Imaginary Labs

What Imaginary Labs does

Imaginary Labs is a private visualization and broadcast-services company headquartered in Orlando, Florida, founded in 2019. It develops and sells Carbon for Unreal, a professional DMX toolkit and library built on Unreal Engine that delivers real-time visualization for the live events industry. The company positions the product as a turn-key tool for designers, production teams, and event organizers working on demanding live and virtual productions, emphasizing decades of in-house production experience and a methodology combining scientific rigor with design sensibility. Carbon for Unreal is the company's only disclosed product, supported by a dedicated website (carbonforunreal.com) and distributed globally through direct website inquiry.

The company operates a direct-to-customer go-to-market with three offerings: the Carbon for Unreal software tool under a one-time license model, mission-critical Project Support services for unique and challenging productions, and Custom Development services that visualize clients' proprietary products and services. No public pricing is disclosed for either the software or the services; all commercial engagement is initiated through website contact forms. Demand generation and community engagement are conducted through organic social channels, including LinkedIn, Facebook, Instagram, and a dedicated Discord community. Headcount is reported at 1-10 employees, no funding rounds have been disclosed, and there is no public management team, customer logo, or partnership information available, which limits visibility into scale and revenue mix.

Name

Imaginary Labs

Legal name

Imaginary Labs Inc.

Website

https://imaginary-labs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaginary Labs develops Carbon for Unreal, a professional DMX toolkit powered by Unreal Engine for real-time visualization in the live events industry, and offers project support and custom development services to event production professionals.

Ownership category

akta.pro rank

Product category

Live event visualization software

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

akta.pro secondary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• DMX lighting toolkit
• Real-time visualization
• Live event software
• Unreal Engine plugin
• Stage lighting tools

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Tools (Carbon for Unreal): Revenue generated from the sale of Carbon for Unreal professional DMX toolkit and visualization tools for the live events industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imaginary Labs develops Carbon for Unreal, a professional DMX toolkit and library for live and virtual events powered by Unreal Engine, providing real-time visualization capabilities for the live events industry. The company complements the software with mission-critical project support and custom development services for visualization of proprietary products and services.

Product overview

Imaginary Labs offers a single unified product: Carbon for Unreal, a professional DMX toolkit and library for live and virtual events powered by Unreal Engine. The company also provides complementary services including Project Support (mission-critical support and solutions for unique and challenging projects) and Custom Development (visualization of proprietary products and services to enhance sales and development processes). The core product serves as the turn-key visualization tool for the live events industry.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon for Unreal: Professional DMX toolkit and library for live and virtual events powered by Unreal Engine.

Products and services

• Carbon for Unreal

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Resolume: Resolume Arena and Avenue are VJ and live video mixing tools used at concerts, festivals, and events with DMX/Ableton integration — a competing real-time visualization and content tool for the live events market.
• MadMapper: MadMapper is a mapping and projection tool used by designers for live events and installations, offering DMX integration and real-time visual control — comparable to Carbon for Unreal's event visualization positioning.
• Capture Visualisation: Capture is a standalone real-time lighting visualization tool used by lighting designers to pre-visualize shows and corporate events — directly competing with Carbon for Unreal in DMX-driven event visualization.
• disguise: Disguise (formerly d3) provides a real-time visual production platform (designer, rx, gx servers) widely used for concerts, tours, broadcasts, and immersive events — the same live events visualization niche Imaginary Labs targets with Carbon for Unreal.
• Notch (by Swamp): Notch is a real-time creative tool used for live events, concerts, and immersive installations, with native integration into Notch Builder and rendering workflows — a directly comparable real-time visualization solution for live productions.
• ArKaos: ArKaos develops media server software (MediaMaster, GrandVJ) used to drive video and lighting content for concerts, clubs, and live events — overlapping the live events visualization and DMX/lighting workflow.

Broad incumbents

• MA Lighting: MA Lighting's grandMA series is the dominant professional lighting control console family worldwide, with deep DMX integration into live event visualization — a broader incumbent whose control hardware and software touch the same lighting designers Imaginary Labs serves.
• Avolites: Avolites produces lighting control consoles (Titan, Ai) and the Ai media server used for real-time video and lighting in live events — a broader incumbent with overlapping DMX and visualization capabilities for Imaginary Labs' target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imaginarylabs
• LinkedInlinkedin.com/company/imaginary-labs
• Instagraminstagram.com/imaginarylabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginary Labs