Murfey Company
Murfey Company is a privately held, vertically integrated San Diego real estate developer, builder, and property manager founded in 2009 by the Murfey brothers, specializing in urban-infill, mixed-use, and affordable-to-attainable housing projects for developers, investors, municipalities, and residents across Southern California.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Murfey Company does
Murfey Company is a privately held, vertically integrated real estate development, construction, and property management firm headquartered at 2050 Hancock Street in San Diego. Founded in 2009 by brothers Scott Murfey (President) and Russ Murfey (Co-owner) and operating under the legal entity Murfey Construction, Inc. (CA License #908990, DRE License #01926108), the firm holds 11-50 employees across project management, site supervision, accounting, estimating, business development, and trades. Core capabilities span ground-up development and entitlement, general contracting for mixed-use, multi-family, retail, restaurant, medical/assisted living, hospitality, residential, and specialty projects, and post-completion property management. The company concentrates on urban-infill and mixed-use developments in San Diego neighborhoods (Bankers Hill, Point Loma, Pacific Beach, La Jolla, Hillcrest, North Park, southeastern San Diego) with a focus on affordable and attainable housing delivered through San Diego's Complete Communities program and other public-private partnerships.
The technology stack underpinning operations is conventional construction-sector software rather than proprietary AI: AppFolio powers the resident login, lease tracking, maintenance, work orders, and investor portal (investors.appfolioim.com/murfeycompany); accounting follows the AIA standard used across the construction industry; and project management systems with data analytics support cost and schedule decisions. Smart-home features are integrated within completed residential units, but no proprietary platform, API, or AI/ML capability is described in the source material. Go-to-market is enterprise field sales driven by local relationships, co-development partnerships, and public-private procurements; major partners include Bishop Ventures, Ito Girard & Associates, La Jolla MJ Management, Middlemarch Fund, Mission Driven Finance, and Pacific Western Bank.
Murfey generates revenue through three streams: (1) development economics — sale, lease, and investor returns on owned real estate such as Secoya (100 units), The Californian (81 units), The Point (21 units), Hilltop Crossing (47 units), and The Collins (16 units), with rents disclosed in the $1,495-$2,595/month band; (2) general construction contracts based on overhead, fee, management, and supervision; and (3) managed services including property management fees and leasing activity. Preconstruction consulting, owner's representation, and bank consulting extend the revenue base into advisory engagements. No revenue, ARR, or financial statements are publicly disclosed, and ownership remains with the founding brothers with no evidence of institutional investment.
Murfey Company firmographics
Firmographics- Name
- Murfey Company
- Legal name
- Murfey Construction, Inc.
- Website
- https://murfeycompany.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Murfey Company is a privately held, vertically integrated San Diego real estate developer, builder, and property manager founded in 2009 by the Murfey brothers, specializing in urban-infill, mixed-use, and affordable-to-attainable housing projects for developers, investors, municipalities, and residents across Southern California.
- Ownership category
- akta.pro rank
Murfey Company industry classification
Industry- Product category
- Real Estate Development and Construction Services
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Mixed-Use Property Management (BPAJAGAE), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where Murfey Company is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Murfey Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Development: Murfey Company acquires, entitles, and develops real estate properties including multi-family apartments, mixed-use buildings, and single-family homes. Revenue is generated through property sales, leasing income, and investor returns.
- General Construction Services: The company acts as general contractor and builder for residential and commercial construction projects, including ground-up development, value-add renovations, and adaptive reuse projects. Revenue is generated through construction contracts with fees based on overhead, fee, management, and supervision.
- Property Management: The company manages its own portfolio of residential and commercial properties including apartments, retail spaces, and mixed-use developments. Revenue is generated through property management fees and leasing activities.
- Preconstruction and Consulting Services: Services include owner's representation, preconstruction services, and bank consulting provided to clients and developers seeking guidance on construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Secoya - Studio apartments in Bankers Hill |
| Subscription | Monthly | The Collins - One and two-bedroom apartments in La Jolla |
| Subscription | Monthly | The Point at Ingraham - Studio to two-bedroom units in Pacific Beach |
| Unit Pricing | Multi-year contract | Hilltop Crossing - Single-family homes and townhomes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Murfey Company product offering
Product offeringCore offering
Murfey Company is a vertically integrated real estate developer, general contractor, and property manager that acquires and entitles land, constructs projects in-house, and manages the completed residential and mixed-use portfolio. The company operates three service lines — Development (ground-up and value-add), Construction (mixed-use/multi-family, retail, medical, hospitality, residential, and specialty), and Management (property management, owner's representative, preconstruction, and bank consulting) — primarily serving San Diego and Southern California with a focus on urban infill and affordable/workforce housing.
Product overview
Murfey Company is a vertically integrated real estate development and construction firm offering a comprehensive suite of services across development, construction, and property management. The company operates through three core service lines: Development Services (ground-up and entitlement processing), Construction Services (covering multi-family, retail, hospitality, medical, residential, and specialty construction), and Management Services (property management, owner's representative, preconstruction, and bank consulting). The company's product portfolio consists of completed apartment and mixed-use projects including Secoya (100-unit mixed-income development in Bankers Hill), The Collins (16-unit renovated building in La Jolla), The Californian (81-unit property in Point Loma), The Point (21-unit Pacific Beach development), and several other apartment communities including 2036 Hancock Street, Melrose Apartments, Star North Apartments, and Balboa Flats. The company specializes in urban infill and mixed-use projects, focusing on affordable and workforce housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Development Services Real estate development services for property developers and investors, covering ground-up development with entitlements processing and value-add opportunities on existing properties. Delivered under one accountability umbrella with the firm's construction and management teams in Southern California.
- Construction Services Full-service construction offerings spanning mixed-use and multi-family residential, restaurants and retail spaces, medical and assisted living facilities, hospitality projects, residential homes, and specialty construction projects for commercial property owners and developers.
- Management Services Management offerings that include property management, owner's representative, preconstruction services, and bank consulting for developers, owners, and lenders on residential and mixed-use projects.
Quantifiable outcome
- The Secoya project on Fifth was the first project to receive an equity investment from Middlemarch Fund's 'missing middle' investment strategy, demonstrating market validation of the company's development approach.
- +2 more outcomes
Companies that use Murfey Company
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Murfey Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Murfey Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and major.
- Ito Girard & AssociatescoreIto Girard & Associates, led by Robert Ito and Roxanne Girard, partnered with Murfey Company as builder on Hilltop Crossing, a 47-unit attainable housing development at the corner of Euclid Avenue and Hilltop Drive in southeastern San Diego. The project is designed for households earning 81% to 120% of Area Median Income.
- La Jolla MJ Management (Jack McGrory)coreJack McGrory of La Jolla MJ Management co-developed the Hilltop Crossing project alongside Ito Girard & Associates and Murfey Company. McGrory is a prominent San Diego developer with extensive experience in local real estate development.
- Black Contractors Association of California (BCA)minorAffiliate members of the Black Contractors Association of California (BCA) secured contracts with the Hilltop Crossing development. BCA founder and executive president Abdur-Rahim Hameed emphasizes that inclusion of the community's talent force in infrastructure is a smart business imperative for equitable economic growth.
- San Diego Regional Economic Development Corporation (EDC)minorSan Diego Regional EDC identified addressing the affordability crisis and equipping small businesses to compete as two of three main goals to create an inclusive economy. Mark Cafferty, president and CEO of San Diego Regional EDC, highlighted that economic impact from procurement of local, small, and diverse businesses is critical to San Diego's economic growth.
- Bishop VenturescoreBishop Ventures, led by CEO Gilman Bishop, co-developed the Secoya on Fifth project with Murfey Company. Bishop Ventures is a San Diego-based development firm that focuses on urban mixed-use projects and affordable housing. The partnership combined Murfey's construction expertise with Bishop Ventures' development experience to deliver the 100-unit Secoya project under San Diego's Complete Communities program.
- Bishop & CompanymajorBishop & Company, under entity K&K Veritas LP, formed a Public-Private Partnership with Murfey Company and the San Diego Community College District for The Californian project — an 81-unit mixed-use luxury apartment community in Point Loma's Midway district, featuring 3,137 square feet of retail space.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Murfey Company competitors and assessment
Company assessmentDirect peers
- Bosa Development: San Diego-based developer of mixed-use high-rise and mid-rise multifamily residential projects across Southern California and Western Canada. Highly comparable as a San Diego-anchored multifamily/mixed-use developer.
- Sudberry Properties: San Diego-based vertically integrated real estate developer with deep roots in mixed-use urban infill, including multifamily apartments, retail, and master-planned communities. Closely comparable to Murfey in geography and product mix (mixed-use urban infill multifamily).
- JPI: National multifamily real estate investment, development, and construction firm operating across multiple U.S. markets. Comparable as a large-scale multifamily developer-builder with in-house construction capabilities.
- Swinerton: California-headquartered general contractor and developer with self-perform construction capabilities and significant multifamily/mixed-use practice on the West Coast. Comparable as a vertically integrated construction-and-development firm in the same product categories.
- Alliance Residential Company: National multifamily developer, builder, and property manager with a strong West Coast footprint. Directly comparable as a fully integrated multifamily developer-builder-manager with similar product type and operating model.
- The NRP Group: National multifamily developer, general contractor, and property manager specializing in affordable, workforce, and market-rate apartments. Highly comparable in integrated delivery and affordable/workforce housing focus.
- Gilbane Development Company: Real estate development arm of Gilbane Building Company, focused on mixed-use, multifamily, and public-private partnerships including affordable housing. Directly comparable in P3/multifamily development plus general contractor integration.
- Holland Partner Group: West Coast-based multifamily developer, builder, and operator with urban infill focus across California, Oregon, and Washington. Closely comparable in the integrated develop-build-manage model and urban multifamily orientation.
- The Corky McMillin Companies: Long-tenured San Diego real estate developer focused on master-planned communities, mixed-use, and multifamily housing across Southern California. Comparable in regional focus, multifamily product type, and developer-builder-operator integration.
Broad incumbents
- AvalonBay Communities: National multifamily REIT that develops, acquires, and operates apartment communities across high-density coastal U.S. markets including Southern California. Comparable product and geography as a large incumbent, though operating at vastly greater scale than Murfey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Murfey Company social profiles
Digital presenceMurfey Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murfey Company leadership team
Management profileNumber of profiles
Profiles3 records
Murfey Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murfey Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murfey Company
What does Murfey Company do?
Murfey Company is a vertically integrated real estate developer, general contractor, and property manager that acquires and entitles land, constructs projects in-house, and manages the completed residential and mixed-use portfolio. The company operates three service lines — Development (ground-up and value-add), Construction (mixed-use/multi-family, retail, medical, hospitality, residential, and specialty), and Management (property management, owner's representative, preconstruction, and bank consulting) — primarily serving San Diego and Southern California with a focus on urban infill and affordable/workforce housing.
Is Murfey Company a public or private company?
Murfey Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Murfey Company founded?
Murfey Company was founded in 2009. It employs 11 to 50 people.
Where is Murfey Company based?
Murfey Company is headquartered in San Diego, United States, in the North America region.
How does Murfey Company make money?
Four revenue lines are on record. Real Estate Development is the primary driver. The others are general Construction Services, property Management and preconstruction and Consulting Services.
Who are Murfey Company's main competitors?
Direct peers on record are Bosa Development, Sudberry Properties, JPI, Swinerton, Alliance Residential Company, The NRP Group, Gilbane Development Company, Holland Partner Group and The Corky McMillin Companies. AvalonBay Communities is listed as a broad incumbent.
Does Murfey Company have an API?
No public API is recorded for Murfey Company.
What industry is Murfey Company in?
Murfey Company's product category is Real Estate Development and Construction Services. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 531311 and its SIC code is 6513.