Ashiyana

What Ashiyana does

Ashiyana is a privately held, UK-domiciled yoga and wellness retreat operator founded in 2006 by Chris Nelson in Mandrem, North Goa, and now running three physical retreat centres in Goa (India), Chapada dos Veadeiros (Brazil, since 2019), and Catalunya (Spain, since 2024) — each sited next to a natural body of water and operating on a seasonal hospitality model. The company offers yoga holidays, immersive retreats, Ayurvedic detox programmes (including Panchakarma therapies), and Yoga Alliance-certified teacher training (200hr, 300hr, and 50hr CPD modules), with its signature product being The Ashiyana Journey™, a hybrid programme launched in December 2024 that combines a residential retreat with a mobile app delivering 1-to-1 coaching, personalised wellbeing programming, and ongoing community.

The underlying platform integrates property-based hospitality, a content-and-coaching application, and a recurring alumni community; ancillary revenue streams include spa and treatment services, private yoga and therapy sessions, a Host-a-Retreat programme where third-party leaders fill venue capacity, and a nascent B2B corporate wellness channel. Distribution is primarily direct-to-consumer via ashiyana.com with a 35% deposit booking flow, supported by organic press coverage (New York Times, Condé Nast Traveller, The Telegraph, Travel + Leisure), blog content, social media, and alumni referrals from a base of over 20,000 retreat participants and hundreds of teacher-training graduates since 2010. Pricing spans from €197/night for short retreats to €5,200 for the full Ashiyana Coach Training, with teacher training and Coach Training operating as one-time purchases and the Journey™ app positioning toward recurring subscription/licensing economics.

The company employs 51–100 people across multiple jurisdictions (Ashiyana Ltd. in the UK as operational parent, Ashyana Yoga Retreat Centre Private Ltd. in India, Piercy Empreendimentos Ltda. in Brazil), operates a multi-location teaching faculty led by founder Chris Nelson, and has been featured in over twenty press citations across tier-1 travel and wellness publications. No AI/ML capabilities, external funding, patents, or public APIs are disclosed.

Name

Ashiyana

Legal name

Ashiyana Ltd.

Website

https://ashiyana.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Ashiyana operates three yoga and wellness retreat centres in Goa, Brazil, and Spain, offering yoga holidays, immersive retreats, Ayurvedic detox, Yoga Alliance-certified teacher training, and The Ashiyana Journey™ hybrid programme combining residential retreats with a coaching app, serving primarily Western European and North American time-pressed professionals and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Wellness Retreat Services

NAICS

Fitness and Recreational Sports Centers (713940), Tour Operators (56152), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Yoga retreat services
• Wellness retreats
• Yoga teacher training
• Ayurvedic detox programs
• Holistic wellbeing coaching

Headquarters

HQ city

Pernem

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Retreat Accommodation & Hospitality: Primary revenue from guest stays across three retreat centres (Goa, Brazil, Spain). Packages include yoga holidays, transformational retreats, detox programmes, and wellness breaks. Revenue derived from room bookings with meals (brunch and dinner) included. Additional revenue from spa treatments, private yoga sessions, holistic therapies, and airport transfers charged separately on-site.
2. Yoga Teacher Training & CPD Courses: Yoga Alliance-certified teacher training programmes (200hr, 50hr CPD modules, 300hr) and the Ashiyana Coach Training offered across Goa, Brazil, and Spain. Pricing from €1,350 to €5,200 depending on programme and accommodation tier. Income from course fees, accommodation upgrades, and residential add-ons.
3. Corporate Wellness (B2B): The Ashiyana Journey™ app is currently offered to companies for workforce wellbeing investment. B2B corporate licensing model before individual consumer app store launch.
4. Host-a-Retreat Programme: Third-party retreat leaders book the entire retreat centre (or specific groups) at Ashiyana venues. Revenue from group bookings, venue hire fees, and catering charges. Organisers stay free with minimum group size.
5. Recipe E-Book Sales: Sale of Ashiyana Recipe e-Book (8 beloved recipes). All profits donated to the Ashiyana Nepal Fund supporting Nepali kitchen team members rebuilding after 2015 earthquakes. Payable in INR (₹600–₹20,000, customer-defined).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ashiyana operates three yoga and wellness retreat centres in Goa (India), Brazil, and Spain offering residential yoga holidays, immersive retreats, Panchakarma-based detox programs, and Yoga Alliance-certified teacher training (200hr, 300hr, 50hr CPDs) plus its Ashiyana Coach Training programme. Its signature offering, The Ashiyana Journey™, combines a residential Awaken Retreat with ongoing online coaching, a personalised wellbeing app, and community support aimed at sustaining behavioural change after guests leave.

Product overview

Ashiyana is a global wellbeing company operating three yoga and wellness retreat centres across Goa (India), Brazil, and Spain. The core offering is The Ashiyana Journey™, a signature transformation program combining immersive retreat experiences with an online coaching platform and mobile app. The product portfolio spans wellbeing holidays, yoga retreats, detox programs (featuring Panchakarma Ayurvedic treatments), and professional yoga teacher training (200hr/300hr Yoga Alliance certified plus 50hr CPD modules). The company also offers the Ashiyana Coach Training program creating holistic wellbeing practitioners, private yoga and therapy sessions, and spa facilities. Three physical retreat centres in Goa, Brazil, and Spain provide the residential component, while The Ashiyana Journey app enables ongoing digital support post-retreat.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ashiyana Journey™ Signature transformation program combining a residential Awaken Retreat experience with ongoing online coaching, a personalised wellbeing app, monthly community meet-ups, and access to an ecosystem of retreats and trainings, designed to support lasting behavioural change in guests' lives.
• Yoga Holiday Wellbeing holiday featuring twice daily yoga classes, nutritious buffet meals, and evening activities, with optional add-ons including private yoga sessions, meditation, breathwork, coaching, and spa treatments.
• Yoga Retreat Immersive week-long retreat programs covering yoga, medicine journeys, tantra, emotional and mental healing, partner work, breathwork, dance, and somatic movement, focused on healthy living.
• Detox Retreat Personalised detox programs using Ayurvedic Panchakarma treatments (Virechana, Basti, Vamana), lifestyle adjustments, and healing therapies designed to support the body's natural cleansing process.
• 200hr Yoga Teacher Training Yoga Alliance-certified 200-hour teacher training offered as 3-week intensive programs covering Hatha Yoga asana, pranayama, meditation, anatomy, philosophy, and teaching methodology.
• 200hr Embodied Vinyasa Yoga Teacher Training Yoga Alliance-certified 200-hour training combining dynamic Vinyasa flow with an introspective approach, led by Klara Püski and Tobie Tomkinson, including morning practices, anatomy clinics, philosophy workshops, and teaching methodology.
• 50hr Yin Yoga CPD Yoga Alliance-certified 50-hour continuing professional development course focusing on Yin Yoga practice and teaching, covering 25 key Yin poses, fascial anatomy, Chinese Meridian Lines, Koshas, and meditation.
• Ashiyana Coach Training Innovative 200-hour training program merging Yoga therapy, health coaching, mindset coaching, and cutting-edge science, including 150 hours of online coursework plus a 50-hour practicum at a retreat centre, designed to create holistic wellbeing coaches.
• Wake Up and SOAR (Book) Book by founder Chris Nelson published April 2016 by Watkins, offering a practical guide to mastering the mind and creating sustainable wellbeing through the SOAR methodology (Slow down, Observe, Accept, Relax).

Quantifiable outcome

• Over 20,000 retreat participants welcomed since 2006
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Purple Valley Yoga: Long-established yoga teacher training and retreat centre in Goa offering 200hr Yoga Alliance TTCs and yoga holidays. Directly comparable to Ashiyana Goa on location, training certification and target customer base.
• Suryalila Retreat Center: Yoga retreat and teacher training centre in southern Spain offering residential retreats, TTCs and wellness programmes. Closely mirrors Ashiyana Spain's combination of yoga holidays, certified training and residential wellness guests.
• Sampoorna Yoga: India-based Yoga Alliance registered school offering 200hr TTCs in Goa and other locations. Direct competitor for aspiring yoga teachers and similar in curriculum, price point and seasonality.
• The Yoga Barn: Well-known yoga retreat and teacher training centre in Bali offering drop-in classes, retreats and certified TTCs. Comparable destination yoga brand with international guest base and Yoga Alliance training.
• Soma Yoga Retreat: Boutique yoga retreat on the Greek island of Lefkada offering residential yoga holidays, teacher training and detox-style programmes. Comparable to Ashiyana's European retreat proposition and target customer of time-pressed city professionals.

Broad incumbents

• Kripalu Center for Yoga & Health: Large US-based nonprofit yoga and wellness retreat centre offering residential retreats, teacher training and a digital content platform. Comparable as a multi-modal yoga/wellness brand with both physical retreats and an online presence.
• Ananda in the Himalayas: Luxury wellness retreat in India combining Ayurveda, yoga, detox programmes and spa. Comparable to Ashiyana's India-based Panchakarma detox and holistic wellness offering, but at a higher luxury price point.
• Omega Institute for Holistic Studies: Long-running US retreat and learning centre offering residential wellness retreats, teacher trainings and workshops. Comparable breadth of programming and similar educational/wellness positioning.
• SHA Wellness Clinic: Spain-based luxury medical wellness clinic offering detox, weight-management and longevity programmes. Comparable in Spain-based wellness offering and in the detox/Panchakarma modality, though at a significantly higher price tier.

Emerging players

• Calm: Global digital wellness and meditation subscription app. Comparable as a direct competitor to the Ashiyana Journey™ app for sustained behaviour change and corporate wellness contracts, though without the physical retreat component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AshiyanaYoga
• Instagraminstagram.com/ashiyanayoga
• Xx.com/ashiyanayoga
• LinkedInlinkedin.com/company/ashiyana-yoga

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashiyana