Coldwell Banker Premier Group

What Coldwell Banker Premier Group does

Coldwell Banker Premier Group, doing business as "The Gellman Team," is a residential real estate brokerage serving the St. Louis metropolitan area, including St. Louis, St. Charles, and Jefferson counties in Missouri. The firm operates as a small, team-based brokerage (1-10 employees) led by Mark Gellman and Neil Gellman, with two physical offices (St. Louis HQ at 7501 Murdoch Avenue and a Chesterfield location at 691 Trade Center Blvd). Distribution data indicates the team is currently affiliated with the eXp Realty brokerage platform while marketing under the Coldwell Banker Premier Group brand.

The core offering is full-service buyer and seller representation, layered on a property search platform built on MLS data refreshed daily. The platform exposes an interactive map search, a Property Tracker account system with saved searches and email alerts, dedicated Featured, Luxury (>$1M), Coming Soon, New Construction, and Open Houses portals, and add-on tools including a Home Valuation form, a Mortgage Calculator, and a Cash Offer Rocket Listing alternative-selling product. Service methodologies include a proprietary 5-Step Selling Process with a Multi-Point Marketing Plan, dedicated buyer specialists with a "Love It or Leave It Guarantee," relocation services, and 40+ community/neighborhood guides. Content marketing extends to a Mark Gellman-hosted podcast and a blog.

The business model is a traditional residential real estate commission model (transaction fee), with pricing negotiated per deal and not publicly disclosed. Customer acquisition is sales-led, combining SEO-driven community pages, email alerts, podcast and blog content, and a review/reputation flywheel (1,106+ Google reviews at a 5-star average and 1,500+ combined Google/Zillow 5-star reviews) that feeds bottom-of-funnel conversion. Customers are exclusively individual residential buyers and sellers; the firm cites a cumulative track record of $2.5B in real estate sold and 6,000+ homes closed, alongside 97+ supported charities.

Name

Coldwell Banker Premier Group

Legal name

Coldwell Banker Premier Group

Website

https://thegellmanteam.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Coldwell Banker Premier Group (The Gellman Team) is a small St. Louis metro residential real estate brokerage led by Mark and Neil Gellman, serving individual home buyers and sellers across 40+ local communities via an MLS property search platform and traditional commission-based representation.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage services earning commissions on residential property transactions. Services include buyer representation, seller listing services, and property search assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Coldwell Banker Premier Group provides full-service residential real estate brokerage for buyers, sellers, and investors across the St. Louis, St. Charles, and Northern Jefferson County Missouri markets. Services include buyer representation, seller listing representation, luxury and new construction brokerage, relocation assistance, and community-level market expertise across 40+ neighborhoods. The firm earns transaction-based commissions on residential property sales supported by an MLS-powered property search portal, a Property Tracker account with email alerts, and a proprietary 5-step selling process with multi-point marketing plan.

Product overview

The Gellman Team operates as a real estate marketing and brokerage service under Coldwell Banker Premier Group (eXp Realty), offering a comprehensive digital platform centered around property search and transaction services. The core product is the Property Search system (with advanced search and interactive map search), complemented by Property Tracker accounts for saved searches and email alerts. The portfolio includes Featured Listings, Luxury Listings (properties over $1M), Coming Soon/pre-market listings, Our Solds historical database, Open Houses scheduling, and New Construction listings. Add-on tools include the Home Valuation tool, Mortgage Calculator, and Cash Offer Rocket Listing. Service methodologies include the proprietary 5-Step Selling Process with Multi-Point Marketing Plan, and dedicated Buyer's Specialist Services with programs for first-time buyers and relocation. Community Guides covering 40+ St. Louis metro areas provide neighborhood-level content. The platform aggregates MLS data updated daily, supporting home buying and selling across St. Louis, St. Charles, and Northern Jefferson County Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service residential buyer representation including property discovery, showing tours, offer preparation, negotiation, and transaction close support for individuals and families purchasing homes in the St. Louis metro. Includes first-time buyer guidance, mortgage pre-approval referrals, and relocation support.
• Seller Listing Services End-to-end residential seller representation covering pricing strategy, MLS listing entry, multi-point marketing plan execution, negotiation, and closing support for homeowners selling property in the St. Louis metro. May include a Cash Offer Rocket alternative offer option.
• Luxury Property Brokerage Specialty brokerage representation for luxury residential properties priced over $1 million, including mansions and estates across premium St. Louis neighborhoods. Includes targeted marketing for high-end buyers and sellers.
• Relocation Services Residential relocation assistance for clients moving into or out of the St. Louis metropolitan area, including neighborhood orientation, community matching, and coordinated buy or sell transaction handling.
• New Construction Brokerage Brokerage representation for newly built homes, including access to a dedicated new construction search portal and builder-direct relationships with the largest homebuilders in the St. Louis market.

Quantifiable outcome

• $2.5 Billion in real estate sold
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coldwell Banker Premier GroupminorChannel Partner/ Reseller/ DistributorColdwell Banker Premier Group appears as a co-listing agent on properties in the St. Louis MLS, indicating a competitive rather than partnership relationship. One instance noted on a Eureka, MO property listing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• eXp Realty: Coldwell Banker Premier Group / The Gellman Team operates under eXp Realty brokerage. eXp is a cloud-based national brokerage with a large agent network, making it the direct umbrella relationship and a comparator on commission split, technology, and agent recruitment model.
• Coldwell Banker Realty: Coldwell Banker is the national franchise brand under which Premier Group operates. While the team uses the brand, Coldwell Banker Realty is a broader incumbent with thousands of offices and is a direct comparator on brand recognition, franchise fees, and marketing resources.
• Compass: Compass is a tech-forward national real estate brokerage that has been rapidly expanding into luxury and urban markets. It is a comparable residential brokerage competitor with a similar pitch to top-producing agents and a heavier investment in proprietary technology.
• Keller Williams Realty: Keller Williams is one of the largest residential real estate franchises in the US with strong St. Louis metro presence. It competes for the same agent talent and buyer/seller clients, and uses a similar team-based model with profit-sharing.
• RE/MAX: RE/MAX is a globally recognized residential brokerage franchise with extensive St. Louis metro coverage. It is a direct competitor for residential listings and agent recruitment, with a similar commission-based revenue model.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise with strong St. Louis-area presence. It competes in the same luxury and mid-market segments and is a comparable franchise-affiliated brokerage model.

Direct peers

• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused residential brokerage with St. Louis presence. It directly competes with the team's Luxury Listings portal for high-net-worth buyers and sellers in premium St. Louis neighborhoods.

Emerging players

• Redfin: Redfin is a technology-driven residential brokerage offering discounted commissions. It competes for the same St. Louis buyers and represents the discount-brokerage model that pressures traditional commissions the team relies on.

Regional players

• Dielmann Sotheby's International Realty: Dielmann Sotheby's International Realty is a St. Louis-area luxury brokerage with deep local presence. It is a direct competitor for premium listings in the same Ladue, Clayton, and Frontenac neighborhoods where The Gellman Team also lists.

Others

• Zillow: Zillow is the dominant residential real estate search portal and a customer acquisition channel for the team. It is a comparable ecosystem participant whose Premier Agent ads compete with the team's organic leads, and whose iBuyer (Zillow Offers) experiments disrupt the traditional commission model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/thegellmanteam
• Facebookfacebook.com/thegellmanteam
• LinkedInlinkedin.com/company/markgellman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Premier Group