RUNNING Company
RUNNING Company is a Munich-based running coaching and travel service, founded in 2009, offering beginner-to-marathon training programs, personal coaching, video gait analysis, and European running camps serving individual runners in the DACH region.
- Company typePrivate
- Founded2009
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RUNNING Company does
RUNNING Company is a Munich-based running coaching and running travel service, founded in 2009 by Bianca Meyer and operated as a German sole proprietorship (Einzelunternehmen). The company delivers structured running training programs for consumers ranging from absolute beginners to advanced marathoners, paired with a portfolio of running camps across European destinations. Core in-Munich services include a six-week beginner course (START Running), year-round group training, half-marathon and marathon preparation, one-on-one personal training (60- or 90-minute sessions), on-track video gait analysis (Video-Laufstilanalyse), and individualized training plan coaching on 12-week contracts. A training location at the Städt. Schulsportanlage an der Sachsenstraße in Munich-Giesing supports group cohorts, and the headquarters is at Pössenbacherstraße 21, 81479 München.
The business operates with a team of approximately 14 trainers and staff, charging per-session or per-contract for training and per-package for travel. Five revenue streams are visible: group/individual training contracts, training plan coaching subscriptions, running camp fees (Lanzarote from €959 including half-board and twice-daily training), corporate fitness programs (Firmenfitness), and gift vouchers. Pricing is largely quote-based; only Lanzarote camp pricing is publicly disclosed, while group training and training plans operate on 12-week contracts and personal training is pay-as-you-go with no minimum commitment.
The company has served more than 1,000 runners cumulatively and maintains a 5.0-star Google rating across 147+ reviews. Its go-to-market is community-led and event-driven, anchored on word-of-mouth referrals, social media (Instagram, Facebook), Strava, customer testimonials, race results, and free trial sessions. International running camps operate at Lanzarote (Spain), Tuscany, Seiser Alm and Livigno (Italy), Zermatt (Switzerland), and Chiemsee and Allgäu (Germany), serving a DACH-region (Germany, Austria, Switzerland) customer base.
RUNNING Company firmographics
Firmographics- Name
- RUNNING Company
- Legal name
- RUNNING Company
- Website
- https://runningcompany.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RUNNING Company is a Munich-based running coaching and travel service, founded in 2009, offering beginner-to-marathon training programs, personal coaching, video gait analysis, and European running camps serving individual runners in the DACH region.
- Ownership category
- akta.pro rank
RUNNING Company industry classification
Industry- Product category
- Running Coaching Services
- NAICS
- Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (56152)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industries
- Sports-Specific Group Conditioning (HSADABAK), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where RUNNING Company is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
RUNNING Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Running Training Courses: Group training programs including START Running (beginners, 6-week courses), group training (12-week contracts), half marathon training, and marathon training. Revenue generated through course fees paid upfront or within contract period.
- Running Camps & Travel Packages: Training camps at international destinations including Lanzarote (from €959), Tuscany, Seiser Alm, Zermatt, Livigno, Chiemsee, and Allgäu. Includes hotel accommodation, half board, and twice-daily training sessions.
- Personal Training: One-on-one personalized training sessions in Munich with 60 or 90 minute options. Flexible scheduling for evenings and weekends within Munich city area.
- Training Plan Coaching: Weekly training plan delivery with continuous coaching support. Customers log their training weekly and receive new personalized plans. Contract duration is 12 weeks.
- Gift Vouchers: Gift certificates available for all training offerings, including customizable value vouchers that can be applied to any service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Lanzarote Running Camp - 1 or 2 weeks |
| Subscription | Multi-year contract | START Running Beginner Course - 6 weeks |
| Subscription | Multi-year contract | Group Training - 12 week contract |
| Unit Pricing | Pay-as-you-go | Personal Training - hourly |
| Subscription | Multi-year contract | Training Plan Coaching - 12 week contract |
| Freemium | Pay-as-you-go | Trial Training |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
RUNNING Company product offering
Product offeringCore offering
RUNNING Company is a Munich-based running coaching service and travel company that sells professional running training programs and running camp vacations. The core offering includes beginner courses (START Running), year-round group training, half-marathon and marathon preparation, personal training, video gait analysis, and individualized training plan coaching. These services are complemented by multi-day running camps at premium European destinations combining hotel accommodation, half-board meals, and twice-daily coached training sessions.
