Agadir

What Agadir does

Agadir is a Paramus, New Jersey-based privately held haircare products company founded in 2008 by brothers Paul and Archie Bogosian, whose family hair-care manufacturing business dates to 1963. The company manufactures and sells over 30 stock-keeping units organized into at least five distinct sub-brands: the flagship Gold Line built around 100% pure and certified Moroccan Argan Oil (shampoos, conditioners, treatments, styling products, gift sets); the Rosemary & Rice Water Collection featuring a branded "Hair Bond Multiplier" formulation and vegan positioning; the Tea Tree Collection focused on scalp purification; the Agadir Men grooming line built on Oud Wood Oil, Argan Oil, Panthenol, and Biotin; and a Hemp & Red Wine Collection. Core formulation technology is centered on Argan Oil from the Atlas Mountains combined with keratin, biotin, and botanical extracts, with paraben- and sulfate-free claims and organic certification across the hero line.

Agadir monetizes through two channels. The primary channel is direct-to-consumer e-commerce on a Shopify-powered storefront at agadirint.com, with individual SKU pricing from approximately $6 (sale Beard Butter) to $192 (Rosemary & Rice Water gift bag), free shipping above $50, and a free travel-size hairspray promotion on every order. The secondary channel is a verified-account wholesale program targeting salon owners and hairstylists with pricing not available to retail customers. The company claims international shipping reach, with salons "across America and throughout the world" carrying the brand, though its operational footprint remains US-anchored.

Customer acquisition is driven by organic social (Facebook, Instagram, YouTube), email newsletter, SEO on the Shopify storefront, an influencer recruitment program, and salon channel partnerships. The customer base is fragmented across general consumers, color-treated hair users, curly-hair users, men, and professional salons; no enterprise customers, major retail distribution (e.g., Sephora, Ulta), or institutional investors are disclosed, and the company has no disclosed funding rounds, M&A activity, or patents.

Name

Agadir

Legal name

AgadirInt

Website

https://agadirint.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Agadir is a privately held, Paramus, New Jersey-based haircare products company founded in 2008, selling over 30 argan-oil-based SKUs across five sub-brands direct-to-consumer via Shopify and through a verified salon wholesale program to individual consumers and hairstylists.

Ownership category

akta.pro rank

Product category

Haircare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Argan oil haircare
• Professional hair products
• Salon hair treatments
• Men's grooming products
• Scalp care line

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Agadir generates revenue through direct-to-consumer sales of hair care products via their e-commerce website. Customers purchase individual products or gift sets at listed retail prices with occasional promotional discounts.
2. Wholesale/B2B Sales: Agadir operates a wholesale program for salon owners and hairstylists, offering special bulk pricing that is not available to regular retail customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Agadir manufactures and sells haircare products formulated around 100% pure and certified Argan Oil sourced from Morocco's Atlas Mountains. The portfolio spans over 30 products organized into the Gold Line (shampoos, conditioners, treatments, styling), Rosemary & Rice Water Collection (vegan bond-multiplying formulas), Tea Tree Collection (scalp care), Agadir Men (beard and men's grooming), and curated gift sets. The company sells direct-to-consumer via its Shopify e-commerce site and offers a wholesale program to salon owners and hairstylists.

Product overview

Agadir is a hair care products company founded in 2008 by the Bogosian brothers, offering over 30 products across multiple sub-brands. The portfolio is organized into distinct product lines: the core Gold Line featuring 100% pure argan oil formulations (shampoos, conditioners, treatments, styling products, and gift sets); the newer Rosemary & Rice Water Collection utilizing antibacterial rosemary and antioxidant rice peptides with a hair bond multiplier technology; the Tea Tree Collection focused on scalp purification and balance; and the Agadir Men line featuring Oud Wood and argan oil for men's grooming. The company also offers curated gift sets combining products from multiple lines. All products emphasize argan oil as the foundational ingredient, with many formulations free from sulfates, parabens, and alcohol, and some products featuring keratin, biotin, and CBD. The company sells direct-to-consumer through its Shopify-powered e-commerce site and maintains a wholesale program for salon partners.

