G & J Marketing and Sales
- Company typePrivate
- Founded1984
- HeadquartersPalm Harbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
G & J Marketing and Sales firmographics
Firmographics- Name
- G & J Marketing and Sales
- Legal name
- G & J Marketing and Sales
- Website
- https://gandj.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
G & J Marketing and Sales industry classification
Industry- Product category
- Convenience Services Brokerage
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Management Services (8741)
- akta.pro primary industry
- Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)
- akta.pro secondary industry
- Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)
Keywords
Where G & J Marketing and Sales is headquartered
LocationHeadquarters
- HQ city
- Palm Harbor
- HQ country
- United States
- HQ region
- North America
Markets served
G & J Marketing and Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Brokerage Commissions: G & J acts as a full-service broker representing leading national suppliers in the convenience services industry, generating revenue by selling and marketing manufacturer products into vending, OCS, micro market, specialty retail, pantry, and corrections channels via results-driven sales strategies and marketing initiatives.
- Marketing, Rebate and MDF Services:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / Not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
G & J Marketing and Sales product offering
Product offeringCore offering
G & J Marketing and Sales is a full-service national sales broker that represents leading consumer goods manufacturers across the convenience services industry. The company provides nationwide channel coverage and field sales representation in Vending, Office Coffee Service (OCS), Micro Markets, Specialty Retail, Pantry, and Corrections channels, organized through three nationwide divisions and supported by category-specific National Sales Managers covering Food, Beverage, Coffee, and Better-For-You products. Layered services include account coverage, sales reporting, marketing and promotion support, rebate and MDF administration, and a growing tailored-technology suite incorporating self-checkout, digital advertising, and cashless vending solutions.
Product overview
G & J Marketing and Sales operates as a unified, full-service broker platform serving the convenience services industry since 1984, structured as a platform-plus-modules architecture. The core offering is nationwide broker representation across six channel modules — Vending, Office Coffee Service (OCS), Micro Markets, Specialty Retail, Pantry, and Corrections — supported by four product-category modules (Food, Beverage, Coffee, and Better-For-You). Layered on top of the core representation, G & J delivers an integrated suite of service modules including Account Coverage, Sales Reporting, Administration, Marketing, and Customer Service, along with a growing Tailored Technology offering that incorporates technology solutions into the industries and markets it serves to enhance customer sales and revenue. Following the 2010 acquisition of Specmark, the company expanded into a national broker serving 48 states across three nationwide divisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Vending Channel Brokerage Brokerage representation in the vending sector, modernizing and increasing sales across more than 5 million vending machines in America through technology solutions such as cashless vending; serves vending machine operators and distributors.
- Office Coffee Service (OCS) Channel Brokerage Brokerage representation in the $5.6 billion Office Coffee Service industry, covering bean-to-cup, espresso, and specialty beverages; serves OCS operators serving America's workforce.
- Micro Markets Channel Brokerage Brokerage for rapidly growing unmanned snack, food, and beverage retail spaces using self-checkout technology, often found in offices, universities, hospitals, and hotels; success driven by product strategy and digital advertising.
- Specialty Retail Channel Brokerage Brokerage support for manufacturers and retailers growing non-traditional sales within big box stores, theater, and hospitality, with strategy to maximize point-of-sale purchases.
- Pantry Channel Brokerage Brokerage for pantry services typically offered in break rooms consisting of small, single packaged and bulk items, used to help workplaces gain and retain talent while lowering costs.
- Corrections Channel Brokerage Brokerage representation for manufacturers and distributors supplying commissaries and vending banks tailored to the corrections industry.
- Food Product Representation Broker representation of manufacturer food products spanning candy, salty snacks, pastries, ice cream, meat snacks, and meal solutions, including traditional vending single-use prepackaged snacks, bulk bin snacks, and on-the-go meals.
- Beverage Product Representation Broker representation of top beverage manufacturers covering sparkling water, soda, and other beverages for the convenience services industry.
- Coffee Product Representation Broker partnerships with coffee industry manufacturers offering ground to whole bean, single cup, and coffee brewing systems, aligned to the rapidly growing coffee sector.
- Better-For-You Product Representation Representation of manufacturers with NAMA-approved Better-For-You products aligned to the Better-For-You Public Health Commitment, addressing changing consumer health demands.
- Tailored Technology Solutions A suite of technology solutions incorporated into the convenience services markets G & J serves, including self-checkout, digital advertising, and cashless vending, designed to enhance sales and revenue and improve day-to-day operations for customers.
Quantifiable outcome
- 5+ million vending machines nationwide served by the industry G & J covers
- +2 more outcomes
Companies that use G & J Marketing and Sales
Customer profileSegments7 records
Ideal customer profiles4 records
G & J Marketing and Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
G & J Marketing and Sales partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship — transformative acquisition that turned g & j into a national broker, core — strategic distribution alliance enabling national channel reach, minor — industry association affiliation and minor — regional/state association affiliations supporting local market coverage.
- Specmarkflagship — transformative acquisition that turned g & j into a national brokerAcquired by G & J in 2010, Specmark was the catalyst that transformed G & J from a Southeast regional broker into a national broker across 48 states, underpinning the company's current scale and division structure.
- Vistarcore — strategic distribution alliance enabling national channel reachDynamic alliance formed following the 2010 Specmark acquisition; Vistar is a major convenience services distributor. The relationship acted as a catalyst for G & J's unprecedented national growth and connects G & J's represented manufacturers with broad downstream operator/distributor reach.
