WaterAid

Name

WaterAid

Legal name

WaterAid

Website

https://wateraid.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Humanitarian WASH Services

NAICS

Water, Sewage and Other Systems (2213)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI)

akta.pro secondary industries

Water, Sanitation & Hygiene (WASH) (BPAGABAC), WASH & Public Health (Water, Sanitation, Hygiene) (BPADAIAG), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI), Health, Population & WASH Aid Programs (BPADABAC)

Keywords

• Water sanitation hygiene
• Clean water access
• Humanitarian WASH programs
• Nonprofit charitable services
• Community development aid

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Donations: Monthly giving programs and one-time donations from individual supporters. The organization reports that $20 per month can provide clean water for 12 people.
2. Corporate Partnerships: Strategic partnerships with corporations for program co-creation, employee engagement, cause marketing, and joint thought leadership. Partners include PepsiCo Foundation, VF Foundation, and Lindex.
3. Institutional Grants: Funding from governments, foundations, and multilateral organizations including World Bank and the Conrad N. Hilton Foundation.
4. Cryptocurrency Donations: Accepts cryptocurrency donations through The Giving Block partnership, accepting 100+ digital currencies including Bitcoin, Ethereum, and Dogecoin.
5. Legacy Giving: Bequests and gifts in wills from supporters leaving lasting legacies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

WaterAid delivers water, sanitation, and hygiene (WASH) infrastructure and services to underserved communities in 22 developing countries through local NGO partners, governments, and community organizations. Core activities include building boreholes, solar-powered and gravity-fed water systems, piped networks, hand pumps, sanitation facilities, and hygiene education programs in schools and healthcare facilities, funded primarily through individual donations, corporate partnerships, and institutional grants.

Product overview

WaterAid is an international nonprofit organization focused on water, sanitation, and hygiene (WASH) programs. The organization operates primarily as a charitable NGO rather than a technology company. Its main offerings include: an online donation platform supporting multiple payment methods (credit card, bank transfer, stock, and cryptocurrency through The Giving Block), corporate partnership programs for ESG and supply chain WASH improvements, and programmatic services including WASH in Schools, Healthcare WASH facilities, and community water projects. The organization also runs the 'Time to Deliver' maternal health campaign and 'Gifts for Life' symbolic gift catalog. WaterAid works across 22 countries with local partners to build sustainable water systems using technologies like boreholes, piped water systems, and solar-powered installations.

Differentiator

Problem solved

Functional benefit

Products and services

• WaterAid Donation Platform Online donation platform accepting multiple payment methods including one-time and monthly donations, stock donations, donor-advised funds, and cryptocurrency through The Giving Block partnership. Designed for individual supporters to fund WASH projects globally.
• Crypto Donations (Water #WAGMI) Cryptocurrency donation program accepting over 100 digital currencies including Bitcoin, Ethereum, and Dogecoin through The Giving Block platform. Aims to raise $1,000,000 to equip 50,000 people with clean water.
• Corporate Partnerships Program Strategic partnerships with corporations to improve WASH in supply chains and communities, offering ESG commitments, employee engagement, cause marketing, and joint thought leadership. Partners include PepsiCo Foundation, VF Foundation, Lindex, and LDS Church.
• WASH in Schools Program Clean water, sanitation and hygiene facilities and education programs specifically designed for schools, including handwashing stations, toilets, and menstrual hygiene facilities. Addresses the fact that 29% of schools globally lack basic water access.
• Healthcare WASH Program Water, sanitation and hygiene services for healthcare facilities using climate-resilient solar and gravity-powered systems, enabling safer births, handwashing for medical staff, and proper sanitation for patients and staff. Can achieve 50% reduction in maternal sepsis cases.
• Gifts for Life Charitable gift catalog offering symbolic gifts like pipes, taps, boreholes, and toilets that can be purchased as gifts for loved ones, with proceeds funding water projects in developing communities.
• Time to Deliver Campaign Global advocacy campaign calling on world leaders to guarantee clean water and sanitation in every health center worldwide, with particular focus on maternal health and safe births. Includes policy advocacy and public awareness mobilization.

