Bakery De France
Bakery de France is a family-owned artisan bakery producing par-baked, all-natural European-style breads and viennoiseries using long-fermentation techniques and purpose-built equipment, supplying foodservice operators, retailers, and distributors across North America.
- Company typePrivate
- Founded1985
- HeadquartersRockville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bakery De France does
Bakery de France is a family-owned artisan bakery founded in the mid-1980s (1985/1986) and headquartered in Rockville, Maryland, with a manufacturing facility in Frederick, Maryland. The company produces par-baked, all-natural European-style breads and viennoiseries — including sandwich rolls, loaves, dinner rolls, baguettes, and free-form breads — made from a short ingredient list of flour, water, salt, and a live levain (natural sourdough starter) maintained for nearly 40 years. Production relies on a long-fermentation process and high-hydration doughs run through purpose-built European equipment designed to preserve artisan methods at industrial scale, with par-baked and flash-frozen delivery enabling up to 365 days of freezer shelf life.
The company operates a B2B wholesale go-to-market, serving three primary customer segments: foodservice operators (restaurants, hotels, hospitals, caterers), retail/grocery customers, and wholesale food service and retail distributors. Products are sold via direct sales engagement with large accounts, supported by a national distributor network, active participation in industry trade shows (IDDBA, NRA Show, OCHMRA, COEX IFMA, Dot Innovations), and content marketing through the company blog and podcast appearances. Pricing is quote-based and not publicly disclosed. Bakery de France also offers private-label and custom bread development for specific B2B customers.
In June 2024, Belgium-based La Lorraine Bakery Group acquired a 50% stake in Bakery de France, forming a joint venture to accelerate North American expansion, while founding-family member Alexander Salameh was elevated from COO to CEO. The company is currently executing an $87 million, 176,000 sq. ft. expansion of its Frederick facility (groundbreaking October 2025) that will more than double production capacity and add 80-125 new full-time jobs by 2027-2028. Certifications span GFSI (SQF Edition 8), KOF-K Parve/Dairy, Whole Grains Council, and Sustainable Forestry Initiative packaging.
Bakery De France firmographics
Firmographics- Name
- Bakery De France
- Legal name
- Bakery de France
- Website
- https://bakerydefrance.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bakery de France is a family-owned artisan bakery producing par-baked, all-natural European-style breads and viennoiseries using long-fermentation techniques and purpose-built equipment, supplying foodservice operators, retailers, and distributors across North America.
- Ownership category
- akta.pro rank
Bakery De France industry classification
Industry- Product category
- Artisan Bread Manufacturing
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Frozen & Par-Baked Bakery Production (THAFAFAK), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Bakery De France is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bakery De France business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale B2B Product Sales: Sale of par-baked artisan breads and viennoiseries to foodservice operators, retailers, and wholesale distributors across North America through national distribution network.
- Private Label/Custom Bread Development: Custom bread development for specific B2B customers and partners, working with clients on all kinds of ideas to meet their specific needs.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bakery De France product offering
Product offeringCore offering
Bakery de France is a family-owned artisan bakery that manufactures par-baked European-style breads, rolls, and Viennoiseries using a long-fermentation process with a signature levain (sourdough starter) maintained for nearly 40 years. Products are high-hydration, all-natural, and clean-label, then flash-frozen after par-baking to deliver 365-day freezer shelf life to foodservice operators, retailers, and wholesale distributors across North America.
Product overview
Bakery de France is a family-owned artisan bakery specializing in par-baked European-style breads and Viennoiseries. Their product portfolio spans five main categories: Sandwich Rolls, Loaves, Dinner Rolls, Baguettes, and Free Form breads. The company employs a long-fermentation production process using a signature levain (natural sourdough starter) maintained for nearly 40 years, combined with high-hydration doughs and state-of-the-art European baking technology. All products are all-natural, clean-label breads made with simple ingredients (flour, water, salt, levain) and delivered frozen to foodservice and retail customers nationwide. The par-baked format allows customers to finish baking in their own ovens while achieving fresh-baked artisan quality and extended freezer shelf life of up to 365 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandwich Rolls
Quantifiable outcome
- 365-day shelf life through par-baking and flash freezing process
- +2 more outcomes
Companies that use Bakery De France
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bakery De France technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bakery De France partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- La Lorraine Bakery GroupcoreLa Lorraine Bakery Group (LLBG) acquired 50% stake in Bakery de France in mid-2024, forming a joint venture to expand North American market presence. LLBG brings 80+ years of experience, 18 factories across Europe/Turkey/Middle East, and global bakery expertise. Partnership reinforces Bakery de France's commitment to customers and employees while accelerating growth plans.
- Eric KaysercoreLongtime partnership with French baker Eric Kayser continues to expand global perspective on bread baking. Valuable collaboration bringing European expertise and tradition to Bakery de France's operations.
