NBC New York

Broadcast Television / Local Newsnbcnewyork.com

NBC New York (WNBC, Channel 4) is the flagship NBC owned-and-operated local broadcast station, founded 1941, serving the New York tri-state area with news, weather, and entertainment content distributed via broadcast TV, 24/7 streaming (Peacock, Roku), web, mobile, and social platforms, and monetized through advertising.

Company typePrivate
Founded1941
HeadquartersNew York, United States
Headcount101–250
GTM typeB2C
OfferingServices

What NBC New York does

NBC New York (WNBC, Channel 4) is the flagship NBC owned-and-operated television station serving the New York City metropolitan area, founded in 1941 and headquartered at 30 Rockefeller Plaza. The station delivers local news, weather, sports, and entertainment programming across the New York tri-state market (New York City, Long Island, Northern New Jersey, and Connecticut), supported by dedicated sub-brands including Storm Team 4 (weather), I-Team (investigations), Better Get Baquero (consumer advocacy), New York Live (entertainment), and Open House (real estate).

The company's product portfolio spans linear broadcast on Channel 4, 24/7 live streaming on Peacock and Roku, the nbcnewyork.com website, mobile applications, and social media distribution on Facebook, Instagram, TikTok, and YouTube, with email newsletters as an additional engagement layer. Underlying technology is a conventional broadcast-and-digital stack — over-the-air transmission, streaming infrastructure provided by parent NBCUniversal, and standard CMS-driven web/mobile delivery — rather than proprietary technology; the closest differentiator is the Storm Team 4 weather forecasting capability, which is positioned as domain-specialized.

Revenue is generated almost entirely through advertising: traditional television ad sales (local spots, news sponsorships, program sponsorships), digital and mobile advertising (banner, video pre-roll, native content on the website and apps), and event-coverage partnership arrangements for marquee events such as the Sail4th 250 international maritime celebration. NBC New York is a wholly owned subsidiary of NBCUniversal Media, LLC, itself a subsidiary of Comcast NBCUniversal (NASDAQ: CMCSA), and operates under an FCC broadcast license as part of the parent's NBCUniversal Local division.

NBC New York firmographics

Firmographics

Name: NBC New York
Legal name: NBCUniversal Media, LLC
Website: https://nbcnewyork.com
Company type: Private
Founded year: 1941
Operating status: Operating
Headcount range: 101–250 employees
Short description: NBC New York (WNBC, Channel 4) is the flagship NBC owned-and-operated local broadcast station, founded 1941, serving the New York tri-state area with news, weather, and entertainment content distributed via broadcast TV, 24/7 streaming (Peacock, Roku), web, mobile, and social platforms, and monetized through advertising.
Ownership category
akta.pro rank

NBC New York industry classification

Industry

Product category: Broadcast Television / Local News
NAICS: Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

Local broadcast news
Television advertising
Weather forecasting
Investigative journalism
Streaming news

Where NBC New York is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

NBC New York business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: Traditional broadcast advertising including local TV spots, news segments, and program sponsorships targeting New York tri-state viewers
Digital/Mobile Advertising: Online advertising through nbcnewyork.com website, mobile apps, and digital content including banner ads, video pre-roll, and native content
Event Coverage Partnerships: Broadcast and digital coverage rights for major events including Sail4th 250, World Cup matches, parades, and live civic events with media partnership arrangements

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

NBC New York product offering

Product offering

Core offering

NBC New York (WNBC, Channel 4) is a local broadcast television station that produces and distributes local news, weather, sports, and entertainment programming for the New York tri-state metropolitan area. Content is delivered over the air on Channel 4, through 24/7 streaming on Peacock and Roku, via the nbcnewyork.com website, and through mobile apps and social media channels. The station operates dedicated content verticals including Storm Team 4 weather, I-Team investigative reporting, Better Get Baquero consumer advocacy, and lifestyle programming such as New York Live and Open House.

Product overview

NBC New York (WNBC, Channel 4) operates as a local broadcast television station providing comprehensive news, weather, sports, and entertainment content to the New York metropolitan area. The company offers a multi-platform portfolio including broadcast television (NBC 4 New York), 24/7 streaming via Peacock, the Storm Team 4 weather service, investigative journalism through I-Team, consumer advocacy (Better Get Baquero), and entertainment programming (New York Live, Open House). Content is distributed across broadcast TV, the NBC New York website, mobile applications, and social media platforms including Facebook, Instagram, TikTok, and YouTube. The station operates under NBCUniversal Local, part of the broader NBCUniversal media conglomerate.

Differentiator

Problem solved

Functional benefit

Brands

Storm Team 4: NBC 4 New York's weather forecasting team providing weather alerts and forecasts for the New York metropolitan area.
I-Team
Better Get Baquero
New York Live

Products and services

NBC 4 New York (WNBC) Broadcast Station Flagship local television station serving the New York City metropolitan area, providing local news broadcasts, weather coverage, investigative reporting, and original programming across broadcast television and digital platforms.
NBC New York 24/7 Streaming
Storm Team 4 Weather
I-Team Investigations
Better Get Baquero
NBC New York Mobile App
New York Live
Open House

Companies that use NBC New York

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

NBC New York technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

NBC New York partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered major event, sponsored content, community and corporate.

Sail4th 250major eventGTM or Marketing Partner · 2 June 2026NBCU Local serves as a media partner for the Sail4th 250 event, providing live coverage of the International Parade of Sail celebrating America's 250th birthday. Coverage spans across NBC and Telemundo stations, streaming platforms (Peacock), and digital outlets nationwide leading up to and during the July 3-8, 2026 event in New York Harbor featuring 48 tall ships from 20 countries.
Visit Atlantic Citysponsored contentGTM or Marketing PartnerSponsored content partnership promoting Atlantic City tourism and travel content featured on NBC New York's New York Live entertainment show and digital platforms.
MTA (Metropolitan Transportation Authority)communityStrategic or Co-development PartnerPartnership for St. Patrick's Day Parade coverage including transit updates with extra train service from MTA-affiliated rail lines and coordinated communications during major NYC events.
NBCUniversal (Parent Company)corporateOthersOwned-and-operated station under NBCUniversal Media, LLC, providing access to NBC network programming, Olympics coverage, World Cup rights, and shared technology platforms including Peacock streaming infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

NBC New York competitors and assessment

Company assessment

Direct peers

WABC-TV (ABC7 New York): ABC owned-and-operated station serving the same New York DMA, offering directly comparable local news, weather, and entertainment programming with the same multi-platform distribution and advertising model.
Spectrum News NY1: Charter-owned 24/7 local news channel in New York City, competing for the same hyperlocal audience, advertisers, and breaking-news attention with a streaming-first model.
WNYW (FOX 5 New York): FOX owned-and-operated station in NYC, competing in local news and entertainment, sharing the same advertiser base and tri-state audience.
WCBS-TV (CBS New York): CBS owned-and-operated station in the New York market, competing head-to-head for local news viewership, advertising dollars, and tentpole event coverage rights.
WNJU / Telemundo 47: NBCUniversal-owned Telemundo station serving the same New York Hispanic market, often co-broadcasting events with NBC NY (e.g., Sail4th 250) and competing for Spanish-language advertising.

Emerging players

Gothamist: Digital-first New York local news outlet partially owned by WNYC; competes for the same hyperlocal NYC audience and digital ad budgets, representing the digital-native threat to traditional broadcast.
The City: Nonprofit digital local news outlet covering New York City government and civic affairs; competes for engaged local-news readers and a share of digital sponsor/ad revenue in the same market.

Broad incumbents

Nexstar Media Group: Largest US TV station group operating ~200 stations across many markets; comparable as a peer for local broadcast economics, ad-sales scale, and digital expansion strategy, though not NYC-focused.
Sinclair Broadcast Group: Large US broadcast station group with local news operations; comparable for local advertising dynamics and multi-market portfolio strategy, though not present in NYC.
Tegna Inc. US broadcast and digital media company operating local stations; comparable in local-news monetization model and digital ad diversification, though outside the NYC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

NBC New York compliance and trust

Trust signal

Compliance1 record

NBC New York financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NBC New York leadership team

Management profile

Number of profiles

NBC New York funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NBC New York M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC New York

What does NBC New York do?

Is NBC New York a public or private company?

NBC New York is a private company. It is classified as corporate owned and is currently operating.

When was NBC New York founded?

NBC New York was founded in 1941. It employs 101 to 250 people.

Where is NBC New York based?

NBC New York is headquartered in New York, United States, in the North America region.

How does NBC New York make money?

Three revenue lines are on record. Television Advertising is the primary driver. The others are digital/Mobile Advertising and event Coverage Partnerships.

Who are NBC New York's main competitors?

Direct peers on record are WABC-TV (ABC7 New York), Spectrum News NY1, WNYW (FOX 5 New York), WCBS-TV (CBS New York) and WNJU / Telemundo 47. Emerging players are Gothamist and The City. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group and Tegna Inc..

Does NBC New York have an API?

No public API is recorded for NBC New York.

What industry is NBC New York in?

NBC New York's product category is Broadcast Television / Local News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.