What bett1.de does

bett1.de GmbH is a Berlin-headquartered direct-to-consumer mattress and sleep products retailer founded in 2004 by Adam Szpyt. The company designs, manufactures, and sells its own BODYGUARD-branded foam mattresses under an "anti-cartel" positioning, originating from founder Adam Szpyt's referral of mattress manufacturers to the German Federal Cartel Office (Bundeskartellamt), which resulted in 27 million euros in fines. The flagship BODYGUARD Anti-Kartell-Matratze is priced from 199 EUR and is rated 1.6 by Stiftung Warentest, described as the best cold-foam mattress ever tested; cumulative unit sales exceed 5 million.

The core product technology is QXSchaum, a high-elastomeric polyurethane foam with open-pore cell structure developed for mattresses, paired with the HyBreeze functional cover using 3D spacer knit technology. The portfolio spans mattresses (Anti-Kartell-Matratze in dual firmness, Boxspring variants, SuperBreeze children's line), the HULK motorized adjustable bed base (Red Dot Award 2025), and a full sleep accessories ecosystem including slatted frames, toppers, pillows, duvets, and bedding. Products are manufactured in Germany and carry OEKO-TEX Standard 100 product class I certification with a 10-year warranty on mattress cores.

The business operates a dual-channel go-to-market: consumer e-commerce through bett1.de and seven localized country storefronts (AT, CH, FR, ES, PL, NL) with a 100-night trial and free delivery, and a B2B portal (business.bett1.de) serving hotels, pensions, interior furnishers, and government institutions. A strategic partnership with MEININGER Hotels, announced in 2026, extends the B2B channel into European hospitality across 36 properties. Marketing is multi-channel across SEO, paid search, social media, email, sports sponsorships (biathlon, ALBA Berlin, Berlin Tennis Open), and an emerging affiliate program. The company is founder-owned, privately held, and bootstrapped with no disclosed external funding.

Name

bett1.de

Legal name

bett1.de GmbH

Website

https://bett1.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

bett1.de is a Berlin-based direct-to-consumer mattress and sleep products retailer operating across seven European countries, selling its proprietary BODYGUARD foam mattresses and accessories online to consumers and through a B2B portal to hotels and institutions.

Ownership category

akta.pro rank

Product category

Mattresses and Sleep Products

NAICS

Mattress Manufacturing (337910), Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Adjustable Beds & Bases Retail (CRAIABAB)

Keywords

• Online mattress retail
• Direct-to-consumer mattresses
• Foam sleep products
• Bedroom furnishings
• Mattress ecommerce

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online direct sales of mattresses and sleep products to individual consumers through bett1.de website. Products include mattresses, pillows, slat frames, toppers, bedding, and bed linens. Features 100-night trial with money-back guarantee and free delivery to apartment door.
2. B2B Business Sales: Sales to business customers including hotels, pensions, interior furnishing trade, and government institutions. Individual terms offered with purchase on account available. Direct sales, production, and logistics from a single source.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

bett1.de designs, manufactures, and sells its own line of foam mattresses and complementary sleep products (pillows, slatted frames, toppers, duvets, bedding) primarily direct-to-consumer through owned e-commerce storefronts, with a separate business portal serving hotels, interior furnishers, and institutions. Its flagship BODYGUARD Anti-Kartell-Matratze features dual firmness levels in a single mattress built on proprietary QXSchaum foam with a HyBreeze washable cover, made entirely in Germany.

Product overview

bett1.de is a German direct-to-consumer mattress and sleep products company positioned as 'Wir sind Matratze' (We are Matratze). The company develops and manufactures in Germany with QXSchaum® foam technology and HyBreeze® functional cover technology. The core product portfolio centers on the BODYGUARD® mattress line (Anti-Kartell-Matratze, Boxspring variants, SuperBreeze children's mattress) featuring dual-firmness 2-in-1 design, supplemented by a comprehensive sleep accessories ecosystem including slatted frames (Lattenroste), toppers, pillows (Visco-Kissen, Nackenstützkissen, etc.), duvets (Sommerdecke, Ganzjahresdecke, Winterdecke), bedding (Flanell-Bettwäsche, Satin-Bettwäsche), fitted sheets, and moisture protection. The HULK® electric adjustable bed frame represents a technology-forward accessory with motorization features. Products carry Stiftung Warentest test winner status (grade 1.6 for Anti-Kartell-Matratze) and OEKO-TEX Standard 100 certification. The company serves both direct consumers and business customers (hotels, pensions, interior design, authorities) through the business.bett1.de portal.

Differentiator

Problem solved

Functional benefit

Products and services

• BODYGUARD Anti-Kartell-Matratze Flagship cold-foam mattress with two firmness levels (medium firm and firm) in a single mattress, made in Germany with QXSchaum core and HyBreeze cover, Stiftung Warentest grade 1.6, starting at €199 with 10-year warranty.
• BODYGUARD Anti-Kartell-Matratze Weich Soft-firmness variant of the BODYGUARD mattress with one soft side and one firm side, flipped to change firmness, starting at €199.
• BODYGUARD Boxspring Matratze 100% foam boxspring mattress without metal springs, approximately 28cm height, Stiftung Warentest grade 1.9, starting at €339.
• BODYGUARD Boxspring Matratze Weich Soft variant of the BODYGUARD Boxspring mattress with adjustable firmness levels.
• SuperBreeze Kindermatratze Children's mattress with kidsgo certification, designed for healthy sleep in children's beds.
• BODYGUARD Lattenrost Slatted bed frame made from beech wood with height-adjustable head and foot sections, priced at €179.
• BODYGUARD Lattenrost Starr Fixed (non-adjustable) slatted bed frame made from beech wood.
• BODYGUARD Topper Mattress topper adding extra softness to any mattress, available from €109.
• BODYGUARD Visco-Kissen Height-adjustable memory foam pillow with breathable washable cover, priced at €89.
• BODYGUARD Nackenstützkissen Neck support pillow for ergonomic sleeping positions.
• BODYGUARD Knie- und Nackenrolle Multi-purpose roll pillow for knee and neck support.
• BODYGUARD Kniekissen Knee pillow designed for comfortable side sleeping.
• BODYGUARD Venenkissen Pillow designed to promote circulation for venous comfort.
• BODYGUARD Sitzkissen Ergonomic seating cushion for comfortable sitting anywhere, priced at €59.
• RAINGUARD Sitzkissen Outdoor-compatible sitting cushion with rain protection.
• BODYGUARD Sommerdecke leicht Lightweight summer duvet for warm nights.
• BODYGUARD Ganzjahresdecke mittelwarm All-season medium-warmth duvet filled with 100% polyester, priced at €79.
• BODYGUARD Winterdecke warm Warm winter duvet for cold nights.
• BODYGUARD Flanell-Bettwäsche Soft flannel bedding made from 100% cotton, cozy and ideal for winter, priced at €45.90.
• SOFT BREEZE Satin-Bettwäsche Satin bedding collection with soft breeze technology.
• BODYGUARD Jersey-Spannbettlaken Jersey fitted sheet providing relaxed sleep with pleasant fabric feel and perfect hold, priced at €23.90.
• BODYGUARD Spannbettlaken extra hoch Extra-tall fitted sheet with 50cm depth for high mattresses.
• BODYGUARD Kinder-Spannbettlaken Children's fitted sheet sized for kids' mattresses.
• BODYGUARD Inkontinenzauflage Incontinence pad for mattress protection.
• BODYGUARD Nässeschutz für Kinder-Matratzen Moisture protection pad designed for children's mattresses.
• HULK Steuerungselement Motorized adjustable bed base upgrade with stepless electric head and foot adjustment via remote or smartphone, Red Dot Award 2025 winner, converts any 17–18.5cm mattress into an adjustable sleep surface.
• bett1.de Geschenkgutschein Gift voucher redeemable across the bett1.de product range.

Quantifiable outcome

• Stiftung Warentest Note 1.6 for BODYGUARD Anti-Kartell-Matratze (best cold foam mattress rating ever)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MEININGER HotelscoreStrategic or Co-development Partner · 12 June 2026Strategic partnership to integrate BODYGUARD anti-cartel mattresses across MEININGER Hotels' European portfolio. Launch at new Barcelona Fira Gran Via property in summer 2026. Builds on existing deployments in Leipzig, Vienna, Paris, Lyon, and Munich. Combines MEININGER's 36 hybrid properties across ten countries with bett1's award-winning sleep technology.
• bett1 BiathlonminorGTM or Marketing PartnerSports sponsorship partnership with biathlon events, including the bett1.de Biathlon World Team Challenge 2024.
• Berlin Tennis OpenminorGTM or Marketing PartnerSports sponsorship partnership with Berlin Tennis Open tournament.
• ISTAF BerlinminorGTM or Marketing PartnerSports sponsorship partnership with ISTAF Berlin athletics meeting.
• ALBA BerlinminorGTM or Marketing PartnerSports sponsorship partnership with ALBA Berlin basketball team.
• Boss OpenminorGTM or Marketing PartnerSports sponsorship partnership with Boss Open tennis tournament.
• Gain GermanyminorOthersPartnership with Gain Germany organization.
• Jugend trainiertminorOthersPartnership with Jugend trainiert (Youth Train) school sports program.
• Partner für BerlinminorOthersPartnership with Berlin Partner for economic development organization.
• Tennis macht SchuleminorOthersSupport program promoting tennis in schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emma Mattress: Frankfurt-founded DTC foam mattress brand selling across Europe with bed-in-a-box, trial period and direct e-commerce. Closest direct competitor to bett1.de by category, business model, and European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/bett1de-antikartell
• Facebookfacebook.com/bett1.de
• Instagraminstagram.com/bett1.de
• Pinterestpinterest.de/bett1de
• Xx.com/bett1de
• LinkedInlinkedin.com/company/bett1.de-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bett1.de