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McGuire Moorman Hospitality

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uuid000hp7d

Namestring
McGuire Moorman Hospitality
Legal namestring
MML Hospitality
Websiteurl
mcguiremoorman.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

McGuire Moorman Hospitality (MML Hospitality) is a privately held, Austin-based boutique hospitality group founded in 2006 that develops, owns, and operates a diversified portfolio of restaurants, boutique hotels, retail concepts, catering services, and private event venues. The company operates 16+ distinct restaurant brands spanning American, Italian, Japanese, Mexican, Vietnamese, BBQ, and seafood cuisines (including Jeffrey's Austin, June's All Day, Elizabeth Street Cafe, Clarks Oyster Bar, Neighborhood Sushi, Lamberts BBQ, Ski Shores, and others), alongside boutique hotels and two retail brands — ByGeorge (a luxury lifestyle store operating since 1979 and now wholly owned by MML) and LaEmbajada.Shop (a Mexican-design home concept store). The business model is direct-to-consumer across all verticals: revenue is generated through on-premises dining and beverage sales, hotel room nights, retail merchandise (including an e-commerce shop), catering contracts, and private event bookings managed via a Tripleseat-powered inquiry pipeline.

MML's go-to-market is predominantly organic and Austin-centric. Marketing relies on Instagram (@mmlhospitality and per-brand handles), email newsletters, and the company's owned real estate footprint across the city. The group is closely associated with hotelier Liz Lambert, who in 2024 was recognized in Wallpaper Magazine's USA 400 list of 'People Shaping Creative America' in the Hoteliers category. The company's stated differentiator is its ability to deliver one-stop, design-forward hospitality experiences under a unified portfolio, supported by brand recognition built over nearly two decades. Corporate headcount is reported at 11–50, consistent with a lean management company overseeing a much larger operational workforce spread across its restaurant, hotel, and retail properties.

Short descriptiontext

McGuire Moorman Hospitality is a privately held Austin-based boutique hospitality group operating 16+ restaurant brands, boutique hotels, catering, private events, and retail concepts (including ByGeorge and LaEmbajada) serving Austin consumers, travelers, and private event clients since 2006.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
hospitality management, restaurant operations, boutique hotels, event catering, lifestyle retail
NAICS code3 codes
  • Food Services and Drinking Places722
  • Caterers72232
  • Caterers722320
SIC code2 codes
  • Retail-Eating & Drinking Places5810
  • Hotels, Rooming Houses, Camps & Other Lodging Places7000
Product category
Hospitality Services
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 4 records shown
1ByGeorge
Description

Luxury retail and lifestyle store established in 1979, featuring unique independent brands.

mmlhospitality.com
+3 more records
Core offering1 text field

McGuire Moorman Hospitality develops, designs, and operates a portfolio of restaurants, boutique hotels, catering services, private event venues, and retail concepts primarily in Austin, Texas. The portfolio spans 16+ distinct restaurant brands (fine dining, casual, wine bars, BBQ, sushi, seafood), boutique lodging, full-service catering and private event hosting, and lifestyle retail (ByGeorge and LaEmbajada), with an online shop selling branded merchandise and gift cards.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

McGuire Moorman Hospitality operates as a unified hospitality platform offering multiple interconnected service lines: restaurants (fine dining and casual concepts), hotels (boutique properties), catering (full-service event catering), private events (venue booking and event planning), retail (luxury lifestyle and artisanal goods), and an e-commerce shop. The portfolio includes 16+ distinct restaurant brands spanning American, Italian, Japanese, Mexican, BBQ, and seafood cuisines, plus retail concepts like ByGeorge (established 1979) and La Embajada. The company also operates a Careers section for staffing across all properties.

Product and service6 records
1MML Restaurants
CategoryRestaurants
Description

Portfolio of 16+ distinct restaurant brands spanning fine dining, casual, wine bar, BBQ, sushi, seafood, Italian, French-Vietnamese, and Mexican cuisines, operated across Austin, Texas for individual diners and local/visiting guests.

2MML Hotels
CategoryBoutique Hotels
Description

Boutique hotel properties operated as part of the MML Hospitality portfolio, offering lodging for individual travelers and visitors to Austin.

3MML Catering
CategoryCatering Services
Description

Full-service catering for events, weddings, corporate functions, and private gatherings, sourced from MML Hospitality restaurant brands for clients across Austin.

