What Rosanna does

Rosanna Inc. is a Seattle, Washington-based direct-to-consumer e-commerce retailer of designer tableware and home decor, operating primarily through its owned BigCommerce storefront at shop.rosannainc.com. The company sells a curated portfolio of artisan-made dinnerware, serveware, glassware, and decorative items, with select collections — notably Love Bowls and Nuovo Italiano — handmade and hand-painted in Italy. Themed collections (The Grand Tour, Farm To Table, Antipasto Sfizioso, Olive Oil, Erbe Italiane, Azul, Artist's Loft, 'Twas the Night Before Christmas, Our National Parks, and others) cover price points from roughly $5.50 (Farm To Table Mug Thyme) to over $130 (12 Days Of Christmas Appetizer Plates), with the bulk of items in the $15-$80 range.

The company runs a single-channel DTC model: it markets organically through social media (Instagram-driven, using the #RosannaInc hashtag to encourage user-generated content), ships free within the United States on orders of $100 or more, and has no disclosed wholesale, B2B, marketplace, or international channels. Customer segments are horizontal — gift buyers across occasions such as anniversaries, Christmas, Mother's Day, Valentine's Day, and weddings, alongside home decor enthusiasts — with no enterprise or bulk-purchase layer. The founder has authored a companion lifestyle book, "Coming Home: A Seasonal Guide To Creating Family Traditions" (Abrams: Stewart Tabori and Chang), which functions as a brand extension into gifting and editorial content.

Rosanna Inc. is privately held, headquartered in Seattle/Tukwila with 1-10 employees, and shows no disclosed venture capital, private equity, or parent-company ownership. The technology stack disclosed is limited to BigCommerce for the storefront, with no proprietary platform, AI/ML capabilities, app, patents, or third-party integrations referenced. There is no disclosed revenue, no funding history, and no third-party retail or distribution partnerships in the source data.

Name

Rosanna

Legal name

Rosanna Inc.

Website

https://rosannainc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosanna Inc. is a Seattle-based direct-to-consumer e-commerce retailer of designer tableware and home decor — including handmade Italian ceramics, seasonal gift collections, and lifestyle products — sold to U.S. consumers through its BigCommerce-powered storefront.

Ownership category

akta.pro rank

Product category

Home Decor & Tableware

NAICS

All Other Home Furnishings Retailers (449129), Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Handmade Italian ceramics
• Designer tableware
• Artisan dinnerware
• Home decor collections
• Serveware and glassware

Headquarters

HQ city

Tukwila

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer retail sales of tableware and home decor products through their e-commerce storefront, generating revenue through one-time purchase transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rosanna designs and sells artisan tableware and home decor products, including handmade and hand-painted Italian ceramics (Love Bowls, Nuovo Italiano), themed dinnerware and serveware collections (The Grand Tour, Farm To Table, Azul, Olive Oil, Antipasto Sfizioso, Erbe Italiane, Pasta Italiana), holiday collections ('Twas the Night Before Christmas, 12 Days of Christmas), and home decor items (vessels, candles, vases, wall art, Our National Parks patches). The company also publishes lifestyle books such as 'Coming Home: A Seasonal Guide To Creating Family Traditions.' Products are sold directly to U.S. consumers via shop.rosannainc.com.

Product overview

Rosanna Inc. is a Seattle-based tableware and home decor company offering handcrafted Italian tableware and diverse home decor products. The company operates primarily through its BigCommerce-powered e-commerce platform (shop.rosannainc.com). The product portfolio centers on artisan-made collections including The Grand Tour (European travel-inspired), Nuovo Italiano, and Love Bowls (handmade and hand-painted in Italy), alongside designed-in-USA collections like Farm To Table, Azul (globally-inspired), Antipasto Sfizioso, and Artist's Loft. Additional offerings include holiday collections ('Twas the Night Before Christmas, 12 Days of Christmas), Lithographie (Victorian-inspired porcelain with gold), Home of the Brave (American-themed), and Our National Parks patches. Products span dinnerware (plates, bowls, mugs), serveware (trays, platters, dipping dishes), glassware, and home decor items (candles, vessels, wall art). The company also publishes books including 'Coming Home: A Seasonal Guide To Creating Family Traditions.'

Differentiator

Problem solved

Functional benefit

Brands

• The Grand Tour: A collection inspired by 18th-century European travel tradition, featuring pieces themed around Paris, Italy, and London
• Love Bowls
• Nuovo Italiano
• Farm To Table
• Olive Oil
• Erbe Italiane
• Azul
• Home of the Brave
• Lithographie
• Antipasto Sfizioso
• Artist's Loft: Cocktails On The Roof
• Bloom
• Monte Carlo
• Character Tray
• Our National Parks
• C'est Paris
• Happy Camper
• Nature's Table
• Noble Fur
• Peaceful Kingdom
• 12 Days of Christmas
• 'Twas the Night Before Christmas
• Urban Heirloom
• The Little Things
• All You Need Is Love
• Ladies Choice
• Love You More
• Arts & Letters
• Alphabet Studio
• Arcadia
• Word Play
• HOLIDAY PETS

