What Young Perfect does

Young Perfect is an omnichannel shopper marketing agency headquartered in Breda, Netherlands, with a regional office in Bruges, Belgium. The company was founded in 1990 as a Brabant family business and operates as an independent private limited company (Young Perfect B.V.) with 101-250 employees. It serves consumer brand manufacturers (A-brands and FMCG) and food retailers in the Benelux market, delivering strategic shopper marketing concepts through to in-store execution.

The company offers an integrated four-module service platform: Creative Strategy & Concept (shopper insights, strategy, concept development); Content Studio (in-house recipe development, food photography, video production, social content, and live streaming across four cooking studios); Activation & Experiences (in-store and near-store activations, sampling, food trucks, pop-up stores, merchandising, and influencer events at retailers including Albert Heijn, PLUS, Sligro, Spar, Delhaize, and DekaMarkt); and Eatertainment (a proprietary consumer food and experience platform launched in 2020 with daily reach of 3 million consumers). Young Perfect is the exclusive activation partner of Albert Heijn and holds a unique media partnership with DPG Media that provides distribution across national and regional Dutch newspapers, magazines, and ad.nl.

The business model is B2B professional services with project-based pricing, typically structured as fixed-fee campaigns or retainer arrangements with key accounts on multi-year contracts. Revenue is generated from omnichannel activation campaigns sold directly to brand manufacturers and retailers through a field sales and account management motion. Notable enterprise clients include Starbucks/Nestlé, Aviko, Blokker, Arla, Bolletje, Santa Maria, FrieslandCampina, Mondelez, PepsiCo, Unilever, Delhaize, Alpro, and DekaMarkt. The firm also operates an influencer network and an in-house field ambassador network for execution at retail locations across the Netherlands and Belgium.

Name

Young Perfect

Legal name

Young Perfect B.V.

Website

https://youngperfect.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Young Perfect is a B2B omnichannel shopper marketing agency serving FMCG brands and food retailers in the Netherlands and Belgium. It delivers strategy, content production, in-store activations, and the Eatertainment consumer platform, holding an exclusive activation partnership with Albert Heijn.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Omnichannel Activation Campaigns: Young Perfect generates revenue by selling and executing omnichannel shopper marketing campaigns to brand manufacturers and retailers. Services span creative strategy, content creation, in-store activations, sampling, food trucks, pop-ups, and digital amplification via Eatertainment and DPG Media. Revenue is project-based, typically structured as fixed-fee campaigns or retainer arrangements with key accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Young Perfect is an omnichannel shopper marketing agency that plans, creates, and executes in-store and digital activation campaigns for consumer brand manufacturers (A-brands and FMCG) and food retailers. Its services span creative strategy and concept development, in-house content production (recipes, food photography, video, social), and on-the-ground activations including sampling, foodtruck tours, pop-up stores, in-store demonstrations, and influencer events. Campaigns are amplified digitally through the proprietary Eatertainment.nl food platform and a media partnership with DPG Media.

Product overview

Young Perfect is an omnichannel shopper marketing agency offering a unified platform of four integrated service modules: Creative Strategy & Concept, Content Studio, Activation & Experiences, and the Eatertainment food & experience platform. The agency operates as a single unified offering where Creative Strategy provides the strategic foundation, Content Studio produces all visual content (recipes, photography, video), Activation & Experiences executes offline touchpoints, and Eatertainment serves as the owned media platform for digital reach. XperienceClub provides additional events management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Eatertainment: Food & experience platform that provides daily food inspiration through recipes, local tastings, workshops, blogs and more. Launched in 2020 as a platform to inspire consumers with recipes developed and photographed by the in-house Content Studio.

Products and services

• Creative Strategy & Concept

Quantifiable outcome

• Zomertafelen! campaign achieved >18 million online impressions and reached 2.7 million print readers across 12 moments.
• +7 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Green Protein AllianceminorStrategic or Co-development Partner · 1 April 2023Green Protein Alliance partnered with Eatertainment to work toward the goal of 50% of daily proteins coming from plant-based sources by 2025. Existing recipes from zokanhetook.nu are published on Eatertainment.nl, and new recipes are co-developed with plant-based principles.
• JDV ConceptminorStrategic or Co-development Partner · 1 April 2023JDV Concept (Jos de Vries) collaborated with Young Perfect and Eatertainment to develop the Diorama of Desire concept for the Plant FWD conference, a specially designed future foodstore showcasing plant-forward innovations.
• DPG MediacoreStrategic or Co-development Partner · 1 January 2020A unique media partnership enabling distribution of brand campaign content across DPG Media's portfolio of online and print channels, including national and regional daily newspapers, magazines, and ad.nl. Combined with Eatertainment, this partnership reaches 3 million consumers daily.
• Albert HeijncoreStrategic or Co-development PartnerYoung Perfect is the exclusive activation partner of Albert Heijn, the largest Dutch supermarket chain. This partnership grants Young Perfect privileged access to Albert Heijn stores nationwide for conducting in-store demonstrations, sampling, and experiential activations for brand clients.
• MBO Studenten (Nimeto Utrecht, Het Grafisch Lyceum Utrecht)minorOthersYoung Perfect collaborated with MBO students from Nimeto Utrecht and Het Grafisch Lyceum Utrecht to co-develop the innovative Mijn Melk Mini Pop-Up Boerderij concept, bringing hologram technology to the retail floor.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• CPM Group: CPM Group is a Belgian-origin field marketing and sales activation group with strong Benelux presence. Directly comparable to Young Perfect on in-store activation, sampling, merchandising, and brand ambassador deployment for FMCG clients.
• Sales Solutions (now part of CPM): Field marketing and shopper activation specialist with Benelux focus. Directly comparable to Young Perfect on in-store sampling, demonstrations, and retail activation services for consumer brands.
• The Marketing Lab: Dutch shopper marketing and brand activation agency. Comparable to Young Perfect in serving FMCG brands with omnichannel activation, in-store sampling, and retail media campaigns in the Netherlands.
• BrandNew: Dutch creative activation agency offering brand activations, shopper marketing, and content creation for FMCG and retail clients. Direct overlap with Young Perfect on creative strategy and execution of in-store and digital activation campaigns.
• POSitive Group: Belgian POS/POP display and retail activation provider. Comparable to Young Perfect on in-store display builds, merchandising, and retail activations, with overlap in the Belgian market through Delhaize and other retailers.
• PromotionCompagniet: Dutch sales promotion and shopper activation agency serving FMCG brands and retailers. Operates in the same Benelux market as Young Perfect with comparable service offerings around in-store activations and promotional campaigns.
• Outform: Global retail activation and POS display company delivering in-store displays, digital signage, and shopper engagement solutions. Closely comparable to Young Perfect's Activation & Experiences and merchandising offerings for retail brands.

Broad incumbents

• Momentum Worldwide: Global experiential marketing agency within IPG's McCann Worldgroup. Comparable on experiential activations and brand experiences for CPG/FMCG clients, but operates at a much larger scale across multiple continents rather than focusing on Benelux retail activations.
• H4B (Havas): Shopper marketing and brand experience network within Havas Creative Group. Comparable to Young Perfect on shopper activations, but as part of a global holding-company offering integrated advertising, media, and activation services.
• Saatchi & Saatchi X: Global shopper marketing network within Publicis. Operates broadly in the same space as Young Perfect (FMCG shopper activations) but as part of a wider holding-company portfolio rather than specializing in Benelux in-store activation.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/youngperfect
• Facebookfacebook.com/youngperfectnl
• LinkedInlinkedin.com/company/5220979
• Instagraminstagram.com/youngperfect_nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Perfect