3C Marketing & Communications

What 3C Marketing & Communications does

3C Marketing & Communications is a Belgium-based (Keerbergen) fractional CMO/CCO consultancy, founded in May 2022 and operating as a sole-practitioner practice led by Frederique Depraetere. It sells executive-level, part-time marketing and communications leadership to clients that want C-suite strategic direction without a full-time hire, delivered through monthly retainers in the €4,000-€12,000 range on 3-12 month engagement structures. The service offering is organized around a core Fractional CMO/CCO deliverable with supporting modules covering brand identity, go-to-market strategy, storytelling, demand generation, digital marketing, content strategy, team coaching, and internal/external communications.

The target customer set spans startups and scale-ups (typically €1-10M revenue, pre/post funding), B2B technology companies (SaaS, fintech, biotech, medtech), advocacy/NGO bodies operating in the Brussels/EU policy environment, and established enterprises needing project-based executive support. Noted client work includes Rauva and Fana in fintech, Fenxlabs.ai and Thembi.ai in AI/deep tech, crisis-comms leadership for biotech firm Mithra, AI campaign strategy for Sopra Steria, influencer marketing and brand PR for Danone and Evian, rebranding for ZF/WABCO's digital fleet division, and digital marketing function build-out for Lineas N.V. Distribution is direct via discovery calls, supported by organic content (blog, LinkedIn, Medium, X) and referral-based acquisition from past client work.

There is no proprietary technology platform; the practice is built on human strategic expertise, with the founder's 20+ year track record across B2B, B2C, and B2G contexts (FMCG, automotive, healthcare, mobility, manufacturing) serving as the primary asset. The firm is registered as 3C Marketing & Communications BV (Belgian private limited company), has not raised external capital, has no subsidiaries, and has limited operational scale relative to a traditional agency.

Name

3C Marketing & Communications

Legal name

3C Marketing & Communications BV

Website

https://3cmarcoms.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

3C Marketing & Communications is a Belgium-based fractional CMO/CCO consultancy, offering part-time executive marketing and communications leadership on monthly retainers (€4,000-€12,000) to startups, B2B tech firms, advocacy NGOs, and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Keerbergen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional CMO/CCO Services: Executive-level part-time marketing and communications leadership offered on monthly retainer or project basis. Services include strategy, brand development, GTM execution, demand generation, team leadership, internal/external communications. Engagements typically 3-12 months with typical monthly fees ranging from €4,000 to €12,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

3C Marketing & Communications provides executive-level fractional Chief Marketing Officer (CMO) and Chief Communications Officer (CCO) services on a part-time retainer or project basis. The practice delivers strategic marketing leadership, brand development, go-to-market strategy, demand generation, content strategy, digital marketing, storytelling, team leadership and internal/external communications to startups, scale-ups, established enterprises and advocacy bodies across Europe.

Product overview

3C Marketing & Communications operates as a service-based consultancy offering a unified fractional executive model centered on Fractional CMO/CCO Services. This core offering is supported by an integrated suite of marketing and communications service modules: Brand Identity & Definition, Go-to-Market Strategy, Storytelling & Narrative Development, Creativity/Ideation, Demand Generation Strategy, Digital Marketing Strategy, Content Strategy & Development, Team Leadership & Coaching, and Internal & External Communications. Together, these services form a complete, data-driven marketing and communications system designed to build brands and power business pipelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO/CCO Services Executive-level part-time Chief Marketing Officer and Chief Communications Officer services providing strategic marketing leadership, brand development, go-to-market strategy, demand generation, team leadership, and communications oversight for businesses that need senior leadership without the full-time executive overhead. Delivered through monthly retainer engagements typically priced between €4,000 and €12,000.

Quantifiable outcome

• 20-40% improvement in lead generation or brand engagement within first 6 months (industry average for mid-size B2B companies)
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VLC ConsultingminorOthersAffiliate link on privacy policy page. VLC Consulting is a Belgian consulting firm referenced as an affiliate partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chief Outsiders: Largest US-based fractional CMO firm with a network of 100+ part-time CMOs serving mid-market and growth-stage companies. The most direct comparable to 3C's fractional CMO/CCO model, though operating at significantly greater scale and primarily in North America.
• MarketerHire: Tech-enabled marketplace for on-demand fractional marketing talent, connecting startups and growth companies with vetted senior marketers. Directly comparable to 3C's fractional executive model via a platform approach.
• Hawke Media: US-based full-service marketing agency offering fractional CMO services, demand generation, and brand strategy to SMEs and startups. Comparable service mix and target client profile to 3C, though at larger scale.
• SmartBug Media: Full-service inbound marketing agency and HubSpot Elite partner serving B2B SaaS and technology companies. Comparable strategic marketing and demand generation services targeting a similar mid-market segment.

Regional players

• Duval Branding: Belgian branding and design agency serving European mid-market and enterprise clients. Regional comparable to 3C's brand identity and definition services in the Benelux market.
• Emakina: Belgian-headquartered European digital agency offering strategy, marketing, technology, and communications services. Largest regional digital agency comparable to 3C's GTM and digital marketing services in the same geographic market.

Broad incumbents

• Hill & Knowlton: Global public relations and communications agency where 3C's founder previously worked as an Account Manager. Comparable PR and strategic communications capabilities, but operating as a large multi-office global firm rather than a fractional boutique.
• Ogilvy: Global advertising, PR, and communications agency where 3C's founder worked as Senior Account Executive at Ogilvy PR Worldwide. Comparable full-spectrum marketing services but at vastly greater scale and global footprint.
• WPP: World's largest advertising holding company, parent of Ogilvy, GroupM, and VMLY&R. Operates broadly in the same advertising and marketing services space as 3C but at global holding-company scale.
• Publicis Groupe: Global advertising and communications holding company with agencies spanning creative, media, PR, and digital. Operates broadly in the same marketing services space as 3C, though with full-service global capabilities rather than fractional executive focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/3CMarcomms
• LinkedInlinkedin.com/in/frederiquedepraetere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3C Marketing & Communications