Products and services

• The Grand Tour Tableware collection inspired by 18th-century European travel traditions, featuring Paris, London, and Italy-themed designs. Celebrates timeless elegance of travel with curated expressions of beauty, history, and storytelling. Sold to consumers via the Rosanna online storefront.
• Nuovo Italiano Modern Italian-inspired collection of handmade and hand-painted pasta bowls and dinnerware, designed to bring warmth, color, and personality to gatherings. Sold to consumers via the Rosanna online storefront.
• Love Bowls Handmade and hand-painted petite bowls from Italy featuring whimsical designs, intended for small sweets, tiny bites, or holding trinkets and jewelry. Sold to consumers via the Rosanna online storefront.
• Farm To Table Farm-to-table themed dinnerware and serveware collection that reinvents the tablescape for contemporary tastes with shared plates, seasonal dining, and homemade cooking illustrations. Includes porcelain and stoneware dinnerware, serveware, and glassware with agricultural motifs such as artichokes, herbs, and vegetables. Sold to consumers via the Rosanna online storefront.
• Olive Oil Italian-inspired olive oil-themed tableware collection featuring dipping dishes, bottles, serving bowls, and pasta bowls for serving olive oil-based dishes and Mediterranean cuisine. Sold to consumers via the Rosanna online storefront.
• Pasta Italiana Italian pasta-themed dinnerware collection featuring dipping dishes, serving bowls, and pasta bowls in traditional Italian patterns. Sold to consumers via the Rosanna online storefront.
• Erbe Italiane Italian herb-themed dinnerware and serveware collection featuring trays, serving bowls, dipping dishes, bowls, and oil bottles with botanical-inspired designs. Sold to consumers via the Rosanna online storefront.
• Azul Globally-inspired porcelain dinnerware collection drawing on traditional Indian block print, Mexican talavera ceramics, Portuguese azulejo tilework, and Turkish iznik pottery. Microwave and dishwasher safe. Sold to consumers via the Rosanna online storefront.
• Antipasto Sfizioso Italian antipasto-themed serveware collection featuring trays, bowls, butter dishes, and dipping dishes inspired by Italian appetizer presentations with vegetable and herb motifs. Sold to consumers via the Rosanna online storefront.
• 'Twas the Night Before Christmas Holiday collection capturing the enchantment of the beloved Christmas poem through detailed porcelain pieces in classic Christmas shapes with whimsical illustrations and nostalgic charm. Sold to consumers via the Rosanna online storefront.
• Our National Parks American National Parks-themed collection featuring nylon patches with iron-on adhesive for various parks including Yosemite, Zion, Yellowstone, Mt Rainier, Mt Rushmore, Grand Canyon, and Crater Lake. Sold to consumers via the Rosanna online storefront.
• Home Decor Home decor category including vessels, stones, candles, trinket dishes, ornaments, vases, and wall art drawn from various Rosanna sub-collections such as Bloom, Character Tray, Home of the Brave, Nature's Table, and Urban Heirloom. Sold to consumers via the Rosanna online storefront.
• Coming Home: A Seasonal Guide To Creating Family Traditions Hardcover book (184 pages) published by Abrams: Stewart Tabori and Chang, discussing the value of ritual, connection, family, and returning home. Features over fifty cherished family recipes with suggestions for enriching daily life. Sold to consumers via the Rosanna online storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Arte Italica: Italian-imported handcrafted dinnerware, serveware, and home decor sold primarily D2C. Comparable to Rosanna on origin (Italy), artisan positioning, and giftable tabletop assortment.
• Juliska: Artisan-inspired tableware and home goods brand selling Portuguese and European-crafted dinnerware, serveware, and decor at premium price points — directly comparable to Rosanna's European-craft positioning and gifting catalog.
• MacKenzie-Childs: Premium hand-painted ceramic tableware and home decor with whimsical, story-rich designs — the closest aesthetic and product analog to Rosanna's Love Bowls and Nuovo Italiano lines, including overlapping gifting and collectible use cases.
• VIETRI: Italian-made handcrafted tableware and home accessories distributed via D2C and specialty retail. Closely matches Rosanna's handmade-in-Italy positioning, dinnerware/serveware mix, and giftable price points.

Broad incumbents

• Sur La Table: Specialty kitchen and tabletop retailer carrying dinnerware, serveware, and entertaining accessories. Overlaps with Rosanna's serveware and dining collections, particularly gift- and entertaining-driven SKUs.
• CB2: Modern home furnishings and tabletop retailer with a strong gifting and entertaining assortment. Comparable to Rosanna on tabletop/dining decor and giftable home items, though CB2 skews more contemporary/modern versus Rosanna's artisanal-European aesthetic.
• Anthropologie: Multi-category lifestyle retailer with a strong, design-led tabletop and home decor assortment and a similar whimsical-artisanal aesthetic to Rosanna, but operating as a much larger broad-line retailer.
• Williams Sonoma: National premium kitchen, tableware, and entertaining retailer overlapping with Rosanna on serveware, dinnerware, and giftable entertaining categories, though operating at much greater scale and category breadth.
• West Elm: Large home furnishings retailer with a tabletop and entertaining assortment. Comparable to Rosanna on home decor and dining accessories, though operating at significantly larger scale with broader furniture exposure.

Emerging players

• Food52: Curated D2C marketplace for kitchen, tableware, and home goods with an artisanal, story-rich positioning similar to Rosanna. Overlaps on premium dinnerware, serveware, and giftable home items, with a community-driven content engine that resembles Rosanna's Instagram-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RosannasTable
• Instagraminstagram.com/rosannainc
• Facebookfacebook.com/RosannaInc
• LinkedInlinkedin.com/company/rosanna-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosanna