Hartford HealthCare Senior Services

What Hartford HealthCare Senior Services does

Hartford HealthCare Senior Services is the senior care division of Hartford HealthCare Corporation, a private nonprofit healthcare system headquartered in Connecticut. Founded as a formal division in 2018 (with predecessor facilities dating to 1932), the organization operates a continuum of senior services across central Connecticut, including skilled nursing, short-term rehabilitation, long-term care, assisted living, independent living, Alzheimer's and dementia care, adult day care, and respite care. It runs seven to eight owned facilities in Southington, Newington, New Britain, Plantsville, Bloomfield, and Willimantic, anchored by a 130-bed skilled nursing facility (Southington Care Center) and legacy sites Jefferson House (120+ years) and Jerome Home (since 1932). Its customer base is adults aged 55 and older, their families and caregivers, and Medicare Advantage members, primarily in central Connecticut.

The portfolio is organized around three platforms: (1) residential and clinical care delivered at owned facilities and specialized programs (aquatic therapy, cardiac and stroke rehab, lymphedema management, outpatient rehabilitation, and a Life Stories memory program); (2) community wellness programs, including the GoodLife Fitness program at eight locations and the free MyHealthy Advantage membership for adults 55+; and (3) the CarePartners of Connecticut Medicare Advantage plan, which creates an insurance-based referral channel inside the Hartford HealthCare network. Supporting technology consists of the MyChartPlus patient portal for secure communication and records access; no proprietary AI, data, or digital health product is disclosed. The organization is supported by Hartford HealthCare's broader ecosystem of seven affiliated hospitals, a behavioral health network, and physician groups, which generate patient referrals into senior services.

The revenue model combines fee-for-service and value-based care reimbursement for clinical services, session-based pricing for GoodLife Fitness (e.g., $8.75 per 30-minute small-group session, $32-$64 for private sessions), freemium monetization of MyHealthy Advantage membership, and managed-care revenue from CarePartners of Connecticut. Distribution is sales-led through physician referrals within the Hartford HealthCare network, the Medicare Advantage partnership, and direct consumer engagement. The go-to-market relies on community outreach (events, seminars, screenings), earned-media credibility (2024 U.S. News & World Report recognition at three facilities), and multi-channel digital marketing through the corporate website and Hartford HealthCare social media channels. Revenue, headcount in exact terms, and recent M&A activity are not publicly disclosed.

Name

Hartford HealthCare Senior Services

Legal name

Hartford HealthCare Corporation

Website

https://hhcseniorservices.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hartford HealthCare Senior Services is the senior care division of Hartford HealthCare Corporation, operating skilled nursing, assisted living, rehabilitation, memory care, and wellness programs across central Connecticut for adults 55 and older, with a Medicare Advantage partnership and seven to eight owned facilities.

Ownership category

akta.pro rank

Product category

Senior Healthcare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Senior care services
• Skilled nursing facilities
• Assisted living communities
• Senior rehabilitation services
• Long-term care

Headquarters

HQ city

Southington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service and value-based care reimbursement for skilled nursing, rehabilitation, adult day care, assisted living, and long-term care services provided at owned facilities
2. Fitness and Wellness Programs: GoodLife Fitness program offering personalized exercise and wellness services with session-based pricing for small group, private, and semi-private instruction
3. MyHealthy Advantage Membership: Free membership program providing access to health resources, educational seminars, screenings, and vendor discounts; creates referral pathway to clinical services
4. CarePartners of Connecticut Medicare Advantage: Partnership with Medicare Advantage plan creating insurance-based referral channel for senior health services across the Hartford HealthCare network

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hartford HealthCare Senior Services operates a network of senior care facilities across central Connecticut providing skilled nursing, short-term and long-term rehabilitation, assisted living, independent living, Alzheimer's and dementia care, adult day care, and respite care. The division also delivers outpatient rehabilitation, wellness and fitness programs (GoodLife Fitness), and a free community membership program (MyHealthy Advantage) for adults 55 and older, operating as part of the Hartford HealthCare healthcare system.

Product overview

Hartford HealthCare Senior Services operates as a comprehensive senior health services division offering a portfolio of residential care facilities and community-based wellness programs across Connecticut. The organization provides a continuum of care spanning independent living, assisted living, skilled nursing facilities (including Southington Care Center, Jefferson House, Jerome Home, and Mulberry Gardens), and specialized memory care services. The product portfolio includes therapeutic rehabilitation programs (aquatic therapy, cardiac & stroke rehabilitation, lymphedema management, outpatient rehabilitation, and short-term rehabilitation), the GoodLife Fitness wellness program with multiple location sites, the MyHealthy Advantage membership program for adults 55+, and the Life Stories memory preservation program. The organization also partners with CarePartners of Connecticut for Medicare Advantage plans and integrates with MyChartPlus for patient portal access.

Differentiator

Problem solved

Functional benefit

Brands

• MyHealthy Advantage: A health and wellness program dedicated to area residents 55 and over, offering health-related activities, informational sessions, seminars, quarterly magazines, and merchant discounts.
• GoodLife Fitness
• Center for Healthy Aging
• CarePartners of Connecticut

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CarePartners of ConnecticutcoreGTM or Marketing PartnerCarePartners of Connecticut is a Medicare Advantage plan created with doctors to take the stress out of Medicare. The plan provides easy access to care within the Hartford HealthCare Senior Services network and is promoted through the organization's website as a complementary healthcare option for seniors.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Masonicare: Connecticut-based non-profit senior care provider offering independent living, assisted living, skilled nursing, rehabilitation, and memory care across multiple Connecticut campuses, directly comparable in geography and service mix to Hartford HealthCare Senior Services.
• Benchmark Senior Living: New England-based senior living operator with independent living, assisted living, and memory care communities across the Northeast, comparable in regional footprint and assisted living/memory care focus.
• Genesis Healthcare: One of the largest U.S. skilled nursing facility operators with rehabilitation and long-term care services, directly comparable to Hartford HealthCare Senior Services' SNF and rehabilitation portfolio.
• The Ensign Group: Skilled nursing and rehabilitation operator with a portfolio of SNFs and senior living communities, comparable in service mix around skilled nursing and post-acute rehabilitation.
• National HealthCare Corporation: Operator of skilled nursing facilities, assisted living, and home health programs, offering a comparable continuum of senior care services to Hartford HealthCare Senior Services.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities nationwide, comparable in assisted living service line but operating at much broader national scale.
• Sunrise Senior Living: National assisted living and memory care provider with a strong presence in the Northeast, offering overlapping assisted living and dementia care services.
• Atria Senior Living: Large national senior living operator focused on independent living, assisted living, and memory care, comparable in assisted living and memory care service offerings.

Regional players

• Chelsea Senior Living: Northeast U.S. senior living operator with assisted living and memory care communities in New York and New Jersey, comparable service model but operating in different geographies than Hartford HealthCare Senior Services.
• Elderwood: Northeast-based operator of skilled nursing, assisted living, and rehabilitation communities in New York, Pennsylvania, and Rhode Island, comparable in skilled nursing and rehabilitation services but with a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HartfordHealthC
• YouTubeyoutube.com/playlist?list=PL_WiVSjYjTmdDkUHy7xDF-OWHoD3bxEUg
• Facebookfacebook.com/Hartford-HealthCare-Center-for-Healthy-Aging-1549149358699864
• LinkedInlinkedin.com/company/hartford-healthcare-senior-services
• Instagraminstagram.com/hartfordhealthcare
• TikToktiktok.com/@hartford_healthcare

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartford HealthCare Senior Services