Reveal Diagnostics

What Reveal Diagnostics does

Reveal Diagnostics is a private for-profit network of cone beam computed tomography (CBCT) imaging centers founded around 2011–2012 and headquartered at 490 Post St, San Francisco. The company operates seven imaging centers — six across the San Francisco Bay Area (San Francisco, Oakland, Fremont, Mountain View, San Jose, Hayward on-site at Life West Chiropractic College) and one in Portland, Oregon — equipped with NewTom CBCT scanners (NewTom GO 2D/3D CEPH and NewTom VGi Evo models). It serves dentists, oral surgeons, orthodontists, ENT doctors, and chiropractors exclusively through a B2B2C referral model: referring providers send patients to Reveal for 3D imaging, with the company billing the patient, insurer, or Medicare for the scan. Service lines include 3D CBCT scans, 2D panoramic and cephalometric X-rays, radiology reports from board-certified oral and maxillofacial radiologists ($105 per report, four business-day turnaround with rush available), surgical guides via the affiliated Reveal Guides brand, and continuing education courses for dental professionals.

The company's competitive position rests on specialized imaging protocols (true-angle cross-section slicing for implants, 0.1mm vertical slices for endodontic workups, 360-degree impaction workups), partnerships with board-certified radiologists, and RadSite MIPPA accreditation — making it the first accredited CBCT imaging center in California and Oregon and the only MIPPA-accredited dental imaging network in California. Distribution combines physical imaging centers, Salesforce-backed doctor partner portals, and content/CE-driven demand generation through the corporate blog and ICA Forum sponsorship. Reveal also acts as the official NewTom VGi Evo distributor to the chiropractic community, positioning the company as both operator and equipment channel within a regional niche.

Reveal Diagnostics is privately held and co-owned by founder/COO Aimee Knight and co-owner Robert Chen; no institutional funding rounds, acquisitions, or parent-company relationships are disclosed. Revenue is generated primarily through fee-for-service imaging and radiology interpretation, with minor contributions from CE course tuition ($95–$120 per attendee) and surgical guide hardware sales. The company is lead-by-referral rather than direct-to-patient, which constrains addressable growth to the expansion of its referring-provider base and its geographic footprint within the western United States.

Name

Reveal Diagnostics

Legal name

Reveal Diagnostics

Website

https://revealdiagnostics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reveal Diagnostics operates a network of seven CBCT dental and maxillofacial imaging centers across the San Francisco Bay Area and Portland, Oregon, serving dentists, orthodontists, oral surgeons, ENT doctors, and chiropractors on a B2B2C referral basis with NewTom scanner technology and board-certified radiology reporting.

Ownership category

akta.pro rank

Product category

Dental and Maxillofacial Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)

akta.pro secondary industries

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), Dental Imaging Interpretation & Teleradiology Services (HLABAIAK), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• CBCT imaging services
• Dental imaging center
• Cone beam CT scanning
• Maxillofacial radiology
• Chiropractic spine imaging

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. CBCT and 2D Imaging Scan Services: Revenue is generated from fee-for-service imaging scans performed at their 7 imaging center locations. Referring doctors (dentists, orthodontists, ENT doctors, chiropractors) send patients to Reveal Diagnostics for CBCT or panoramic/cephalometric imaging. The company bills patients or their insurance/Medicare directly for the imaging service.
2. Radiology Report Interpretation: Reveal Diagnostics offers radiologist review reports prepared by Board Certified Oral and Maxillofacial Radiologists for $105 per report, returned within 4 business days. Rush service is available upon request. This adds a professional services revenue stream on top of the base imaging service.
3. Continuing Education Course Fees: Reveal Diagnostics hosts CE courses for dentists and orthodontists, such as 'From Scan to Diagnosis: Identifying Pathology in CBCT Imaging' held February 6, 2025 in Portland. Course pricing was $95 until January 14, 2025 and $120 thereafter, including 2 CEs and dinner/drinks.
4. Surgical Guides (Reveal Guides): Reveal Diagnostics is affiliated with Reveal Surgical Guides (revealguides.com), which produces computer-generated surgical guides for oral surgery. The surgical guide product is a complementary revenue stream to the imaging service, allowing the company to capture additional value from the implant planning workflow.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reveal Diagnostics operates a network of seven CBCT (Cone Beam Computed Tomography) imaging centers across the San Francisco Bay Area and Portland, Oregon, providing 3D dental, maxillofacial, and chiropractic imaging scans exclusively through referrals from dentists, orthodontists, oral surgeons, ENT doctors, and chiropractors. The offering is centered on advanced NewTom CBCT scanners with proprietary cross-section slicing at true implant angles, complemented by 2D panoramic/cephalometric X-rays, board-certified radiologist reports, and computer-generated surgical guides.

Product overview

Reveal Diagnostics operates a network of dental and maxillofacial CBCT imaging centers across the San Francisco Bay Area (San Francisco, Oakland, Mountain View, San Jose, Fremont, Hayward) and Portland, Oregon. The core offering is 3D Cone Beam Computed Tomography (CBCT) scanning using NEWTOM GO technology, complemented by 2D panoramic and cephalometric x-rays. The company provides specialized CBCT workup modules including Implant Workups, Endo Workups, Impaction/Extraction Imaging, TMJ Imaging, Orthodontic Imaging, and Other Pathology Imaging. Additional services include radiology reviews by Board Certified Oral and Maxillofacial Radiologists, Surgical Guides (via Reveal Guides brand), and continuing education courses. The company serves dentists, oral surgeons, ENT doctors, and chiropractors, with Medicare coverage available for eligible patients over 65.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D CBCT Scans

Quantifiable outcome

• Radiation reduction of up to 75% compared to conventional CT, with most CBCT scans equivalent to just 4-5 hours of high-altitude flight
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Life West Chiropractic College (Hayward Chiropractic College)flagshipStrategic or Co-development PartnerReveal Diagnostics installed the first-ever CBCT system at a chiropractic college on the West Coast, operating a NewTom VGi Evo scanner on campus at Life West Chiropractic College (25001 Industrial Blvd, Hayward). This partnership serves both enrolled students (for hands-on education) and referred patients from the chiropractic community. Reveal Diagnostics is also the official distributor of the NewTom VGi Evo to the broader chiropractic community.
• Board Certified Oral and Maxillofacial RadiologistscoreStrategic or Co-development PartnerReveal Diagnostics partners with some of the nation's most experienced Board Certified Oral and Maxillofacial Radiologists to provide detailed radiology reports ($105 per report, returned in 4 business days). These radiologists provide specific answers to clinical questions, general pathology interpretation, and thorough analysis of all anatomical structures captured in CBCT scans.
• StraumannminorGTM or Marketing PartnerStraumann sponsored the 'From Scan to Diagnosis: Identifying Pathology in CBCT Imaging' CE course held February 6, 2025 in Portland, OR. Straumann is a leading dental implant and restorative solutions company.
• BR (Beneman Rendering / Dental Brand)minorGTM or Marketing PartnerBR sponsored the 'From Scan to Diagnosis: Identifying Pathology in CBCT Imaging' CE course held February 6, 2025 in Portland, OR alongside Straumann.
• NewTom (QR s.r.l., Italy)coreTechnology or IntegrationReveal Diagnostics uses NewTom CBCT scanners — specifically the NewTom GO 2D/3D CEPH and NewTom VGi Evo models. NewTom is an Italian manufacturer of cone beam CT equipment. Reveal Diagnostics is also the official distributor for the NewTom VGi Evo to the chiropractic community, expanding its role from equipment user to reseller/distributor.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Carestream Dental: Carestream Dental is a major manufacturer of CBCT hardware and imaging software used in dental practices; it competes with Reveal's hardware-distribution role and also with scan services via in-office integration. Broad incumbent in dental imaging.
• Planmeca: Planmeca is a Finnish dental equipment manufacturer with a strong CBCT product line (Viso, ProMax) used in dental offices and imaging centers. A broad incumbent competing for the same referring-doctor imaging equipment decisions and integrated imaging software stack.
• Dentsply Sirona: Dentsply Sirona is one of the largest dental equipment OEMs globally, offering CBCT imaging solutions (Sidexis, Axeos, Orthophos) that compete for the same dentist imaging budgets that Reveal's scan centers serve. Broad incumbent across dental imaging.
• Vatech: Vatech is a South Korean manufacturer of dental CBCT hardware widely deployed in dental practices and imaging centers. As a major CBCT OEM, Vatech competes indirectly by selling hardware that enables in-office imaging — a structural threat to scan-center referrals.

Emerging players

• Overjet: Overjet is an AI dental imaging and claims platform that automates CBCT and 2D radiograph interpretation for dental practices and insurers. As an emerging player, it overlaps with Reveal's interpretation revenue and represents a structural shift toward automated reads.
• Pearl: Pearl is an AI-native dental imaging company offering automated pathology detection on dental radiographs and CBCT scans. It directly threatens Reveal's $105 radiologist review product by automating interpretation with FDA-cleared AI.

Direct peers

• 3D Diagnostix: 3D Diagnostix operates as an independent dental CBCT imaging and interpretation service provider serving referring doctors. It is one of the closest direct peers to Reveal in scan-and-interpret service delivery to dental practices.
• BeamReaders: BeamReaders is a direct competitor offering dental CBCT teleradiology services to referring dentists and specialists — directly overlapping with Reveal's radiologist review product ($105/report). Their interpretation-only model competes head-on with Reveal's professional services tier.
• BlueSkyBio: BlueSkyBio provides CBCT-based dental implant planning software and surgical guide design services. It overlaps with Reveal's Reveal Guides offering and competes for the implant-planning workflow that begins with a CBCT scan.
• Hopewell Dental Imaging: Hopewell operates a multi-site dental and maxillofacial CBCT imaging center network — closely mirroring Reveal's scan-center model with multiple locations serving dentist and specialist referrals. Same referral-based, multi-location CBCT center operating model.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RevealCT
• Facebookfacebook.com/RevealDiagnostics
• LinkedInlinkedin.com/company/reveal-diagnostics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Diagnostics