L’Entrepôt du Bricolage

What L’Entrepôt du Bricolage does

L'Entrepôt du Bricolage is a French specialty retailer of building materials, hardware, tools, and home improvement products, operating as a subsidiary of the diversified building materials conglomerate Groupe SAMSE. The company combines a network of 39 physical stores — concentrated in Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, and adjacent regions — with a full e-commerce storefront at entrepot-du-bricolage.fr that exposes a catalog of more than 20,000 SKUs. Customers can purchase online and collect in-store within two hours, use a drive-through pickup service (Bricoretrait), or receive home or parcel-point delivery, with bulk materials served via a truck-crane delivery option.

The commercial offer extends beyond merchandise to include value-added services: custom wood cutting, paint tinting, key reproduction, tool and vehicle rental (with a 30% loyalty discount), second-hand equipment exchange (Troc), and a suite of online project configurators and calculators. The 'Bricoexperts' advisory layer operates across phone, SMS, email, WhatsApp, and Facebook Messenger, with scheduled in-person project consultations. The technology layer is described as a standard e-commerce platform integrated with in-store inventory, with no proprietary AI/ML components disclosed.

Revenue is generated through one-time product transactions across DIY individuals (served via the Carte Sourire loyalty program) and trade professionals (served via the dedicated Carte Pro program with electronic invoicing, bulk pricing, and rental access). Pricing is publicly listed per unit with volume discounts on selected categories such as wood pellets; payment options include 3x/4x interest-free installment financing via Cofidis from €250, plus PayPal, Apple Pay, and major card networks. The company is privately held within Groupe SAMSE and does not disclose standalone financials.

Name

L’Entrepôt du Bricolage

Legal name

L'Entrepôt du Bricolage

Website

https://entrepot-du-bricolage.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

L'Entrepôt du Bricolage is a French DIY and construction materials retailer operating 39 stores and a full e-commerce platform across southeastern France, serving individual DIY consumers via the Carte Sourire loyalty program and trade professionals via the Carte Pro program. It is a subsidiary of building materials conglomerate Groupe SAMSE.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Hardware Retailers (44414)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

akta.pro secondary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• DIY retail
• Home improvement
• Building materials
• Hardware tools
• Construction supplies

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: The primary revenue stream is the sale of building materials, hardware, tools, and home improvement products through 39 physical stores and an e-commerce website in France. Revenue is generated through one-time product transactions across categories including construction materials, renovation supplies, gardening, and heating/pellet products. Volume-based pricing discounts are available for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

L'Entrepôt du Bricolage operates a French omnichannel DIY retail platform combining 39 physical stores with a full e-commerce website, selling over 20,000 product references spanning construction materials, hardware, tools, interior renovation, garden/outdoor, and heating products. The offering is augmented by value-added services including custom wood cutting, paint tinting, key copying, tool/vehicle rental, expert project advisory, and online configurators/calculators.