4MML Private Events
CategoryPrivate Event Venues
Description

Venue hosting and event planning services for private celebrations and corporate occasions, with lead capture handled through a Tripleseat-powered inquiry form.

5MML Retail
CategoryRetail
Description

Retail concepts including ByGeorge (luxury lifestyle store featuring unique independent brands, operating since 1979) and LaEmbajada (a home concept store at Sixth & Blanco dedicated to Mexican design, featuring artisanal offerings).

6MML Shop
CategoryRetail / E-commerce
Description

E-commerce platform selling branded merchandise, gift cards, and items from MML Hospitality properties to consumers online.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries18 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

McGuire Moorman Hospitality

Hospitality Servicesmcguiremoorman.com

McGuire Moorman Hospitality is a privately held Austin-based boutique hospitality group operating 16+ restaurant brands, boutique hotels, catering, private events, and retail concepts (including ByGeorge and LaEmbajada) serving Austin consumers, travelers, and private event clients since 2006.

What McGuire Moorman Hospitality does

McGuire Moorman Hospitality (MML Hospitality) is a privately held, Austin-based boutique hospitality group founded in 2006 that develops, owns, and operates a diversified portfolio of restaurants, boutique hotels, retail concepts, catering services, and private event venues. The company operates 16+ distinct restaurant brands spanning American, Italian, Japanese, Mexican, Vietnamese, BBQ, and seafood cuisines (including Jeffrey's Austin, June's All Day, Elizabeth Street Cafe, Clarks Oyster Bar, Neighborhood Sushi, Lamberts BBQ, Ski Shores, and others), alongside boutique hotels and two retail brands — ByGeorge (a luxury lifestyle store operating since 1979 and now wholly owned by MML) and LaEmbajada.Shop (a Mexican-design home concept store). The business model is direct-to-consumer across all verticals: revenue is generated through on-premises dining and beverage sales, hotel room nights, retail merchandise (including an e-commerce shop), catering contracts, and private event bookings managed via a Tripleseat-powered inquiry pipeline.

MML's go-to-market is predominantly organic and Austin-centric. Marketing relies on Instagram (@mmlhospitality and per-brand handles), email newsletters, and the company's owned real estate footprint across the city. The group is closely associated with hotelier Liz Lambert, who in 2024 was recognized in Wallpaper Magazine's USA 400 list of 'People Shaping Creative America' in the Hoteliers category. The company's stated differentiator is its ability to deliver one-stop, design-forward hospitality experiences under a unified portfolio, supported by brand recognition built over nearly two decades. Corporate headcount is reported at 11–50, consistent with a lean management company overseeing a much larger operational workforce spread across its restaurant, hotel, and retail properties.

McGuire Moorman Hospitality firmographics

Firmographics
Name
McGuire Moorman Hospitality
Legal name
MML Hospitality
Website
https://mcguiremoorman.com
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Short description
McGuire Moorman Hospitality is a privately held Austin-based boutique hospitality group operating 16+ restaurant brands, boutique hotels, catering, private events, and retail concepts (including ByGeorge and LaEmbajada) serving Austin consumers, travelers, and private event clients since 2006.
Ownership category
akta.pro rank

Where McGuire Moorman Hospitality is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Markets served

McGuire Moorman Hospitality business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels3 records

McGuire Moorman Hospitality product offering

Product offering

Core offering

McGuire Moorman Hospitality develops, designs, and operates a portfolio of restaurants, boutique hotels, catering services, private event venues, and retail concepts primarily in Austin, Texas. The portfolio spans 16+ distinct restaurant brands (fine dining, casual, wine bars, BBQ, sushi, seafood), boutique lodging, full-service catering and private event hosting, and lifestyle retail (ByGeorge and LaEmbajada), with an online shop selling branded merchandise and gift cards.

Product overview

McGuire Moorman Hospitality operates as a unified hospitality platform offering multiple interconnected service lines: restaurants (fine dining and casual concepts), hotels (boutique properties), catering (full-service event catering), private events (venue booking and event planning), retail (luxury lifestyle and artisanal goods), and an e-commerce shop. The portfolio includes 16+ distinct restaurant brands spanning American, Italian, Japanese, Mexican, BBQ, and seafood cuisines, plus retail concepts like ByGeorge (established 1979) and La Embajada. The company also operates a Careers section for staffing across all properties.

