Wentz Financial Group

What Wentz Financial Group does

Wentz Financial Group is a privately held financial advisory practice founded in 1996 and headquartered in Hudson, Ohio, with a secondary office in Ravenna, Ohio. The firm operates as a brand under Raymond James Financial Services, Inc. (NYSE: RJF), offering securities through Raymond James Financial Services, Inc. (member FINRA/SIPC) and investment advisory services through Raymond James Financial Services Advisors, Inc. — meaning the practice is separately owned and operated but is not itself an independent registered broker-dealer or investment adviser.

The firm delivers a full-service wealth management offering organized around four core service lines: retirement planning, estate/charitable giving and trust planning, business planning, and corporate retirement plans consulting. These are supported by an extensive library of twelve interactive financial calculators (covering 401(k), 403(b), asset allocation, college savings, CD, auto loan, amortization, and company stock distribution scenarios) hosted on the Raymond James client platform. The technology stack is the standard Raymond James infrastructure, including the Client Access online portal and Investor Access account management tools.

The business model is relationship-driven and fee-based: revenue is generated through financial advisory fees (typically AUM-based) and commissions routed through the Raymond James broker-dealer and investment adviser entities. The go-to-market is consultative and sales-led, delivered via face-to-face advisory meetings at the two Ohio offices, supplemented by seminars, speaking engagements, and client-appreciation events, and reinforced by recurring educational content (Wentz Weekly commentary) and email newsletters. The firm targets six client segments — families and individuals, business owners, corporate executives, corporate retirement plans, retirees, and endowments and foundations — staffed by five named financial advisors and a client services team of approximately six specialists and administrators, with a dedicated Director of Marketing & Client Events leading demand generation.

Name

Wentz Financial Group

Legal name

Raymond James Financial Services, Inc.

Website

https://wentzfinancialgroup.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Wentz Financial Group is a Hudson, Ohio-based financial advisory practice founded in 1996, operating under Raymond James, serving families, business owners, corporate executives, retirees, and institutions with retirement, estate, business, and corporate retirement plan planning.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Private Client/High-Net-Worth Advisory (FSAEAAAN), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Financial advisory services
• Retirement planning
• Wealth management
• Estate planning
• Corporate retirement plans

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The firm generates revenue through financial advisory fees, likely charged as a percentage of assets under management (AUM) or through fee-based arrangements with clients, operating through Raymond James Financial Services, Inc. (broker-dealer) and Raymond James Financial Services Advisors, Inc. (investment adviser).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wentz Financial Group is a full-service financial advisory practice that delivers personalized wealth management, retirement planning, estate and charitable giving planning, business planning, and corporate retirement plan consulting. The firm operates under the Raymond James Financial Services umbrella, offering securities through the broker-dealer and investment advisory services through the registered investment adviser, with two physical offices in Hudson and Ravenna, Ohio.

Product overview

Wentz Financial Group is a financial advisory practice that offers a comprehensive suite of wealth management services organized around four core service areas: Retirement Planning, Estate and Charitable Giving Planning, Business Planning, and Corporate Retirement Plans Consulting. The practice serves diverse client segments including families, individuals, business owners, corporate executives, retirees, and endowments and foundations. The firm also provides an extensive library of interactive financial calculators covering retirement savings (401k, 403b), education savings (529 plans), investment planning (asset allocation, certificates of deposit), and loan management (auto loans, amortization). These calculators are available as self-help tools through the Raymond James client platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning
• Estate, Charitable Giving & Trust Services Estate planning services including will and trust preparation, charitable giving strategies, and trust management to help preserve and transfer wealth across generations. Targeted at families, individuals, and foundation clients.
• Business Planning Strategic financial planning services for business owners including business succession planning, buy-sell agreements, executive compensation strategies, and owner-only 401(k) plans.
• Corporate Retirement Plans Consulting Consulting services for corporate retirement plans including 401(k) plan design, vendor selection, and ongoing plan administration support for businesses and organizations.
• Investment Management & Brokerage Services Securities brokerage and investment advisory services offered through Raymond James Financial Services, Inc. (broker-dealer, member FINRA/SIPC) and Raymond James Financial Services Advisors, Inc. (investment adviser). Includes the Client Access online portal for account access and management.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Raymond James Financial Services, Inc.coreOthersSecurities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. This is the broker-dealer affiliation through which Wentz Financial Group offers securities products and brokerage services.
• Raymond James Financial Services Advisors, Inc.coreOthersInvestment advisory services offered through Raymond James Financial Services Advisors, Inc. This entity provides the regulatory framework for Wentz Financial Group's investment advisory offerings.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edward Jones: Large U.S. advisor-led wealth management firm with a relationship-based, branch-based model targeting mass-affluent and HNW individuals and families. Highly comparable to Wentz in target market, service mix (retirement, estate, business planning), and consultative GTM.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of financial advisors with practice management, technology, and compliance infrastructure. Direct platform-peer to Raymond James Financial Services for branch-style advisory practices.
• Cambridge Investment Research: Independent broker-dealer and RIA platform supporting thousands of financial advisors with planning, retirement, and wealth management practices. Direct competitor for advisor affiliation choices in the same bracket as Raymond James.
• Commonwealth Financial Network: Independent broker-dealer and RIA serving independent financial advisors focused on comprehensive financial planning for individuals, families, and small businesses. Comparable in advisor-led model, planning-led value proposition, and target segments.
• LPL Financial: Leading independent broker-dealer and RIA platform supporting thousands of independent financial advisors across the U.S. Directly comparable as both a Raymond James alternative and as the platform archetype for advisor-led wealth practices serving individuals and small businesses.
• Mariner Wealth Advisors: National independent RIA providing comprehensive wealth advisory, retirement plan consulting, and estate planning to HNW individuals, families, and institutions. Comparable across service pillars — particularly the corporate retirement plan consulting overlap.
• Northwestern Mutual: Mutual company with a national network of financial advisors delivering comprehensive financial planning, retirement, and estate planning to individuals and business owners. Closely comparable service mix and target customer base to Wentz.

Broad incumbents

• Ameriprise Financial: Large diversified financial services firm with a substantial advisor network offering financial planning, retirement, and wealth management. Overlaps with Wentz's core services but operates at much greater scale across a broader product portfolio.
• Merrill Lynch Wealth Management: Bank-owned wealth management franchise serving HNW and ultra-HNW households with comprehensive financial planning and investment services. Comparable service offering but materially larger scale and broader geographic footprint.
• Charles Schwab Wealth Advisory: Major U.S. wealth manager offering advisory, brokerage, and retirement plan services through a hybrid digital-plus-advisor model. Overlaps with Wentz on investment advisory and corporate retirement plan services, and represents the fee-compression threat to traditional advisor-led practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WentzFinancial
• LinkedInlinkedin.com/company/wentz-financial-group
• Facebookfacebook.com/wentzfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wentz Financial Group