Product overview

L'Entrepôt du Bricolage is a French DIY retailer operating as a unified omnichannel platform combining an online store with 39 physical retail locations across France. The core offering comprises over 20,000 product references spanning construction materials (plasterboard, cement, concrete, insulation), hardware and tools, interior renovation products (paint, flooring, tiles, bathroom fixtures), home improvement items (VMC ventilation, bathroom furniture, pellet stoves), garden and outdoor products (terrace boards, rainwater harvesters, outdoor tiles, garden furniture), and consumables (wood pellets, stove fuel). The platform is augmented by value-added services including custom wood cutting, paint tinting, key copying, tool rental, expert project advisory, and design/calculation tools (kitchen configurator, storage configurator, staircase configurator, and material calculators). The company operates loyalty programs (Carte Sourire for individuals, Carte Pro for professionals) and runs seasonal promotional campaigns like the 30th anniversary operation, pellet promotions, and clearance sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Store (Site de vente en ligne) E-commerce platform offering over 20,000 product references for construction materials, hardware, tools, and home improvement products with features including in-store 2-hour pickup, drive service, home delivery, and pickup point options.
• Physical Retail Stores (Magasins) Network of 39 physical retail locations across France offering in-store shopping, product pickup, expert consultation, and immediate product availability for construction, renovation, and DIY customers.
• Key Copying Service (Reproduction de clés) Professional key duplication service available in stores for customers needing spare or replacement keys.
• Custom Wood Cutting (Découpe de bois sur mesure) Custom wood cutting service allowing customers to order wood cut to specific dimensions for their DIY or construction projects.
• Paint Tinting Service (Machine à teinter) Custom paint mixing service using tinting machines to create personalized paint colors for customers.
• Tool and Vehicle Rental (Location de matériel) Equipment and vehicle rental service including tools for various projects and trucks for material transport, available by half-day, full day, or week, with 30% discount for Carte Sourire members.
• Troc (Second-hand Exchange) Second-hand product exchange service allowing customers to buy and sell used equipment and DIY materials.
• Design & Calculation Tools (Outils de conception et calculateurs) Online project planning tools including kitchen configurator, storage/dressing configurator, staircase configurator, garage door configurator, custom wood configurator, and calculators for paint, plaster, flooring, and concrete.
• Expert Project Advisory (Expert projet client) Dedicated expert advisory service to guide customers, provide estimates, and structure their DIY projects for free, available online or in-store via phone, SMS, email, WhatsApp, and Facebook Messenger.
• Carte Sourire (Loyalty Card) Loyalty program for individual customers offering exclusive benefits, special offers, periodic promotional credits on purchases (e.g., €12.74 credited per €100 spent during 30th anniversary operation), and a 30% discount on equipment rental.
• Carte Pro (Professional Card) Professional loyalty program designed for building professionals (builders, contractors) with dedicated benefits including tailored pricing, bulk pricing, electronic invoicing (mandatory for professionals from September 2026), and trade-specific services.

Quantifiable outcome

• 4.6/5 average customer satisfaction rating from 23,170 verified reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe SAMSEcoreOthersL'Entrepôt du Bricolage is a retail brand owned and operated by Groupe SAMSE, a French building materials distribution group. The company leverages the Groupe SAMSE infrastructure, supply chain, and corporate resources. The Group also operates a dedicated recruitment portal for the L'Entrepôt du Bricolage brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leroy Merlin: France's largest home-improvement and DIY retail chain, with a national network of large-format stores selling construction materials, tools, and renovation products to both consumers and trade professionals. Directly comparable in product range, customer base, and omnichannel model.
• Castorama: Kingfisher-owned French home-improvement retailer operating large-format stores across France with comparable DIY, construction, and renovation assortments. Directly competes with L'Entrepôt across overlapping customer segments.
• Brico Dépôt: Discount-format DIY chain owned by Kingfisher, focusing on trade professionals and price-sensitive DIY consumers. Comparable in assortment of building materials and tools and in serving both B2C and B2B customers.
• Mr.Bricolage: French franchised DIY retail network with stores across France offering similar home-improvement, hardware, and renovation assortments. Closely comparable in mid-market positioning and dual B2C/B2B approach.
• Weldom: French DIY chain (ADEO group) with a regional store network offering construction, renovation, and garden products to both consumers and trade professionals. Comparable in assortment and dual-segment strategy.
• Bricomarché: French independent DIY retail network affiliated with Les Mousquetaires group. Offers comparable building materials, tools, and home-improvement products with a similar dual consumer/professional target.

Emerging players

• ManoMano: France-founded online-only DIY and home-improvement marketplace with deep digital capabilities. Comparable product breadth but competes via a pure-play e-commerce model with stronger algorithmic merchandising and lower fixed-cost structure.

Broad incumbents

• BigMat: European building-materials distribution group with a network of independent French member dealers supplying construction materials primarily to trade professionals. Comparable in product categories served but skewed toward B2B.
• Gedimat: French network of independent building-materials dealers supplying lumber, hardware, and construction supplies primarily to trade professionals. Comparable in construction-material categories and B2B focus.
• Home Depot: Global benchmark for big-box home-improvement retail, combining extensive SKU breadth, professional programs, and omnichannel services. Useful category reference even though geography differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lentrepotdubricolage
• LinkedInlinkedin.com/company/entrepot-du-bricolage
• Xx.com/Bricolage_EDB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L’Entrepôt du Bricolage