Differentiator

Problem solved

Functional benefit

Brands

• Agadir Men: A dedicated men's hair care line featuring products with Oud Wood Oil, Argan Oil, Panthenol, and Biotin.
• Gold Line
• Rosemary & Rice Water
• Tea Tree Collection
• Hemp & Red Wine

Products and services

• Gold Line
• Argan Oil Hair Treatment Leave-in daily hair treatment enriched with 100% pure argan oil, keratin, and biotin that repairs, softens, and strengthens dry, brittle hair while reducing drying time by 40-50%; available in 4 oz and 2.25 oz travel sizes.
• Agadir Oil Daily Moisturizing Shampoo Sulfate- and paraben-free moisturizing shampoo infused with argan oil, keratin, and biotin; provides gentle cleansing, color protection, and Vitamin E for hydrated, silky hair in 12.4 oz bottle and 33.8 oz pump sizes.
• Argan Oil Daily Moisturizing Conditioner Detangling, smoothing conditioner with heat and chemical damage protection, featuring argan oil, Vitamin E, and Omega-6 & Omega-9 fatty acids; available in 12.4 oz bottle and 33.8 oz pump sizes.
• Argan Oil Curl Crème Anti-frizz curl defining cream that provides long-lasting moisture, definition, and crunch-free hold without weighing hair down; infused with keratin and biotin.
• Hair Shield 450 Plus Spray Treatment
• Rosemary & Rice Water Collection
• Rosemary & Rice Water Shampoo
• Rosemary & Rice Oil Hair & Scalp Strengthening Oil
• Tea Tree Collection
• Tea Tree Shampoo
• Tea Tree Scalp Serum
• Agadir Men
• Beard Oil
• Argan Oil Box Gift Set
• Volumizing Hairspray - Firm Hold
• Argan Oil Volumizing Styling Mousse
• Argan Oil Spritz - Styling Finishing Spray

Quantifiable outcome

• Hair three times stronger with Rosemary & Rice Water line featuring hair bond multiplier
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moroccanoil: The category-defining Argan Oil haircare brand. Moroccanoil is the single most direct comparison for Agadir: identical Moroccan-Argan-Oil-led positioning, professional/salon wholesale channel, and DTC e-commerce — Agadir essentially competes in Moroccanoil's shadow.
• Olaplex: Bond-building haircare brand with patented active chemistry, sold both through salons and DTC at premium price points. Direct peer on the Rosemary & Rice Water "Hair Bond Multiplier" claim — both target the same repair/strengthening consumer with technology-led narratives.
• René Furterer: Plant-based, salon-grade French haircare brand focused on scalp care and botanical actives (essential oils, plant extracts). Highly comparable to Agadir's Gold Line and Tea Tree Collection on botanical sourcing, salon heritage, and scalp-treatment positioning.
• It's a 10 Haircare: Professional haircare brand built around multi-benefit "miracle" leave-in treatments and expanding into shampoo/conditioner/styling. Comparable to Agadir on the multi-SKU professional-to-retail expansion model and treatment-led hero product.
• DevaCurl: Curl-specialist haircare brand with strong salon heritage, dedicated curl product lines, and DTC distribution. Comparable to Agadir's Gold Line curl crème and Curl Crème reviews highlighting curly-hair consumer loyalty, with an analogous salon-to-DTC funnel.

Broad incumbents

• Kérastase: L'Oréal-owned premium professional haircare brand with salon distribution and a broad portfolio across scalp, treatment, and styling. Comparable to Agadir on the salon wholesale + premium positioning axis, but operates at vastly greater scale and R&D depth.
• Pureology: L'Oréal-owned clean-beauty professional haircare brand sold through salons and DTC. Comparable to Agadir on vegan/sulfate-free formulations and the salon-to-DTC funnel, serving a similar color-treated consumer.
• OGX: Mass-market drugstore haircare brand with extensive retail distribution (Target, Walmart, CVS). Comparable to Agadir on ingredient-led storytelling and lower price points, and competes directly for the same end consumer shopping between premium and mass.

Emerging players

• Briogeo: Direct-to-consumer clean-beauty haircare brand emphasizing natural ingredient stories and Sephora retail distribution. Comparable to Agadir on clean formulations, founder-led heritage, and ingredient-led brand narrative at similar premium price points.
• Living Proof: Science-led premium haircare brand with strong salon and DTC presence (now Unilever-owned). Comparable to Agadir on the salon + DTC model, treatment-led product mix, and quantified performance claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/AgadirInt
• Facebookfacebook.com/AgadirInt
• Instagraminstagram.com/agadirint
• Xx.com/agadirint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agadir