Differentiator

Problem solved

Functional benefit

Brands

  • ByGeorge: Luxury retail and lifestyle store established in 1979, featuring unique independent brands.
  • Elizabeth Street Cafe
  • June's All Day
  • LaEmbajada

Products and services

  • MML Restaurants Portfolio of 16+ distinct restaurant brands spanning fine dining, casual, wine bar, BBQ, sushi, seafood, Italian, French-Vietnamese, and Mexican cuisines, operated across Austin, Texas for individual diners and local/visiting guests.
  • MML Hotels Boutique hotel properties operated as part of the MML Hospitality portfolio, offering lodging for individual travelers and visitors to Austin.
  • MML Catering Full-service catering for events, weddings, corporate functions, and private gatherings, sourced from MML Hospitality restaurant brands for clients across Austin.
  • MML Private Events Venue hosting and event planning services for private celebrations and corporate occasions, with lead capture handled through a Tripleseat-powered inquiry form.
  • MML Retail Retail concepts including ByGeorge (luxury lifestyle store featuring unique independent brands, operating since 1979) and LaEmbajada (a home concept store at Sixth & Blanco dedicated to Mexican design, featuring artisanal offerings).
  • MML Shop E-commerce platform selling branded merchandise, gift cards, and items from MML Hospitality properties to consumers online.

Companies that use McGuire Moorman Hospitality

Customer profile

Segments2 records

Ideal customer profiles2 records

McGuire Moorman Hospitality technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

McGuire Moorman Hospitality partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

McGuire Moorman Hospitality competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

McGuire Moorman Hospitality social profiles

Digital presence

McGuire Moorman Hospitality financial estimates

Financial estimate

Revenue estimate

Valuation estimate

McGuire Moorman Hospitality leadership team

Management profile

Number of profiles

Profiles1 record

McGuire Moorman Hospitality subsidiaries and ownership

Company hierarchy

Subsidiaries18 records

McGuire Moorman Hospitality funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

McGuire Moorman Hospitality M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGuire Moorman Hospitality

What does McGuire Moorman Hospitality do?

McGuire Moorman Hospitality develops, designs, and operates a portfolio of restaurants, boutique hotels, catering services, private event venues, and retail concepts primarily in Austin, Texas. The portfolio spans 16+ distinct restaurant brands (fine dining, casual, wine bars, BBQ, sushi, seafood), boutique lodging, full-service catering and private event hosting, and lifestyle retail (ByGeorge and LaEmbajada), with an online shop selling branded merchandise and gift cards.

Is McGuire Moorman Hospitality a public or private company?

McGuire Moorman Hospitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was McGuire Moorman Hospitality founded?

McGuire Moorman Hospitality was founded in 2006. It employs 11 to 50 people.

Where is McGuire Moorman Hospitality based?

McGuire Moorman Hospitality is headquartered in Austin, United States, in the North America region.

Does McGuire Moorman Hospitality have an API?

No public API is recorded for McGuire Moorman Hospitality.

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Live signals
Austin American-StatesmanOld Threadgill’s in South Austin is getting a new life as Bartlett’sBartlett’s owner Trey Wolslager has partnered with McGuire Moorman Lambert Hospitality to open a new location of the restaurant in the former Threadgill’s space at 301 W. Riverside in Austin. The partners will jointly operate the venture, with MML handling culinary and service operations while Wolslager manages financials, targeting an early 2028 opening. The project involves adaptive reuse of the historic building designed by Olson Kundig to create a 9,000-square-foot American chophouse.AxiosPecan Square Café opens in ClarksvillePecan Square Café opened last month in Clarksville, operated by Austin group McGuire Moorman Lambert. The venue offers seasonal plates and cocktails, with entrees ranging from $34 to $70. Valet parking is available, and the restaurant is located at 1200 W. 6th St #B.AxiosAustin lakeside restaurant changes ownersMcGuire Moorman Lambert Hospitality purchased Ski Shores Cafe, a Lake Austin restaurant opened by the Fowler family in 1954. The group plans to reopen it in spring with an overhauled menu, and will open a second Lou's location on Barton Springs Road.EaterLamberts, Perla’s Team Opening Elizabeth Street CafeRestaurateurs Larry McGuire and Thomas Moorman are opening Elizabeth Street Café, a Vietnamese restaurant in Austin, Texas, scheduled for spring 2011. The establishment serves as the inaugural project for their newly formed entity, McGuire Moorman Hospitality, which will also manage their existing Lamberts and Perla’s locations. Additionally, the group is consulting on food and beverage services for Hotel Havana in San Antonio.