Max Holder GmbH
Max Holder GmbH is a Reutlingen-based manufacturer of multifunctional vehicles for municipalities, viticulture, and horticulture, distributed through authorized dealers and service partners coordinated with Kärcher Municipal GmbH.
- Company typePrivate
- Founded2017
- HeadquartersReutlingen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Max Holder GmbH firmographics
Firmographics- Name
- Max Holder GmbH
- Legal name
- Max Holder GmbH
- Website
- https://max-holder.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Max Holder GmbH is a Reutlingen-based manufacturer of multifunctional vehicles for municipalities, viticulture, and horticulture, distributed through authorized dealers and service partners coordinated with Kärcher Municipal GmbH.
- Ownership category
- akta.pro rank
Max Holder GmbH industry classification
Industry- Product category
- Municipal and Specialty Vehicles
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK)
- akta.pro secondary industry
- Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where Max Holder GmbH is headquartered
LocationHeadquarters
- HQ city
- Reutlingen
- HQ country
- Germany
- HQ region
- Europe
Markets served
Max Holder GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Max Holder GmbH product offering
Product offeringCore offering
Max Holder GmbH manufactures multifunctional vehicles used by municipalities, vineyards, and horticultural operations. Its products are marketed under the Holder brand umbrella alongside Kärcher Municipal GmbH and distributed through a credentialed dealer and service partner network.
Differentiator
Problem solved
Functional benefit
Brands
- Holdertractors HTI: Brand name for holder tractors referenced in company branding
Products and services
- Holder Multifunctional Vehicles
Companies that use Max Holder GmbH
Customer profileSegments1 record
Ideal customer profiles1 record
Max Holder GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max Holder GmbH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kärcher Municipal GmbHcoreMax Holder GmbH is associated with Kärcher Municipal under the 'Holder weltweit' (Holder worldwide) brand grouping. The Kärcher Municipal website links to Max Holder GmbH and Holdertractors HTI, indicating a strategic brand relationship or distribution partnership in the municipal technology equipment sector.
Max Holder GmbH competitors and assessment
Company assessmentDirect peers
- Antonio Carraro S.p.A. Italian manufacturer of specialized compact tractors for vineyards, orchards, and horticulture. Antonio Carraro directly competes with Max Holder's viticulture and horticulture product lines, especially in southern Europe.
- Lindner Traktorenwerk GmbH: Austrian family-owned manufacturer of specialized tractors and transporter vehicles for mountain farming, viticulture, and municipal use. Lindner competes with Max Holder in viticulture and specialty tractor segments, particularly across DACH-region customers.
- Hako GmbH (Multicar brand): German manufacturer of municipal and industrial cleaning equipment, including the Multicar compact utility vehicle line. Hako's Multicar product family competes directly with Holder's municipal multifunctional vehicles in Germany and broader Europe.
- Aebi Schmidt Group: Swiss-headquartered manufacturer of municipal, winter service, and agricultural vehicles, including the Aebi carrier platforms. Aebi Schmidt is a direct competitor to Max Holder in compact municipal and specialty carriers across European municipalities.
- Reform-Werke Bauer & Co GmbH: Austrian manufacturer of compact multifunctional municipal and mountain service vehicles (Metron, Muli, Mounty). Reform is one of the closest direct competitors to Max Holder in the compact municipal carrier category, particularly across Alpine and European municipal markets.
Broad incumbents
- John Deere (Deere & Company): Global agricultural and turf equipment OEM with growing municipal and compact utility vehicle offerings. John Deere represents a broad incumbent competing in adjacent categories to Max Holder's municipal and specialty vehicles.
- Kärcher Municipal GmbH: Kärcher Municipal is the strategic partner and channel partner for Max Holder GmbH's municipal vehicles. It operates a much broader portfolio of municipal cleaning and winter service equipment across global markets, and shares the 'Holder weltweit' branding framework with Max Holder.
- Kubota Corporation: Japanese global leader in compact tractors, ground care, and municipal equipment. Kubota competes broadly with Max Holder in compact utility vehicles, with significantly greater scale, R&D resources, and dealer reach across Europe.
Market position
Customer concentration
Max Holder GmbH social profiles
Digital presenceMax Holder GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Holder GmbH leadership team
Management profileNumber of profiles
Max Holder GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Holder GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Holder GmbH
What does Max Holder GmbH do?
Max Holder GmbH manufactures multifunctional vehicles used by municipalities, vineyards, and horticultural operations. Its products are marketed under the Holder brand umbrella alongside Kärcher Municipal GmbH and distributed through a credentialed dealer and service partner network.
Is Max Holder GmbH a public or private company?
Max Holder GmbH is a private company. It is classified as corporate owned and is currently operating.
When was Max Holder GmbH founded?
Max Holder GmbH was founded in 2017. It employs 101 to 250 people.
Where is Max Holder GmbH based?
Max Holder GmbH is headquartered in Reutlingen, Germany, in the Europe region.
Who are Max Holder GmbH's main competitors?
Direct peers on record are Antonio Carraro S.p.A., Lindner Traktorenwerk GmbH, Hako GmbH (Multicar brand), Aebi Schmidt Group and Reform-Werke Bauer & Co GmbH. Broad incumbents are John Deere (Deere & Company), Kärcher Municipal GmbH and Kubota Corporation.
Does Max Holder GmbH have an API?
No public API is recorded for Max Holder GmbH.
What industry is Max Holder GmbH in?
Max Holder GmbH's product category is Municipal and Specialty Vehicles. Its primary akta.pro industry code is TLABAEAK, Street Sweeper & Municipal Service Vehicles Leasing & Rental, with a secondary code of TLABAHAE, Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies). Its NAICS code is 42311 and its SIC code is 3714.