Product overview
RUNNING Company is a professional running coaching and running travel company based in Munich, Germany, founded in 2009. The core offering consists of a portfolio of running training services in Munich — including START Running beginner courses, year-round group training, half-marathon and marathon training programs, Personal Training, Video-Laufstilanalyse (video gait analysis), and Trainingsplan (custom training plan coaching) — complemented by a suite of running camp vacations across Europe. The running camps span destinations in Germany (Chiemsee, Allgäu), Italy (Tuscany, Seiser Alm in South Tyrol, Livigno altitude training), Spain (Lanzarote), and Switzerland (Zermatt), with durations ranging from long weekends to two-week stays. Add-on services include corporate fitness programs, gift vouchers, and trial training sessions. The company has served over 1,000 runners since its founding and holds a 5.0-star Google rating based on approximately 147 reviews.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Runners achieve personal best times including marathon, half marathon, 10k and 5k distances
- +2 more outcomes
Companies that use RUNNING Company
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
RUNNING Company technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RUNNING Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
RUNNING Company competitors and assessment
Company assessmentDirect peers
- Marathon Tours & Travel: US-based running travel company offering marathon tours and training camps worldwide. Closest comparable to RUNNING Company's camp business model, combining destination running vacations with structured training.
- Marathon Your Own Pace (MYO): German running coaching service focused on marathon and half-marathon preparation with personalized training plans. Directly comparable in geography, language, and core service offering.
- Running Escapes: Running vacation operator offering guided running trips and camps across Europe and beyond. Closely comparable destination-running model to RUNNING Company's camp portfolio.
Emerging players
- TrainAsONE: AI-powered personalized running coaching app. Represents the digital/substitution threat to RUNNING Company's training plan coaching service.
- Coopah: Personalized running coaching app providing customized training plans with coach support. Direct digital substitute for RUNNING Company's Trainingsplan coaching product.
Broad incumbents
- Adidas Runners: Global brand-led free running community with weekly group runs in major cities including Munich. Adjacent offering — free community running versus RUNNING Company's paid premium coaching.
- Nike Run Club: Global free running coaching app with guided runs, training plans, and community features. Represents scale-disadvantaged competition for entry-level and mid-tier runners.
Others
- Strava: Global running and cycling activity platform with social and training features. RUNNING Company already cross-posts Strava stats; serves as both enabling platform and indirect competitor.
- Polar: Finnish sports technology company offering heart-rate-based training platforms and coaching programs. Adjacent enabling technology for endurance coaching versus RUNNING Company's in-person methodology.
Regional players
- Runners Point: German specialty running retail chain with in-store gait analysis and running events. Operates in the same DACH market with adjacent running-expertise positioning, though as retailer rather than coach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RUNNING Company social profiles
Digital presenceRUNNING Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUNNING Company leadership team
Management profileNumber of profiles
Profiles8 records
RUNNING Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUNNING Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUNNING Company
What does RUNNING Company do?
RUNNING Company is a Munich-based running coaching service and travel company that sells professional running training programs and running camp vacations. The core offering includes beginner courses (START Running), year-round group training, half-marathon and marathon preparation, personal training, video gait analysis, and individualized training plan coaching. These services are complemented by multi-day running camps at premium European destinations combining hotel accommodation, half-board meals, and twice-daily coached training sessions.
Is RUNNING Company a public or private company?
RUNNING Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RUNNING Company founded?
RUNNING Company was founded in 2009. It employs 11 to 50 people.
Where is RUNNING Company based?
RUNNING Company is headquartered in Munich, Germany, in the Europe region.
How does RUNNING Company make money?
Five revenue lines are on record. Running Training Courses are the primary driver. The others are running Camps & Travel Packages, personal Training, training Plan Coaching and gift Vouchers.
Who are RUNNING Company's main competitors?
Direct peers on record are Marathon Tours & Travel, Marathon Your Own Pace (MYO) and Running Escapes. Emerging players are TrainAsONE and Coopah. Broad incumbents are Adidas Runners and Nike Run Club. Others are Strava and Polar. Runners Point is listed as a regional player.
Does RUNNING Company have an API?
No public API is recorded for RUNNING Company.
What industry is RUNNING Company in?
RUNNING Company's product category is Running Coaching Services. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of HSADABAK, Sports-Specific Group Conditioning. Its NAICS code is 61162 and its SIC code is 7997.