- Race for Hope / National Brain Tumor Societyminor24 consecutive years of participation in Race for Hope event in Washington DC. Founded to honor memory of former team member and inspire others in fight against brain tumors. Annual tradition demonstrating company values and community commitment.
- Blessings in a BackpackminorCommunity partnership through Bread for Thought employee volunteer initiative. Employees pack meals for children facing food insecurity in Frederick County. Partnership supports company's social responsibility and community engagement mission.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Bakery De France competitors and assessment
Company assessmentBroad incumbents
- Flowers Foods: Major US wholesale bakery (Nature's Own, Dave's Killer Bread, Wonder) operating an extensive DSD network to retail and foodservice customers. Comparable on customer base, distribution model, and B2B scale.
- Grupo Bimbo (Bimbo Bakeries USA): Largest commercial bakery in the Americas, with extensive DSD distribution and broad frozen/fresh bread portfolios including its La Brea Bakery artisan line. Directly comparable as a wholesale/commercial bakery serving the same retail-grocery and foodservice channels.
- La Lorraine Bakery Group: Belgium-based, 80+ year-old family-owned milling and bakery group with 18 factories across Europe, Turkey and the Middle East. Holds a 50% stake in Bakery de France and is its most direct strategic partner / competitor in frozen artisan bread, with overlapping products and broader geographic reach.
- Country Hearth / Pillsbury (J.M. Smucker / prior Flower Foods brands): Mass-market US commercial bakery brands serving retail and foodservice. Comparable in scale and channel coverage but positioned at the value, non-artisan tier — benchmarking competitor on price-point-of-entry and shelf dynamics.
Direct peers
- Aryzta: Swiss-listed frozen-bakery specialist with significant North American presence in par-baked artisan breads, buns, and Viennoiseries for foodservice and retail. Operates in the same core category of flash-frozen par-baked artisan bread products and serves overlapping customer types.
- EuroPastry: Spanish frozen-bakery group serving over 70 countries with par-baked breads and viennoiseries. Direct competitor in par-baked artisan bread, similar production technology and distribution channels into foodservice and retail.
- La Brea Bakery: Artisan-style bread brand owned by Bimbo Bakeries USA, sold through retail grocery in the US. Directly comparable on product positioning (premium artisan loaves and rolls) and target channels (grocery deli/bakery departments).
- Toufayan Bakeries: US-based family-owned commercial baker of breads, rolls, pita and flatbreads supplying retail and foodservice. Similar scale, B2B focus, and broad product line targeted at the same distributor and grocery customers.
Others
- Country Choice Organic / Nature's Path: Organic and clean-label baked goods companies selling through retail and foodservice. Comparable as suppliers to institutional and grocery accounts with similar clean-label / Whole Grains positioning that competes for the same shelf space.
Emerging players
- Rudi's Organic Bakery: Specialty organic / gluten-free bread brand in retail channels. Comparable as a smaller specialty bakery competing at the premium/health-focused end of the category with similar retailer relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bakery De France social profiles
Digital presenceBakery De France compliance and trust
Trust signalCompliance3 records
Bakery De France financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakery De France leadership team
Management profileNumber of profiles
Profiles1 record
Bakery De France funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakery De France M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakery De France
What does Bakery De France do?
Bakery de France is a family-owned artisan bakery that manufactures par-baked European-style breads, rolls, and Viennoiseries using a long-fermentation process with a signature levain (sourdough starter) maintained for nearly 40 years. Products are high-hydration, all-natural, and clean-label, then flash-frozen after par-baking to deliver 365-day freezer shelf life to foodservice operators, retailers, and wholesale distributors across North America.
Is Bakery De France a public or private company?
Bakery De France is a private company. It is classified as family owned and is currently operating.
When was Bakery De France founded?
Bakery De France was founded in 1985. It employs 51 to 100 people.
Where is Bakery De France based?
Bakery De France is headquartered in Rockville, United States, in the North America region.
How does Bakery De France make money?
Two revenue lines are on record. Wholesale B2B Product Sales are the primary driver. The others are private Label/Custom Bread Development.
Who are Bakery De France's main competitors?
Broad incumbents on record are Flowers Foods, Grupo Bimbo (Bimbo Bakeries USA), La Lorraine Bakery Group and Country Hearth / Pillsbury (J.M. Smucker / prior Flower Foods brands). Direct peers are Aryzta, EuroPastry, La Brea Bakery and Toufayan Bakeries. Country Choice Organic / Nature's Path is listed as an others. Rudi's Organic Bakery is listed as an emerging player.
Does Bakery De France have an API?
No public API is recorded for Bakery De France.
What industry is Bakery De France in?
Bakery De France's product category is Artisan Bread Manufacturing. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311812 and its SIC code is 2050.