G & J Marketing and Sales

Name

G & J Marketing and Sales

Legal name

G & J Marketing and Sales

Website

https://gandj.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Convenience Services Brokerage

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)

akta.pro secondary industry

Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Convenience services brokerage
• Vending channel representation
• Office coffee services
• Micro market solutions
• Manufacturer sales broker

Headquarters

HQ city

Palm Harbor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Brokerage Commissions: G & J acts as a full-service broker representing leading national suppliers in the convenience services industry, generating revenue by selling and marketing manufacturer products into vending, OCS, micro market, specialty retail, pantry, and corrections channels via results-driven sales strategies and marketing initiatives.
2. Marketing, Rebate and MDF Services:

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

G & J Marketing and Sales is a full-service national sales broker that represents leading consumer goods manufacturers across the convenience services industry. The company provides nationwide channel coverage and field sales representation in Vending, Office Coffee Service (OCS), Micro Markets, Specialty Retail, Pantry, and Corrections channels, organized through three nationwide divisions and supported by category-specific National Sales Managers covering Food, Beverage, Coffee, and Better-For-You products. Layered services include account coverage, sales reporting, marketing and promotion support, rebate and MDF administration, and a growing tailored-technology suite incorporating self-checkout, digital advertising, and cashless vending solutions.

Product overview

G & J Marketing and Sales operates as a unified, full-service broker platform serving the convenience services industry since 1984, structured as a platform-plus-modules architecture. The core offering is nationwide broker representation across six channel modules — Vending, Office Coffee Service (OCS), Micro Markets, Specialty Retail, Pantry, and Corrections — supported by four product-category modules (Food, Beverage, Coffee, and Better-For-You). Layered on top of the core representation, G & J delivers an integrated suite of service modules including Account Coverage, Sales Reporting, Administration, Marketing, and Customer Service, along with a growing Tailored Technology offering that incorporates technology solutions into the industries and markets it serves to enhance customer sales and revenue. Following the 2010 acquisition of Specmark, the company expanded into a national broker serving 48 states across three nationwide divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Vending Channel Brokerage Brokerage representation in the vending sector, modernizing and increasing sales across more than 5 million vending machines in America through technology solutions such as cashless vending; serves vending machine operators and distributors.
• Office Coffee Service (OCS) Channel Brokerage Brokerage representation in the $5.6 billion Office Coffee Service industry, covering bean-to-cup, espresso, and specialty beverages; serves OCS operators serving America's workforce.
• Micro Markets Channel Brokerage Brokerage for rapidly growing unmanned snack, food, and beverage retail spaces using self-checkout technology, often found in offices, universities, hospitals, and hotels; success driven by product strategy and digital advertising.
• Specialty Retail Channel Brokerage Brokerage support for manufacturers and retailers growing non-traditional sales within big box stores, theater, and hospitality, with strategy to maximize point-of-sale purchases.
• Pantry Channel Brokerage Brokerage for pantry services typically offered in break rooms consisting of small, single packaged and bulk items, used to help workplaces gain and retain talent while lowering costs.
• Corrections Channel Brokerage Brokerage representation for manufacturers and distributors supplying commissaries and vending banks tailored to the corrections industry.
• Food Product Representation Broker representation of manufacturer food products spanning candy, salty snacks, pastries, ice cream, meat snacks, and meal solutions, including traditional vending single-use prepackaged snacks, bulk bin snacks, and on-the-go meals.
• Beverage Product Representation Broker representation of top beverage manufacturers covering sparkling water, soda, and other beverages for the convenience services industry.
• Coffee Product Representation Broker partnerships with coffee industry manufacturers offering ground to whole bean, single cup, and coffee brewing systems, aligned to the rapidly growing coffee sector.
• Better-For-You Product Representation Representation of manufacturers with NAMA-approved Better-For-You products aligned to the Better-For-You Public Health Commitment, addressing changing consumer health demands.
• Tailored Technology Solutions A suite of technology solutions incorporated into the convenience services markets G & J serves, including self-checkout, digital advertising, and cashless vending, designed to enhance sales and revenue and improve day-to-day operations for customers.

