Concrete Interactive

What Concrete Interactive does

Concrete Interactive is a privately-held custom software development agency founded in 2009 and headquartered in Los Angeles, California. The firm specializes in building companion software for IoT devices, wearables, and connected appliances, positioning itself at the "intersection of bits and atoms" — translating hardware product launches into cohesive software experiences across iOS, Android, and back-end infrastructure. Its service portfolio spans Product Innovation, Mobile Application Development, Server/Back-End Engineering, Testing, UI/UX Design, and Quality Assurance, delivered either as a turnkey implementation or embedded within client engineering teams.

The company's core technical differentiators are two proprietary methodologies. The "Launch Platform" is a rapid deployment framework that brings mobile applications to market-ready state in weeks rather than months, enabling early user feedback loops. The "Software Immune System" is a quality assurance methodology where every discovered bug triggers the creation of an automated regression test, with bugs fixed for free under an implicit warranty. Development is executed via Agile and Lean iterative processes, and feature scope is standardized using a size-risk-difficulty estimation framework. Underlying infrastructure leverages partnerships with Amazon Web Services (scalable back-end), Unity (interactive/game content), Leap Motion (gesture interfaces), and Brightcove/Zencoder (video processing).

Concrete Interactive operates a project-based professional services revenue model with no disclosed pricing tiers, scoping each engagement as a custom proposal. Go-to-market is direct enterprise sales targeting hardware OEMs, IoT device manufacturers, and wearables brands. Marquee clients include Disney, Coca-Cola (via its Innovation Accelerator), Nokia, will.i.am's i.am+, Happiest Baby (Snoo Smart Sleeper), Dignity Health, McKesson, Zynga (FarmVille), Rhapsody, and Joseph Gordon-Levitt's HitRECord. The firm has 1–10 employees and is founder-operated by Brett Bond, with no disclosed institutional funding, parent company, or acquisition history.

Name

Concrete Interactive

Legal name

Concrete Interactive

Website

https://concreteinteractive.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Concrete Interactive is a Los Angeles-based custom software development agency, founded in 2009, that builds companion mobile applications and back-end infrastructure for IoT devices, wearables, and connected appliances, serving both startups and enterprise hardware brands.

Ownership category

akta.pro rank

Product category

Custom Software Development for IoT and Wearables

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mobile App Development (iOS/Android) (EDAMACAD)

Keywords

• Custom software development
• IoT device software
• Wearable companion apps
• Mobile app development
• Hardware software integration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based custom development services for hardware companies building IoT devices, wearables, and appliances. Services include mobile app development, server/back-end development, QA/testing, UI/UX design, and full implementation support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Concrete Interactive is a custom software development agency that builds compatible software for IoT devices, wearables, and appliances. The firm offers end-to-end development including iOS/Android mobile apps, server/back-end infrastructure, UI/UX design, testing, and quality assurance, delivered through a proprietary Launch Platform that brings companion apps to market-ready state in weeks for hardware brands such as Disney, Coca-Cola, Nokia, and will.i.am.

Product overview

Concrete Interactive is a custom software development agency specializing in IoT devices, wearables, and appliances. They offer a portfolio of services including Product Innovation, Mobile (iOS/Android), Server/Back-end Development, Testing, Design, and Quality Assurance. Their service offerings function as a unified offering rather than distinct products/modules—the services are delivered together as part of their 'Launch Platform' approach to accelerate projects and drive revenues for hardware brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Innovation Services Consulting and product innovation services for hardware companies building IoT devices, wearables, and appliances, focused on creating revolutionary hardware-software experiences.
• Mobile App Development Custom iOS and Android mobile application development for hardware products, ensuring companion apps work as well as the devices they control.
• Server/Back-end Development Back-end infrastructure development with API versioning, firmware updates, monitoring, metrics, and administration designed to scale from initial launch to millions of connected devices.
• UI/UX Design User interface and experience design for hardware products, focused on simplifying workflows and creating beautiful interfaces that match premium hardware design.
• Testing and Quality Assurance User testing and quality assurance services with automated test coverage, human workflow validation, and a Software Immune System methodology that adds new tests to prevent regressions and fixes bugs for free.

Quantifiable outcome

• Mobile apps reached market-ready state in just a few weeks

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• ArcTouch: ArcTouch is a custom software agency that builds mobile apps, IoT solutions, and connected-product experiences for enterprise brands. Like Concrete Interactive, it focuses on the hardware/software intersection and serves clients launching IoT and wearable products.
• Dogtown Media: Dogtown Media is a mobile app and IoT development agency specializing in iOS/Android apps and connected-device software. It shares Concrete Interactive's focus on companion apps for hardware products and healthcare/consumer electronics clients.
• Very (Very IoT): Very is a product innovation agency that designs and develops connected hardware/software products, including IoT devices and wearable ecosystems. Its positioning at the 'bits and atoms' intersection is virtually identical to Concrete Interactive's value proposition.
• Mutual Mobile: Mutual Mobile is an enterprise mobile and IoT development agency building connected-device companion apps and back-end infrastructure. It is among the most direct comparables in the IoT-focused custom development space.
• Savvy Apps: Savvy Apps is a mobile app design and development agency serving enterprise clients across iOS, Android, and web. While broader than Concrete Interactive, it competes for the same type of custom mobile development engagements with marquee brands.
• PointSource (formerly): PointSource was a digital transformation and IoT software development agency focused on mobile apps, connected products, and enterprise integrations—directly comparable in service mix to Concrete Interactive's offerings.
• Stimulus (a Bounteous company): Stimulus is an IoT-focused software development agency building connected-device and sensor-based solutions for enterprise clients. It overlaps directly with Concrete Interactive's IoT/connected-product development capabilities.

Broad incumbents

• Globant: Globant is a large global digital engineering firm offering mobile, IoT, and connected-product development as part of a broad portfolio. It competes with Concrete Interactive for enterprise IoT engagements but at significantly larger scale and with a different cost structure.
• Thoughtworks: Thoughtworks is a global technology consultancy that delivers custom software, mobile, and IoT solutions for large enterprises. It competes in the same custom development category as Concrete Interactive but operates with thousands of consultants across many verticals.

Emerging players

• Saharan Systems: Saharan/CopperPoint-style niche IoT consultancies offer custom mobile and connected-product development for mid-market hardware brands, partially overlapping Concrete Interactive's IoT/wearable focus but typically serving smaller clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/concreteint
• Facebookfacebook.com/ConcreteInteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Interactive