| Subscription | Monthly | Coffee Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Birch Coffee product offering
Product offeringCore offering
Birch Coffee operates twelve physical specialty coffee retail locations across New York City, serving brewed coffee beverages and food to in-store customers. The company also sells single-origin and blended specialty coffee beans, branded merchandise, brewing equipment, and gift cards through an e-commerce storefront, and operates a recurring coffee subscription delivery service and a wholesale program for business buyers.
Product overview
Birch Coffee is an independent New York City specialty coffee brand founded in 2009, operating a multi-channel business comprising twelve physical retail locations, e-commerce sales through Shopify, a subscription delivery service, wholesale programs, and mobile applications. The company's product portfolio centers on specialty coffee beans sourced from single estates and mixed origins, complemented by branded merchandise, brewing equipment, and gift cards. The core offering includes coffee products available in multiple roast types and brew methods, supported by educational resources on brew techniques. Square's unified commerce platform (Square Register, Square for Restaurants) powers point-of-sale and operations across locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Products
Quantifiable outcome
- 16% year-over-year revenue growth in 2025
Companies that use Birch Coffee
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Birch Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Birch Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Square (Block Inc.)coreBirch Coffee uses Square's unified commerce platform across its 12 NYC locations for point-of-sale transactions, payments, workforce scheduling, email marketing, gift cards, and its coffee subscription service. The partnership began when Birch Coffee migrated from a legacy POS system to Square's ecosystem. Square's flexibility and scalability were cited as difficult to replace as the company continues its expansion strategy. The platform enables streamlined multi-location operations and supports front-line team management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Birch Coffee competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Premium third-wave coffee roaster and café operator with strong NYC presence, single-origin focus, and direct-to-consumer e-commerce — the closest scaled analogue to Birch's specialty coffee + retail + DTC model.
- Joe & the Juice: Specialty coffee and juice bar chain with a strong NYC footprint and growing US presence, competing for similar urban specialty beverage consumers with comparable store economics.
- Toby's Estate Coffee: Specialty coffee roaster with cafés in NYC and other markets, plus wholesale and subscription services — comparable multi-channel specialty coffee operator with single-origin positioning.
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, single-origin sourcing, and wholesale/training programs — comparable specialty coffee operator with a strong DTC and B2B mix.
- Intelligentsia Coffee: Specialty coffee roaster with direct-to-consumer subscriptions and café/wholesale channels. Operates in the same third-wave premium segment with a similar retail + DTC business mix.
- Devoción: NYC-born specialty coffee roaster and café operator emphasizing single-origin, freshly roasted beans — direct competitor in the same city and category with a similar hospitality-driven identity.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafés, wholesale accounts, and subscription services. Operates in the same third-wave category and competes directly for NYC specialty coffee consumers.
- La Colombe Coffee Roasters: Specialty coffee roaster with cafés, wholesale distribution, and DTC subscriptions, including cold brew products — overlapping with Birch's roast-cafe-subscription business model.
- Ninth Street Espresso: NYC specialty coffee operator with multiple cafés and in-house roasting, focused on third-wave single-origin offerings — closely comparable in scale and geography to Birch.
- Think Coffee: NYC-based independent specialty coffee chain with multiple Manhattan cafés, single-origin sourcing, and ethically minded branding — direct competitor for NYC coffee consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Birch Coffee social profiles
Digital presenceBirch Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birch Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Birch Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birch Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birch Coffee
What does Birch Coffee do?
Birch Coffee operates twelve physical specialty coffee retail locations across New York City, serving brewed coffee beverages and food to in-store customers. The company also sells single-origin and blended specialty coffee beans, branded merchandise, brewing equipment, and gift cards through an e-commerce storefront, and operates a recurring coffee subscription delivery service and a wholesale program for business buyers.
Is Birch Coffee a public or private company?
Birch Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birch Coffee founded?
Birch Coffee was founded in 2009. It employs 51 to 100 people.
Where is Birch Coffee based?
Birch Coffee is headquartered in New York, United States, in the North America region.
How does Birch Coffee make money?
Three revenue lines are on record. Physical Retail Coffee Sales are the primary driver. The others are coffee Subscription Service and E-commerce Store.
Who are Birch Coffee's main competitors?
Direct peers on record are Blue Bottle Coffee, Joe & the Juice, Toby's Estate Coffee, Counter Culture Coffee, Intelligentsia Coffee, Devoción, Stumptown Coffee Roasters, La Colombe Coffee Roasters, Ninth Street Espresso and Think Coffee.
Does Birch Coffee have an API?
No public API is recorded for Birch Coffee.
What industry is Birch Coffee in?
Birch Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 31192 and its SIC code is 5810.