Quantifiable outcome

• 5+ million vending machines nationwide served by the industry G & J covers
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship — transformative acquisition that turned g & j into a national broker, core — strategic distribution alliance enabling national channel reach, minor — industry association affiliation and minor — regional/state association affiliations supporting local market coverage.

• Specmarkflagship — transformative acquisition that turned g & j into a national brokerStrategic or Co-development Partner · 1 January 2010Acquired by G & J in 2010, Specmark was the catalyst that transformed G & J from a Southeast regional broker into a national broker across 48 states, underpinning the company's current scale and division structure.
• Vistarcore — strategic distribution alliance enabling national channel reachChannel Partner/ Reseller/ DistributorDynamic alliance formed following the 2010 Specmark acquisition; Vistar is a major convenience services distributor. The relationship acted as a catalyst for G & J's unprecedented national growth and connects G & J's represented manufacturers with broad downstream operator/distributor reach.
• NAMA (National Automatic Merchandising Association)minor — industry association affiliationOthersIndustry association affiliation displayed on G & J's website; NAMA also partners with manufacturers on the Better-For-You Public Health Commitment that G & J supports in its Better-For-You portfolio.
• NACS (National Association of Convenience Stores)minor — industry association affiliationOthersIndustry association affiliation displayed on G & J's website, signaling alignment with the broader convenience-store channel G & J touches.
• NAVA (National Automatic Vendors Association)minor — industry association affiliationOthersIndustry association affiliation displayed on G & J's website; ties G & J to the vending industry community.
• GAMCminor — industry association affiliationOthersIndustry association affiliation displayed on G & J's website.
• State Vending Associations (TX, FL, NY, CA, IL, MA, MI, MN, OH, MS, AR, AZ, CT, IA, KY, MD/DC, NH, RI, VT, WI, Pine Tree/Maine, Tri-State, Mid-America)minor — regional/state association affiliations supporting local market coverageOthersRegional/state vending association affiliations displayed on G & J's website, reflecting the geographic reach and state-level market coverage supporting its three nationwide broker divisions.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Acosta Sales & Marketing: Large US CPG broker and sales/marketing agency representing manufacturers to retail and convenience channels. Directly comparable to G & J as a national broker generating commission-based revenue from manufacturer principals across multiple categories.
• Advantage Solutions: Sales and marketing agency providing headquarter sales, retail merchandising, and marketing services to CPG manufacturers in convenience and grocery. Closely comparable business model to G & J's broker representation plus marketing services stack.
• CROSSMARK: In-store services and retail sales/marketing agency serving CPG manufacturers and retailers across multiple channels. Comparable to G & J in providing outsourced field sales, merchandising, and marketing execution on behalf of manufacturer principals.
• Daymon Interactions: Private-label and retail services agency supporting CPG manufacturers with broker-representation, retail merchandising and category management services. Comparable to G & J in providing outsourced manufacturer sales and trade marketing representation.

Broad incumbents

• KeHE Distributors: Specialty food and beverage distributor serving convenience, natural, and specialty retail channels. Comparable to G & J's downstream distribution partners and an adjacent model (wholesale distribution) that competes for the same manufacturer-to-operator link.
• Dot Foods: Largest US broadline food redistributor serving convenience, vending, OCS and food service operators. Adjacent peer because it competes for the same manufacturer relationships and downstream operator reach that G & J enables through its broker model.
• Core-Mark International: Major distributor to the convenience services channel supplying product to operators nationwide. Adjacent peer given it shares the same operator/distributor customer base as G & J's represented manufacturers.
• McLane Company: Distributor serving convenience stores, vending, OCS and food service across the US. Adjacent peer operating at the wholesale layer that G & J's broker representation ultimately feeds into.
• C&S Wholesale Grocers: Large US wholesale grocery and convenience distributor serving retail and food service customers. Adjacent peer due to overlap in food/beverage supply chain and operator customer base.

Emerging players

• Vistar: Major convenience services distributor and G & J's strategic channel ally following the 2010 Specmark acquisition. Comparable as a channel intermediary whose operator reach directly amplifies G & J's represented-manufacturer sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/G-J-Marketing-and-Sales-191311061032792
• LinkedInlinkedin.com/company/g-j-marketing-and-sales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G & J Marketing and Sales