- NAMA (National Automatic Merchandising Association)minor — industry association affiliationIndustry association affiliation displayed on G & J's website; NAMA also partners with manufacturers on the Better-For-You Public Health Commitment that G & J supports in its Better-For-You portfolio.
- NACS (National Association of Convenience Stores)minor — industry association affiliationIndustry association affiliation displayed on G & J's website, signaling alignment with the broader convenience-store channel G & J touches.
- NAVA (National Automatic Vendors Association)minor — industry association affiliationIndustry association affiliation displayed on G & J's website; ties G & J to the vending industry community.
- GAMCminor — industry association affiliationIndustry association affiliation displayed on G & J's website.
- State Vending Associations (TX, FL, NY, CA, IL, MA, MI, MN, OH, MS, AR, AZ, CT, IA, KY, MD/DC, NH, RI, VT, WI, Pine Tree/Maine, Tri-State, Mid-America)minor — regional/state association affiliations supporting local market coverageRegional/state vending association affiliations displayed on G & J's website, reflecting the geographic reach and state-level market coverage supporting its three nationwide broker divisions.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
G & J Marketing and Sales competitors and assessment
Company assessmentDirect peers
- Acosta Sales & Marketing: Large US CPG broker and sales/marketing agency representing manufacturers to retail and convenience channels. Directly comparable to G & J as a national broker generating commission-based revenue from manufacturer principals across multiple categories.
- Advantage Solutions: Sales and marketing agency providing headquarter sales, retail merchandising, and marketing services to CPG manufacturers in convenience and grocery. Closely comparable business model to G & J's broker representation plus marketing services stack.
- CROSSMARK: In-store services and retail sales/marketing agency serving CPG manufacturers and retailers across multiple channels. Comparable to G & J in providing outsourced field sales, merchandising, and marketing execution on behalf of manufacturer principals.
- Daymon Interactions: Private-label and retail services agency supporting CPG manufacturers with broker-representation, retail merchandising and category management services. Comparable to G & J in providing outsourced manufacturer sales and trade marketing representation.
Broad incumbents
- KeHE Distributors: Specialty food and beverage distributor serving convenience, natural, and specialty retail channels. Comparable to G & J's downstream distribution partners and an adjacent model (wholesale distribution) that competes for the same manufacturer-to-operator link.
- Dot Foods: Largest US broadline food redistributor serving convenience, vending, OCS and food service operators. Adjacent peer because it competes for the same manufacturer relationships and downstream operator reach that G & J enables through its broker model.
- Core-Mark International: Major distributor to the convenience services channel supplying product to operators nationwide. Adjacent peer given it shares the same operator/distributor customer base as G & J's represented manufacturers.
- McLane Company: Distributor serving convenience stores, vending, OCS and food service across the US. Adjacent peer operating at the wholesale layer that G & J's broker representation ultimately feeds into.
- C&S Wholesale Grocers: Large US wholesale grocery and convenience distributor serving retail and food service customers. Adjacent peer due to overlap in food/beverage supply chain and operator customer base.
Emerging players
- Vistar: Major convenience services distributor and G & J's strategic channel ally following the 2010 Specmark acquisition. Comparable as a channel intermediary whose operator reach directly amplifies G & J's represented-manufacturer sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
G & J Marketing and Sales social profiles
Digital presenceG & J Marketing and Sales compliance and trust
Trust signalCompliance1 record
G & J Marketing and Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
G & J Marketing and Sales leadership team
Management profileNumber of profiles
Profiles12 records
G & J Marketing and Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G & J Marketing and Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G & J Marketing and Sales
What does G & J Marketing and Sales do?
G & J Marketing and Sales is a full-service national sales broker that represents leading consumer goods manufacturers across the convenience services industry. The company provides nationwide channel coverage and field sales representation in Vending, Office Coffee Service (OCS), Micro Markets, Specialty Retail, Pantry, and Corrections channels, organized through three nationwide divisions and supported by category-specific National Sales Managers covering Food, Beverage, Coffee, and Better-For-You products. Layered services include account coverage, sales reporting, marketing and promotion support, rebate and MDF administration, and a growing tailored-technology suite incorporating self-checkout, digital advertising, and cashless vending solutions.
Is G & J Marketing and Sales a public or private company?
G & J Marketing and Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G & J Marketing and Sales founded?
G & J Marketing and Sales was founded in 1984. It employs 11 to 50 people.
Where is G & J Marketing and Sales based?
G & J Marketing and Sales is headquartered in Palm Harbor, United States, in the North America region.
How does G & J Marketing and Sales make money?
Two revenue lines are on record. Manufacturer Brokerage Commissions are the primary driver. The others are marketing, Rebate and MDF Services.
Who are G & J Marketing and Sales's main competitors?
Direct peers on record are Acosta Sales & Marketing, Advantage Solutions, CROSSMARK and Daymon Interactions. Broad incumbents are KeHE Distributors, Dot Foods, Core-Mark International, McLane Company and C&S Wholesale Grocers. Vistar is listed as an emerging player.
Does G & J Marketing and Sales have an API?
No public API is recorded for G & J Marketing and Sales.
What industry is G & J Marketing and Sales in?
G & J Marketing and Sales's product category is Convenience Services Brokerage. Its primary akta.pro industry code is MPAAAJAJ, Retailer Joint Business Planning (JBP) & Customer Marketing, with a secondary code of CRAOAOAJ, Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services. Its NAICS code is 541810 and its SIC code is 7310.