What L'Agefi does

L'Agefi (Nouvelle Agence Économique et Financière SA) is a Swiss economic and financial media company founded in 1950 and headquartered in Echandens, Switzerland, with additional offices in Zurich and Bern. The company serves primarily French-speaking Switzerland — claiming near-100% brand awareness in the Swiss Romandie — providing economic, financial, and business news and analysis to finance professionals, corporate decision-makers, and informed individual readers. Its core product is a daily economic and financial news platform delivered through a twice-weekly print edition, a website, e-paper, iOS and Android mobile applications, newsletters, and multimedia content (including video series such as "La finance en 3 minutes" and "Be to B"). The company has developed dedicated vertical sub-brands — Agefi Immo (real estate), Agefi Life (insurance/health), and Agefi Finance — and maintains an editorial archive of more than 400,000 articles dating back to 2001.

L'Agefi's business model is hybrid B2C/B2B. On the consumer side, the company operates a four-tier subscription architecture: a freemium tier and three paid tiers — Essentiel at CHF 240/year, Plus at CHF 500/year, and Premium at CHF 700/year — designed to segment willingness to pay across retail and professional audiences. On the B2B side, revenue is generated through advertising and sponsored content partnerships (with disclosed partners including Vanguard, Changenligne, FMP Formation, Rent Swiss, and Helsana), events, and a press-release distribution service. The company's commercial model therefore rests on three pillars: distributed individual subscription revenue, B2B advertising/sponsorship adjacency, and ancillary fee-for-service media offerings. L'Agefi is privately held and operates with a headcount in the 11-50 range; a planned 2026 leadership transition (with Olivier Bloch succeeding Frédéric Lelièvre as Directeur and Jonas Follonier appointed Editor-in-Chief) signals an upcoming strategic refresh.

Name

L'Agefi

Legal name

Nouvelle Agence Économique et Financière SA

Website

http://www.agefi.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Agefi is a daily economic and financial agency in Geneva.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Tiered subscription model offering digital-only and print+digital packages. Tiers include Freemium (free), Essentiel (CHF 240/year), Plus (CHF 500/year with multilingual content), and Premium (CHF 700/year with printed newspaper delivery twice weekly). Archive access available as CHF 200/year supplement.
2. Advertising: Display advertising on website and digital platforms targeting Swiss economic and financial professionals. Media kit available for advertisers with multiple format options.
3. Sponsored Content & Partnerships: Partner pages where companies publish editorial and commercial content. Featured partners include Vanguard, Changenligne, FMP Formation, Rent Swiss, and Helsana.
4. Events & Sponsorship: Economic, financial, and cultural events with privileged access for subscribers. Event sponsorship opportunities including VIP access and networking experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

L'Agefi is a Swiss economic and financial news agency that publishes the twice-weekly Journal (Wednesdays and Fridays) in print and digital form, operates the agefi.com website and iOS/Android mobile applications delivering real-time articles, market data, and video content, and produces specialized vertical magazines (Agefi Immo, Agefi Life, Agefi Finance). Content is monetized through tiered subscriptions (Freemium, Essentiel CHF 240, Plus CHF 500, Premium CHF 700 per year), advertising, sponsored partner pages, press release distribution, and subscriber events.

Product overview

L'Agefi is a Swiss economic, financial, and political news organization offering a multi-platform portfolio anchored by the L'Agefi Journal, published twice weekly (Wednesdays and Fridays) in both print and digital formats. The core digital platform (agefi.com) and mobile application provide real-time access across editorial sections including Entreprises, Marchés, Politique, Macroéconomie, Editorial, Opinions, Trajectoires, Life, and Immo. The subscription model spans four tiers: Freemium (free), Essentiel (CHF 240/year), Plus (CHF 500/year), and Premium (CHF 700/year). Specialized vertical publications — Agefi Immo (real estate), Agefi Life (lifestyle and luxury), and Agefi Finance (investment analysis) — extend coverage with sector-specific magazines delivered physically and digitally. Complementary services include newsletters (morning, daily evening, and Saturday editions curated by the editor-in-chief), an archive of over 400,000 articles since 2001, e-paper access, press release distribution, advertising and sponsorship solutions, and events with privileged access.

Differentiator

Problem solved

Functional benefit

Brands

• Agefi Immo: Specialized real estate platform presenting premium Swiss properties, including brokerage, promotions, commercial space, and residential rental offerings
• Agefi Life
• Agefi Finance
• Agefi Journal
• Agefi Web

Products and services

• L'Agefi Journal Flagship print and digital newspaper published twice weekly (Wednesdays and Fridays) providing Swiss and international economic, financial, and political news, analysis, and editorial commentary to professional decision-makers; included in the Premium subscription tier with home delivery.
• L'Agefi Website and Mobile Application Digital platform providing real-time access to articles, market data, the SMI index, stock quotes, video content, multimedia features, and editorial sections including Entreprises, Marchés, Politique, Macroéconomie, Editorial, Opinions, Trajectoires, Life, and Immo. Available via agefi.com and native iOS/Android apps.
• Agefi Immo Specialized real estate magazine and digital platform showcasing premium Swiss properties across brokerage, promotions, commercial surfaces, and residential rentals with photo-driven search experiences and dedicated editorial coverage.
• Agefi Life Lifestyle and luxury magazine covering horology, automobiles, sports, design, and art; positioned as a unique reference in the Swiss lifestyle segment with an elegant visual format.
• Agefi Finance Specialized publication offering in-depth analyses, viewpoints, and advice on financial markets and products, currencies, management strategies, and high-potential regions and sectors, with thematic dossiers on investment funds, exchange rates, independent management, banking solutions, and insurance.
• L'Agefi Newsletters Three newsletters: a morning newsletter twice a week covering markets, overnight news, and main print edition topics; a daily evening summary at 18h; and a Saturday 7h edition curated by the editor-in-chief.
• L'Agefi Archives Archive service providing access to over 400,000 articles dating back to 2001, allowing users to trace the history of companies and individuals as documented by the editorial team; available with the full service pack or as a paid CHF 200/year supplement for other subscription tiers.
• E-Paper Digital replica of the print newspaper accessible via the Publications menu on agefi.com and via a dedicated iPad application; included in Plus and Premium subscription tiers.
• Communiqués (Press Release Distribution) Service enabling companies to distribute press releases across all L'Agefi digital platforms and through the morning and evening newsletters, targeting Swiss business and financial audiences.
• Advertising & Sponsoring Advertising and sponsorship solutions including print, digital, video, and event sponsorship options, targeting economic, financial, and real estate decision-makers in Switzerland; media kits are available for download.
• Evénements (Events) Event services providing privileged access to selected economic, financial, and cultural events with VIP seats, premieres, and cocktail receptions, enabling subscribers to network alongside L'Agefi.
• Multimédia (Video Series) Multimedia content including video series such as 'La finance en 3 minutes' (finance in 3 minutes), 'Be to B' interviews with company CEOs, WEF coverage, and thematic series on Swiss innovation, entrepreneurship, and economic fact-checking.

Quantifiable outcome

• Near 100% brand recognition in Western Switzerland among target readership
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• VanguardminorGTM or Marketing PartnerVanguard is one of the world's largest asset managers with $8.2 trillion in assets under management (as of November 30, 2023). Founded in 1975 by Jack Bogle, the company operates with a unique mutual structure emphasizing low fees, long-term approach, and transparency. Present in Europe since 1998, Vanguard offers both active and index funds as well as ETFs. Agefi hosts sponsored content from Vanguard including investment insights and market analysis.
• ChangenligneminorGTM or Marketing PartnerChangenligne is the leader in online currency exchange for Swiss businesses, individuals, and cross-border workers. Offers real-time exchange rates for CHF, EUR, and USD with guaranteed best market conditions. Agefi hosts content from Changenligne providing currency analysis and market insights.
• FMP FormationminorGTM or Marketing PartnerFMP Formation is the first professional training institute using blended learning methodology. Offers programs in human resources, executive assistant, management, leadership, marketing, and sales leading to federal certifications. Agefi provides a platform for FMP Formation's sponsored educational content.
• Rent SwissminorGTM or Marketing PartnerRent Swiss organizes the Real Estate Meeting (REM), bringing together professionals active in Switzerland's real estate industry. Provides networking and professional development opportunities.
• HelsanaminorGTM or Marketing PartnerHelsana is the market leader in Swiss health insurance with CHF 7.8 billion in premiums, protecting 2.2 million people. Employs more than 3,400 collaborators offering comprehensive insurance coverage and corporate solutions. Agefi publishes sponsored content from Helsana on health policy and insurance topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NZZ (Neue Zürcher Zeitung): Switzerland's flagship German-language daily covering economics, finance, and politics with multi-platform distribution (print, web, app) and subscription tiers. Direct competitor for Swiss executive readership and advertising budgets, though operating in the German-speaking market where L'Agefi is still expanding.
• Le Temps: Swiss French-language daily newspaper covering politics, economics, and culture, headquartered in Geneva. Closest direct competitor in L'Agefi's home market of Western Switzerland, with overlapping subscriber base and similar subscription model.
• Handelszeitung: Swiss weekly business newspaper published by Ringier Axel Springer Schweiz, targeting executives and business decision-makers with economic, financial, and management coverage. Competes for the same Swiss business professional readership with a weekly print cadence.
• Finanz und Wirtschaft: Swiss financial newspaper focusing on markets, investing, and corporate news for professional investors and executives. Direct competitor in Swiss financial journalism with subscription-based access and digital distribution.
• Finews.ch: Swiss digital-first financial news platform covering wealth management, banking, and finance for Swiss professionals. Comparable in target audience and Swiss financial journalism focus, but operates as a digital-native competitor without L'Agefi's print legacy.
• Bilan: Swiss French-language economic and financial magazine covering business, wealth, and economics for executives and investors. Competes in the same Swiss French-speaking business media segment with a more magazine-oriented format.

Broad incumbents

• Bloomberg: Global financial news and data giant serving Swiss executives as part of its worldwide subscriber base. While not Swiss-specific, Bloomberg competes for the same financial professional attention and advertising dollars through its comprehensive market data and news products.
• Financial Times: International daily newspaper covering business and economics, widely read by Swiss executives and investors. Competes for high-end financial professional readership and global advertising budgets relevant to Swiss financial institutions.
• Reuters: Global news agency providing financial and economic news coverage consumed by Swiss professionals and institutions. Competes as an upstream news source and broad incumbent in financial news distribution rather than a Swiss-focused subscription publication.

Regional players

• Investrends.ch: Romandie-based digital financial information platform covering Swiss investment topics for French-speaking Swiss investors. Operates in L'Agefi's home market of Western Switzerland with a more digitally-focused, investment-centric approach.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agefi
• Facebookfacebook.com/agefisuisse
• Xx.com/Ageficom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Agefi