What LiB Consulting does

LiB Consulting (株式会社リブ・コンサルティング) is a Tokyo-headquartered management consulting firm founded in July 2012 by 関 嚴 (Iwami Seki) that provides integrated strategy-to-execution advisory across the Japanese market. The firm operates through three dedicated business divisions — SMB (SMB事業部), Enterprise (エンタープライズ事業部), and Venture (ベンチャー事業部) — serving startups, regional small-to-medium businesses (concentrated in housing, real estate, construction, and automotive dealerships), and large Japanese enterprises (Toyota Motor, Sojitz, Tokyu Construction, Earth Pharmaceutical, Mitsubishi Corporation Logistics). Its service portfolio spans AI consulting, business development, sales/marketing transformation, strategy, organization & HR, EV transformation (EVX), venture support, and overseas (Thailand-focused) market entry, delivered via a 'Strategy-and-Action Round-Trip' model that combines strategic advisory with hands-on execution support rather than pure strategy-report delivery.

The firm's underlying technology stack includes the proprietary Ambassador Cloud SaaS product (referral/ambassador marketing focus) and the internally developed T2D3 SaaS management simulation game used as both a client engagement tool and growth-management training. LiB has built a comprehensive Generative AI Governance Framework (Ethics Charter, Usage Policy, Guidelines, Incident Response Policy) operated by an internal AI Center of Excellence (AI CoE), supporting AI-powered data analytics, generative-AI business process automation, and sales DX consulting services. AI modalities in use are text and structured data, applied in predictive analytics for sales outcomes and process automation.

The firm generates revenue through two primary streams: (1) project-based professional services consulting fees (quote-based, multi-year contracts for enterprise clients; some subscription/multi-year billing) delivered by ~370 employees as of April 2026, and (2) recurring SaaS subscription revenue from Ambassador Cloud and the T2D3 simulation game. LiB completed its IPO on the Tokyo Stock Exchange Growth Market on December 25, 2025, and maintains a regional subsidiary in Bangkok, Thailand (libcon.co.th) for Southeast Asian cross-border engagements. New graduate compensation is set at ¥6,000,000 annual base salary (¥500,000/month including a 50-hour fixed overtime allowance), with salary reviews conducted twice per year.

Name

LiB Consulting

Legal name

株式会社リブ・コンサルティング

Website

https://libcon.co.jp

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

LiB Consulting is a Tokyo-based management consulting firm founded in 2012 that serves Japanese startups, SMBs, and large enterprises with strategy-to-execution advisory across AI, business development, sales/marketing, EV transformation, and overseas expansion, supported by proprietary SaaS products.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Data, Analytics & AI Consulting (BPAHAEAF), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Management consulting services
• Strategy execution consulting
• Venture startup advisory
• AI business consulting
• EV transformation advisory

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Core revenue stream from providing management consulting services across strategy, new business development, DX, sales/marketing, and organization. Services are delivered by professional consultants on a project basis. The firm has three business units serving startups, SMBs, and enterprise clients.
2. SaaS Products: Revenue from proprietary SaaS offerings including Ambassador Cloud and the T2D3 SaaS management simulation game developed by the Venture Division.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

LiB Consulting is a Tokyo-headquartered management consulting firm that delivers strategy-through-execution advisory services to startups/ventures, SMBs, and large Japanese enterprises across solution areas including AI consulting, new business development, sales and marketing transformation, corporate strategy, organization/HR, EV transformation (EVX), and overseas (Thailand) market entry. The firm supplements consulting engagements with proprietary SaaS products such as Ambassador Cloud and a T2D3-based management simulation game, and operates a corporate venture capital arm (Impact Venture Capital) that takes equity stakes in startup clients.

Product overview

LiB Consulting is a management consulting firm that offers a broad portfolio of consulting services organized around solution areas and industry verticals. The portfolio spans AI consulting (generative AI, data analytics, business process automation), new business development, sales & marketing transformation, strategy, organization & HR, EV transformation, venture/startup support, and overseas expansion. Its consulting services are delivered across three business domains: SMB (small and midsize businesses), Enterprise, and Venture/Startup. The firm also operates a SaaS product called Ambassador Cloud and an internally developed SaaS business simulation game called T2D3. The company positions itself as a 'strategy to execution' consulting firm, combining strategic advisory with hands-on implementation support.

Differentiator

Problem solved

Functional benefit

Brands

• アンバサダークラoud (Ambassador Cloud): SaaS product offered by LiB Consulting for business operations.

Products and services

• AI Consulting (AIコンサルティング) AI-powered consulting solutions covering generative AI for business process automation, generative AI for new business development, and AI-driven data analytics for enterprise and SMB clients.
• Business Development Consulting (事業開発コンサルティング) Consulting for new business development, technology-driven business development, and business development talent training, delivered to enterprise, SMB, and venture clients.
• Sales & Marketing Solutions (セールス・マーケティング) Sales and marketing consulting including generative AI-driven sales DX, sales enablement, SFA implementation, sales organization transformation, and conversion of support/technical staff into sales functions.
• Strategy Consulting (戦略) Mid-term management plan formulation and promotion consulting for enterprise and SMB clients.
• Organization & HR Consulting (組織人事) Personnel evaluation system consulting and business development human resources training for SMB, enterprise, and venture clients.
• EV Transformation Consulting — EVX (EVトランスフォーメーション) Consulting for EV transformation spanning mobility and energy domain integration (EVX), targeting automotive manufacturers, dealers, and mobility service providers.
• Venture Consulting (ベンチャー支援) Consulting services for startup and venture companies covering growth strategy, sales/marketing strengthening, organizational development, M&A/PMI, and IPO support from Series A through post-IPO stage.
• Overseas Strategy Consulting (海外戦略) Overseas market expansion consulting and Thailand market sales strategy consulting, delivered via LiB's Thailand office to Japanese companies expanding abroad and Thai companies seeking Japanese market entry.
• Ambassador Cloud (アンバサダークラウド) A SaaS product offered by LiB Consulting within its solution portfolio, targeting ambassador/referral marketing programs and CRM applications as part of client consulting engagements.
• T2D3 SaaS Management Simulation Game A SaaS-based T2D3 business management simulation game developed internally to provide growth-management training; also used as a client engagement tool.

Quantifiable outcome

• 170+ venture projects completed
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

One partnership is on record.

• Ambassador Cloud (アンバサダークラウド)minorOthersA proprietary SaaS product offered by LiB Consulting within its solution portfolio, targeting marketing and CRM applications for client engagements.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services leader with extensive Japan consulting and digital transformation practice. Competes broadly across enterprise transformation mandates where LiB operates.
• Deloitte Tohmatsu Consulting: Big Four consulting arm in Japan offering strategy, technology, and transformation services. Comparable on enterprise consulting and increasingly on mid-market digital transformation.

Direct peers

• Bain & Company: Global top-tier management consulting firm with significant Japan operations. Directly comparable as a strategy and transformation advisor to large Japanese enterprises across automotive, industrials, and consumer sectors where LiB also competes.
• A.T. Kearney: Global management consulting firm with Japan presence; notably, LiB's Executive Fellow previously spent 19 years at A.T. Kearney. Comparable on strategy and operations consulting for Japanese enterprises.
• Roland Berger: European-origin strategy consulting firm with established Japan operations. Comparable mid-size strategy consulting profile with focus on transformation, automotive, and industrial clients.
• Arthur D. Little: Global management consulting firm with Japan presence focused on strategy and innovation. Comparable as a mid-size strategy consulting peer serving Japanese enterprises and growth-stage companies.
• Dream Incubator: Japanese consulting and venture incubation firm. Directly comparable in combining management consulting with venture/startup support and own new business incubation, similar to LiB's three-tier model.
• McKinsey & Company: Global strategy consulting leader with deep Japan presence. Competes with LiB on enterprise strategy, digital transformation, and organization engagements, including automotive and mobility clients.
• Boston Consulting Group: Global strategy consulting firm with Japan offices. Comparable on enterprise transformation, growth strategy, and technology-enabled consulting for Japanese large-cap clients.

Regional players

• Nomura Research Institute (NRI): Major Japanese consulting and IT services firm. Comparable as a domestic Japanese consulting incumbent serving enterprise clients with strategy, digital transformation, and systems integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv-8OSYyDLNXn4UgPixhWCg
• Instagraminstagram.com/libconsulting_recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiB Consulting