Quantifiable outcome

• 29% reduction in staff absenteeism in leather tannery in India
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• World BankflagshipStrategic or Co-development Partner · 15 April 2026World Bank's Water Forward initiative aims to provide 1 billion people with sustainable access to safe water by 2030, with WaterAid as a supporting partner alongside the Children's Investment Fund Foundation. Initiative will reach 400 million directly through World Bank programs.
• World Resources Institute (WRI)coreStrategic or Co-development Partner · 7 April 2026ProTana project in Ethiopia's Tana Subbasin restoring 2,000 hectares of degraded micro-watersheds. WaterAid Ethiopia is an implementing partner alongside ORDA Ethiopia, Millennium Water Alliance, and Abbay Basin Administration Office.
• ORDA EthiopiacoreImplementation/ SI/ Consulting Partner · 7 April 2026Implementing partner for ProTana project in Ethiopia's Tana Subbasin, working on water security and micro-watershed restoration.
• Millennium Water AlliancecoreImplementation/ SI/ Consulting Partner · 7 April 2026Implementing partner for ProTana project in Ethiopia's Tana Subbasin, contributing to water security restoration efforts.
• PepsiCo FoundationcoreStrategic or Co-development Partner · 29 March 2026PepsiCo Foundation has partnered with WaterAid since 2019, reaching 19.5 million people through safe water access programs. Partnership includes initiatives in Colombia and Guatemala as part of PepsiCo's pep+ sustainability strategy to reach 100 million people with safe water by 2030.
• WelthungerhilfecoreStrategic or Co-development Partner · 14 March 2026WaterAid Pakistan partnered with Welthungerhilfe and AGAHE to launch Nature-Based Solutions guidelines for climate-resilient WASH services in Pakistan.
• AGAHEcoreStrategic or Co-development Partner · 14 March 2026Pakistan-based organization partnering with WaterAid Pakistan and Welthungerhilfe on Nature-Based Solutions for climate-resilient WASH.
• Team Brady (Tom Brady)coreGTM or Marketing Partner · 17 December 2025Tom Brady's all-electric powerboat racing team won E1 Blue Impact Championship through Race for Change programme, removing 19,500kg of ocean plastic in partnership with WaterAid.
• The Independent (UK Newspaper)flagshipGTM or Marketing Partner · 5 May 2025The Independent partnered with WaterAid for Earth Day 2026, donating £20,000 in advertising to support the 'Time to Deliver' campaign highlighting maternal health and WASH in healthcare facilities.
• MrBeast and Mark RoberflagshipGTM or Marketing Partner · 1 January 2025YouTube creators collaborated with WaterAid on #TeamWater campaign, raising over $40 million - enough to provide clean water to over 2 million people for decades.
• VF FoundationcoreStrategic or Co-development PartnerVF Foundation partners with WaterAid for sustainable WASH programs for factory workers and communities in Cambodia, championing water and sanitation access.
• The Church of Jesus Christ of Latter-day Saints (LDS)coreStrategic or Co-development PartnerLight the World partnership between WaterAid and LDS Church serves those in need during holiday seasons, funding clean water projects.
• LindexcoreStrategic or Co-development PartnerPartnership with Lindex on 'Improving Access to WASH Services for RMG Industry' in Bangladesh, raising hygiene awareness through Change Agents.
• The Giving BlockcoreTechnology or IntegrationCryptocurrency fundraising partnership enabling WaterAid to accept 100+ digital currencies including Bitcoin, Ethereum, and Dogecoin for clean water projects.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lifewater International: Faith-inspired WASH nonprofit working in sub-Saharan Africa and Asia, focused on community-led total sanitation and clean water access. Operates in overlapping geographies (Ethiopia, Uganda, Tanzania) and competes for similar institutional and individual donor funding.
• Water.org: Co-founded by Matt Damon and Gary White, Water.org focuses on water and sanitation access via market-based financing (WaterCredit) in developing countries. Highly comparable WASH mission, geographic footprint, and donor/supporter profile, with a differentiated financial-inclusion model.
• charity: water: US-based nonprofit focused exclusively on funding clean water projects in developing countries, with a similarly donor-centric, technology-enabled fundraising model. Operates in many of the same geographies and competes for the same individual and corporate WASH donor base.
• The Water Project: US-based nonprofit funding clean water access in sub-Saharan Africa, with strong digital fundraising, transparency reporting, and per-project donor engagement. Directly comparable WASH mission and individual donor acquisition model.
• Water for People: Colorado-based WASH nonprofit working in Latin America, Africa, and Asia with a 'Everyone Forever' model aimed at sustainable district-wide coverage. Directly comparable programmatic model, geography, and donor base.
• Wells Bring Hope: Smaller US-based WASH nonprofit drilling wells in West Africa (notably Niger). Comparable clean-water mission, though narrower geographic and operational scope than WaterAid.

Broad incumbents

• IRC (International Rescue Committee): Large humanitarian NGO with substantial WASH programming inside broader emergency response and refugee operations. Overlaps with WaterAid on sanitation and hygiene delivery but operates a much wider mandate.
• UNICEF: UN agency with a global WASH program operating at materially larger scale than any single NGO. Competes for the same multilateral funding pools, government partnerships, and SDG 6 advocacy platform.
• Concern Worldwide: Ireland-based international humanitarian NGO with WASH as one of several core sectors (alongside livelihoods, health, education). Operates in several of the same fragile contexts (Ethiopia, Malawi, Sierra Leone region) and competes for institutional donor funding.

Others

• World Bank Water Global Practice: Largest multilateral financier of WASH infrastructure globally. Not a direct competitor for individual donations, but the dominant upstream funder and policy shaper in the same sector; WaterAid is a named supporting partner in its Water Forward initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/WaterAid
• Facebookfacebook.com/wateraid
• LinkedInlinkedin.com/company/wateraid
• Instagraminstagram.com/wateraid
• TikToktiktok.com/@wateraid
• Xx.com/wateraidindia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaterAid