VSA
VSA Inc. is a Dallas-based manufacturer's representative firm, founded in 1935, that sells petroleum, automotive, industrial, and oil field supply equipment on behalf of manufacturers to distributors across an 8-state Southwest US territory, earning commissions on facilitated transactions.
- Company typePrivate
- Founded1935
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What VSA does
VSA Inc. is a privately held manufacturer's representative firm founded in 1935 (originally as Vogal-Swygard) and headquartered at 10550 Shady Trail, Dallas, TX. The company serves as the field sales arm for manufacturers of petroleum, automotive, industrial, and oil field supply equipment, representing these principals to distributors, service stations, and commercial end-users across an 8-state Southwest territory covering Alabama, Arkansas, the Florida Panhandle, Louisiana, Mississippi, Oklahoma, Texas, and Western Tennessee. VSA does not manufacture products; it generates revenue through commissions on transactions it facilitates between manufacturer-principals and downstream channel buyers.
VSA's product portfolio is organized into three verticals: Petroleum Equipment (above- and below-ground fuel tanks, island forms, pump dispenser keypads/displays/laminates, c-store lighting, fuel polishing systems), Automotive Equipment (automotive and truck shop equipment for repair and maintenance facilities), and Industrial Equipment (hose reels, lubrication pumps and tanks, industrial cabinetry, mezzanines). The company is a long-standing member of the Petroleum Equipment Institute (PEI) and emphasizes representation of "premier manufacturers" only, using its 89-year brand history as a quality signal in distributor relationships.
Operationally, VSA runs a territory-based direct-sales model with seven named factory sales representatives, each assigned to discrete geographic regions (West TX, South TX, Dallas/North Texas, Houston/East TX, OK/AR/Western TN, and LA/MS/AL/FL Panhandle). The company has 101-250 employees total and is family-led, with Dick Cole as President since 1981 and Todd Cole (joined 1996) among the sales team. The firm has no disclosed AI/technology capabilities, no public funding, no acquisitions, and operates entirely on a relationship-driven, commission-based revenue model with a basic website as its sole digital marketing channel.
VSA firmographics
Firmographics- Name
- VSA
- Legal name
- VSA Inc.
- Website
- https://vsareps.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VSA Inc. is a Dallas-based manufacturer's representative firm, founded in 1935, that sells petroleum, automotive, industrial, and oil field supply equipment on behalf of manufacturers to distributors across an 8-state Southwest US territory, earning commissions on facilitated transactions.
- Ownership category
- akta.pro rank
VSA industry classification
Industry- Product category
- Industrial Sales Representation
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
- akta.pro secondary industry
- Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)
Keywords
Where VSA is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VSA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Manufacturer's Representative Commission: VSA earns commissions as a factory representative for manufacturers of petroleum, automotive, industrial, and oil field supply equipment. The company facilitates sales between manufacturers and distributors/service providers across their Southwest territory, earning a percentage of transactions they facilitate.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
VSA product offering
Product offeringCore offering
VSA Inc. is a manufacturer's representative firm that sells petroleum, automotive, industrial, and oil field supply equipment on behalf of premier manufacturers across the Southwest US territory. The firm earns commissions by facilitating sales between manufacturers and distributors, service stations, and commercial operators through a team of territory-assigned factory sales representatives covering eight states.
Product overview
VSA Inc. is a manufacturer's representative company (not a product manufacturer) that has been serving the Southwest territory since 1935. The company represents premier manufacturers of petroleum, automotive, industrial, and oil field supply equipment. Their product portfolio includes three main categories: Petroleum Equipment (fuel tanks, island forms, pump dispensers, c-store lighting, and fuel polishing systems), Automotive Equipment (automotive and truck shop equipment), and Industrial Equipment (hose reels, lubrication pumps, industrial cabinetry, and mezzanines). VSA does not manufacture products themselves but serves as the sales representative and intermediary between manufacturers and customers across their territory.
Differentiator
Problem solved
Functional benefit
Products and services
- Petroleum Equipment Representation Factory sales representation for petroleum fuel tanks (above and below ground), island forms, pump dispenser keypads/displays/laminates and lower doors, c-store lighting, island forms, and fuel polishing systems, sold to petroleum equipment distributors and service providers across the Southwest as a long-term member of the Petroleum Equipment Industry (PEI).
- Automotive Equipment Representation Factory sales representation covering a wide range of automotive and truck shop equipment solutions sold to distributors serving automotive and truck repair and maintenance facilities across the Southwest.
- Industrial Equipment Representation Factory sales representation for industrial maintenance equipment including hose reels, lubrication pumps and tanks, industrial cabinetry, and mezzanines, sold to industrial maintenance equipment distributors serving manufacturing and maintenance operations across the Southwest.
- Oil Field Supply Equipment Representation Factory sales representation for oil field supply equipment distributed to petroleum and natural gas operations as part of VSA's petroleum and industrial product portfolio serving the Southwest territory.
Companies that use VSA
Customer profileSegments4 records
Ideal customer profiles3 records
VSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VSA partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
VSA competitors and assessment
Company assessmentDirect peers
- Tencarva Machinery Company: Manufacturer's representative and distributor of industrial equipment (pumps, process equipment, MRO) serving industrial customers across multiple U.S. states. Comparable to VSA in industrial-equipment representation and territory-based sales model.
- Tri-State Petroleum Equipment: Regional manufacturer's representative/distributor of petroleum equipment (fuel tanks, dispensers, piping) serving convenience store and service station operators across the U.S. Comparable to VSA's Petroleum Equipment vertical in product mix, channel role, and end customers.
- Hagensrud Sales Co. Multi-generation manufacturer's representative firm serving the petroleum and industrial equipment markets across a defined U.S. territory. Comparable to VSA in rep-firm business model, petroleum-equipment focus, and family ownership profile.
- Industrial Sales & Engineering Co. Manufacturer's representative firm serving petroleum, chemical, and industrial equipment markets across the Gulf Coast/Southwest. Closely comparable to VSA's petroleum and oil field verticals and regional coverage profile.
- Arnold Company (The): Independent manufacturer's representative firm distributing industrial and MRO equipment to a defined U.S. territory. Comparable to VSA in pure manufacturer's rep business model and multi-vertical industrial representation.
- Equipment Sales Co. Independent manufacturer's representative firm distributing petroleum and industrial equipment to dealers and contractors. Closely comparable to VSA in business model (commission-based rep firm) and vertical mix (petroleum + industrial).
Broad incumbents
- Wajax Corporation: Canadian industrial equipment distributor and manufacturer's representative serving energy, mining, and industrial markets. Comparable to VSA as a multi-vertical industrial sales/channel partner serving similar equipment categories across a defined territory.
- Fastenal Company: National industrial supply distributor serving MRO customers including automotive, petroleum, and industrial end-markets. Comparable to VSA as a broad incumbent distribution channel that overlaps with VSA's represented manufacturer products.
- MSC Industrial Supply Co. Large national industrial MRO distributor serving maintenance, repair, and operations customers. Comparable as a broad incumbent in the same industrial MRO distribution space where VSA represents competing manufacturers.
Others
- Manufacturers' Agents National Association (MANA): Industry association for independent manufacturer's representatives and the agencies they work with. Included as an ecosystem participant rather than a direct peer — MANA connects reps like VSA with principals seeking territory coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VSA social profiles
Digital presenceVSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VSA leadership team
Management profileNumber of profiles
Profiles7 records
VSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VSA
What does VSA do?
VSA Inc. is a manufacturer's representative firm that sells petroleum, automotive, industrial, and oil field supply equipment on behalf of premier manufacturers across the Southwest US territory. The firm earns commissions by facilitating sales between manufacturers and distributors, service stations, and commercial operators through a team of territory-assigned factory sales representatives covering eight states.
Is VSA a public or private company?
VSA is a private company. It is classified as family owned and is currently operating.
When was VSA founded?
VSA was founded in 1935. It employs 101 to 250 people.
Where is VSA based?
VSA is headquartered in Dallas, United States, in the North America region.
How does VSA make money?
One revenue line is on record: manufacturer's Representative Commission.
Who are VSA's main competitors?
Direct peers on record are Tencarva Machinery Company, Tri-State Petroleum Equipment, Hagensrud Sales Co., Industrial Sales & Engineering Co., Arnold Company (The) and Equipment Sales Co.. Broad incumbents are Wajax Corporation, Fastenal Company and MSC Industrial Supply Co.. Manufacturers' Agents National Association (MANA) is listed as an others.
Does VSA have an API?
No public API is recorded for VSA.
What industry is VSA in?
VSA's product category is Industrial Sales Representation. Its primary akta.pro industry code is TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners), with a secondary code of TLAKAHAL, Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks). Its NAICS code is 4251 and its SIC code is 3533.