What MembersFirst does

MembersFirst is a privately held North American software and digital agency that builds websites, mobile applications, tee-time and reservations systems, and digital marketing services for member-based organizations—primarily private golf and country clubs, with secondary reach into health and fitness clubs, yacht clubs, city and dining clubs, alumni clubs, and community associations. The company was founded in 2004 and is headquartered in Wayland, Massachusetts; it operates as a subsidiary of Gary Jonas Computing Ltd. within the Jonas Software vertical-software conglomerate, providing potential integration synergies with sibling products such as Jonas Club Software.

The technology stack centers on a proprietary club-focused content management system that powers award-winning custom websites, complemented by the Flex Mobile App for member engagement, an integrated tee-time booking module, a reservations module, and a suite of marketing and lifecycle add-ons—Digital Marketing Campaigns, an automated New Member Onboarding program built around a seven-email touch sequence, CRM, SEO, copywriting, photo and video production, and live chat—collectively delivered through a branded Software Hub. The company's website work has earned more than fifty Interactive Media Awards, including multiple Best In Class designations, and documented customer outcomes include a 1,066% increase in membership-specific leads at Addison Reserve Country Club, a 58% lift in website traffic, and a 90% open rate on onboarding email sequences at Country Club of York.

Revenue is generated primarily through annual subscription contracts that bundle custom website build and hosting with ongoing software access and managed marketing services, with all pricing delivered via custom enterprise quotes rather than published tiers. Go-to-market relies on an enterprise field-sales motion anchored by a 'Request A Demo' call-to-action and a flagship preferred-vendor relationship covering the Troon Prive portfolio of more than 110 private clubs. The company is privately held, does not disclose revenue or external funding, and operates with an 11–50 employee footprint.

Name

MembersFirst

Legal name

Gary Jonas Computing Ltd.

Website

https://membersfirst.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MembersFirst provides custom club websites, the Flex Mobile App, tee-time and reservations systems, and digital marketing automation software for private clubs and member-based organizations across North America, operating as a Jonas Software subsidiary within Gary Jonas Computing Ltd.

Ownership category

akta.pro rank

Product category

Club Management Software

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Club website design
• Member management software
• Golf club marketing
• Tee time booking
• Club mobile app

Headquarters

HQ city

Wayland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Club Website Services: Premium custom website design and development services for member-based organizations, including ongoing website support and software hub access.
2. Software Subscriptions: Recurring subscription revenue from Flex Mobile App, Tee Times, Reservations, and other software modules. Software hub provides ongoing access to updates and features.
3. Club Marketing Services: Digital marketing campaigns, new member onboarding programs, SEO services, copywriting, photo/video services, and managed marketing services on a recurring engagement basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MembersFirst designs and develops premium custom club websites on a proprietary content management system and delivers an integrated software suite for member-based organizations. Core offerings include the Flex Mobile App, tee time booking, reservation management, and digital marketing services (campaigns, new member onboarding, SEO, copywriting, photo/video, managed marketing) sold on annual subscription engagements to private clubs.

Product overview

MembersFirst offers a full software suite for member-based organizations, combining a unified platform with discrete modules. The core offerings include Club Websites (award-winning custom design built on a proprietary content management system), the Flex Mobile App for mobile engagement, Tee Times, and Reservations. Marketing add-on modules include Digital Marketing Campaigns (with landing pages, social media, and digital ads), New Member Onboarding (automated emails and welcome centers), CRM, One-time SEO, Copywriting, Photo & Video Services, Managed Service, and Live Chat. The Software Hub serves as the central platform for managing all features. The company serves golf and country clubs, health and fitness clubs, yacht clubs, city and dining clubs, alumni clubs, and community associations.

Differentiator

Problem solved

Functional benefit

Brands

• Flex Mobile App: Mobile-first application for member-based organizations enabling tee times, reservations, and member engagement.

Products and services

• Club Websites Custom, award-winning website design and development built on a proprietary best-in-class content management system tailored for member-based organizations such as private clubs.
• Flex Mobile App Mobile-first application that keeps club members connected and engaged with tee times, reservations, and club communications.
• Tee Times Golf tee time booking and management system for golf clubs and country clubs.
• Reservations Reservation management system for club dining, events, and facilities.
• Digital Marketing Campaigns Targeted digital marketing campaigns including landing pages, forms, ebooks, brochures, and guides delivered through social media, organic search, and digital ads for private clubs.
• New Member Onboarding Automated email touch-points (7 emails), New Member Welcome Center, and survey tools to help clubs onboard new members effectively.
• CRM Customer relationship management tool for tracking prospects, members, and marketing engagement at private clubs.
• One-time SEO One-time search engine optimization service to improve club website visibility and organic traffic.
• Copywriting Professional copywriting services for marketing materials, website content, and club communications.
• Photo & Video Services Professional photography and videography services for club marketing content.
• Managed Service Ongoing managed marketing services for clubs requiring continuous marketing support.
• Website Support Dedicated client services providing personalized website support, troubleshooting, and one-on-one assistance for club websites.

Quantifiable outcome

• 1066% increase in membership-specific leads (from baseline to 640 leads in 2022)
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Jonas SoftwarecoreTechnology or IntegrationMembersFirst is 'a Jonas Company', part of the Jonas Software corporate umbrella which includes Jonas Club Software, Jonas Construction, Premier, Ascente, and VMS businesses. Jonas Software is a global provider of vertical-specific software solutions with operations in Canada, USA, UK, Africa, Australia, New Zealand, and Malaysia. This parent relationship provides corporate backing and integration with broader club management software ecosystem.
• Troon PrivéflagshipStrategic or Co-development PartnerMembersFirst is the 'preferred website provider' for Troon Privé's portfolio of over 110 private clubs. This is a strategic partnership where MembersFirst provides enhanced aesthetics, seamless functionality, and top-notch support for the entire portfolio. Managing Director Lauren Weingartner noted they 'check all the boxes providing enhanced aesthetics, seamless functionality and top notch support.'
• Industry Integration PartnerscoreTechnology or IntegrationMembersFirst partners with 'top brands in the industry' to provide integrated club software solutions. The company states 'We recognize we can't do it all, so we partner with the top brands in the industry. Bringing the best solution to your club software needs is a priority.' Integration partnerships cover tee times, reservations, CRM, and other club management functions.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Large, established SaaS platform serving fitness studios, salons, and wellness businesses with booking, payments, and marketing. Comparable on the health/fitness-club segment and on the integrated commerce + engagement model, though broader and not club-specialized.

Direct peers

• ClubEssential: Direct competitor offering club websites, mobile apps, member engagement, and digital marketing services to private clubs, country clubs, and member-based organizations. Closest functional peer given similar product breadth (website, mobile, communication, marketing) and customer base.
• ClubReady: Software platform purpose-built for boutique fitness studios, health clubs, and member-based facilities; comparable in delivering integrated member engagement, scheduling, payments, and marketing capabilities.
• Jonas Club Software: Sibling entity under the same Jonas Software / Gary Jonas Computing Ltd. corporate umbrella. Provides full-stack club management software (accounting, POS, tee sheet, member billing) for private clubs; directly comparable in vertical focus and integrated suite strategy, despite partial product overlap risk.
• Club Automation: Cloud-based club management software for health, fitness, and member-based organizations. Comparable in serving club-style customers with membership, scheduling, billing, and engagement features.
• Northstar Club Software (Northstar Technologies): Vertical software provider serving private clubs with management, member billing, and digital tools; comparable in serving golf/country clubs and member-based organizations with integrated operational software.
• Daxko: Member-based-organization software platform serving YMCAs, JCCs, fitness, and club organizations with member management, payments, and engagement tools; comparable in vertical-specific SaaS targeting member organizations.

Emerging players

• Active Network / Aktivate: Activity and member-based-organization management software covering camps, clubs, and recreation. Overlaps with MembersFirst on scheduling, registration, and member management for member-based organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/membersfirst
• Facebookfacebook.com/membersfirst
• LinkedInlinkedin.com/company/membersfirst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MembersFirst