Wilderness Motorhomes
Wilderness Motorhomes is a family-owned New Zealand premium motorhome rental company operating a curated fleet across Auckland and Christchurch, serving international tourists, families, and couples with certified self-contained vehicles for self-drive holidays.
- Company typePrivate
- Founded2005
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wilderness Motorhomes does
Wilderness Motorhomes is a privately held, family-owned New Zealand motorhome rental company operating a curated premium fleet across two locations in Auckland and Christchurch. Founded in 2004/2005 and headquartered at 11 Pavilion Drive, Airport Oaks, Mangere (Auckland), the company targets inbound tourists, families, couples, and solo travelers seeking self-drive holidays across New Zealand's North and South Islands. Approximately 85% of international visitors to New Zealand arrive through the company's two airport hubs, providing a captive distribution advantage at the country's primary entry points.
The company's core product is a fleet of seven distinct motorhome models ranging from a compact 5.9m two-berth to a luxury four-berth ("The Suite"). All vehicles are certified self-contained (CSC), enabling freedom camping at sites restricted to non-certified vehicles, and are built on fuel-efficient European chassis consuming approximately 11 litres/100km (21mpg). Standardized fleet features include hotel-style fixed beds, full bathrooms with fixed toilet and shower, automatic transmission, onboard WiFi with up to 20-metre range, 19-inch SmartTVs for streaming, and 600W inverters for device charging. Add-on services include VIP liability reduction insurance, child restraints, and inter-island ferry tickets. Certifications include Qualmark (NZ tourism quality assurance), B Corp (social and environmental performance), PCI DSS, and GDPR compliance.
Wilderness operates exclusively through direct-to-consumer channels — its own website (bookings.wilderness.co.nz), phone reservations team, and in-person pick-up/drop-off at both locations — with no third-party travel agent or OTA distribution. Revenue is generated from short-term daily motorhome rentals with quote-based, seasonally variable pricing, supplemented by add-on fees. The company has no external institutional investment, no parent entity, and no disclosed subsidiaries, retaining full control with the founding family. Brand strength is evidenced by a 4.9/5 customer rating across 2,055 reviews and 20+ years of continuous operation.
Wilderness Motorhomes firmographics
Firmographics- Name
- Wilderness Motorhomes
- Legal name
- Wilderness Motorhomes Ltd
- Website
- https://wilderness.co.nz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wilderness Motorhomes is a family-owned New Zealand premium motorhome rental company operating a curated fleet across Auckland and Christchurch, serving international tourists, families, and couples with certified self-contained vehicles for self-drive holidays.
- Ownership category
- akta.pro rank
Wilderness Motorhomes industry classification
Industry- Product category
- Motorhome Rental Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industry
- Luxury / Premium RV & Motorhome Rentals (THADAIAG)
Keywords
Where Wilderness Motorhomes is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Wilderness Motorhomes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorhome Rental: Primary revenue from short-term motorhome rentals in New Zealand. Customers pay daily rental rates based on vehicle type, travel dates, and booking timing. Pricing varies seasonally with peak season (December-February) commanding higher rates. Additional revenue generated from extras including WiFi, child restraints, insurance/liability reduction options, and ferry tickets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Wilderness Motorhomes product offering
Product offeringCore offering
Wilderness Motorhomes rents a fleet of seven premium European motorhome models (ranging from 5.9m compact two-berth vehicles to a luxury four-berth 'Suite') to travellers exploring New Zealand. All vehicles are certified self-contained, equipped with permanent hotel-style beds, full bathrooms, automatic transmission, unlimited onboard WiFi and SmartTVs, and are available with one-way rentals between Auckland and Christchurch.
Product overview
Wilderness Motorhomes is a 100% Kiwi family-owned motorhome rental company operating a small, carefully chosen fleet of premium motorhomes for hire across New Zealand. The product portfolio consists of seven distinct motorhome models (Compact for 2, Twin/King for 2 (Slim), Queen for 2 (Slim), Double for 2, Twin/King for 4, Double for 4, and The Suite) ranging from compact two-berth to luxury four-berth vehicles. All motorhomes feature hotel-style amenities including made-up fixed beds, full bathrooms with toilet and shower, fully equipped kitchens, quality linen, insulation, central heating, and automatic transmission. Add-on services include unlimited onboard WiFi, SmartTV streaming, insurance/liability reduction options, child restraints, and ferry ticket booking. The company operates from Auckland and Christchurch locations with one-way rental options between both bases.
Differentiator
Problem solved
Functional benefit
Products and services
- Compact for 2
Quantifiable outcome
- Fuel efficiency of approximately 11 litres/100km (21mpg) across the fleet
- +2 more outcomes
Companies that use Wilderness Motorhomes
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Wilderness Motorhomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Wilderness Motorhomes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wilderness Motorhomes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Wilderness Motorhomes social profiles
Digital presenceWilderness Motorhomes compliance and trust
Trust signalCompliance4 records
Wilderness Motorhomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilderness Motorhomes leadership team
Management profileNumber of profiles
Wilderness Motorhomes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilderness Motorhomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilderness Motorhomes
What does Wilderness Motorhomes do?
Wilderness Motorhomes rents a fleet of seven premium European motorhome models (ranging from 5.9m compact two-berth vehicles to a luxury four-berth 'Suite') to travellers exploring New Zealand. All vehicles are certified self-contained, equipped with permanent hotel-style beds, full bathrooms, automatic transmission, unlimited onboard WiFi and SmartTVs, and are available with one-way rentals between Auckland and Christchurch.
Is Wilderness Motorhomes a public or private company?
Wilderness Motorhomes is a private company. It is classified as family owned and is currently operating.
When was Wilderness Motorhomes founded?
Wilderness Motorhomes was founded in 2005. It employs 11 to 50 people.
Where is Wilderness Motorhomes based?
Wilderness Motorhomes is headquartered in Auckland, New Zealand, in the Oceania region.
How does Wilderness Motorhomes make money?
One revenue line is on record: motorhome Rental.
Does Wilderness Motorhomes have an API?
No public API is recorded for Wilderness Motorhomes.
What industry is Wilderness Motorhomes in?
Wilderness Motorhomes's product category is Motorhome Rental Services. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAG, Luxury / Premium RV & Motorhome Rentals. Its NAICS code is 53212 and its SIC code is 7510.