Optimar

What Optimar does

Optimar is a Norwegian industrial equipment manufacturer founded in 1978 that designs and delivers seafood processing machinery across three application domains: aquaculture (notably the Net Impregnator System for net treatment and fish-handling solutions), onboard fishing vessels (the H6 Freezing System for pelagic processing, and the Stun and Tail System for humane crustacean processing including a first-of-its-kind Nephrops Tailing Machine), and onshore processing facilities. The company operates as a one-stop system integrator, providing complete factory solutions from planning through to finished implementation, supported by 24/7 global service, spare parts, and upgrades. Customers include enterprise seafood processors (Whitby Seafoods, Young's Seafood), aquaculture operators (ScaleAQ), large fishing and seafood companies (Samherji), and UK retailers (Sainsbury's, M&S) participating in supply-chain welfare initiatives.

The business model is a B2B enterprise equipment sale and integration motion with three revenue streams: hardware sales of processing equipment, professional services for factory planning and system integration, and managed services through 24/7 support, spare parts, and upgrades. Pricing is custom and not publicly disclosed, with quotes provided on inquiry, reflecting the engineered-to-order nature of the equipment. Go-to-market is direct enterprise field sales through offices in Norway (headquarters), Spain, and the USA, targeting enterprise seafood processors, aquaculture operators, and fishing fleet owners, complemented by content marketing, customer case studies, and industry collaboration initiatives. Revenue is anchored in capital equipment cycles with recurring aftermarket service exposure, and the company is privately held with no disclosed external investment, though it has participated in grant-funded R&D (a £100,000 FaSS grant as part of a £205,000 project in July 2024).

Name

Optimar

Legal name

Optimar

Website

https://optimar.no

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Optimar is a Norwegian seafood processing equipment manufacturer founded in 1978, serving aquaculture operators, fishing vessel operators, and onshore processors with proprietary freezing, stunning, net-treatment, and factory-integration systems plus 24/7 global service support.

Ownership category

akta.pro rank

Product category

Seafood Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC)

akta.pro secondary industries

Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing) (AFANADAE), Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL), Aquaculture & Fish-Farm Service Vessels (Feed, Wellboats, Harvest Support) (IMAJADAF)

Keywords

• Seafood processing equipment
• Fish handling automation
• Aquaculture processing systems
• Onboard freezing systems
• Factory integration solutions

Headquarters

HQ city

Valleroy

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Seafood Processing Equipment Sales: Optimar generates revenue through the sale of seafood processing equipment and machinery including freezing systems, tailing machines, and processing lines for aquaculture, onboard, and onshore applications.
2. Factory Solutions and Integration: As a one-stop partner, Optimar provides complete factory solutions from planning to finished implementation, including system integration services.
3. Service and Support: 24/7 service and support including spare parts, upgrades, and technical assistance for installed equipment worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Optimar designs, manufactures, and integrates automated seafood processing equipment and complete factory solutions for the aquaculture, onboard (fishing vessel), and onshore (land-based processor) segments. Its offering combines specialized proprietary hardware — such as the H6 Freezing System, Net Impregnator System, and Stun and Tail System — with one-stop factory planning, system integration, and 24/7 worldwide service and spare parts support.

Product overview

Optimar is a seafood processing equipment and solutions company offering a comprehensive portfolio of products across three core segments: Aquaculture (including Net Impregnator System), Onboard vessel-based processing (including H6 Freezing System and Stun and Tail System), and Onshore land-based processing. The company operates as a one-stop partner delivering everything from planning to finished factory solutions, combining equipment sales with 24/7 service and support. Their product lineup includes specialized systems for electrical stunning and tailing of crustaceans, pelagic freezing systems, and automated processing solutions, all designed with focus on fish welfare and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• H6 Freezing System Advanced freezing system that sets a new standard for pelagic fish processing, delivering efficiency and product quality for onboard and onshore seafood operations.
• Net Impregnator System Aquaculture system that enables operators to maintain full control of net impregnation operations year-round, supporting consistent treatment and fish welfare.
• Optimar Stun and Tail System Humane onboard prawn processing system that electrically stuns and tails crustaceans, designed to address animal welfare challenges in the scampi and prawn supply chain.
• Nephrops Stunning & Tailing Prototype Onboard machine that electrically stuns and tails nephrops (langoustines), improving animal welfare and processing efficiency in the UK scampi supply chain.
• Factory Solutions Tailored end-to-end factory solutions delivering everything from planning to finished implementation, positioning Optimar as a one-stop partner for complete seafood processing facilities.
• 24/7 Service and Support Round-the-clock global service and support covering spare parts, upgrades, and technical assistance for installed Optimar equipment across all customer locations worldwide.

Quantifiable outcome

• First-of-its-kind innovation for Nephrops stunning and tailing globally
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fisheries Innovation & Sustainability (FIS)coreStrategic or Co-development Partner · 1 July 2024FIS received £100,000 grant from Fisheries and Seafood Scheme (FaSS) in July 2024 to develop a prototype onboard machine for electrically stunning and tailing nephrops. Optimar served as the technology firm partner in this £205,000 collaborative project addressing animal welfare and efficiency challenges in the UK scampi supply chain.
• Whitby SeafoodscoreStrategic or Co-development PartnerSeafood processor partner in the Nephrops Stunning & Tailing Prototype project, collaborating on the development of first-of-its-kind onboard processing technology.
• Young's SeafoodcoreStrategic or Co-development PartnerSeafood processor partner in the Nephrops Stunning & Tailing Prototype project, contributing to the development of humane processing solutions.
• Sainsbury'sminorStrategic or Co-development PartnerUK retailer participating as a supply chain partner in the Nephrops project, supporting welfare improvements in their scampi sourcing.
• M&SminorStrategic or Co-development PartnerUK retailer participating as a supply chain partner in the Nephrops project, driving welfare improvements in their seafood supply chain.
• University of StirlingcoreStrategic or Co-development PartnerAcademic partner providing research expertise for the Nephrops Stunning & Tailing Prototype project, contributing scientific validation to the innovation.
• ScaleAQcoreStrategic or Co-development PartnerAquaculture company using Optimar's Net Impregnator System, achieving full control of net impregnation operations year-round.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marel: Iceland-based global leader in food processing equipment, with a sizable seafood and fish processing portfolio covering onboard, processing line, and portioning equipment. Most direct large-scale comparable to Optimar across all three of Optimar's segments (aquaculture, onboard, onshore).
• Skaginn 3X: Icelandic specialist in advanced seafood processing equipment, particularly pelagic and onboard freezing and handling systems. Closely comparable to Optimar's H6 Freezing System and onboard processing portfolio.
• Akva Group: Norwegian-headquartered supplier of aquaculture technology and equipment, including fish farming infrastructure and processing. Comparable to Optimar on the aquaculture side (e.g., Net Impregnator) and a like-for-like Norwegian peer in scale and customer base.
• Baader: German family-owned manufacturer of fish and seafood processing machinery, with strong presence in onboard and onshore processing equipment. Direct overlap with Optimar's factory solutions, freezing, and onboard segments.

Broad incumbents

• Bühler Group: Swiss global plant and equipment supplier for food processing, including protein and aquaculture feed. Overlaps with Optimar in factory integration and processing systems, but at much larger scale and across many food categories.
• GEA Group: German global supplier of food processing and packaging machinery, including seafood applications. Competes with Optimar in onshore processing and factory integration, but as part of a much broader portfolio serving multiple food categories.
• JBT Corporation: US-listed diversified food processing and air transport equipment provider. Overlaps with Optimar in protein and seafood processing lines, but operates across multiple end markets at much larger scale.

Emerging players

• TOMRA: Norway-based sensor-based sorting and grading technology company with a growing seafood processing vertical. Comparable where Optimar's automation roadmap intersects with vision/sensor-based grading of fish and seafood on processing lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/optimar_no

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimar