SCTV

What SCTV does

SCTV (Surya Citra Television) is an Indonesian national free-to-air broadcast television network headquartered in SCTV Tower at Senayan City in Central Jakarta. The network reaches Indonesian audiences nationwide through over-the-air digital broadcast, complemented by live streaming via a distribution partnership with Vidio.com. Its programming is organized across four primary content categories: drama (sinetron series such as Asmara Gen Z, Lautan Cinta, Sebening Cinta, and Wajah Cinta Yang Lain, plus Film Televisi / FTV made-for-TV film blocks spanning morning through late-night), entertainment (infotainment programs including Hot Shot and Halo Selebriti), sports (English Premier League, UEFA Champions League, and UEFA Europa League), and news (the Liputan 6 franchise with morning, midday, and filler editions; crime journalism under the Buser brand; the Point of View talk show; and region-specific Lip6 Daerah editions for WIB, WITA, and WIT time zones). The network operates under the tagline "Satu Untuk Semua" (One for All) as a generalist entertainment destination for mass-market Indonesian viewers.

Name

SCTV

Website

https://sctv.co.id

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SCTV is an Indonesian national free-to-air television broadcaster operating from Jakarta, delivering drama, entertainment, premium European football, and news content to mass-market Indonesian viewers via over-the-air broadcast and Vidio.com streaming.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: SCTV generates revenue through advertising slots sold during program broadcasts, including prime-time slots for sinetron, FTV, news, and sports programming.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SCTV operates a national Indonesian free-to-air television broadcast service delivering 24-hour scheduled programming across drama (sinetron series and Film Television/FTV), entertainment (infotainment), sports (Premier League, UEFA Champions League, UEFA Europa League), and news (Liputan 6, Buser, Buser Investigasi, Point of View, Lip6 Daerah). Content is distributed via nationwide over-the-air broadcast and live streaming through Vidio.com, supported by multiplexing and broadcast image quality services.

Product overview

SCTV (Surya Citra Television) is an Indonesian free-to-air television broadcaster operating as a single unified platform offering broadcast television programming. The product portfolio consists of four main content categories: (1) Drama programs including sinetron series (Asmara Gen Z, Wajah Cinta Yang Lain, Lautan Cinta, Sebening Cinta) and Film Televisi/FTV formats (FTV Pagi Spesial, FTV Pagi, FTV Siang, FTV Primetime, FTV Malam); (2) Entertainment programs including infotainment shows (Hot Shot, Halo Selebriti); (3) Sports programming (Premier League, UEFA Champions League, UEFA Europa League); and (4) News programs including Liputan 6 news bulletins, Buser crime news with investigative segments, Point of View talk show, and regional Lip6 Daerah variants for WIB, WITA, and WIT time zones. Content is delivered via broadcast television, live streaming through SCTV website and Vidio.com platform, with supporting services including multiplexing (Layanan Multipleksing) and broadcast quality management (Kualitas Gambar). The tagline 'SCTV - Satu Untuk Semua' reflects its positioning as an all-in-one entertainment destination.

Differentiator

Problem solved

Functional benefit

Products and services

• SCTV Live Streaming Live streaming service for SCTV television programming, available 24 hours, accessible through the SCTV website and Vidio.com platform for viewers seeking online access to SCTV's broadcast content.
• Layanan Multipleksing (Multiplexing Service) Multiplexing service offered by SCTV for broadcast signal distribution and content delivery, enabling multiple program streams to be carried over a single transmission channel.
• Kualitas Gambar (Image Quality Service) Broadcast image quality service focused on maintaining picture quality standards for SCTV's over-the-air transmission and on-air presentation.
• Asmara Gen Z Sinetron drama series featuring teenager Fattah who is transferred to a dormitory to learn discipline, creating new conflicts when Zara and Aqeela enter his life. Targeted at Indonesian drama audiences.
• Wajah Cinta Yang Lain Sinetron drama series where Asti faces betrayal after discovering her husband's infidelity, leading to further tragedy and her fight to reclaim her life. Aired daily at 20:15 WIB.
• Lautan Cinta Sinetron drama series following Ninik who lost her family in the 2004 Aceh tsunami and her decades-long search to find them again. Aired daily at 18:20 WIB.
• Sebening Cinta Sinetron drama series where Bening must choose between her love Banyu (a police captain) and marrying Bimo (a mafia boss) to save her adoptive mother's life. Aired daily at 20:30 WIB.
• FTV Programming (Film Television) Film Television (FTV) programming block featuring fresh Indonesian short-film content with romantic, comedy, and action themes broadcast across dedicated morning, midday, primetime, and late-night slots (FTV Pagi Spesial 08:00-10:00 WIB, FTV Pagi 10:00-12:00 WIB, FTV Siang 12:30-14:30 WIB, FTV Primetime evening, FTV Malam 23:30-01:30 WIB).
• Hot Shot Infotainment program covering Indonesian celebrity lifestyles in depth, airing Monday-Wednesday at 06:00 WIB.
• Halo Selebriti Infotainment program providing in-depth Indonesian celebrity news coverage, airing Thursday-Saturday at 06:00 WIB.
• Premier League Broadcast Broadcast of the English Premier League, the top-tier English football league featuring 20 clubs with promotion and relegation. Targeted at Indonesian football fans.
• UEFA Champions League Broadcast Broadcast of the UEFA Champions League, the highest-tier European club football competition, airing Wednesday and Thursday early morning based on UEFA schedule.
• UEFA Europa League Broadcast Broadcast of the UEFA Europa League, the second-highest tier European club football competition, airing Thursday and Friday early morning.
• Liputan 6 News SCTV's flagship news brand featuring daily news bulletins across multiple dayparts: Liputan 6 Pagi (morning, 04:30-06:00 WIB), Liputan 6 Siang (midday, 11:30-12:00 WIB), and Liputan 6 Terkini (news filler at 10:30, 14:00, and 16:00 WIB).
• Buser Crime news program featuring current criminal news with segments such as Berkas Buser and Info Orang Hilang, airing Tuesday-Friday at 01:30-02:00 WIB.
• Buser Investigasi Investigative journalism program uncovering hidden facts and exposing issues such as dangerous food products and consumer concerns, airing Friday at 06:00-06:30 WIB.
• Point of View Talk show program hosted by Azizah Hanum discussing trending topics and perspectives from government officials, public figures, and Indonesian politicians.
• Lip6 Daerah (Regional News) Regional news programs produced for Indonesia's three time zones — Lip6 Daerah (WIB) for Western Indonesia Time, Lip6 Daerah (WITA) for Central Indonesia Time, and Lip6 Daerah (WIT) for Eastern Indonesia Time — covering actual and trusted regional information.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Vidio.comcoreChannel Partner/ Reseller/ DistributorVidio.com serves as the official live streaming platform for SCTV, providing online access to SCTV's broadcast programming 24 hours a day. The partnership enables SCTV to reach digital audiences beyond traditional broadcast television.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trans TV: Indonesian FTA broadcaster owned by Trans Media, offering general entertainment, sports, and news programming. Trans TV competes directly with SCTV for primetime advertising dollars and audience share in the same horizontal general-entertainment segment.
• MNCTV: Indonesian FTA general-entertainment broadcaster owned by MNC Media. MNCTV targets similar sinetron, variety, and sports audiences as SCTV with a comparable advertising-funded model, competing for the same nationwide advertiser budgets and household viewership.
• ANTV: Indonesian FTA broadcaster that has historically focused on sinetron and entertainment programming, now part of the Visi Media group. ANTV competes with SCTV for the same Indonesian general-entertainment viewing audience and ad spend.
• Indosiar: Indonesian FTA broadcaster historically focused on sinetron and dangdut music programming, operating within the same EMTEK/SCM corporate group as SCTV. Indosiar competes for overlapping entertainment audiences and demonstrates the structure of the Indonesian FTA market.
• tvOne: Indonesian FTA news and current-affairs broadcaster owned by MNC Media. tvOne competes with SCTV's Liputan 6 and regional news programming for both audience share and political/advertising mindshare in the Indonesian market.
• NET TV: Younger Indonesian FTA broadcaster with a broader entertainment and lifestyle programming mix. NET TV targets similar urban Indonesian demographics as SCTV and competes for the same advertising market, though at smaller scale.
• RCTI: Indonesia's largest free-to-air commercial broadcaster and the historical market leader, owned by MNC Media. RCTI competes directly with SCTV in the same general-entertainment FTA slot, offering sinetron, news (iNews), and sports programming to nationwide audiences with the same advertising-funded business model.
• Trans7: Sister station to Trans TV under Trans Media, Trans7 is an Indonesian FTA broadcaster with a similar mix of entertainment, sports, and lifestyle programming. It targets the same nationwide advertiser market as SCTV.

Regional players

• Metro TV: Indonesian 24-hour news broadcaster owned by Media Group. While geographically overlapping with SCTV, Metro TV focuses exclusively on news rather than general entertainment, making it a partial competitor for SCTV's news ad inventory and audience share.

Others

• Vidio (PT Vidio Dot Com): Indonesia's largest domestic OTT streaming platform and SCTV's distribution partner. Vidio is adjacent rather than competitive — it currently amplifies SCTV's reach via live streaming while also operating competing premium content that could eventually substitute for SCTV's broadcast inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sctv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCTV